Podbean’s comprehensive podcast feed and website hosting service ensures podcasts meet the new Google podcast app requirements.
Dover, DE – June 21, 2018 –Google’s announcement of their new podcast app has been big news in the podcasting world. Podcasters are eager to learn more about this development and make sure their podcast can be found in Google search. As a comprehensive service powering over 160,000 podcasts, Podbean strives to make podcasting a stress-free experience by providing cutting edge tools that meet the latest industry needs.
As such, Podbean is updating all Podbean sites so they meet Google’s requirements. Podbean’s no-limits hosting plans all include a customizable podcast website. Thus, any podcast using the combination of podcast hosting and website from Podbean will automatically fit all the Google specifications.
Many Podbean podcasters also run their own web site and Podbean had made things simple for them as well. They’ll need to follow Google’s instructions to add a “link” tag to their site’s home page. Then, in Podbean they can easily configure their feed with their site link.
A kid-friendly version of the popular Radiolab podcast. It is geared to kids aged 8-12 but your whole family will enjoy it. Hosted by a scientist and teacher, they cover topics from planets to animals, robotics to sports. It’s educational but in an entertaining and engaging way, just like Radiolab.
Folktales from around the world, presented by stage and screen stars and geared toward kids aged 4 to 10. The tales provide lessons for kindness, empathy and other important values. All the episodes include discussion prompts so it’s a perfect way to spark family discussions.
This fun-filled ethics podcast guides kids through moral dilemmas in an engaging and fun way, allowing them to ask Curly questions about technology, school, animals etc. Produced by ABC, the two hosts cover serious topics with lots of time for silliness too. They’re helped by ethicist Matt Bear and some high-profile guests. It can be listened to alone or as a family, with questions to discuss together.
Dream Big aims at inspiring kids to follow their dreams and get past fear of taking action. Hosted by 7-year-old Eva Karpman her mom, Olga, the show is made up of interviews with world-class performers from all over the world who are living their dreams.
A pioneer story podcast for kids, this is a can’t miss. The stories, poems and myths from all over the world are read by professional actors. Entertaining, educational, original storytelling…your family will love it as so many others do.
Peace Out delivers short stories to help calm down and relax with visualization and breathing exercises. Perfect for stressed kids and parents, or classroom use, to learn more about self- regulation, mindfulness and relaxation techniques.
Hosted by Guy Raz and Mindy Thomas, this podcast encourages curious children (and parents) to discover the wonders around us. Combining scientific research with fun, listeners will learn about the latest stories in science and tech.
Eleanor is a globe-trotting reporter and she invites you to come along on her fascinating adventures. The show is well-produced with music and rich sound effects. Quality journalism for the adventurer in all of us.
Dover, DE – May 31, 2018 –Podbean has officially launched their supply-side programmatic ads platform. This platform, known as Podbean’s Ads Marketplace, will allow brands and media buyers to easily create podcast advertising campaigns to reach their target audiences. The system then dynamically inserts the ads into the podcast episodes and advertisers can monitor delivery statistics to analyze their campaign’s success.
Podbean’s Ads Marketplace works like AdSense for podcasts. Podcasters can focus on creating amazing content and Podbean’s Ads Marketplace will help them auto-monetize their podcast by inserting matched ads into slots they make available. Podbean’s Ads Marketplace makes running podcast ad campaigns much easier. Advertisers can set an ad budget, select the podcasts matching their geographic and category targets and launch a campaign in minutes.
“We wanted to eliminate the friction involved in the usual podcast advertising process. The idea is to reduce the time and difficulty in matching advertisers to podcasts and running the ads. Not only does this make it easier for brands to run podcast advertising, but it provides opportunities for podcasts of all sizes,” shares David Xu, Podbean CEO.
Advertisers in a wide range of industries are tapping into the power of podcasting. U.S. podcast advertising spending is estimated to reach 256 million U.S. dollars in 2018, up from 133 million in 2015. And, this is only a drop in the bucket when considering the potential. 44% of the US population has listened to a podcast, a number that continues to grow each year. 16 million people in the US are “avid podcast fans”. Podcasts show rapid growth in markets all over the world as well. And, podcast listeners are engaged, educated, affluent and act on the information they hear in podcasts.*
Podbean’s new marketplace aims to help more brands reach that huge potential market. The Podbean’s Ads Marketplace system removes barriers on both the advertiser and podcaster side to expand podcast advertising access.
How it Works
Podbean podcasters opt in to the Podbean’s Ads Marketplace and select their available ad slots. When chosen for a campaign, they’ll be notified and can opt out if desired. Podcasters can join for free.
