There are a million ways to promote your podcast. Some are effective, while others might be a waste of time (and money). And, of course, what works is dependent on “where your audience is”. This is why promoting on other podcasts might just be the best way to grow your audience.
Why is podcast cross-promotion one of the most effective podcast marketing strategies?
Podcast listeners already know how to listen to podcasts, which removes one big hurdle you may encounter when you promote elsewhere.
Listeners love content suggestions. This type of marketing comes across as helpful information and listeners pay attention.
You can target listeners who already like similar categories of shows. This solution brings you right to where your potential audience is.
They can subscribe/download your show right away. They’re in the midst of listening, so it’s not something they have to remember to do later.
Why use Podbean’s ads marketplace to promote a podcast?
Cross-promotion is effective. A lot of podcasters are already doing it. We see many discussions about it in Facebook groups and hear the promo spots often. However, it takes a lot of time to set this up (networking, contacting podcasters, sending your promo, discussing details..and typically, arranging and running the other podcaster’s promo on your show). With Podbean’s ads marketplace, you can have promo spots running within minutes. Yes, you’ll need to spend some money. But, you’ll save valuable time. You can also reach a broader range of listeners than it might be possible to get via personal connections.
Fortunately, you can set a daily budget cap so you don’t have to spend a lot. You can view your analytics to see just how your ads are delivering. And, you can modify, pause or stop your campaigns at any time.
If you’re spending any money on Facebook ads or other promotions (or considering it), take a look at Podbean’s ads marketplace first. Podcasters tend to get a much higher return on investment (ROI) from these campaigns.
How to Use Podbean’s Ads Marketplace: Three Simple Steps
Sign up as an advertiser: https://sponsorship.podbean.com/. If you’re already signed up to receive ads on your podcast, you’ll need to create an account with a different email address.
Create your campaign. Provide basic information (contact info, website, description, copy), set your budget and start date. Select categories (and geographies, if desired). Pick ad slots and set pricing. Upload your audio file. Add your payment method.
Run and manage your campaign. Once approved, your ads till begin running within 24 hours of your start date. You can review the list of podcasts and remove any of them at any time. Check your campaign’s results as it progresses: see impressions and amount spent. Pause or cancel campaigns whenever you want.
Podcasts continue to explode in popularity. 124 million Americans have listened to a podcast, and 28% (or 73 million) listen monthly. The number of weekly podcast listeners is up by 6 million from 2017. And according to Podcast Insights, the podcast trend has grown exponentially from there throughout 2018 and 2019.
There’s a low barrier to starting a podcast and getting it distributed. But that doesn’t mean podcasting doesn’t require effort. Along with the explosion in podcast popularity, listeners now have thousands of options when it comes to deciding what to listen to. Your podcast needs to deliver quality content and value. Here are seven best practices to consider if you’re starting a podcast.
1. Think about your message. There’s a lot of content for people to consume, in all forms. What makes your podcast unique? Who do you imagine listening to it? Is there a gap you’ve found or a niche you want to fill? Do a little homework. Check out similar or related shows (bookmark them for the future, there might be some ways to collaborate). What’s missing? What special perspective will you bring that people can’t find elsewhere? What tone do you want for your show?
2. Make every second count. Listeners’ time is valuable, so keep your content concise. This doesn’t mean there’s a magic number. Dan Carlin’s Hardcore History is one of the most popular podcasts, and it sometimes runs more than four hours. However, that’s a rare exception. He packs his episodes with high quality, engaging content. The nature of your podcast might lend itself to some “chit chat”, but think about the value the listener is getting for the time they’re spending.
3. Plan your episodes. In your research, listen to some top quality shows. For every minute you hear, they likely spent hours researching and preparing. Not all shows take the investigative journalism of Serial. But sometimes podcasters forget about the importance of planning since it can feel like having a casual conversation. Planning might include determining show topics, contacting guests (and preparing them), thinking about your questions, making a rough outline (or even a script) of what you want to cover, and doing any research.
4. Optimize your podcast for maximum searchability. In podcast apps, your podcast and episode titles are they key to being found (along with the author tag in some), and helps listeners easily identify what your content is about. So, think about keywords your audience might search for when coming up with titles.
This is also where show notes and transcripts come in handy. Search engines crawl text, so your episode descriptions and show notes should be search-friendly. Descriptions and show notes (think a blog post that accompanies a podcast) also serve as a place for listeners (or someone who finds your show online) to see a summary and get more information, links, etc.
