Podbean Sponsors Audiocraft Podcast Festival

Opening Night Party Streaming Free on Podbean Live

Podbean is supporting the Australian Audiocraft Podcast Festival, which will be held virtually this year on the evening of Friday, July 24th and all day Saturday, July 25th (AET).

Join the free livestreamed Variety Show kickoff event!

The festival kicks off with a fun-filled variety show on Friday night, hosted by Farz Edraki and Mike Williams, streamed free exclusively via Podbean Live on the Podbean App. The Variety Show will be enjoyable for podcast makers and listeners alike, with games, a chance to learn new things and check in with audio makers and friends from Australia and around the world. 

Join the event on the Podbean app.

You simply need to download the free Podbean app, login, and enjoy the variety show. This is open to anyone, whether you have a ticket or can attend the rest of the festival or not. Audiocraft and Podbean encourage podcasters, podcast listeners, and anyone interested in a bit of audio fun to join!

About the Audiocraft Podcast Festival

Audiocraft is a “chance to come together online with other podcasters and audio makers from Australia and around the world. There’ll be meet-ups, one-on-one chats, collective recordings and lots of opportunities to meet new collaborators and connect with other creatives.” Audiocraft will include sessions from Wendy Zukerman (Science Vs), Matthew Lieber (Spotify/Gimlet), Kathy Tu & Tobin Low (Nancy), Becky Ripley & Timothy X Atack (Forest 404), Johanna Bell & Rocket Bretherton (Birds Eye View). More information and tickets to the full festival can be found here.

Podbean will have a virtual booth at the event where podcasters can learn more about Podbean Live Streaming and other tools Podbean offers. Attendees can connect with representatives from Podbean to find out more and ask any questions.

About Podbean Live

Podbean Live is a unique platform for turning your podcast production into a live show. You can invite multiple co-hosts and guests to join the live stream, creating a dynamic show with ease. Then, you can turn the live show recording into evergreen content by publishing it as a podcast episode. It’s a truly interactive experience, bringing your listeners a new opportunity to engage with your podcast and be part of your community. You can let listeners call in and they can send real-time messages during the show. Learn more.

Introducing Our Podcasting 101 Webinar Row!

Starting a podcast can seem like a daunting task for you and your content.  Being a podcaster means stepping into the roles of editor, promoter, IT, and more for your podcast.  While there are many helpful guides on these topics, it sometimes helps to have someone else walk with you through these steps.

Enter Podbean’s 101 Webinar Row, featuring webinars on getting started with your podcast, introducing you to a hosting platform, and even learning the steps to market your podcast.

How to Start A Podcast 

So you’ve just decided to start your very own podcast! Now what? Join us as we take you through getting your podcast up and running with a few quick steps so you can focus on just making the best podcast! You’ll go from podcast newbie to professional podcaster in no time!

The topics in this webinar will include:

  • The Who/What/When/Where/Why of your podcast
  • A brief overview of types of gear for recording
  • What is podcast hosting?
  • Formatting your show (length, segments, music, etc.)
  • Creative points (artwork, music, etc.)

Presented by: Roni Gosch, Podcast Specialist

Click here to Register!

How To Record Your Podcast

In the world of podcast recording, there are so many different tools that you can use to record your podcast! Which tools should you choose to suit your needs? This webinar will aim to help you understand how to record high-quality podcasts and give you a general understanding of audio gear, as well as best practices to achieve the best results.

The topics in this webinar will include:

  • How to effectively prepare and plan recording your podcast
  • Essential gear for home or remote recording (mics, headphones, interfaces, and more)
  • How to record high-quality audio from anywhere in the world
  • Editing tips and tricks for producing your own podcast recordings

Presented by: John Kiernan, Head of Marketing

Click Here to Register!

Podbean 101: Learning The Tools of Podbean

Whether you’re brand new to Podbean or have questions about parts of the interface that you’re looking to start using, this webinar will walk you through all the key points of your Podbean dashboard. 

This webinar will help you:

  • Choose a Podbean site layout that suits your podcast best
  • Find your RSS feed and learn about the different things that change and affect it
  • Decipher your analytics and how learning from them can help you grow your podcast in the long run
  • Discover a couple of our monetization options readily available and built into the Podbean interface

Presented by: Roni Gosch, Podcast Specialist

Click Here to Register!

How to Promote Your Podcast

You’ve now started your podcast and want to get it into as many ears as possible. Now how do you promote your podcast? What steps can you take to grow and develop your listenership? This webinar will aim to help you get more eyes and ears on your podcast.

The topics in this webinar will include:

  • How to effectively use social media to build and engage your audience
  • Learning the importance of developing a mailing list
  • Why you should create a media kit to attract sponsors
  • The importance of building a community and engaging your audience

Presenter: John Kiernan, Head of Marketing 

Click Here to Register!

All of our webinars are recorded with links sent to the registrants, making our webinars a continuous resource for any podcaster, no matter where they’re at in their podcasting journey. Also, check out our other webinars on podcast livestreaming, monetization, and more!

June Top 10 Podbean Livestreamers and July LiveStream Contest Announcement!

Congratulations to our top 10 Livestreamers for June 2020!

  1. ENCOUNTER
  2. CFM
  3. Growing Together Podcast
  4. The Obscure Curio
  5. Nonsense Password
  6. Life Arena Chapel Int’l
  7. Unapologetically Unfiltered
  8. The owusuboakyee’s Podcast
  9. Destiny House Podcast
  10. Ebenezer Okronipa

July Livestream Host Contest

For July, our top three live stream hosts will receive prizes by way of Golden Beans, Podbean’s virtual currency, that can be cashed out via PayPal. We will also be highlighting our top ten livestreamers via our social media channels.  The prizes will be:

  1. Virtual yacht  (Golden Beans value – 24000)
  2. Double virtual diamond (Golden Beans value – 5000 x2)
  3. A virtual diamond  (Golden Beans value – 5000)

Click here to start your own livestream at www.podbean.com/live!

