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The Benefits of Podcasting in Business with Lauren Smith of St. James’s Place

Click here to watch the full video interview with Lauren Smith of St. James's Place [audio src="" /] Click here to listen the full audio interview with Lauren Smith of St. James's Place Keeping your employees connected and engaged with your company’s initiatives, goals, and training is at the heart of internal communication strategies. Companies also strive to not just grow their brand’s market share, but also to become a thought leader in their given field. St James’s Place Wealth Management discovered that the accessible, intimate medium of podcasting allows them to achieve and excel in both of these areas. Read on to learn how St. James's Place has incorporated private podcasts and company branded podcasts into their place of work. Based in Cirencester, England, St James’s Place established their foothold in podcasting in 2019. SJP’s Content Strategist Lauren Smith explained that while they started with two channels, St. James’s Place has now grown to host five podcast channels. “We launched two podcasts in September (last year) and now we have five. So they really blossomed over that time, which is a testament to their popularity and potential. We have five podcasts in total. Four of them are internal. I’m responsible for two of them from the investment division." Their company branded podcast, “Tomorrow Comes Today”, serves as a vehicle for St. James’s Place to grow in the public eye as an authority in the wealth management space. “That’s one of our two flagship content formats where famous guests will join with internal experts to explore the trends and ideas that are shaping the space that we’re in. The purpose behind that one is to help establish SJP as a thought leader and increase our reach/visibility among our target audiences and really be part of the conversations that the industries ...
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business podcast

How a Podcast Can Help Your Business Grow

With more than half the population listening to podcasts, this is a medium businesses can’t ignore. Every business assumes they need a blog; today’s businesses should also be considering what a podcast (or podcasts) can do for them. We’ll explore some of the ways businesses are using podcasts and how they’re helping with today’s business challenges to move companies successfully into the future. Company Branded Podcasts: Telling the Story of Your Business People learn from stories, not statistics. According to this informative piece from Harvard Business, “storytelling forges connections among people, and between people and ideas”. They open up people to learning and convey complex ideas well. This helps “solidify relationships in a way that factual statements encapsulated in bullet points or numbers don’t.” Most importantly, stories stick--with research showing facts are up to 20x more likely to be remembered if they’re part of a story. What this means for your business is that if you want to convey a message or engage potential (and current) customers, build loyalty, and promote the why behind products and services, your most effective method is probably storytelling. And, stories told via audio have even greater “stickiness” and meaning. As humans, the words themselves are only a small part of our understanding. Tone of voice, inflection and audio cues tune us into so much more. And, they provide the intimacy and connection that reading does not. Branded podcasts share stories in a way that advertising can’t capture. They help us connect with why the work a company does matters or what issues they’re solving. They give us a connection to their people, mission, etc. A podcast is quite different from a commercial as the “sell” is subtle. It is more about building connections and a long-term relationship as well as reputation and ethos. The ...
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Podbean introduces brand new feature, Fan Club, for Podbean Live!

Fan Club is a group of your loyal fans in Podbean Live. You can earn more revenue with your Fan Club and boost engagement with them. You can earn money when listeners pay to join the fan club and they enjoy being part of the special group that supports you and the work you’re doing. Fan Club members can also gain various privileges, such as priority on the call-in list, a unique member label, special emojis, and a cool entry visual effect. Here’s how to enable Fan Club in Podbean Live. How To Start a Fan Club for Your Live Podcast with Podbean Live *Note that Fan Club is only available to Level 2 hosts and above. You can become a level 2 host by continuing to raise your engagement score. Check out our Support article in the description on how to raise your engagement score and host level. First, we’ll go over how to enable Fan Club from your desktop browser.
  1. Log into your Podbean account.
  2. On the left hand column, click the Live Stream button.
  3. Click the Fan Club button.
  4. Click the Activate button.

Fan Club should now be enabled for your livestream account. Now, we’ll go over how to enable Fan Club from the Podbean iOS and Android App.
  1. Open the Podbean app and log in using your name and password.
  2. At the bottom right corner, click Profile.
  3. Click the Live icon.
  4. Click the three dots next to Achievement, then click the Fan Club button.
  5. Click the Activate button.