5. Distribute, share, promote! Once you set up your podcast with a reliable podcast host and get an RSS feed, you’re set to distribute to the many places people listen. Apple Podcasts (formerly known as iTunes) is the biggest directory so that should be a top priority. You can also make sure your show is set up properly for Google and that they index your show for Google Podcasts. Many podcast apps will pick your show up from iTunes, but there are also many directories where you can submit. Here’s a good list of podcast directories to check out. The good news is that due to the magic of RSS feeds, you just submit your feed and then your episodes will automatically update in various directories and apps.
Some podcast hosts make social sharing easy with automated tools in their platforms. You also want to have an online “home” for your podcast. Whether that be within an existing website, a new WordPress or Squarespace site or a podcast site provided by your hosting company, this is the place where people can read your show notes and get more information. Your own website offers your listeners another place to learn about you, the type of things you podcast about, and where else to find you online. It’s essentially a landing page all about your podcast.
There are many other ways you can use this space, especially as your podcast grows and evolves. As your podcast grows, you can use it as a place to put up merch for sale, offer tickets to shows, or even promote products and other podcasts through partnerships. A website – even one with a subdomain, like the website you automatically get with Podbean – is as powerful a tool as any software or microphone.
There are also different ways you can integrate your RSS feed with different types of websites, depending on where you host your podcast and what you want to do. You can embed podcast episodes easily with a player so people can also listen online.
Getting listed in directories and set up online is the first step, but you’ll need to do most of the heavy lifting to promote your show. Think about where your potential listeners “hang out” online. Are they on Facebook, Twitter, or Instagram? Can you draw people in from Youtube (some podcast hosting companies autopost an “audiogram” there for you or you can get the tools to do this)? Are there specific forums or blogs where you can share information and generate interest? You might also want to consider promoting on other podcasts if you can – it can be one of the most effective ways to gain new listeners.
6. Get a handle on audio production. If your podcast sounds bad, people will tune out. Check out some free audio tools like Audacity or LMMS, and learn some basic audio editing. There are other paid options for slimmer budgets, like Ardour and Reaper, but it’s best to try a free option first to get the feel for editing.
You also don’t have to spend a lot on microphones. There are different types of microphones depending if you want to just plug your microphone into your computer (USB mics) or if you want more control over how your microphone records (XLR mics), or for single or group hosts. Check out suggestions from other podcasters and podcast experts (Facebook groups like Podcasting Smarter are one good source).
There are even options to record right from your phone, and there are some decent sounding podcasts out there just using their earbuds (check out the Podbean app for recording and publishing, for example). Reducing background noise makes a big difference, so be sure you have a quiet space or add some soundproofing (egg crate foam, carpeting and blankets all do the trick on the cheap).
Another option to consider is hiring professional audio engineers for certain aspects of production. There are tons of resources out there, from professional sound studios to editors, guest bookers, show note writers and full production teams. Here are some podcast resources that I recommend.
7. Measure your success by your own benchmarks. And, make changes as needed. Your podcast hosting company will provide download statistics and various data you can track. It can be hard to know what good numbers are. It is not the same for a highly produced true crime show as a podcast about a specific type of knitting. Don’t only use numbers to measure your success. Think beforehand about your goals and measure your success against that. Perhaps you want to use podcasting to showcase your expertise and build trust with potential clients. Maybe you only get 100 downloads/episode, but you have loyal client listeners and have had several inquiries. That’d be a success for you!
Don’t be afraid to make changes. If you feel something isn’t working or get feedback from listeners, you can adapt. Most podcasts evolve in some way over time. Some do a complete rebrand, change formats or end and start a completely new show. Always go back to your goals – even if the goal is for you and your best friend to get together and chat every week. If that’s happening and you’re enjoying it, podcasting has worked for you! Evaluate how things are working and change what’s not.
Most importantly, don’t get bogged down in the details or halted by creative paralysis or perfection. With these best practices, you can prioritize what you need to do when starting a podcast. Get started and take advantage of the growing podcasting wave. Check out all that Podbean has to offer and try it out with a free month at Podbean.com.
Brazil may not have been tops in the World Cup this year, but they’re becoming tops in the podcast world. We have so many loyal listeners in Brazil and a growing number of podcasts produced in Brazil, so we have selected the 8 most listened to podcasts on Podbean in Brazil. Check them out if you’re a Brazilian listener, or you want to get to know Brazilian culture, history, current events or practice your Portuguese.
Mamilos is a weekly podcast that searches social media for hot debates and controversies. They choose a topic of the week from this research and engage in a deeper discussion on it. Hopefully this allows listeners to form an opinion for themselves based on a more solid foundation than the typical online argument.
Reprograme Seu Cérebro Cast is hosted by André Buric, founder of BrainPower. The podcast teaches listeners how to stay in control of their emotions and actions. Listeners can learn how to get rid of lack of focus and energy, stop procrastinating and see things in a new light.
