Ready for the biggest podcasting event of the year? Join our team at Podcast Movement: Denver to hear directly from Mark Pafume (VP of Marketing and Sales) and Roni Gosch (Customer Success Account Manager).
All About Kevin: Audience Avatars and The Pursuit of The Perfect Listener
Presented by Roni Gosch (Podbean, Customer Success Account Manager)
Wednesday, August 23, 2023; 10:30 AM to 11:00 AM
Marketing & Growth Stage (inside Expo)
Finding your ideal audience can make or break your podcast; it’s the difference between building a lasting connection with a community and rebuilding your audience with every episode due to lack of retention. But what can you do to find your perfect listener? Enter Kevin, the audience avatar! Join Roni Gosch (of Podbean fame) as we walk through what an audience avatar is, how to build one, and how to use it to promote your podcast effectively and efficiently.
From Ads to Z: An overview of podcast advertising tech and techniques
Presented by Mark Pafume (Podbean, VP of Marketing and Sales)
Wednesday, August 23, 2023; 9:45 AM to 10:15 AM
Technical Stage (inside Expo)
What’s the difference between baked-in ads and DAI? How does programmatic work? As podcasting advertising evolves, many podcasters are unaware of the scope of advertising options and practices within the industry and how to apply them to their podcast. This session serves to offer an overview of the different types of podcast advertising, industry terms, jargon and best practices for podcasters no matter their level of expertise. All podcasters no matter their audience size or expertise have some way to get involved in monetizing their podcast! Many podcasters start out with sponsors that they know, and create packages that include overall reach including social media and email newsletter promotion, while other podcasts utilize dynamic ad insertion on a larger scale or work with agencies or advertising marketplaces to use programmatic advertising. We’ll go over different types of ads, campaigns and technologies along with how they’re measured and what your options are as a podcaster. The goal of this session is to educate and empower all podcasters to monetize their shows however they see fit.
Podbean will also be at booth #501, where you can hang out with the team and collect some cool swag!
Also, don’t forget that you can enter our Live, Laugh, Pod Giveaway for a chance to bring your #podtrepreneur experience to PM: Denver!
Click here to enter (ends Monday)!