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What is a microcast? Why should you start one?

While the average podcast episode is anywhere from 25-35 minutes long, microcasts and the microcasting movement feature podcast episodes that are often no longer than 10 minutes long. Because of its shortened nature, microcasting may allow for episodes to be published more frequently in a more episodic format. What is a microcast? Microcasts are podcasts that feature episodes that are, at most, 10 minutes long. With such a short frame of time, the content is produced in segments that are more easily listened to and interacted with by the audience. Such a format can be easily consumed amidst someone’s day full of meetings, travel, multi-tasking, and other tasks. Microcasts also follow the same trend as micro-vlogging apps like TikTok and (the now defunct) Vine. With media being created and published daily, creating shorter content suits a attention span and creates more time to interact with content. Microcasts tend to be more suited for episodic content, due to the short form of the episodes. This subset of podcasting is ideal for daily podcasts, or podcasts that update more frequently as a news source for listeners looking for the most up-to-date info. While there’s nothing stopping you from creating a serialized microcast or utilizing the format for a fiction-based podcast, What are the benefits of a microcast?
  1. With the shorter episodes, less time is spent on recording and editing. Editing shorter episodes is a great way to familiarize yourself with the process of editing, so if at any point you’re looking to expand your podcast episodes or expand how many podcasts you run, you’ve got more experience to rely on.
  2. Shorter-form tends to get more attention as it requires less time to interact with - look at the popularity of sites like TikTok and Vine. In addition to that, your backlog will be ...
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Podbean Now Supports Managing Multiple Podcasts in One Account

Thanks to user feedback, we have made it possible to manage multiple podcasts from one account, starting with our Unlimited Audio plan and up. We’re excited to announce that podcasters can now add podcast channels, whether Unlimited Audio or Unlimited Plus, to their existing accounts and manage the podcasts using one login. To add a new channel, simply go to 'Podcast'-> 'Podcast Channels' in your profile. Click “+New Channel” to create a new channel. You will then need to click the link to purchase the additional podcast channel. Unlimited audio channels cost $9/month if billed annually or $14/month if billed monthly. Unlimited Plus channels cost $29/month with annual billing or $39 month-to-month. Read our FAQ for the steps and details of adding/managing multiple podcasts from one account. If you need additional features such as private podcast channels, multiple admins, or user engagement intel data, check out Podbean’s Business/Enterprise Plans, view pricing or get a custom quote ...
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Understanding Your Podcast Analytics and Stats

Understanding your podcast analytics and statistics is pivotal in the growth of your podcast. Your podcast analytics and statistics showcase a variety of points about your podcast’s performance, such as where your audience geolocation, sources of downloads (which apps and sites people are using to play your podcast), what podcast content boosts your podcast traffic, the best timing to release new episodes, how your audience is attracted to and engages with your podcast (retention), and if your content is evergreen (which content does well over time). We've put together a comprehensive breakdown of each piece of data and how you can use it to grow, promote, and track the success of your podcast. What are key podcast analytics and statistics for a podcast? Your key podcast analytics and statistics are as follows:
  • Podcast downloads
  • Downloads for each episode
  • Podcast download trends
  • Podcast daily listeners
  • Geographic downloads data
  • Podcast download sources
  • Podcast downloads by time of day
  • Podcast listener retention
  • Top 10 episodes
  • Downloads for each episode in the first week
  • Downloads for each episode in the first month
Podbean provides you aggregated podcast analytics and statistics. From your podcast statistics dashboard, you’ll be able to discover where your podcasts are being played, such as Spotify, Apple Podcasts, Google Podcasts, and various other apps and environments. All of this play data will be counted and aggregated into Podbean’s podcast analytics and statistics. This page covers what podcast analytics and statistics you can get from Podbean and how you can use them to continually improve and grow your podcast. Podbean Statistics and Analytics are IAB Certified Podbean provides IAB certified podcast analytics and statistics. These guidelines establish a common set of ad metrics for podcasts and a base set of principles that any measurement system should support. This helps to address industry challenges such as lack of uniformity in measurement ...
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First Podcast Wellness Week Launches November 30th – December 4th