How To Start A Podcast

How To Start A Podcast

Why Should You Start A Podcast?

There are a thousand reasons to learn how to start a podcast, just like there are a thousand reasons to listen to them.

  • Are you looking for a new medium to tell a story?
  • Do you want to deliver communications for your company through a new method?
  • Is there a topic you’re passionate about and want to share with others?
  • Do you have information to turn into a resource for others to utilize?
  • Are you looking to deliver training to your employees in a new, innovative way?
  • Do you have a brand that’s looking to expand into a new medium?

Even if none of these reasons resonate with you, there’s no wrong reason to start a podcast.  Podcasting, as a medium, has a low threshold for entry. It offers an open route for content creators curious about new avenues through which they can explore a topic and tell a story.

Time To Learn How To Start a Podcast!

Conceptualizing

The ‘Why’ Behind Your Content

On the road to learning how to start a podcast, asking yourself why you want to start one is the first step.  It’s at this point that you make the most crucial decisions about your podcast.  Your answer now will inform your marketing moves and the way you build your content.

Here are a few points to consider:

  • Is your podcast an extension of something else you do (a blog, a Youtube channel, a newsletter, etc) or is the podcast the centerpiece that other things will be built around?
  • Is this a podcast built for business purposes (whether for internal communications and training or branding and lead generation), or a personal project that you hope to expand on?
  • What sort of story do you want to tell with your content – are you aiming for fiction or nonfiction?  Episodic (like news or talk shows) or serialized (with a specific listening order)?
  • Does your podcast aim to sell a service or a narrative, or does it exist as a resource for others to utilize in their journey to learn?
  • What is your main goal?  How will you define success for your content?

Going through these questions will help give you an idea of your audience, your update schedule, and even the tone you want to use when writing your podcast description/show notes/interactions on social media.  Speaking of your audience…

Who Is Your Audience?

While learning about how to start a podcast and finding your reason for wanting to do it, you should also consider who you want as your intended audience.  

For example, if you’re a more business-oriented podcast – like if your podcast is an extension of your brand, and you’re utilizing your podcast to sell a service – you’ll want to think about the kind of people that can benefit from your service.  If you’re a fiction podcast, you’ll want to think about the kind of listeners that will enjoy and benefit from the narrative you’re telling.  If you’re a podcast that focuses on pop culture topics, you’ll want to think about the people who will enjoy the topics you choose and enjoy your take on them.

It helps to imagine your perfect listener (or audience avatar).  Are they quiet and more suited to a laid-back podcast, or heavily passionate about the literary theory you’re using for your analysis?  How does this impact how they enjoy other pieces of content?  How can you direct your content to be something they enjoy?  How will they be listening to your show? Even further to that question, how is your perfect listener engaging with similar content?

By focusing on your audience avatar, you allow yourself to create more nuanced content and take more granular control over your show’s direction and promotion. This granular take will do more in attracting your audience than trying to take into consideration a thousand viewpoints.  For example, say you want to start a podcast on comic books, which is a broad topic that appeals to a wide, casual audience.  However, if you were to focus on one particular imprint, one particular comic run, or one particular character that you think your audience avatar wants to hear about, your audience can more easily identify what you are offering and why they might enjoy listening. If you aren’t already highly familiar with whatever space or subject matter you’re considering, spend some time doing a bit of research online and getting to know existing content and communities. You’ll be able to see what topics come up a lot, what your avatar’s interests are, even the “language” they speak and the ways they prefer to interact online. This will all help you hone your content, but especially your outreach.

If you’re concerned that someone has already covered a topic that you’re interested in starting a podcast for, think about what your unique take will be that you present to the audience.  Maybe you’re covering an angle that few other people have covered, or you’re presenting it in a different format that other podcasters. The granular take can help you stand out from the crowd and know just who you are targeting. It also might allow you to cross-promote with others who have similar audiences, but slightly different approaches or niches.

Do you need an audience to start your podcast?  Keeping your audience avatar in mind while creating your show is important, but you don’t need a large social media footprint to start podcasting.  No matter what your online presence is, we have further resources on how to grow your audience before your podcast launches, which we’ll cover further down.

What’s Your Podcast’s Elevator Pitch?

In our Podbean 101 webinar, we make it a point to tell our attendees that the most important parts of their podcast are the title, description, podcasting categories, and logo. We’ll cover your logo and description further down, but let’s focus on your title and your description.

Your title and podcast description are what listeners look at when they browse podcasts in Apple Podcast, Spotify, Podbean, and other directories. In fact, an overwhelming majority of listeners say that a podcast description can make or break their decision to tune in.  

In SAVE THE CAT by Blake Snyder, he explains that a script’s  elevator pitch, or one-line, is the logline or one-sentence description that gives 4 big details about a project: 

  • The Hook: usually a twist that grabs the attention
  • The Compelling Mental Picture: a good idea of where the script is taking place
  • Audience: who the intended audience is
  • The Title:  the ultimate component that’s going to describe the premise

Whether or not your podcast is scripted, you can take these components and use them to write a good one-sentence description of your podcast.  From there, you can build it up into your podcast’s pitch and description.  

With Podbean, you have 1000 characters for your podcast’s description and 200 for your title.  This is plenty of room to create a description of your podcast that entices the listener, informs them of the intended audience, and tells them how they can listen. 