Fan Club should now be enabled for your livestream account. HOW FANS JOIN FAN CLUB After you activate your Fan Club, your fans and listeners can join your Fan Club in three ways:
  1. The first way is as follows:
    1. During a livestream, click the host’s profile photo.
    2. click the Fan Club button.
    3. Click the Join ...
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corporate podcasts connecting employees

How Collaborative Coporate Podcasts Helped One Company Reach Ambitious Goals

Better Communications, Better Results A Fortune 500, international banking organization with ambitious goals for their business realized how podcasting might help them. From exploration to implementation and expansion, their story offers valuable insights about how companies can benefit from podcasting. Why Corporate Podcasts? The Needs With an international team and plans to continue expanding, along with the need to be abreast of industry trends, customer/business needs, regulations and so much more, communication is essential. Team members need information at their fingertips. They need to be able to access knowledge quickly and easily. The company understood more meetings were not the answer, especially with divergent time zones and busy schedules. They wanted to enable people with the knowledge and information they need, without creating more barriers or headaches. Most importantly, for the business to grow efficiently, team members need to be able to share knowledge. Like many businesses, this company struggled with easily distributing this flow of information and leveraging the internal knowledge they have. This needed to be easy, efficient, and collaborative. Collaboration: Empowering the Flow of Knowledge The company launched their podcast program using Podbean’s Unlimited Enterprise Solution. With enhanced team member functionality, they can empower all their departments and locations to create podcasts and share them with anyone in the organization. Each channel user has administrative power so that there are no barriers to creating and sharing content. They can easily add different admins to assist with creating and managing the podcasts. The collaboration tools have really broken down the barriers to knowledge sharing in the organization. Information is flowing from all levels so that things are no longer siloed within a department or geography. Employees in the Asian and European offices create podcasts that are being listened to by employees in North America and so on. This ...
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storytelling podcast week 2021

Storytelling Podcast Week Launches July 21st- July 25th, 2021

The Storytelling Podcast Week event will be live-streamed on Podbean, featuring top fiction and non-fiction narrative podcasters New York, NY (July 6, 2021) - Podbean announced it will host Storytelling Podcast Week (July 21st- 25th, 2021), a livestream and podcast event focused on audio drama, non-fiction and narrative podcasts. "We believe in the power of storytelling to inspire and unite," says David Xu, Podbean CEO. “Storytelling Podcast Week aims to do just that by bringing podcasters and audiences together to interact and share stories across the podcasting medium." The event features daily, exclusive live-streamed panels, live episodes, story salons and sessions with top audio drama, non-fiction, and narrative podcasters. Some of the well-known shows and podcasters participating include:
  • Grammar Girl, Mignon Fogarty
  • Alex Schmidt of Secretly Incredibly Fascinating
  • Octavia Bray of Life With LEO(h) and Atypical Artists
  • Jackie Danziger and Kegan Zema of Lemonada’s Last Day
  • Queer as Fact’s Alice McInnes, Irene McInnes and Jason Best
  • Kim Chakanetsa of BBC’s The Comb
  • Ben Cutmore of Dark Histories
  • Briggon Snow of Look Up
  • Creepy’s Jon Grilz
  • The Hidden People’s Christopher and Megan Burnside, Katharine Seaton and Jordan Lopez
  • Danielle Desir of The Thought Card
  • Night Vale Presents’ Meg Bashwiner
  • Wooden Overcoats’ David K. Barnes
  • Death is Hilarious’ Tawny Platis
  • Hi Nay’s Motzie Dapul, Regina Geli
  • Within the Wires’ Janina Matthewson and Jeffrey Cranor
  • Cryptids’ Devin Shepherd and Nora Unkel
  • While Black’s Darius Hicks
  • Communication Coach Laura Bergells
  • Improv on Tape’s Eric Kimelton, Heather Johnson, Janzy Paraiso, Mason H. Trueblood, Shaun Conde, Owen Virgin, Trent Shumway and Noah James
  • Elijah Bailey of The Elijah Bailey Show, A Little Bit O Anime and Blacken Studios
  • Rainbow Dads’ Nicholas McInerny 
  • Gabriel Urbina of Wolf 359 and Long Story Short Productions
  • Why It Matters’ Gabrielle Sierra, Jeremy Sherlick, Marcus Zakaria and Asher Ross 
  • See America’s Jason Epperson 
  • Be the Serpent’s Jennifer “Macey” Mace
  • Plant M’s Justin McLachlan
  • That’s What I’m Tolkien About’s Mary Clay Wat
  • Podcast Brunch Club’s Adela Mizrachi
  • There She Goes’ Kelly ...
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social audio livestreaming

