Many of us don’t have the time to keep learning regularly because we are years out of school and busy at work. What’s more, self-education requires the motivation to seek information through various means such as books, documentaries, and the never-ending World Wide Web. Podcasts, on the other hand, allow you to pack in self-improvement to your already busy day with the power of multi-tasking.
Here’s our list of 10 educational podcasts that are worth listening to, covering everything from education itself to language and an array of specialty subjects. Pick one or several to continue your education.
Life is precious, we should protect it carefully. So, this might be the most significant knowledge we could seek. Topics include self-protection and the most important 5 seconds of your life, the time needed to get to safety when attacked and how to not be attacked in the 1st place and protecting yourself with or without a weapon.
Want to know more about unschooling? How about radical unschooling? (It’s not as scary or as wild as some people make out!) The host shares ideas, stories, homeschool record-keeping tips and resources.
TES, formerly Times Education Supplement, provides resources for teachers. The Tes podcast brings you all the latest news, reviews and opinions from the world of education. Their concept is to get education leaders to talk directly to teachers.
A weekly cigar podcast dedicated to the cigar industry and other shenanigans surrounding it. Hosted by Dan “Pastor Padron” Ledwith, Aaron Noonan and Oliver Nivaud broadcasting live from Studio 21 Podcast Cafe in Salem, NH.
This is the podcast from the Marginal Revolution University video course on the Great Economists taught by professors Tyler Cowen and Alex Tabarrok. In this podcast, you’ll find answers to questions like: Who were the first economic thinkers? What did early economists understand that has been lost to the modern world? You’ll also find a chapter-by-chapter overview of Adam Smith’s.
Podcasting is incredibly popular these days and the trends seem to show it’s not slowing down any time soon. It’s simple to do and usually not very expensive, making it approachable for many types of people. (You can get more information on starting a podcast here. Podbean offers free starter podcast hosting plans and affordable unlimited hosting.) However, podcasting can have a learning curve to it, particularly when it comes to how to record a quality podcast. This is something I deal with on a regular basis, so I understand how important it is to make sure you have a quality recording for your podcast episodes. To help make sure your podcast recording process is simple, effective and offers you the highest quality, consider these 5 easy steps to recording a quality podcast.
1. Select Quality Podcast Recording Equipment
Podcast recording equipment can be a little daunting, especially since there are several different competing voices that recommend different things. How do you know who has the best and right recommendation? We have found the simplest recording setup happens to be the best option for podcasting, and it doesn’t have to break your bank. Here are our top podcast equipment recommendations:
A quality audio recording is the foundation for a well-produced podcast. Here are some tips for recording your audio to ensure you get the best sound possible out of your recording equipment.
Recording Tip 1 – Choose the right environment
Your recording environment is perhaps the most important element that can make or break the sound of your recording. The majority of podcasts today are self produced, with most not being recorded in a professional studio environment, which means that the environment you create is incredibly important. First, a good recording space must be quiet (no HVAC, fans, etc.). Second, a good recording space has natural sound absorption. For example, carpeted rooms with furniture or walk-in closets are going to work much better than an empty room with bare floors.
Once you create an ideal environment you need to think about the basics of the actual recording. When recording there are 2 basic things to ensure good microphone technique:
Distance – Most microphones will have what we call a “sweet spot.” This is the distance at which your voice will sound the best on that particular microphone. When recording narration, the distance from your microphone is everything. A good rule of thumb is to stay about 3-5 inches from your microphone.
Positioning – Getting your mic in the correct position is key. Depending on the type of microphone you are using, the difference between 1-2 inches can make all the difference between clear, warm, and articulate narration and hollow, muddy, or unintelligible narration. Once you have your mic at the correct distance you want to ensure that the front of the microphone capsule points directly towards the source (aka: your mouth).
Accessories – In addition to your microphone, we recommend a few accessories that will help prevent common problems when recording. A pop filter is an affordable tool that goes between your mouth and your mic that stop bursts of air that may cause a pop sound in your recording. We also highly recommend using a mic stand or broadcast arm to help enable you to correctly position your mic while also preventing handling noises.