In our recent interview with Amy Whitney, she explores an important step to take with your description: SEO.   By looking at the descriptions of podcasts within your genre, you can pick out phrases that are relevant to your podcast as well.  In doing so, you’ll be beefing up your podcast’s SERP responses (SERP means Search Engine Results Pages) so that your podcast can be discovered and prioritized over other podcasts on the similar topic using specific keywords and search terms.

Naming Your Podcast

We’re not going to lie: in learning how to start a podcast and getting yours off the ground, a name can often be the hardest part.  It’s the name that everyone is going to say.  You’re going to say it a thousand times when talking about your content. It’s going to be on your podcast cover, your Podbean URL, and maybe business cards and merchandise you’ll be giving out at events.

Your name should pull double duty in being both descriptive of your content and being an enticing hook for your potential and current listeners.  It’s one of the first things that listeners see from your show, so it can do a good deal of the work in drawing your listeners in.  For some directories and podcast apps, such as Apple Podcasts, they’ll only use your title and author tags in their searches (and for some, just the titles).  So your title really is your key place to use some good keywords without going overboard.

While there are really no rules in what you can name your podcast, there are a couple of things to keep in mind when it comes to how not to name your podcast.

  • Hashtags and Keywords: In the desire to get your content in front of as many people as possible, you may feel the urge to use hashtags and keywords. While this is fine, the trouble lies in making your title nothing but hashtags and keywords you think people are searching for.  iTunes/Apple Podcasts may either mark your podcast as spam or reject your RSS feed from the directory on the basis of it being spam. This goes for your description as well.
  • Using Your Name: Unless you’re already popular with a large following that is quite familiar with your name, you should resist the urge to use your own name.  Calling your podcast “The Allen Johnson Show” gives your audience knowledge of your name but little else.  (There are some exceptions to this, of course – if you’re a name in the field and want your listeners to know, you can easily make your title something like “(Topic) with Dr. Allen Johnson.”  Just use your best judgment.)
  • Copying Another Show: We spoke about reverse-engineering your podcast description, but this should not hold over with your podcast name.  Naming your show after another show is problematic and can confuse listeners, and it may even cause legal issues if the other show is trademarked.  It may be different if your show is about the previous show (ex. THE JOE ROGAN EXPERIENCE EXPERIENCE being a show analyzing The Joe Rogan Experience, or Good Morning Nightvale being a recap show for Welcome to Nightvale), but otherwise do your best to keep your podcast name original.  

Planning Your Episodes

Episode Length 

According to Pacific Content, the average length of a podcast episode is about 38 minutes.  They cite that they create their podcast episodes around the mean average time the average US worker commutes, which is definitely one way to decide how long your episodes should be.  However, you should also consider your content and how often you want to publish.

There are podcasts who enjoy microcasting (publishing episodes 5-7 minutes long), and there are popular podcasts pushing episodes that are several hours long (such as Joe Rogan Podcast).  These short-form and long-form formats work better for different types of content.  Your podcast length should take into account your chosen topic and the number of hosts on your show.  This is also the point where research into other podcasts in your topic and genre could benefit you and your podcast.  How long are their shows?  How often are they publishing? Does your avatar like that type of show (or could they be looking for something different)?

Remember that you’re going to be listening to this content to edit it as well (or, if someone else is editing it for you, they’ll be listening to it to edit it).  A good rule of thumb is that editing time is going to last about two to three times as long as your episode length is, so it’s best to keep this in mind when considering your working time to best plan out your podcast episodes.  

Don’t be afraid to start small and grow your episode length as your podcast progresses.  Starting with shorter episodes allows you to get used to the practice of editing and recording without overworking yourself.  Be aware, though, that starting big and growing smaller general pushes listeners away instead of bringing them in, which is another reason to start small and grow from there.  

Organizing Your Content

Depending on your podcasting genre and topic, you’ll have the opportunity to organize your content into segments that feature in each episode.  Much like the news organizes itself by weather, sports, traffic, and such, you can create segments that your listeners can grow to depend on hearing. 

Breaking your content into segments also allows you to keep your show’s focus without meandering off into other topics, meaning you won’t lose your listeners while you go off on a tangent.  It also doubles as a good break in your content for things like advertisements and knowing where those breaks are located allows you to do things like monetize your back episodes.  

Let’s bring back our comic book podcast example from before.  What sort of segments could we create?  You could cover recent releases, news in the industry, highlights of any writers/artists that do something you want to bring attention to, etc.  Much like the news segments itself into breaking news, weather, traffic, sports, and smaller topics, you can also organize your content into dependable segments for your listeners to anticipate.  You could even go a step further and intersperse these segments with music to highlight their separation, which will also give you a good spot for advertisements should you choose to monetize your podcast down the line.

Your Posting Schedule

Your posting schedule will contextualize your episode length.  If you’re posting longer episodes, you can take the chance of having longer wait-times between episodes, whereas if you’re posting shorter episodes, you can have shorter wait times.  Once again, there are exceptions to this (most notably Joe Rogan, who publishes hours-long episodes daily), but these general guidelines are a good place to start.  They’re malleable, allowing you to adjust them as you start your podcast and move forward, and they remind you to keep your personal bandwidth in mind so you don’t take on too much.

(Sidenote: What is personal bandwidth?  We bring this up in several of our webinars, but your personal bandwidth is basically what you have the energy and means to accomplish in a specific period of time. Sometimes we start to do something or agree to do something that overextends and overexerts our personal energy, leaving us distressed and unable to operate to our best ability. We have some tips coming up to help you balance some of your podcasting tasks, but the first step is taking into consideration what you’re able to do right now without overworking yourself.  You may also encounter the term “podfade,” which refers to podcasters getting burnt out and quitting their show.  Very few podcasts make it past 10 episodes, often a result of underestimating the bandwidth podcasting will take.)

Much like with episode length, feel free to start with a more sparse schedule and grow from there.  Increasing your episodes throughout the month shows that your podcast is growing, and lets you explore to find the best times for publishing your content.  Once again, be careful with starting with rapid-fire episodes and pulling back.

This is also your chance to decide if you want to publish episodically or serially.   An episodic podcast is one that publishes daily/weekly/monthly, in the same vein of news programs or current event-based topics. The episodes stand alone and have no specific order to listen to/enjoy the content.  A serialized podcast is one that utilizes seasons as an organizational tool, with seasons being organized by topic or theme that builds upon each other.

Pros to episodic podcasts: Regular updates have a higher chance of retaining an audience for longer, and the increase of updates means that you’re constantly creating content that can be indexed by search engines.  Listeners can enjoy them in whatever order they wish (they can be evergreen or timely).

Cons to episode podcasts: The regular updates mean that your chances for breaks/downtime diminish, and if there’s a technical issue it will be more likely to push your publish date back. Time-sensitive episodes may be less likely to get ongoing traffic/become dated.

Pros to serialized podcasts: Having a specific start and end date to your podcast season means you can organize your content better, and frame topics with other similar topics. Listeners often tend to binge the whole series (or anxiously await the next episode, if not released all at one/already released).

Cons to serialized podcasts: It’s harder to keep up the hype between seasons, meaning you’ll be doing a lot more promotion work between seasons to keep up your momentum.

It’s up to you to determine which method works best for you, your podcasting style/topic, and your personal bandwidth.  

Recording Your Podcast

When it comes to learning how to record your podcast, it can generally be broken down into hardware and software.  However, there are some best practices to follow no matter how you’re recording your podcast

How To Record Your Podcast Efficiently 

  1. All the work that you put in with your podcast episodes – design, structure, length, etc – is for nothing if you don’t at least have a set of notes to keep things organized.  While it’s your decision to script your content or not, it would be a benefit to you, your podcast, and your listeners to at least jot a few things down before you record.
  2. Remember to hydrate yourself and warm up your voice before you start recording.  Not only will it help you speak steadily, but it will also help clear out any nervousness or anxiety you have about recording.  
  3. You do not need a soundproof room to record, or even soundproof paneling (though if you want to invest in these things later that may be a good option).  But you can also choose the best recording space possible and make some minor changes that will positively affect your recording.  Big rooms with flat walls tend to echo, so try propping some pillows up around your mic and hanging blankets on your walls.  If that’s not possible, try to record in a place with some clutter as that will disrupt any echo.
  4. Figure out how you’re going to position yourself while recording and do some test recording in that position to make sure your sound quality is good while in that position.  Whether you’re standing, sitting, or lying down, you want to make sure that you test how your audio sounds so you can ensure you’re in the right position with your recording equipment.  Also keep in mind that you’re going to be in this position for all of your recording, so it should be comfortable while also maintaining a good distance with your microphone.

Quick-Start Podcasting

You don’t need anything more than your phone to start recording your podcast. With the Podbean app, you can record and edit your content directly in the podcast app and upload it directly to your podcast feed.  It’s a great way to start a podcast and get it out to the world, and there are even microphones on the market made specifically for mobile devices.  

However, as your podcast grows and you become more involved with podcasting, you’ll have the choice to invest in two areas: your hardware and your software.

Hardware

Hardware covers all the physical components you need when recording your podcast, including your computer, your mic, your cords/cables, and external mixers.  There are different ways to set up your recording gear for different kinds of recording situations and environments.

Computer 

Any computer works for recording, from the most powerful iMac and PC built to the small netbook you use for traveling.  Keep in mind that your chosen computer will need to be able to run your DAW (digital audio workstation), meaning it needs the ability to run programs and needs the RAM to do so.  You’ll also want USB ports to plug in your gear.

Microphones

Microphones come in all shapes, sizes, and specifications to suit all budgets.  The two key things to note are how they connect with your computer (through the USB port, making it a USB mic, or through an external mixer, making it an XLR mic), and how they pick up and output recorded sound (popular types of microphones are dynamic and condenser mics).  USB mics traditionally facilitate a plug-and-play style of recording. However, mics that utilize XLR cables will need additional gear in the form of an external interface/mixer and cables to act as a go-between. 

A Brief Overview of Dynamic Mics vs. Condenser Mics

Dynamic mics are often considered a rugged, versatile microphone for various situations. Due to their design, dynamic microphones provide high-quality recording and can handle loud frequencies and volumes, as well as can handle various temperatures and climate changes. A dynamic microphone will pick up fewer frequencies than a condenser microphone, but don’t let this take away from your thoughts of if a dynamic mic is right for you. Dynamic mics are great for studio recording and, due to tier sturdy nature, make great remote recording/travel mics.

Condenser mics are more sensitive than their dynamic counterparts in that they pick up more sound and capture a wider array of audio frequencies. A condenser mic will often capture a “closer to real” sound of what it’s recording. However, that also means that condenser mics become more susceptible to damage at higher frequencies/volumes and can often pick up unwanted noise during recording. A condenser also requires external power from an interface (called phantom power).

Mixers/Interfaces

An interface is what you plug your XLR mic into, so you can control how much sound it’s picking up and putting out to your recording software.  These interfaces will also have the ability to provide extra power to condenser mics (called Phantom Power or 48Ω), which need external power beyond your computer.  These can be simple one-channel (IE one microphone) interfaces, or interfaces that have multiple channels for multiple mics.  Multi-channel (or multi-microphone) interfaces are perfect for recording multiple people at the same time, so if you have multiple cohosts or anticipate having many guests at once, this would be a good tool to invest in.