The EU General Data Protection Regulation (GDPR) will come into effect on May 25th, 2018. We know that preparing for this regulatory change is a priority for many of our customers and it is a priority for Podbean as well.
We are taking steps to ensure that we are an effective partner to you as you prepare for GDPR. They include:
Updated Podbean Terms of Service
Personal data to be rendered anonymous in statistics data
Customers will see the related changes in the next few weeks. We will send more information via dashboard alerts, email and with news updates on Facebook and Twitter.
Podbean is committed to privacy, security, and helping our podcasters build compliant solutions.
If you have any questions, please feel free to contact us.
Accurate statistics have always been a strong focus of the Podbean podcasting platform. Over the past few years, we’ve worked hard to use stringent filtering criteria and monitor technology changes to provide the best podcast statistics.
To further this and join with our peers in standardized measurement practices, we have updated our stats system according to the IAB Podcast Measurement Guidelines. Many of you have asked us about this so we are happy to be able to make this announcement. Fortunately, due to our team’s continuing work over the years this required only minimal change. As of April 3rd, we will release the completely updated system to fulfill all the guidelines.
IAB Podcast Measurement Guidelines: What are they and why does it matter?
“The IAB Podcast Measurement Technical Guidelines 2.0* are the result of the Podcast Technical Working Group’s efforts to provide clarity in the marketplace by developing a common language around measurement. In addition to defining standard metrics for both podcast content and podcast ads, this document also provides guidance on some of the technical details such as request filtering, in order to reduce the discrepancies currently seen across podcast publishers and tech vendors.” –IAB Tech Lab
As the accepted industry standard, advertisers and other interested parties seek statistics that meet these guidelines. Podcasters can confidently provide data knowing there are standard metrics.
What does this mean to me?
With the release of the new stats system, podcasters may see some changes in statistics after April 3rd. Our testing indicates download #s may be reduced by about 10-20%. The reduced number reflects a change in the time period for filtering to get the unique download statistic. In all other ways, the statistics system and data provided will remain the same.
You can contact Support online or via live chat if you have questions about your statistics (or anything else!). We know change, especially when it comes to numbers, can be unsettling. But, we understand the importance of ensuring our metrics are fully comparable. And, we know how valuable this is to our podcasters.
We’ve upgraded the Podbean dashboard to better meet the needs of our diverse users. You’ll notice a few changes, though all the same information is still at your fingertips.
Publisher/Listener View: the main change is that you can now seamlessly switch between your publisher dashboard (“My Podcast”) and listener home page (“Following”) with the touch of a button (at the top right). “My podcast” contains all the information you previously found in your dashboard. Your listener page (“Following”) has the podcasts you follow and other information of interest to you as a listener.
On the home page of your publisher dashboard (“My Podcast”) you will find some handy information (along with reminders if there are any podcast set up tasks you have yet to complete):
Podcast Performance Snapshot: view recent stats and trends to get an idea of what’s been happening with your podcast
Top 10 Episodes: a quick review of your highest performing episodes on your main dashboard page
You’ll find all the same tabs on the left sidebar of the publisher dashboard to complete all our podcast admin tasks. If you have any questions, feel free to reach out to help.podbean.com.
Internal podcast and internal communications podcast people hangout together at coffee shop
The Benefits of Podcasting for Corporate Communications
Lots of companies have begun creating an internal communications podcast for marketing purposes. The growing popularity of podcasts makes this a great way to get your message out, share your brand and story. But, did you know many companies are discovering podcasting’s benefits for internal corporate communications and training?
Why Should You Start a Podcast for Internal Communications?
1. Create more engaging corporate communications
112 million Americans have listened to a podcast, up 11% last year. 67 million Americans listen to podcasts monthly. That’s good odds that a lot of your employees enjoy podcasts on their personal time. Podcast listeners tend to feel connected to the content, so this is a way to make your internal podcasts more appealing and easy to consume.
2. Reach mobile employees
It’s likely that a lot of your workers don’t sit as a desk all day. With mobile options for listening to podcasts, you make it convenient for employees to listen while working on-the-go, traveling or wherever they may be. This is particularly true for sales and service employees who spend much of their time on the road. They can take advantage of time between customer visits and other potential “downtime” so they’re more likely to listen to important internal communications and internal podcasts in a timely fashion.
3. Cover your geographies
It’s a global world, which makes scheduling conference calls or webinars a challenge. Someone’s always stuck getting up in the middle of the night. You can replace some of these forms of internal communications with the more convenient, on-demand option of an internal podcast. Record trainings, webinars, sales announcements and more for listening when it’s convenient for everyone.