Recording Tip 3 – Monitor recording levels
Gain – Whether you are using an outboard mic preamp, an interface, a handheld recorder, or a usb mic there should be an adjustable gain setting. But once you have found your adjustable gain setting, what is that magic level you should record your narration? A good rule of thumb is to have your mic peak around -10 to -12 dB. This means at the louder parts of your recording the level should go no higher than -10dB. Most recording devices have these numbers listed on a visual meter. However, if your device does not have these numbers listed, try to stay in the green or about halfway up your meter. If you cannot find a visual meter on your device, well this leads us to our next point…
Monitor – It is important that you have a way to monitor and listen to what you are actually recording. Even if your device has an excellent visual meter to check your recording level, we recommend you be a skeptic and never trust your eyes. In our world, you must learn to only trust your ears. For this reason, we recommend someone always monitor your recording with high quality, closed back headphones when recording. Monitoring your audio in real time will enable you to quickly recognize and address any issues with your recording.
3. Master the Art of Remote Recording
The majority of podcasters have some sort of interview on their show, and more often than not these interviews are conducted remotely as opposed to in-person. There is a right and wrong way to record remotely, and we want to help you know the right and best way to capture a quality remote recording. *if you don’t do remote recordings for your show, feel free to skip on down to #4.*
Hands down, the 2 best tools to help you capture a quality remote recording are Zencastr and a Zoom H6. We have created in-depth tutorials on how to use Zencastr and the Zoom H6 on our website, but here’s the basics of what you need to know:
Computer to Computer – There are many great options out there for recording a computer to computer remote recordings. In these situations you and your guest will connect, hear each other, and record through a web based audio recording application. The two platforms that we recommend for this are Zencastr and Squadcast. Both of these platforms are designed to record high quality audio and many of our clients use these platforms to do just that. You can also find a detailed review and tutorial of Zencastr here. Squadcast is a newer platform but unlike Zencastr it has a video feature so you and your guest can see each other while recording. If you are have used a video communication platform such as Skype, Zoom, or GoToMeeting you might like the video feature that Squadcast offers.
Double Ender – In this case you and your guest will record each end of the audio locally. Many well known interview style podcasts use this setup and to be honest this is the way to record to capture the highest quality audio for a remote recording. You can record your audio locally to your computer, a DAW, or a handheld recorder. When I get interview requests to record for a podcast, I use the following setup to record the audio on my end: Skype or a phone call to only hear the host, a RE20 Microphone, into a Cloudlifter CL-1, into a Zoom H6 handheld recorder. Once we are done recording the interview, I will upload my track recorded locally on the Zoom H6 to the host or producer so they can edit and mix my track with the hosts for the episode.
Phone Call Recording – There are many apps out there that claim to be a high quality call recorder. In our experience, here is the best way to record high quality (if that exists) phone recordings:
Use a H6 or H5 handheld recorder, along with this cable to plug into the ⅛ output of your smartphone, and the ¼ end into the combo input on the handheld recorder, a microphone for your vocals and a pair of headphones. If you would like to see a sample video of this setup explained and used you can check out this post.
4. Post Production Part 1 – Podcast Editing
Editing your podcast is probably the most tedious and time consuming part of the post production process, but it is an essential step nonetheless if you want a high quality show that will retain listeners. Here are our top 5 tips for editing your podcast. (For more editing tips and techniques, you can check out this resource on podcast editing tricks parts 1 and part 2.)
Podcast Editing Tip 1: Watch your tone
One of the biggest editing mistakes is when there is a sudden shift in tone of the voice. Editing together two different segments of audio or merging different sentences together can be tricky. Not only can there be a change in the tone of the voice, but also a change in volume and a change in background noise or room tone. Another thing to listen for is room reverberation and echo. Sudden cuts at the end of phrases can prevent the natural room reverberation, so it’s best to listen for the end of the “room decay” before making an edit or cut.