Software

Your recording software (also known as your DAW or Digital Audio Workstation) is going to be the program you record and edit with. You’ll want to become familiar with your DAW of choice, but they all offer the ability to record and edit your podcast audio. They come at a wide variety of price points suited for all budgets, but most will offer the same basic things.

The key thing to look for in your software is the ease of maneuverability in the interface.  Because you’re going to be spending quite some time in this software recording and editing your podcast, you want to make sure that it’s a software that flows smoothly for you.

Some software to explore:

Each of these allows you to record and edit your audio content, and the higher-end software usually has extra tools for doing different audio-related tasks, but the basics are covered with most DAW.

Publishing and Distribution

So you’ve recorded and edited your first podcast episodes, you’ve got all the details ready, and you’re thinking, “What do I do now?”

It’s at this point that we can put the final touches on your podcast and get it published!

Your Podcast Logo/Cover

This is the image that everyone sees when they encounter your show in iTunes, Spotify, and other podcast directories and podcatchers.  There are 3 hardline requirements that your cover has to meet in order for your podcast to be listed in these directories but beyond that, you have all creative control.  These requirements:

  1. Your art has to be at least 1400 x 1400 pixels, with a maximum of 3000 x 3000 pixels
  2. The file has to be a JPEG or PNG format
  3. The file size can’t exceed 1 MB

Aesthetically, think of the sort of tone you and your podcast convey and make sure that your art carries on in that same tone.  Blake Snyder talks about the “promise of premise,” where a title or description promises an experience that it doesn’t deliver on.  (Think of all the good trailers you’ve seen but then the movies themselves don’t match up.)  

You should also think about sizing – your icon will be displayed as a tab icon and spread out across a page, so you want to make sure that it’s readable and recognizable no matter the size.  Think about your favorite podcast covers – can you recognize them when they’re displayed at icon size? Take a visual tour through your favorite podcast app to see how the podcast artwork appears and what stands out and appeals to you.

My favorite example of this is Welcome to Night Vale – their art and aesthetic means that you recognize it no matter the size simply because of the shapes and colors they use.  While you don’t need to match the aesthetic of their podcast cover, it’s a good example of visibility.

Your Podcast Host

Your podcast host is where you upload your podcast files (be they audio, video, or PDF) so your podcast can be found by your listeners online. Since your podcast host provides a platform for the audience to find your files, the most important thing you should pay attention to when you choose a podcast host is if there is any limit on the number of podcast downloads and the network bandwidth.  Choosing a podcast host, such as Podbean, who provides the unlimited bandwidth/downloads will avoid the surprise fee charge when your podcast gets a large number of downloads. Another consideration for podcast hosting is the podcast statistics.  Your podcast statistics data helps you to understand your listenership, how and what your podcast is doing, and can give you insight on how to improve your podcast.  A good podcast host can help you:

  • Attract more listeners
  • Highlight where your audiences are come from
  • Highlight any particular content/topics to attract more listeners
  • When will be a good time to release your new episode

Your podcast host may also have tools built into the platform for monetization, social media sharing options, and other helpful tools to enhance your podcasting experience.  

Different hosting platforms offer different tiers to host on, usually related to how much content you can upload per month.  Some of these hosts, such as Podbean, offer a free tier that allows a limited amount of content. The paid tiers are available to upgrade to as your podcast grows.  Podbean’s first paid tier, the Unlimited Audio plan, offers unlimited content uploads and bandwidth to ensure that you don’t have to worry about content hours or counting megabytes(downloads).

Setting up your hosting account includes filling out your account with your title, podcast cover, and description, while also selecting your podcasting categories. You’re allowed to select 3 categories for your podcast – the main category with two subcategories – that will let directories know how to list your content.  

Your podcasting host is where you will also find your RSS feed.

What Is Your RSS Feed?

Your RSS feed URL contains a code that has all the information about your podcast.  It will list your episodes with their descriptions, your art, your podcast host, and more.  In your feed, you can mark if your podcast is episodic or serial, explicit or clean, your country of origin, and more.  

Through this, you send this information out to every directory so they can display this information on their site.  Your feed also sends information back to you and your host site in the form of analytics.  

There are specific fields that need to be filled out for your feed to be considered valid, such as the name of the author/owner and your email address.  

So Now You’ve Published Your Podcast . . . Now What?

Now that you’ve officially published your podcast, there are a number of different steps to take to promote your content and grow your podcast.

Podbean offers several different webinars on the above topics, walking you through interfaces and strategies alike to get you and your podcast up and running.  Sign up for them here, and remember that seats are limited!

Podcasting opens the door to many unique paths that you might not have been able to take before.  It provides opportunities to share information and entertain outside of traditional mediums, and functions in both business and leisure-based settings.  So learning how to start a podcast is doing more than just learning the ins and outs of the medium, it’s taking part in communications method whose malleability makes it a multipurpose tool for everyone from students to CEOs.  

Don’t forget to shout us out on Twitter and tell us what your podcast will be about!

How To Start A Podcast: Podbean’s New Webinar!

Podbean is excited to announce our newest webinar: HOW TO START A PODCAST!

How To Start A Podcast

So you’ve just decided to start your very own podcast! Now what? Join us as we take you through getting your podcast up and running with a few quick steps so you can focus on just making the best podcast! You’ll go from podcast newbie to professional podcaster in no time!

