How to Create a Winning Marketing Plan for Your Podcast

If you’ve ever thought about starting a podcast or are looking for ways to grow your existing one, you’re in the right place. In this guide, we’ll walk you through the steps to begin your podcast and share tips on how to make it bigger and better.

Starting Your Podcast

Starting with the right approach can make a huge difference in how much time, effort, and money you will need to put in to promote it later. As you plan your content your should consider the following:

Find Your Niche and Audience

First, choose a topic you love and think about who your audience will be. This is the heart of your podcast. Your audience is the awesome group of people who will listen to you. So, pick a topic and audience you really connect with.

Pro Tip: Consider how you might educate them in your topic. 74% of people in a recent survey responded that the listen to podcast to learn new things.

Get the Right Equipment

You don’t need fancy gear, but you should have the basics. Get a good microphone, headphones, and recording software. Quality sound is essential to keep your listeners coming back for more.

Create Your Brand

Make your podcast unique. Come up with a catchy name, design cool cover art, and write a description that makes people want to listen. Let your brand show your personality and style.

Growing Your Podcast

Now that you’ve started with solid fundamentals, you’re ready to grow your audience. If you know who your audience is and what about your podcast they will enjoy then marketing doesn’t have to be rocket science. You just need to make sure that you are being seen and heard in a compelling way where your target audience is already going.

Make a Plan

Marketing your podcast should start with a well thought evaluation of your audience and goals. You should sit down and think about who your ideal listener is and what they most want from a podcast that you can uniquely provide. Don’t worry, it doesn’t have to be hard, we put together a planning template for just that purpose: Download it here!

Marketing Your Podcast

• Social Media: Share your episodes on Twitter, Facebook, and Instagram. Use hashtags like #podcastlove and #mustlisten to get more attention.
• Email Marketing: Send newsletters to your subscribers to let them know about new episodes and exciting updates.
• Advertise on Other Podcasts: Podcast advertising allows for much more niche targeting and even geo-targeting so you can advertise directly to potential customers within your niche
• Influencer Marketing: Team up with influencers in your topic area to get more people interested.
• Paid Advertising: Use paid ads on social media or Google Ads to reach more people.

Engage Your Audience

Create content that’s fun and real. Share blog posts, videos, and social media updates that your audience will like. The more you connect with them, the more they’ll connect with you.

Track Your Progress

Use tools to see how your marketing is working and what needs to change. This way, you can make your podcast even better.

With a solid plan and a little bit of legwork you will be well on your way to podcast success and we’re here to help. Get our marketing plan template below: