Whether you are a seasoned professional or just starting out, you likely wish you were reaching more people with your podcast. Audience development takes time, energy and daily action, Are you taking the steps you need to grow your reach? Here are three things you can do today to get your numbers rising
Optimize your text: Update your show title, episode titles, and descriptions to match with keyphrases your audience is searching. Utilizing an SEO tool can help you find the exact phrases and words that will rise your show to the top for your target audience
Engage through your social channels: Word of mouth is still the top discovery path for podcasts so make sure people are talking about you. Create engaging social media posts to promote your podcast and engage with your followers. Share teasers of new episodes, behind-the-scenes content, and interact with your listeners to build a community around your podcast.
Promote where people are in listening mode: The best way to acquire an audience is to be presented to the listener while they are actively listening to podcasts. In-App promotions such as banner ads, recommended podcast placements and featured podcast spots are great ways to find and convert your adjacent audience. Learn more about the services that Podcan provides here.
In combination these three actions will increase your visibility, attract new listeners, and grow your audience over time. Remember, building a successful podcast takes time and effort, but with consistency and dedication, you can achieve your goals and reach your audience.