Whether you are a seasoned professional or just starting out, you likely wish you were reaching more people with your podcast. Audience development takes time, energy and daily action, Are you taking the steps you need to grow your reach? Here are three things you can do today to get your numbers rising
Optimize your text: Update your show title, episode titles, and descriptions to match with keyphrases your audience is searching. Utilizing an SEO tool can help you find the exact phrases and words that will rise your show to the top for your target audience
Engage through your social channels: Word of mouth is still the top discovery path for podcasts so make sure people are talking about you. Create engaging social media posts to promote your podcast and engage with your followers. Share teasers of new episodes, behind-the-scenes content, and interact with your listeners to build a community around your podcast.
Promote where people are in listening mode: The best way to acquire an audience is to be presented to the listener while they are actively listening to podcasts. In-App promotions such as banner ads, recommended podcast placements and featured podcast spots are great ways to find and convert your adjacent audience. Learn more about the services that Podcan provides here.
In combination these three actions will increase your visibility, attract new listeners, and grow your audience over time. Remember, building a successful podcast takes time and effort, but with consistency and dedication, you can achieve your goals and reach your audience.
Thanx
Very interesting! Thank you
On the computer version of podbean when you now click on the upper left logo on the podbean site , the page has changed, it used to list all the new uploaded podcasts from your subscriptions in a feed format. Now it just has the icons for all the subsciptions and you have to click through each podcast separately. Please put it back the way it was.
The content was not only informative but also presented in a clear and concise manner, making it easy to implement the suggested strategies. I appreciated the unique insights provided, as they went beyond the usual generic tips found in similar articles. The article’s practical approach, accompanied by real-world examples, made it engaging and relevant. I especially liked how it emphasized the importance of creating quality content, leveraging social media effectively, and engaging with the podcasting community. These actionable steps have inspired me to take immediate action and explore new avenues for promoting my podcast. Overall, this article was a breath of fresh air and an invaluable resource for podcasters seeking practical and innovative ways to grow their audience. Thank you for sharing such valuable insights!
These are all tremendous tips for podcasters both new and seasoned. The biggest thing to keep front of mind when it comes to growth is patience. As Heather said, keep going and keep consistently publishing valuable content and your show will become recommendable. If one listener recommends your show to one of their friends, colleagues, etc, you’re doing something right! Keep making remarkable episodes and growth will happen.