The topics in this webinar will include:

  • The Who/What/When/Where/Why of your podcast
  • A brief overview of types of gear for recording
  • What is podcast hosting?
  • Formatting your show (length, segments, music, etc.)
  • Creative points (artwork, music, etc.)

Presented by Podbean’s Podcast Specialist Roni Gosch, this webinar is perfect for anyone who’s ever been interested in wanting to start a podcast.  This webinar aims to give you the tips and tools you need to start (and be successful on) your podcasting journey!

Register here, and remember that seats are limited!

How To Submit Your Podcast To iMDB

How to submit your podcast to IMDb
How to submit your podcast to IMDb

You can now submit your podcast to IMDB’s to be part of their online listing. IMDb is an accessible online database of information related to films, television programs, home videos, video games, and streaming content online – including cast, production crew, and personal biographies, plot summaries, trivia, ratings, and fan, and critical reviews.

 Here’s how to submit your podcast to IMDB’s database.


  1. Click this link here to review IMDb’s requirements and to submit your podcast. 
  2. Review the requirements to submit your podcast on the screen here. When you’re ready, click the New Title Form button.
  3. Here are the following steps pulled directly from IMDb.com:
    1. The name formatting of a podcast remains the same as a normal title i.e. The Joe Rogan Experience
    2. If episodic please submit as type Made for TV with the sub-type TV-Series
    3. If stand-alone please submit as type Made for Video
    4. For all, please add the keywords: category-podcast 
    5. If audio only then please also add the keyword “audio-only”
    6. A link to somewhere the podcast can be watched or listened to should be submitted in the Miscellaneous Link section, with the description WebsiteName – Full audio, or WebsiteName – Full video, as appropriate.
  4. Once you’ve completed your submission form, you will receive an email receipt for this submission and will be able to track your submission here.
  5. Please use the following formats to list commercials, music videos and podcasts.

Click here to view our post on how to submit your podcast to other directories!

Podcast Monetization and SEO with Amy Whitney (Real English Conversations)

Podcast Monetization and SEO with Amy Whitney (Real English Conversations)

Podcasting doesn’t just end with recording and posting content.  Being a podcaster and a content creator often includes crafting the brand, managing social media, and maximizing your podcast SEO.  During this, it’s important to ask yourself, “Is podcasting part of my brand, or is my brand podcasting?”  Do you use your podcast as another medium to spread information about a topic, or do you aim your other platforms towards your podcast?

Amy Whitney, of Real English Conversations, does the former with her show REAL ENGLISH  CONVERSATIONS.

“Our website, Real English Conversations, is an ESL website.  We focus on helping intermediate to advance-level learners to improve their speaking and listening fluency.  And really, it’s a website where I help people learn how to learn languages more efficiently as well, and it’s based on my own experiences that I went through trying to learn Spanish and failing miserably for fourteen years before I figured out how to do that.”

Her podcast acts not only as a vehicle to inform but as a tool to direct people to her site.  In fact, as she built her business up, she included the podcast and accompanying podcast SEO in her model as a marketing tool to bring listeners back to her site where a larger portion of her content lived.

“I’ve always had a dream of moving abroad, so I’ve always been thinking about digital marketing, ways to create this portable income.  And a few years before I started my website I was involved in another online business, and I learned about SEO.  And I realized that that was really an effective way to get your website found on Google.  It really was something I knew about from the beginning, and I knew the podcasting was going to be a channel that would help me to attract traffic to my business.”

While the podcast itself was a large part of her brand and was an effective educational tool, she did not rest the burden of monetization entirely on it.  This allowed her more flexibility in creating her content, knowing that she also had a website full of content that could bear the brunt of monetization while her podcast SEO did the work of directing them to her sellable content.

“Monetization is actually a pretty interesting topic, and I think that in general most people initially think, “Hey, I can make a podcast, and if it’s really popular maybe I can make some money on ads or something like that,” and fund their podcast or earn some extra cash.  But in my case, I didn’t really look at it in that way.  I knew it was going to be part of my business model overall, and really, the podcast and the lessons that we’re producing to put out on the podcast is really the face of the product.  And the real stuff and what we sell is back on the website.” 

And what inspired Amy’s plan, to create a podcast and site big enough to monetize?  A desire to help people become more fluent in English.

“When I started out my podcast, it was really like, “Okay, what helped me to learn Spanish?” because as I said, I was stuck at the beginner level, fourteen years, failing pretty bad.  And I was like, “I’m going to move abroad one day, I’m going to need to speak the language, let’s get down to what the issue is.”  And I realized that with the conversations that I was studying from a Spanish podcast – it was from Notes In Spanish which was based in Spain – with their lessons, I  was able to analyze a little bit of how people were speaking and the words they were using.  And I realized that this website was doing through their podcast-it was the same style that they were using to promote their lessons, and back on the website, there were some transcriptions, some exercises, things like that they could sell.  So in my case, I thought, “Okay, well, I can’t really teach Spanish, because I’m not good at it, but I am a native speaker of English and I think I can leverage that to make some money.”  And of course, I needed to have a website, a place where I could sell those transcriptions or whatever I was going to sell, and to host my podcast.”

While Amy’s plan to build everything from the ground up seems a little daunting, she found a lot of online resources that helped her create everything she needed.  From payment portals to keep up the site monetization, to e-courses and online scheduling tools, she found walkthroughs and tutorials for practically everything she wanted.  And if something came up that she didn’t quite know?  She had the resources to find and hire a programmer to ensure the functionality of her site.