The Podcast Wellness Week event will be livestreamed on Podbean, featuring top speakers and podcasters from around the world New York, NY (November 10, 2020) - Podbean announced it will host Podcast Wellness Week (November 30th-December 4th, 2020), a weeklong livestream and podcast event focused on mental and physical wellness. Podcast Wellness Week will feature daily exclusive live-streams with world-renowned wellness experts including John Gray, author of Men are from Mars, Women are from Venus, Hollywood veteran and founder of The Inner Fitness Project Tina Lifford, author and host of the Ask Kati Anything podcast Kati Morton, 6th generation shaman and bestselling author Shaman Durek of the Ancient Wisdom Today podcast, and wellness influencer and founder of superfoods brand Philosophie Sophie Jaffe and therapist and author Dr. Adi Jaffe of the IGNTD podcast. “Now more than ever it’s important that we talk about and care for our mental health. That’s why I am so excited to be part of Podbean's wellness week because we all feel better when we have a healthy mind and healthy body,” says Kati Morton of Ask Kati Anything. Speaker Tina Lifford shares: "It is clear that the future calls us to prioritize our inner wellbeing in the way we have traditionally come to prioritize our physical wellbeing. Any effort, large or small, is not just good for our internal health, but it conditions us all to participate consciously in the evolution of mankind. I'm thrilled to be part of Podbean's Podcast Wellness Week as we all reach for possibility and the next best iteration of ourselves." The event also features two daily live-streamed panels discussing mental health, sleep, meditation, positive mindset, fitness and nutrition with well-known wellness podcasters including:
  • Shann Vander Leek from Anxiety Slayer podcast
  • John Kim of The Angry Therapist podcast
  • Dr. Sarah Ballantyne and ...
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Podcast Merch

Why You Should Create Podcast Merch

There are a multitude of routes to take when looking to create and sell merch for your podcast, and multiple forms your podcast merch can take. No matter your podcast style or your personal bandwidth, podcast merch is an ideal way to cultivate your community, support your show, and market your content to an audience you might not have been able to reach before. No matter how big or small your podcast is, your podcast has an audience. While you may interact with them on your social media platforms, or shout them out during your episodes, it’s important to take further steps in cultivating your audience into your podcast’s community. One of the best ways to do it is to create merchandise for your audience! Why Should You Make Merchandise? The top reason to create and sell merch for your podcast is that it gives your audience a way to support you and your content. Merchandise means profit, no matter what path you choose, and the money that comes through from merchandise sales can be then funneled back into your podcast. Profits from your merch can pay for podcasting hosting, or be the investment needed to upgrade your equipment. It can even pay for a convention ticket. Even if you’re monetizing your podcast through other means (and to learn more about these, check out our monetization webinar), creating podcast merch can reach a wider spectrum of your audience than other monetization routes. Creating merchandise also offers you a chance to go about marketing your podcast in a new way. Whether your listener wears a shirt or puts your sticker on their laptop, they display a physical advertisement for your podcast in a broadly public way that can reach an audience you weren’t able to reach before. With the repeated exposure ...
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Podbean premium podcast

Podbean Launches New Premium Podcast Service to Help Podcasters Easily Sell Content

Podbean has launched a revamped Premium Podcast service, to enable podcasters to sell podcast content in a completely customizable way. Podbean Premium allows users to set up an unlimited number of premium podcasts, which can be an ongoing weekly show, a special series, past seasons, or a single episode. Podcasters can use the service to sell courses, bonus episodes, and all types of special content. What they sell and pricing is completely up to the podcaster. Podbean Premium helps podcasters sell their podcast content in the Podbean apps for Android and iOS, taking advantage of listener engagement with in-the-moment purchasing. Buyers spend 20% more on in-app purchases. Podbean Premium makes buying podcast content as easy as a couple clicks. Your premium podcast is exposed to millions of potential listeners in the popular Podbean iPhone and Android apps. Podbean helps by promoting premium podcasts in the app for greater discoverability. Convert listeners into buyers anywhere, anytime with the convenience of Podbean Premium. Podcasters can create and sell as much premium content as they want with no extra costs for storage or downloads. Podbean only charges a revenue percentage. Google Play and the Apple App Store also take a fee for the in-app purchases. All the payment processing and secure access to the premium podcasts is handled for the podcaster.  ...
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SSO Podcasts

Using Single Sign-On (SSO) for Your Podcast Network or Company Podcasts

You can use your company's Single Sign-On (SSO) to log into and manage your private podcasts and manage your podcast network. What Is Single Sign-On (SSO)? Single Sign-On (SSO) is an authentication measure that allows a user to log in to multiple independent software systems, platforms, and websites with a single ID and password. SSO is typically used by organizations and companies to allow their members or employees to log into multiple external services with a single company ID and password. The company ID and password are managed by your own organization or company. SSO allows you to maintain control over the privacy and security of your employees’ passwords. By utilizing Single Sign-On, you can:
  • Decrease risk for access to 3rd-party sites with user passwords not stored or managed externally
  • Reduce username and password combinations and mitigate password fatigue
  • Gain back time otherwise spent on re-entering the same identity user name and passwords
  • Relieve your IT help desk regarding calls about passwords (could be a potential company cost saver in your IT department) 
  • Limit individual privacy data exposure (ability to reduce individual personal data on third-party sites)
  • Enhance security by enforcing multi-factor authorization (MFA and as an example, 2FA)  at your centralized authentication server
What Can SSO Do for Your Podcast Network or Company Podcasts? 1. Using SSO for your team members to log in If you run a podcast network or multiple company podcasts, you probably have multiple team members helping to manage and maintain your podcasts. If your podcast hosting service provider supports SSO (such as Podbean does), your team members can log into your podcast account via SSO and don’t need to set up and remember another set of login credentials. It is secure and easy to manage your team member access permissions in your centralized authentication servers. 2. Using SSO for ...
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How To Start A Podcast