4. Segment/target content
Podcast hosting platforms like Podbean make it easy to segment content out to different groups, such as specific teams or geographies. You can provide the right content to the right people. Develop different channels for various needs. Use special features like “time bomb” for time-sensitive content. Create a sophisticated internal communications program without a lot of work.
5. Encourage collaboration
Internal communications messages don’t always have to come from the top or involve complicated production. Internal podcasts, in particular, can be done pretty easily—even just recording right from a phone with the Podbean app. So, employees and managers with valuable information to share can collaborate and offer that knowledge without a lot of barriers.
Why would you create an internal communications podcast? 1. Create more engaging corporate communications 2. Reach mobile employees 3. Cover your geographies 4. Segment and target content 5. Encourage collaboration
Podbean provides robust statistics for you to analyze your podcast’s success. We like to offer as much information as possible on what’s happening with your podcast. Therefore, we previously included “Feed Hits” in your Podbean stats dashboard along with your filtered downloads and other key data. Here’s a full explanation of feed hits and unique downloads.
However, based on customer feedback, we’ve decided to streamline the dashboard to remove “Feed Hits”. Our goal is to eliminate possible confusion and make it easier for podcasters to focus on the key industry metric of unique downloads. For an overview of your Podbean stats and how to use them, check out Four Key Statistics to Understand Your Podcast Audience.
If you still wish to view the detail of feed hits, you can enable them in your Podbean setting page-> Feed/iTunes->Advanced Feed Settings.
In case you missed it, you can also get User Engagement Intel for a deep dive into how your audience is actual engaging with your podcast.
2017 was a busy year here at Podbean. Our Podbean podcaster community now exceeds 160,000 podcasts! The Podbean app continues to grow in popularity, with over 1.5 million installs and 350,000 active weekly users (make sure you’re building engagement with your listeners there).
We continually improve our service and did a lot of feature optimization and behind-the-scene improvements throughout 2017. Here are just a few highlights:
Email’s one of the best ways to ensure content gets seen (and heard). So, we made things even simpler for you this year by integrating MailChimp with our Podbean platform. Now, you can automatically send new episodes to your mailing list (and don’t forget to add a Mailchimp signup widget to your site—those email addresses are valuable!).
Growing Monetization Opportunities
We launched our dynamic ads insertion technology as a means to maximize your ad efficiency and revenue. Look for PodAds coming in 2018, which will further expand the podcast advertising landscape with opportunities for shows of all sizes and more targeted campaigns.
Better Data on Your Podcast
Podcasters can get an in-depth look at user listening behavior with User Engagement Intel. To understand how your audience consumes your podcast, simple download numbers aren’t enough. Now you can see how often users listen to an episode, how long they listen, what they skip and more.
Special Features and More Customization
We opened our API to developers, so more services can integrate with Podbean and you can fully customize the Podbean player. With this came the new Podbean app marketplace, offering special features like auto-upload from Dropbox, Time Bomb, and User Engagement Intel. Our designers also added various options to our podcast site themes and players.
We make it easy to podcast on the go right from the Podbean app on your mobile phone.
Keeping Your Podcast on the Cutting Edge
This year we got ahead of the curve by preparing the Podbean platform in advance of the iOS 11 new feed tags. We see the future in smart speakers and connected cars, so we developed the Podbean skill for Alexa and our app supports Android Auto.
Everyone is predicting big things for podcasting in 2018. We’ve seen top brands, countless celebrities, and even TV shows/networks get into podcasting recently. We feel proud to see the breadth and depth of content our podcasters are creating. Special congratulations go out to our top podcasts from 2017! In 2018 we’ll be bringing you more monetization options, expanded features and new opportunities. Stay tuned.
Happy podcasting and thanks for being part of the Podbean family!
We’re excited to congratulate the top Podbean-hosted podcasts of 2017! We have featured the most downloaded Podbean podcasts on the Podbean home page, as well as the top 10 in each category. The podcasts will also be highlighted in the Podbean app’s recommended banner throughout January. Make sure to check them out and join us in congratulating these podcasters on this huge accomplishment.
Podbean currently hosts over 160,000 podcasts covering a wide array of subjects and styles. Podbean’s easy-to-use podcasting tools can help anyone start a podcast. And, we give you the support you need to grow your podcast to new heights with reliable, no-limits hosting, advanced features and integrated monetization tools.
Want to learn more about Podbean podcast hosting? Check out Podbean’s features.
To listen to these podcasts and get more awesome podcast recommendations, download the Podbean app for Android or iOS.