NerdCast is one of the leading podcast series in Brazil, with about one million downloads per episode. This long-running series covers a huge range of topics including pop culture, history, science, cinema, technology, and literature.
The title of this podcast translates to “garage dragons”, from a chapter in Carl Sagan’s The Demon-Haunted World, which presents an analogy between the existence of God and a hypothetical insistence that there is a dragon living in someone’s garage. This podcast covers anything and everything in science, from physics to biology to linguistics, and highlights science in all areas of our lives. The topics might come from recent news events, like the Zika virus, or cover timeless information that will fascinate you even if you aren’t sure a science podcast is for you. You should be able to follow along even if your Portuguese isn’t perfect, as the speakers talk slowly and don’t use a lot of slang or jargon.
True crime podcasts are popular nowadays. Listeners seem to love the variety of intrigue, suspense, legal thrills, murder and more. If you’re looking for another great true crime podcast, you’ll find high quality options among our top true crime podcasts.
This podcast explores an old case in depth, including all the implications for our justice system and society. Season One covered the abduction of Justin Wetterling, in which there were no answers for 27 years. The case fueled parents’ anxieties about strangers and led to the establishment of the sex offender registry. Season 2 covers Curtis Flowers, who has been tried 6 times for the same crime and continually maintains his innocence.
Another great investigative podcast hosted by Payne Lindsay. His work on the unsolved disappearance of Georgia beauty queen and teacher, Tara Grinstead, captured the attention of many, with over 150 million downloads, and helped break the 12-year old case wide open.
Host Kelly McEvers delves deep into a story from the news to understand all the issues at play and give you a more in-depth view. That’s included digging into the Trump administration’s past and covering a town ravaged by the opioid epidemic.
Hosted by Jayne Hardy, founder and CEO of The Blurt Foundation, a social enterprise focused on helping people with depression. This podcasts covers key topics like self-care and ways to deal with depression.
Know a graduate heading to college? Or have a favorite family member in the midst of their college career? Share this podcast, which covers how to study better and be more productive plus tips on paying off student loans and more.
This podcast is “everything you need to know but didn’t learn in college”. It covers topics such as how to deal with emotional stress, staying active when working a 9 to 5 job and all the practical advice never taught in a college course.
This podcast offers down-to-earth, yet moving, conversations about how to live a meaningful life. It covers areas like mindset shifts, creativity and how to be more motivated. Engaging, intimate conversations with truly inspiring guests like Tim Ferris, Elizabeth Gilbert and everyday folks with stories to share.
Meditation and mindfulness practice can be extremely helpful for stressed students and new graduates. Tara Brach is a Buddhist teacher offering hundreds of guided meditations that help you pay attention to your body, breathe and be present. Additionally, you’ll find more in-depth episodes on related topics. If you’d like to practice more mindfulness or just know you’d like to be more grounded, this is a great place to start.
This is a practical podcast about setting financial goals and managing money. It might feel impossible to tackle your finances with low income, student loans and living costs, but this podcast will help with useful tips and advice for getting out of debt.
A podcast from Real Simple to help young women navigate the real world, from salary negotiations to apartment hunting, taxes, dating and more. The host shares some of her own stories, while helping listeners with their questions and concerns.
Podbean is a popular podcast directory and app for podcast listeners. So, Podbean badges (a button that can be clicked to go right to your podcast in Podbean) are great for promoting your podcast all over the web. Badges are an easy way to let listeners know your podcast is available on Podbean and to easily direct them there to listen.
Podbean offers badges in different sizes, such as shown below.
150 x 56 px
300 x 111 px
600 x 222 px
Visit http://podbean.com/site/default/badges to customize your badges and get the coding to paste into your site. If you are not hosted on Podbean, input the URL of your listing in the Podbean directory. Simple search your show at www.podbean.com, click on it and copy the URL at the top. Paste into the podcast link field to create the custom badge coding.
For anyone preparing for a wedding, whether a grand spectacle, simple celebration or destination wedding, you’ll find the stories and advice in these wedding podcasts invaluable. They can also be lots of fun even if you’re not planning a wedding at the moment. And, these wedding podcasts cover the gamut of mishaps and touching stories, tips and advice from experts for any kind of wedding you could dream up.
The perfect podcast for engaged couples (or anyone dreaming of future nuptials!), to help check items off the never-ending to-do list with insight, tips and guidance throughout the process. The podcast aims to help couples stay organized with weekly episodes on a variety of wedding topics.
Simple, down-to-earth wedding planning advice from a professional. Not everyone can hire a wedding planner but now you can have one in audio form. Save money, time and stress with fun and easy ways to simplify wedding planning.