“So this was the start of the business idea, and early on I knew that this was going to be everything, but it was the place that we were starting.  I was working pretty hard operating a small delivery service back in Colona(?).  We did not have a ton of cash, I didn’t have enough money to pay a guy three-thousand dollars to build a website for me.  And I started out with one of those Wix websites, or GoDaddy – you know, the two-dollar-a-month ones – and probably after playing around with it, investing too much time in it.  But I realized, “You know what? This is not going to give me what I want, I’m going to have to compromise on the design, I’m not going to be able to integrate with the tools that I want, the payment gateways, those sort of things.”  

“So I came to the decision that I had to learn how to build a website.  And I didn’t care if it took me six months to learn how to do it.  I realized it was something I wanted to do – or needed to do – in order to move forward.  I was very happy that it didn’t take six months.  It took a three-hour Youtube tutorial on how to build a WordPress website.  

“Wordpress is a very powerful tool.  It can help you set up payment gateways, the email list-building tools that you need, event calendars, the membership walls where you see to pay to access content, e-courses, all of the stuff.  It was super easy to setup.  So now that I learned how to set up the WordPress website, that has allowed me to do basically everything that I need to do on my own.  And occasionally I hire a programmer to help me with something really specific or fix something dysfunctional, but normally that’s not necessary, in my case I have a lot going on with my website, I need some support.”  

At the heart of her success, she says that the ultimate tool for growing her audience and monetization chances was SEO.

“With SEO, this is something that I’m really happy that I learned because it helps me to understand how Youtube videos get found, for example, through the searches, and it helps me understand how to build a good post so that when I’m publishing a new podcast, random people on the internet who aren’t even looking for a podcast, sometimes they’re finding my podcast through searches.  And it also helped me to understand how the podcasting search engines worked, and how I can position my podcast to be found.”

So SEO stands for “Search  Engine Optimization,” and that basically means that when somebody types something into the search box, something comes up that they want to see.  It did take me some time to learn SEO, and the basic practices of doing it, and what was important, but I really just picked things up from this SEO guy and expert.  His name is Brian Dean, and he had a website called backlinko.com, and through picking up little tips here and there over the years, it’s really helped me to build my knowledge and to integrate this knowledge into every page of my website, every Youtube video, every podcast episode.

I would say that one of the biggest complaints that I get in that Podbean Facebook page that I’m a part of is that people don’t know how to promote . . . so what I want the people to do – who are listening – to start thinking like this: just like Google, people are typing in what they hope to find using a few keywords when using their favorite podcasting app.  So podcasting apps, fortunately, have a very simplistic algorithm, compared to Google (and this is something you guys can figure out), so they might consider the popularity of the episode, for example, but keywords are predominantly what brings up the episodes.  

So where I learned how to do this, and the basics around this, is a Youtube tutorial by Pat Flynn.  This guy is going to walk you through everything.  Some of the things you might know, some things you might learn, but he’ll explain everything from a big overview, and I think it’s really useful for even experienced podcasters to go through this.   But one of the things he talks about specifically is the ID3 tags or the metadata that you can embed in your podcast when you’re saving your file.  So you can put keywords in the title, the author, podcast name, episode description, for example.  Who knows what iTunes uses, actually, or what the people are picking up, but as long as you have the data there it can’t hurt.

Her best suggestion?  Reverse-engineer what people will be looking for, and utilize those podcast SEO keywords for your episode descriptions.

Everybody can go into Spotify or iTunes, or anywhere, and type in words that they think that people may type in to find their podcast, and if you type in your competitor, for example, if you know who they are, check out their podcast.  Look at what words are in their title.  Look at which words are in their description.  And take out anything, any phrases that are relevant to your podcast, and try to figure out how you can get those into your titles, your descriptions, and all of these areas into that metadata as well.  And diversify!  In every episode, you have a new opportunity to use some new keywords, so don’t just use the same ones over and over and be lazy.  You can go back and edit the titles in old episodes that you have, that can also bring some fresh traffic in from random searches.  And it’s really, really helpful.
To learn more about Amy Whitney’s journey with monetization and how to make SEO work for your podcast, check out the rest of her interview with us on Podcasting Smarter! 


To learn more about Amy and the resources spoken about in the episode, you can find her on Twitter and her personal site!

Pat Flynn tutorial: https://www.youtube.com/watch?v=PIJpOcFf5h4&list=PLzJ1r4EGn-eksdBA9rzmviJlzpaOF3TBp

This episode (from 7 years ago) talks about ID3 tagging: https://www.youtube.com/watch?v=u-pc8aX_ie8

Ubersuggest: https://neilpatel.com/ubersuggest/

Real English Conversations YouTube Channel: https://www.youtube.com/c/realenglishconversations

Website: https://realenglishconversations.com/

Podcast 101 Wednesdays

Podcast 101 Wednesdays, featuring Podbean's HOW TO RECORD YOUR PODCAST webinar and PODBEAN 101: LEARNING THE TOOLS OF PODBEAN webinar.

Welcome to Podbean’s Podcast 101 Wednesdays!  On Podcast 101 Wednesday, we offer two different podcast webinars built to introduce you to podcasting.  Not only do you get an introduction to the technical side of podcast recording, but we also walk you through Podbean’s interface and how to start uploading your podcast!

How To Record Your Podcast

In the world of podcast recording, there are so many different tools that you can use to record your podcast! Which tools should you choose to suit your needs? This webinar will aim to help you understand how to record high-quality podcasts and give you a general understanding of audio gear, as well as best practices to achieve the best results.

The topics in this webinar will include:

  • How to effectively prepare and plan recording your podcast
  • Essential gear for home or remote recording (mics, headphones, interfaces, and more)
  • How to record high-quality audio from anywhere in the world
  • Editing tips and tricks for producing your own podcast recordings

Presented by: John Kiernan, Head of Marketing

Register here!

Podbean 101: Learning The Tools of Podbean

Whether you’re brand new to Podbean or have questions about parts of the interface that you’re looking to start using, this webinar will walk you through all the key points of your Podbean dashboard. 

This webinar will help you:

  • Choose a Podbean site layout that suits your podcast best
  • Find your RSS feed and learn about the different things that change and affect it
  • Decipher your analytics and how learning from them can help you grow your podcast in the long run
  • Discover a couple of our monetization options readily available and built into the Podbean interface

Presented by: Roni Gosch, Podcast Specialist

Register here!

All of our webinars are recorded with links sent to the registrants, making our webinars a continuous resource for any podcaster, no matter where they’re at in their podcasting journey. If you’re interested in taking your podcast further, also check out our other webinars on podcast livestreaming, monetization, and promotion!

Tools for Networking From Home

Tools for Networking from Home

Whether you’re at a conference or networking from home, it is a chance to share experiences and talk about podcasting with other people in the industry. More importantly, it is an opportunity to forge connections within the industry that can have positive benefits for your content.  

Physical events may not always suit your traveling abilities or available time. However, that doesn’t mean that you cannot network with your fellow podcasters.  There are numerous online avenues that you can utilize to connect with your fellow podcasters while networking from home.

Livestreaming

Live-streaming (audio or video) offers a new way to interact with people utilizing live chat features and call-in options. Most primarily use it as a new way to connect with their listeners. With the adaptability of the platform, there’s nothing to stop you from creating a livestream for podcasters for the purpose of networking.

What differentiates this from conference livestreaming is that you are the one in charge of the livestream. You can run it at any point, for whatever length of time allowable by your chosen livestream platform. Create either a public livestream to create an “anyone can join” environment or unlisted livestream to create an exclusive, “invite only” experience. 

This puts networking opportunities in your own hands, without having to worry about waiting for these opportunities or to fill a need for networking opportunities between conferences.  

Virtual Conferences

Many conferences now offer virtual opportunities in the form of pre-recorded panels to event livestreaming.  

Networking at these virtual conferences are just as important as networking at physical conferences.  Through these livestreamed events, you can connect with fellow podcasters in the chat section, or in any call-in Q+A sessions that may be held.  This is the perfect opportunity to reach out not only to podcasters who may be present at the conference, but also to podcasters who, like yourself, are presently networking from home.

Virtual conferences usually offer their livestreams for free, or cheaper than their usual tickets to the physical conference, also creating a more budget-friendly opportunity for networking.  Podcasting, as a form of content creation, offers fewer roadblocks between you and finished content than other content creation avenues, and thus virtual conferences and their networking opportunities fall in that same vein.  This also allows you the flexibility to stretch your budget and attend more conferences (both virtual and physical), and utilize more networking opportunities.  

Facebook groups

If you’re familiar with Facebook as a social media platform, you are aware of its Groups feature.  Through this, you can connect with other people around a central topic to do things like ask and answer questions, get opinions on the latest tech or strategies, or just share something funny you found while out and about on the Internet.

Podcasting Facebook groups operate in the same vein. There you can talk with other podcasters about podcasting issues or victories, get opinions on microphones, and more.  These groups can be geographically targeted, but that’s not always the case leading to a wider breadth of opinion from your fellow podcasters.

Podbean runs one called Podcasting Smarter, where podcasters come to network with fellow podcasters to learn more about best practices and changes in the industry, with opportunities for self-promotion.  It welcomes every podcaster, not just those hosted with Podbean, to once again facilitate more chances for networking with podcasters you may never get the chance to speak to otherwise.

Webinars

Webinars are online presentations done to provide education and resources for services, interfaces, and other things that you may require a hands-on walkthrough to learn about.  Podbean offers several webinars on different aspects of podcasting such as monetization and promotion, as well as its livestream interface. Podcasters of every style, genre, and experience level visit to learn more about the practice.

The idea with networking from home within these webinars is that you have the chance to encounter people who may know about different aspects of the podcasting industry than you do.  With this learning environment provided, you have the opportunity to exchange knowledge and learn more from just the person presenting the webinar.

Webinars, being online-only, are a great online networking opportunity in that they are always being presented, and there are so many different kinds being offered that you can find the right topic you’re curious about exploring with other podcasters.

Networking is an opportunity to meet up and discuss podcasting with other people. You get the chance to meet people whose interest in podcasting mirrors yours, and whose knowledge can be a learning experience for you.  These networking from home solutions aim to give you networking opportunities while allowing for situations in which you may not be able to physically attend.

Check out our webinars for chances to meet up with podcasters here. If you’re interested in learning more about our livestreaming solutions (both public and unlisted), you can check it out here!

May Top 10 Podbean Livestreamers and June LiveStream Contest Announcement!

Congratulations to our top 10 Livestreamers for May 2020!

May Top 10 Podbean Live

  1. ENCOUNTER
  2. Nonsense Password
  3. Destiny House Podcast
  4. The Obscure Curio
  5. The Ralph William Podcast
  6. The piusfordjour’s Podcast
  7. Eglise Porte Etroite
  8. CFM
  9. Radyo FiestaM
  10. Kofi Emma

June Livestream Host Contest

For June, our top three live stream hosts will receive prizes by way of Golden Beans, Podbean’s virtual currency, that can be cashed out via PayPal. We will also be highlighting our top ten livestreamers via our social media channels.  The prizes will be:

  1. Virtual yacht  (Golden Beans value – 24000)
  2. Double virtual diamond (Golden Beans value – 5000 x2)
  3. A virtual diamond  (Golden Beans value – 5000)

Click here to start your own livestream at www.podbean.com/live!