How Programmatic Advertising Can Turn Your Podcast Into A Passive Income Machine

You’ve done it! You’ve launched your podcast, you have a few episodes under your belt and people are really starting to catch on to it. You have an audience that marketers want to reach and have put a ton of work into your show, so how do you get your show to start working for you?

Take the easy road:

There is no faster or easier way to begin monetizing your podcast than to set up programmatic advertising.  What does that even mean? Programmatic advertising is a type of digital advertising that uses automated systems to buy and sell ad inventory in real-time. This technology allows advertisers to bid on ad space that is specific to their target audience, enabling them to reach their ideal customers with precision. The best part is that it’s automated so once you’ve set it up you can put your focus back to creating awesome content while the rest is done for you.

In contrast, traditional podcast advertising involves manually placing ads within a podcast episode, typically through sponsorships or host-read ads. While effective in their own right, these methods require a great deal of hands-on management and do not provide the same level of targeting or flexibility as programmatic advertising.

How do I get started?

Podbean offers programmatic advertising through the Podbean Ads Marketplace and the whole process only takes a few minutes.

1. Go to https://sponsorship.podbean.com/podcasters
2. Sign In, click “Get Started” 
3. Select the show you want to enroll, click “Join Ads Marketplace” to the right and follow the prompts.

It’s that easy.  Once you are enrolled in Podbean Ads Marketplace your show will be available for advertisers to include in their campaigns.  

By putting your podcast inventory catalog to work with programmatic advertising, you can significantly improve your advertising revenue while staying focused on what you love about creating your podcast.