This podcast offers solid advice from two industry experts, wedding coordinator and consultant Danielle Pasternak and photographer Daniel Moyer. They refer to it as “the anti-boring wedding podcast” and you’ll certainly find that to be the case. Put A Ring On It brings you behind-the-scenes stories and expert tips. Each episode covers a different topic, ranging from how to negotiate with vendors to incorporating new traditions into same-sex weddings.
Ideal for couples who have just gotten engaged or are in the midst of planning. Engaged is hosted by Kali Edwards and her fiancé Ryan. Kali and Ryan chat with other couples who share their experiences. They also interview wedding experts and varied vendors for professional planning advice. The host couple’s chemistry is apparent in the podcast and it’s fun to learn along with them.
Kara Lamerato publishes three episodes per week, covering topics that range from how to plan the perfect bridal shower to details like tipping vendors. Kara has helped more than 2,000 couples plan their big days. As an expert in custom décor, Kara discusses DIY trends and the popularity/use of Etsy. She answers listener questions and reads comments live on her show, allowing you to connect with her directly and get answers to specific questions.
This is actually a collection of multiple wedding-related podcasts covering a wide array of topics. You can find something here that fits your needs, from travel information for destination weddings and honeymoons to mother-of-the-bride, newlywed and groom-specific advice shows.
Kerrie discusses all she has left to do in the minutes leading up to her wedding, what’s been stressful and her stories and advice. This is the show for you if you’re feeling overwhelmed as they big day draws near.
All Podbean feeds are now https; Podbean offers free SSL certificate service for podcasters using their own domain
Dover, DE – July 3, 2018 –Podbean has fully transitioned all Podbean feeds to secure feeds using https. Podbean handled the migration process to ensure all new and current Podbean-hosted podcast feeds are fully compliant with Apple Podcasts’ future requirements.
If you use a Podbean domain, you don’t need to do anything. We’ve handled the migration for you, so you’ll have no worries about Apple’s new requirements.
If you use your own domain, follow the steps above if you have not previously set up your SSL certification. We will provide the SSL certificate free of charge, but you need to change the domain CNAME record and enable https in your Podbean account.
Podbean’s comprehensive podcast feed and website hosting service ensures podcasts meet the new Google podcast app requirements.
Dover, DE – June 21, 2018 –Google’s announcement of their new podcast app has been big news in the podcasting world. Podcasters are eager to learn more about this development and make sure their podcast can be found in Google search. As a comprehensive service powering over 160,000 podcasts, Podbean strives to make podcasting a stress-free experience by providing cutting edge tools that meet the latest industry needs.
As such, Podbean is updating all Podbean sites so they meet Google’s requirements. Podbean’s no-limits hosting plans all include a customizable podcast website. Thus, any podcast using the combination of podcast hosting and website from Podbean will automatically fit all the Google specifications.
Many Podbean podcasters also run their own web site and Podbean had made things simple for them as well. They’ll need to follow Google’s instructions to add a “link” tag to their site’s home page. Then, in Podbean they can easily configure their feed with their site link.
A kid-friendly version of the popular Radiolab podcast. It is geared to kids aged 8-12 but your whole family will enjoy it. Hosted by a scientist and teacher, they cover topics from planets to animals, robotics to sports. It’s educational but in an entertaining and engaging way, just like Radiolab.
Folktales from around the world, presented by stage and screen stars and geared toward kids aged 4 to 10. The tales provide lessons for kindness, empathy and other important values. All the episodes include discussion prompts so it’s a perfect way to spark family discussions.
This fun-filled ethics podcast guides kids through moral dilemmas in an engaging and fun way, allowing them to ask Curly questions about technology, school, animals etc. Produced by ABC, the two hosts cover serious topics with lots of time for silliness too. They’re helped by ethicist Matt Bear and some high-profile guests. It can be listened to alone or as a family, with questions to discuss together.
Dream Big aims at inspiring kids to follow their dreams and get past fear of taking action. Hosted by 7-year-old Eva Karpman her mom, Olga, the show is made up of interviews with world-class performers from all over the world who are living their dreams.
A pioneer story podcast for kids, this is a can’t miss. The stories, poems and myths from all over the world are read by professional actors. Entertaining, educational, original storytelling…your family will love it as so many others do.
Peace Out delivers short stories to help calm down and relax with visualization and breathing exercises. Perfect for stressed kids and parents, or classroom use, to learn more about self- regulation, mindfulness and relaxation techniques.
Hosted by Guy Raz and Mindy Thomas, this podcast encourages curious children (and parents) to discover the wonders around us. Combining scientific research with fun, listeners will learn about the latest stories in science and tech.
Eleanor is a globe-trotting reporter and she invites you to come along on her fascinating adventures. The show is well-produced with music and rich sound effects. Quality journalism for the adventurer in all of us.