Podcast Editing Tip 2: Just Breathe
Another common mistake is cutting off breaths too abruptly or missing breaths all together when making an edit. Cut off breaths occur when a breath is chopped off or incomplete. Missing breaths occur when a breath is edited out due to two different segments being put together. Double breaths can also be a problem when editing. This happens when there are two breaths back to back. All of these errors cause the dialogue to sound unnatural and choppy. When looking at audio waveforms, breaths can be difficult to spot because they are so much lower in volume compared to other parts of dialogue. To make it easier to spot breaths we recommend increasing the size of the waveforms in your DAW.
Podcast Editing Tip 3: Copy/Paste Quality Consonants and Breaths
Sometimes there will be certain consonants and breaths that are problematic and just don’t sound good. For example, a plosive (‘P’ sound) is typically caused by the host being too close to the microphone and by moving too much air through the diaphragm of the microphone. An effective fix to this problem is to copy and paste another ‘P’ sound that isn’t popped and sounds more natural over the problematic area. This is very tedious, but it makes a huge difference in the overall quality of the finished product.
Podcast Editing Tip 4: Remove Lip Smacks/Clicks
Do you ever get annoyed by hearing a continuous barrage of lip smacks? We sure do, and nothing can be more annoying than hearing a lip smack every other sentence. While lip smacks are a natural part of some people’s speech patterns, going through the work of editing out lip smacks and mouth clicks will make your podcast a more pleasant listen. In the end your audience will thank you!
One of the most useful tips when editing is to use good quality headphones. Over the ear, closed headphones work great to help isolate you from your editing environment. Listening on headphones will help you hear all of the details and nuances of the voice much better than listening on computer speakers or even on higher quality near-field monitors. This makes hearing subtle details such as breaths much easier.
Now you’ve captured a high quality audio recording and edited out the distractions, you’re ready to finalize your show to go live!
5. Post Production Part 2 – Mixing & Mastering
Having a well edited show is just one part of having a quality podcast. Too often we come across a podcasts that have great and very desirable content, but the audio quality is so bad that we have to turn it off. Sometimes it’s a podcast where one voice is loud and the other is soft; sometimes it’s a distorted, echoey, or noisey dialogue track; sometimes the audio is so “muddy” it seems like the host recorded the show underwater…the list goes on and on. More often than not we hear audio issues that could be reduced and often eliminated had the show been properly mixed and mastered.
Mixing is the post-production process where individual tracks for the podcast are improved and enhanced, so the final presentation sounds great. Mastering is the process of ensuring the overall levels are consistent throughout the episode and making sure the average loudness standard for the episode is met. When podcast mixing and mastering is done well, you provide a distraction free and enjoyable experience for the listener. When this is not done well, listeners are distracted by the poor audio quality of the show and many listeners will quit listening to the podcast.
When mixing and mastering is done properly, the quality of the show goes unnoticed by the listener — which is the best result you can hope for. Proper mixing and mastering allows your listener to enjoy the content of the podcast undistracted by audio issues. Once your podcast has been edited, mixed, and masterd you should export your audio to share with the world as a stereo MP3 file. We recommend your final file to upload to your hosting platform be a Stereo, 128 kbps, 44.1kHz MP3 file. This will ensure the final product is a high quality audio file that is broadcast ready.
Podcasting is a great way of expressing your message for the world to hear. It’s a great creative outlet, an effective marketing strategy and a very approachable way of getting your voice heard by others. No doubt it will take a little work to create a great podcast that people will enjoy, but rest assured that it is possible! By doing a little homework to make sure your recording equipment selection is right, your recording environment is distraction-free and your post-production is on point you can have confidence that your end result will be a podcast that people will love.
About the Author
Jacob Bozarth is the co-founder and CEO of Resonate Recordings. They partner with podcasters, companies, and entrepreneurs to make podcasting easy. Their in-house team of audio engineers provides professional editing, mixing, and mastering for over 200 podcasts. Sign up through this link for 2 free episodes with Resonate Recordings (1 before you pay, and 1 when once you get 20 episode credits or more) You can connect with him at:
If you’ve always wanted to explore the world’s great religious traditions, but can’t find time to read in-depth books, attend different worship services or take a spiritual retreat, podcasts are the perfect place to start.
There’s a huge range of faith and spirituality themed podcasts to choose from on Podbean. These podcasts represent a wide range of beliefs (and skepticism) to satisfy your spiritual curiosity. They might challenge you or help you grow, no matter where you are in your faith journey. And, they can be the perfect antidote to modern chaos, bringing some peace and perspective to your commute or daily tasks. Here are some top examples of spirituality podcasts hosted on Podbean.
Dharma talks from the tradition of Buddhist meditation master Ajahn Brahm and Australian Forest Sangha, from various monks and nuns. Presented by the Buddhist Society of Western Australia, serving the world with free inspirational dharma teachings. From the huge library of episodes, you will acquire more information about Buddhism and tools for a more serene life.
The Bible is widely considered to be the most influential and best-selling book of all time. What better way to explore this collection of sacred texts/scriptures considered by many religious traditions to be a product of divine inspiration and a record of the relationship between God and humans? Useful whether for continued study, daily reminders, or a first exploration into this famous text.
Robert Holmes “Rob” Bell Jr. is an American author, speaker and former pastor. Bell was the founder of Christian megachurch, Mars Hill Bible Church. He was named one of 100 Most Influential People in the World in 2011 and has recently been interviewed by Oprah for her Super Soul Conversations. He focuses on “practical spirituality” using a warm, conversational approach to address the shared struggles of humanity.
Rabbi Shmuel Herzfeld of Ohev Sholom – The National Synagogue provides commentary and insight into the daily Daf (a page of Talmud studied around the world), offering spiritual lessons from the Torah and Jewish tradition.
This podcast makes room at the table for the “spiritually homeless and frustrated”. Michael Gungor, Science Mike, Lissa Paino, and various guests take on topics through the perspectives of science, art, and faith.
Life & Faith is the weekly podcast from the Centre for Public Christianity in Sydney, Australia. Simon Smart, Natasha Moore and Justine Toh interview guests from all over the world. They cover everything from current affairs and social justice to science, philosophy, the good life, TV/film and books, and the place of religion in society.
Podbean has launched a new free podcast hosting plan, which is perfect for anyone starting a podcast. Now, Podbean’s enhanced free podcast hosting plan offers even more than before to make it easy for anyone thinking of starting a podcast.
“We want to make podcasting as accessible as possible,” shares David Xu, Podbean’s CEO. “People are searching for the easiest ways to start a podcast without investing a lot up front. This new free podcast hosting plan offers everything they need without restricting their creative control. And, Podbean can help as their podcasts grow, with unlimited plans featuring top-of-the-line promotional and monetization tools.”
Podbean Free Podcast Hosting Plan: Features
RSS feed fully compatible with Apple Podcasts, Google Podcasts and full podcast distribution
A podcast website with free, standard themes
Basic podcast stats
Listing in Podbean’s directory, iPhone and Android apps
The Podbean App: Easily Record Right from Your Phone
In addition to offering a powerful free podcast hosting plan, Podbean’s app makes it easy to record podcasts on the go. The Podbean app for Android and iPhone offers built in recording and publishing, so podcasters can create podcasts from their phones. Podcasters can add background music and edit out mistakes before publishing directly from the app with their Podbean hosting account.
Podbean offers various audience engagement tools in the Podbean app. One of the primary tools is listener comments. Podcasters can read comments, reply, add their own comments and delete inappropriate comments.
We have now added these comments to your Podbean podcast site. If you click on an episode, any comments you have will be listed there. You will also be able to see recent comments on the home page of your Podbean dashboard. This gives you a quick view of the latest feedback from listeners. You can then go into the Podbean app to manage your podcast comments.
Engaging with your listeners via Podbean app comments is great for building rapport with the audience. It also gives listeners one of the easiest ways to leave you feedback right when they’re listening. This is often a much more likely way to receive feedback and engagement than other methods separate from where they listen. And, an additional benefit is that engagement helps our app algorithms to better tailor suggestions to listeners. In other words, if your show demonstrates high engagement in comments the app is more likely to recommend your podcast to listeners of similar shows.
If you have any questions, contact us anytime at help.podbean.com or via live chat.
Everybody’s talking about podcasts these days. But along with that excitement comes a lot of competition. There are now over 500,000 podcasts on iTunes. Think about that…over a half-million other podcasts are competing with you for new listeners.
So how are you going to stand out from the crowd? How do you make sure your podcast is the one they listen to and then click the “Subscribe” button in their app?
One way might be Alexa Flash Briefings.
What the heck is an Alexa Flash Briefing?
A Flash Briefing is like a “mini-podcast.” It’s a daily, 1-minute informative “briefing” for owners of Alexa devices, like the Amazon Echo. Listeners hear Flash Briefings whenever they say, “Alexa, give me the news.” or “Alexa, give me my Flash Briefings.”
When prompted, Alexa will provide a 1-minute package from Reuters of the top headlines and local weather. She will then begin introducing each Flash Briefing, such as:
“From Pete Blank, this is Pete’s Points – Leadership Strategies”
Then that day’s episode will play. Here’s an example of what one of the episodes from Pete’s Points sounds like:
In my experience working with my clients, we’ve found the formula for the perfect Alexa Flash Briefing to be:
Time per day,
Valuable piece of content,
Call to action,
Person asked each day for a review.
Why should this matter to a podcaster?
There are four reasons every podcaster should add an Alexa Flash Briefing to their existing production schedule.
So Many Listeners
As of September 2018, there are over 50 million Alexa devices in homes. It’s the fastest any device has ever reached an installed base of over 50 million…even faster than the iPhone. Imagine how much that number will jump by Christmas 2018. Many analysts over 10 million new Echoes will be under the Christmas tree this year.
Very Little Competition
While there is a huge audience out there, as of the time of this writing, there are only about 6,000 Flash Briefings. That imbalance can create a flood of new listeners for each new Flash Briefing.
The averages I see with my clients’ Flash Briefing launches are about 100-200 downloads the first few days and about 1,000 the first month, although one client saw over 10,000 downloads his first month!
Less Friction & Easier Subscribing
Last week, I was talking to a podcaster who’s had a popular show for about 4 years. He said, “Getting a new listener has become a huge challenge. Then it’s just as much of challenge to get them to subscribe or listen again if they like the show.”
Flash Briefings make that easier for your listener because must subscribe to your Flash Briefing before they can listen. But that’s not perceived as a huge requirement because you’re only asking for a minute of their time, instead of an hour. Then instead of needing to take action to subscriber after listening to your show, they have to take action to stop hearing you. The fact that Alexa turns that subscription/listen dynamic around is a much bigger deal than it might seem.
And remember the “call to action” I mentioned in the formula for a perfect Flash Briefing? This is the time you would direct your listeners to your long-form podcast. They’ve heard you, they like you and they might want to hear more. But you now have the opportunity to engage them daily and ease them into giving you an hour of their time.
Easy To Add To Your Existing Production Workflow
You record Flash Briefings with the same equipment you currently use, and store the files on Podbean, just like you do now. Flash Briefings also work on iTunes, Google, Spotify, and the rest, giving you additional audience opportunities.
But since they’re only a minute long, you can batch record and schedule them in Podbean for publication. It only takes about 2-3 hours to record, upload and schedule 30 episodes. Then you don’t have to worry about it again for a month.
How to add a Flash Briefing via Podbean
So, if you’d like to try this, you’ll need to set up a new account with Podbean (or a new channel, if you’re on the Unlimited Plus plan) so that you have an additional RSS feed. You can use this link to sign up and get 30 days free. You can also see all Podbean’s plans on the pricing page. Just as with iTunes, the RSS feed is what makes all the magic happen.
Once you have an RSS feed, creating a Flash Briefing requires an Amazon Developers’ Account and a time commitment of a few hours to a few days to learn to set it up and configure it (depending on your level of tech skills). You can also hire someone to build it for you and spend your time focused on your business. My company, Alexa Guy, does this type of work full-time and there are other companies out there that do the same.
Whether you prefer the DIY route or hire someone to create your Flash Briefing for you, it’s an amazing new tool to build and engage a new audience while also driving new traffic to your existing podcast.
Jeff Smith is the Alexa Guy. His company helps podcasters, companies, entrepreneurs and speakers build and engage large audiences quickly through Alexa Flash Briefings. He’s offering 15% off his services with the promo code PODBEAN. You can connect with him at:
Celebrities are always looking for platforms to help them reach their audience in a different way. Podcasts are an ideal solution. In podcasts, celebrities can speak directly to their fans. They can explore issues that matter to them in depth. They’re likely to reveal a more personal side of themselves, with stories and personality that might not come out in normal press interviews. For many celebs, their podcast is a passion project and a more intimate way to connect. Here are some top examples of celebrity-hosted podcasts.
American actress and producer Anna Faris and co-host Sim Sarna, address relationship issues along with their guests. Expect relationship wisdom, marriage advice and interviews with some of Hollywood’s biggest stars.
Comedian Marc Maron has one of the most well-respected interview podcasts around. Maron is skilled at making his interviewees comfortable and getting them to reveal aspects of themselves and their lives/work in an intimate, real way. A must listen for enjoyable insights from high profile guests, but also as an example of excellent interviewing. He’s even interviewed President Obama right in his garage!
Comedian and star of Brooklyn Nine-Nine Chelsea Peretti hosted this fun…and a bit wild…podcast. She takes calls on her weekly themed episodes and you never know what turn things will take. Though the podcast isn’t active anymore, there are a lot of back episodes for your enjoyment.
Most known for Date Night, Walk of Shame, The Heat, and Daddy’s Home, Bill Burr shares his thoughts podcast on wide ranging topics in his podcast. He talks, sometimes rants, about sports, relationships, current events and everyday life. Occasionally, he sits down for an interview with a special guest.
Getting Curious is a weekly exploration of topics that interest the host and are sure to interest you too. Jonathan Van Ness, of Queer Eye and Gay of Thrones, has conversations with experts about anything from abortion rights to suicide to social media. You’ll also find some deep dives and fascinating conversations with his Queer Eye co-workers.
If you saw his film The Big Sick, you know that Kumail Nanjiani is a big fan of The X-Files. He’s such a fan that he hosted a 57-episode companion podcast to the show. His devotion even landed him an appearance on the revival. If you’re already a fan of X-Files or giving it a try for the first time, you’ll definitely want to listen to this podcast.
You may have noticed some cool new options in your Podbean stats. We’re bringing you more data and easier comparison tools to help you better understand your podcast’s performance.
The initial period after a podcast is released is a key indicator for both you and sponsors, so we’ve added views of your first 60 day downloads and a chart with first week and month’s download numbers (along with all time). This is also useful when you do promotional activities around new episodes, to see what’s working, which guests or topics get the best response and more. With an easier way to compare episodes over different periods of time, you can see which episodes hold value and continue gaining traction. And, you can quickly view top episodes for any time period as well.
We’re excited to announce these enhancements to the statistics platform:
Compare episode downloads trends for up to 5 episodes in any date range.
First 60 days downloads trend: see how episodes perform in the critical first 60 days (by episode, all episodes or comparing up to 5 at a time).
Episode downloads quick comparison table
Easily compare key download statistics for the 1st week, 1st month and all time for your episodes
Top 10 Episodes
You can view your Top 10 episodes in any selected date range.
GEO data for Canadian provinces
Now, in addition to U.S. states, you can see the breakdown of your Canada downloads by province.
We hope these additions provide you valuable insights!
As always, if you have questions or would like to share your input on our stats platform, you can contact us at help.podbean.com.
Listening to podcasts while working out means learning things (or being entertained) while making your body healthier. The time goes by more quickly with podcasts in your earbuds. What’s more, podcasts can give you more motivation to get into or continue an exercise routine.