Why Should You Start A Podcast? There are a thousand reasons to learn how to start a podcast, just like there are a thousand reasons to listen to them.
  • Are you looking for a new medium to tell a story?
  • Do you want to deliver communications for your company through a new method?
  • Is there a topic you’re passionate about and want to share with others?
  • Do you have information to turn into a resource for others to utilize?
  • Are you looking to deliver training to your employees in a new, innovative way?
  • Do you have a brand that’s looking to expand into a new medium?
Even if none of these reasons resonate with you, there’s no wrong reason to start a podcast. Podcasting, as a medium, has a low threshold for entry. It offers an open route for content creators curious about new avenues through which they can explore a topic and tell a story. Time To Learn How To Start a Podcast!
  1. Conceptualizing
    • The ‘Why’ Behind Your Content
    • Who is your audience?
    • What is your podcast's elevator pitch?
    • Naming your podcast
  2. Planning Your Episodes
    • Episode length
    • Organizing your content
    • Your posting schedule
  3. Recording Your Podcast
    • How to record your podcast efficiently
    • Quick-start podcasting
    • Hardware
    • Software
  4. Publishing and Distribution
    • Your podcast logo/cover
    • Your podcast host
    • What is your RSS feed?
  5. So Now You’ve Published Your Podcast . . . Now What?
1. Conceptualizing The ‘Why’ Behind Your Content On the road to learning how to start a podcast, asking yourself why you want to start one is the first step. It’s at this point that you make the most crucial decisions about your podcast. Your answer now will inform your marketing moves and the way you build your content. Here are a few points to consider:
  • Is your podcast an extension of something else you do (a blog, a Youtube channel, a newsletter, etc) or is the podcast the centerpiece that ...
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Podcasts for the Alzheimer’s Caregiver

Guest Post from Peggy Sweeney-McDonald, Life in the A-Zone (Alzheimer’s) Podcast September is World Alzheimer’s Month to raise awareness and challenge the stigma that surrounds dementia. Dementia affects almost 50 million people with a new case occurring every 3 seconds. Chances are you and your family have been, or know someone who has, struggled through the maze of caregiving a loved one. Caregiving for someone with dementia is extremely challenging and finding support while juggling the demands is nearly impossible. The growing amount of podcasts focusing on Alzheimer’s caregivers can be an excellent resource. Podcasts with dementia experts being interviewed and giving tips on how best to support their loved ones can be helpful, but now there are podcasts telling the caregiver’s story. These podcasts explore the emotional, mental, and physical challenges weighing on the caregiver. Honest storytelling and conversations by caregivers who have been in the trenches, and are stronger because of the experience can help the caregiver know they are not alone and maybe offer some hope. You can find this topic featured in the Podbean app to listen on the go. If you don’t already have the Podbean app, download it for free in the App Store or Google Play store. It’s the best way to listen and discover new podcasts you’ll love, with recommendations of hot topics plus personalized recommendations based on what you listen to most. You can also listen to these podcasts online here. Life in the A-Zone Podcast Caregiving/Storyteller Podcast The Life, Love and Alzheimer’s Podcast Fading Memories: Alzheimer's Caregiver Support Alzheimer's Speaks Radio - Lori La Bey Dementia Matters  Navigating Dementia Therapy The Alzheimer's Podcast The Forgetting: Inside the Mind of Alzheimer's Alzheimer's Society Podcast Dementia Care Partner Talk Show with Teepa ...
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Why You Need A Website Badge (And How To Make One!)

Website and social media badges go a long way in showing one’s support and credentials in a fun and customizable way. Whether you use them to highlight a cause or to just display something to show your support of a content creator, there’s no wrong reason to make one or to learn how to make one. What is a social media/website badge? A social media badge should be a PNG image (transparent background) that you can embed on your website, or add to your social media banner itself. They come in many shapes and sizes, but they will be present to denote that your listeners are part of a group, someone has received an online award/certification, or you are raising awareness for a cause. For example, Podbean created badges to celebrate our users’ downloads. Some will use the badges on their own website to include links as well, to direct their followers to where they can learn more about a certain topic or cause. This would include buttons that lead to donation sites like PayPal or Ko-Fi, to your patron page, or even to external information available for charities and events. [gotta find a good example here] Why should you make one? By giving your followers and listeners a social media badge, you’re giving them a fun way to show their support for you and your content. It’s also a stationary fixture, meaning that whoever goes to their account will see the badge and that it’s connected to your content. This, in turn, acts as a way to promote your podcast to an audience you may not have reached yet. What are things to make badges for? The list is limitless! Make badges for:
  • Patrons
  • General fans
  • Convention/event participation
  • Holidays
  • Fundraiser or charity event participation
  • Release of a long-awaited episode
  • Awareness campaigns (charity, fundraisers, petitions, ...
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