Podbean Announces Latest Innovations in Social Audio and Livestreaming

Podbean Live launched in 2019 and has released several new features to advance social audio and live podcasting New York, NY (July 1, 2021) -Podbean is one of the pioneers of social audio, launching their Podbean Live platform in 2019 based on the needs of their podcasters and podcast listening community. Since that launch, Podbean’s development team has sought feedback from customers and continually developed the product with features and enhancements. Podbean has just announced several innovations coming to the platform. Podbean Live will offer a Fan Club option in the next version of the app, allowing livestream fans to attain special privileges and providing a new source of revenue for hosts. Additionally, “sound check” will give hosts the opportunity to hear their audio playback when testing their livestreams. The app version has recently included a feature allowing hosts to send a prepared greeting to the audience when they enter the live room, and this will be coming soon on the web interface. Additional 2021 Podbean Livestream upgrades:
  • Along with sending gifts (virtual gifts that have cash value for the recipient) to the host, listeners can send gifts to co-hosts and call-in speakers.
  • In the live room chats, users can @ other users to tag them in comments.
  • Enhanced scheduling features, with a new scheduling layout and “add to calendar” option.
  • The ability to replay recently finished live shows in the app.
  • Hosts can invite co-hosts when scheduling their livestreams and the workflow was simplified for setting up live rooms and inviting speakers.
  • Added a call-in waiting list.
  • Made it easy for hosts to invite listeners as speakers directly.
  • Quality optimizations: improved audio quality for hosts and call-in speakers, optimized the live room layout, call-in process, and mute/unmute workflow.
Additionally, Podbean has recently added private livestreaming for their business clients (mainly companies creating private, internal podcasts) so ...
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benefits podcast platform

What a Podcasting Platform Offers That Your LMS or Intranet Doesn’t for Delivering Podcasts to Employees

Your company might already be creating podcasts for your employees or be in the process of planning. If you’re still exploring the value of private podcasts for your company, you can read success stories, ways they can be used, and best practices here. We often hear companies creating podcasts and using their intranet or LMS to share them with employees. Why not? It’s a tool you already have at hand. However, we have worked with a lot of companies who have seen why that is not their best option for podcasting, at least by itself. It sometimes works as a place to start, but as you ramp up your podcasting efforts, there are some significant benefits to using a dedicated podcasting platform like Podbean Enterprise. Optimizing Podcast Accessibility and Employee User Experience One of the main benefits of delivering corporate content to employees via podcasts is accessibility and convenience. Employees can listen on-the-go, anytime and anywhere whether online or not. For audio podcasts, in particular, they aren’t tied to viewing a screen or further wearing out their eyes. In many ways, audio provides a rich experience in which the employee can really focus on the messaging. They not only take in the words, but tone of voice and other audio cues that make the content feel more intimate, and thus memorable. However, it is important to evaluate how you deliver podcasts to take advantage of these benefits. Accessibility Using a podcast app, like Podbean Pro, gives employees a “true podcast listening experience”. They are probably already podcast listeners and when you say you are creating corporate podcasts, they have certain expectations. As shared by Podbean client, VMware, this is often the motivation for companies seeking a podcasting platform. VMware found that their LMS did not have a good offline playback ...
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How to Submit Your Podcast to Apple Podcasts in 2021