Here are 10 podcasts for inspiration as you work towards a healthier you:
If you need the right music to energize your workouts, Podrunner: Workout Music does the work of creating exciting exercise playlists. Whether you’re doing high impact exercises or taking an easy jog, this podcast will help improve your energy.
Jillian Michaels, “America’s health and wellness guru”, leads an entertaining, inspirational, and informative podcast to help you find health and happiness. Ranked a top US health podcast, Jillian and her team join with top health experts to cover a range of topics.
Want to become a runner but need some guidance and motivation? This is an 8-week long podcast training program to get you mentally and physically on track. Each week you will tackle a new challenge to build stamina, fitness and well-being.
This podcast shares interviews about everything from industry insider knowledge to health science, which are hosted by fitness pros. The podcast presents real-world fitness problems and evidence-based approaches with a unique sense of humor.
An advice show for today’s world. Listeners write in to hosts Cheryl Strayed (author of the New York Times bestselling memoir Wild) and Steve Almond for advice about their most personal problems. No topic is off limits and the stories and advice will enlighten and inspire you.
Hosts Lulu Miller and and Alix Spiegel investigate some of the invisible forces–ideas, beliefs, assumptions, emotions–that control human behavior. Using narrative storytelling to present science, Invisibilia will educate, without boring you, throughout your workouts.
Jad Abumrad and Robert Krulwich are “investigating a strange world” in this podcast. Each episode digs into a topic, combining scientific details with compelling storytelling and a sense of wonder. Pretty fascinating stuff to make the time tick away while you’re exercising.
Local media can play an important role in promoting small, local businesses. It can be a great way to target a narrow market with relevant messages. Many small businesses put advertising dollars toward local radio and newspapers. They may try billboards, flyers, local community boards or websites.
Small business owners need to be smart about their marketing and advertising efforts. Typically, they’ll be looking for effective, low-cost solutions but it can be hard to find that perfect combination. Sometimes local media exceeds the budget of a new or growing business. And, many businesses are finding that what’s worked in the past is no longer so effective. In recent years, many have turned to online advertising that allows targeting and provides delivery analytics. Another benefit is the simplicity and ease of getting campaigns running quickly.
Few local business owners will have considered podcast advertising. But now, some platforms are offering programmatic podcast advertising that targets only listeners in certain areas. So, podcasts can be a new form of local media for your small business to tap into. Fortunately, podcast advertising also has the potential to deliver more for less cost too. A small company can “sound big” without spending a lot. It’s a lot like what websites have done for small businesses in leveling the playing field.
Your Potential Customers Are Listening to Podcasts
According to a report from Edison Research, 21 percent of Americans (age 12+) will have listened to a podcast in the last month. To put that into perspective, that’s the same number of Americans who use Twitter and 8% more than use Spotify.
Podcasts tend to have affluent, educated audiences. 85% of podcast listeners have a college education and 36% make more than $75K/year.
Podcast Advertising Effectiveness
Research shows 62% of podcast listeners report making a purchase as a result of an ad they heard on a podcast. A study on NPR podcasts showed even higher results, with 75% of listeners taking action on a sponsored message. Podcast listeners are highly engaged, with 88% of them subscribing and listening to most or all episodes. Because podcasts are not heavily saturated with ads, listeners have high brand recall (over 70%).
New Technologies Increase Targeting and Ease
Programmatic ad buying now makes the process of purchasing podcast advertising much easier. A small business can buy ads directly, without a lengthy process or large ad budget necessary to work with an agency. The process is similar to setting up Google or Facebook ads (maybe even easier).
And, the technology now supports more targeting. So, for example, you can run ads to be served up only to listeners in your state or metro area. This effectively makes podcast advertising a new form of local media, but available on a smaller budget. For example, one recent campaign run via Podbean’s Ads system resulted in 100,000 targeted impressions for the business for $300.
To learn more about podcast advertising for your local business, read more. You can set up a campaign in minutes and give it a try! You set budget caps, and can modify or stop a campaign any time so it’s low risk with potential for high reward.
Get a high return on investment for your small business: get started with Ads today.