Apple Podcasts is a popular place for iOS device listeners to discover and subscribe to podcasts. For most podcasters, one of the most important early steps is to submit your podcast’s RSS feed to Apple Podcasts. Submitting to Apple Podcasts is easy when you host on Podbean! The process has changed slightly on how to submit your podcast to Apple Podcasts in 2021, but we've put together a quick guide (with a video!) to help you along. Before we begin: You’ll need to publish at least one episode on Podbean with an iTunes supported file format.  If you have not yet published a podcast, check out our how to video.  iTunes currently supports mp3, m4a, mov, mp4, m4v and pdf filetypes for podcast episodes. Just starting your podcast? Check out our full guide on how to start a podcast! Here’s how to submit your podcast to Apple Podcasts.
  1. Log into your Podbean account.
  2. On the top right corner column, click Podcast Dashboard.
  3. On the left hand column, click Distribution - Podcast Apps.
  4. Click the plus sign to the right of Apple Podcasts.
  5. Review your podcast info for required fields in step 1 and ensure that you currently have one podcast episode published before continuing.
  6. Under step 3, click on the Submit To Apple Podcasts button. This brings you to
  1. Log in using your Apple ID and password. If you don’t have an Apple ID, you will have to make one before proceeding. Per Apple: Verify that your Apple ID is fully activated by adding a valid payment method and agreeing to the Apple Media Service Terms and Conditions.
  2. If you haven’t submitted a podcast to Apple previously, press the “Add Show” button. If you have, click the plus sign to the right of the “Podcasts” header and select New Show.
  3. Select “Add Show with ...
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company podcasting corporate podcast

A Company’s Guide to Podcasting

Guest post from Mackenzie Patterson from Quill, Inc. It’s no secret that the pandemic brought with it a whole slew of challenges for individuals and businesses alike. However, it would also be fair to say it made some aspects of the working world easier and more streamlined, while accelerating the remote work revolution at top speed. When it comes to podcast production, the pandemic has resulted in a mixed bag of changes to the industry—some good, and some, well, not so good. While an increase in the use of video conferencing tools has made it easier than ever to connect with like-minded creatives and people working in your industry without having to fly across the country, social distancing restrictions have also made it more challenging to connect and collaborate in person, which can be a detriment to the creative process for obvious reasons. With major revolutions happening in almost every industry, it’s important to keep your finger on the pulse so you can stay current and take advantage of all the technological advances at your disposal. If you’re just starting a podcast and want to set yourself up for success, use the tips below as your comprehensive guide to podcasting: Plan, plan, then plan some more Luck is when preparation meets opportunity, so take all the time you need to brainstorm, ideate and create comprehensive outlines in advance of recording. Here are some tips for the pre-pre work that should be done before you even look at a microphone:
  • Not only is it a great idea to plan out each episode in as much detail as possible before you record it, but it can also be hugely beneficial to engage in a few general brainstorming sessions with your team or trusted colleagues to determine the theme of your podcast, what ...
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podcasts for independence day

Podcasts to Celebrate U.S. Independence Day

Guest post from Michael Troy, Host of the American Revolution Podcast On Independence Day, we remember those who struggled to turn the British colonies of North America into the United States.  The movement not only challenged British control of a continent, but began a movement that pushed much of the world from monarchy to democracy.  In 1775, after years of political petitions and protests, the colonists took up arms against what they saw as British tyranny.  A year later, they declared themselves to be free and independent states.  It took eight years of war to make that declaration a reality, and then more years to develop a federal government that would serve a nation of the people, by the people, and for the people. These podcasts cover the people and events that gave rise to the American Revolution. Enjoy these podcasts for Independence Day and delve further into the history as you celebrate! You can find this topic featured in the Podbean app to listen on the go. If you don’t already have the Podbean app, download it for free in the App Store or Google Play store. It’s the best way to listen and discover new podcasts you’ll love, with recommendations of hot topics plus personalized recommendations based on what you listen to most. You can also listen to these podcasts online here. Recommended Podcasts for Independence Day American Revolution Podcast Revolutions 

Ben Franklin's World 

Key Battles of the Revolutionary War 

Dispatches: The Podcast of the Journal of the American Revolution 

Revolution 250 Podcast Patriot Lessons: American History and Civics  The JuntoCast 

Tavern Talks by the Fraunces Tavern Museum

Growing Patriots The American Revolution (Yale Courses)  Michael Troy is host of the American Revolution Podcast.  The podcast has published weekly since 2017.  It goes through the war chronologically, beginning with the French and Indian War, moving through the protest era, and then into the war ...
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