When should you publish your podcast? Did you know that the times that you post can affect the visibility of your posts? Or that by even adjusting the time you post your podcast can change how your listeners interact with it? There are many minute tweaks that you can do to increase visibility on your content. One of the main things we recommend is using your various analytic tools in order to discover the best posting times for your audience.
When should you publish your podcast?
Pay attention to your analytics page. Scrolling to the bottom of your statistics page on the left of Podbean’s analytics. The Downloads By Time Of Day (GMT) chart reflects your downloads by time of day, week day. The squares highlighted in the darkest shades of green are the days and times that you see the most interaction. You can adjust the scope of this chart by using the date selector at the top left of your analytics page.
By reviewing this activity, you can take advantage of interaction peak times and days. So if you see that you tend to get the most plays on Friday nights, but not so much on the weekends, you should adjust your schedule to post more on Fridays and generally avoid uploading new episodes on Saturdays and Sundays. The times listed on this chart are in GMT (which is also stated on the chart) so just be sure to make adjustments for your own time zone.
Every podcasting audience is unique, so it’s absolutely essential to use your The Downloads By Time Of Day (GMT) to discover the posting times that most benefit your podcast. That being said, here is an excerpt pulled from our Podbean’s Big, Fat 2019 Podcast Statistics and Trends Roundup article:
“The top five time slots that have the most downloads/streams on the Podbean app are:
- Wed 7 pm EST
- Mon 8 am EST
- Mon 9 am EST
- Tue 9 am EST
- Mon 10 am EST
Overall, the most important time period for podcasts is Monday to Wednesday in the morning (Eastern time). Consider this when scheduling episode releases, to make sure you take advantage of having fresh podcast content available during these prime listening times. If you’re hosted with Podbean, you can check your podcast’s peak listening time slots. Your podcast might have different peak listening periods than the averages.”
We’ve also put together a variety of resources to help you get your podcast in front of as many ears as possible. Check out the following links for more resources and to register for our upcoming Promote Your Podcast webinar:
• Promote Your Podcast Webinar
• Promote Your Podcast – 11 More Tips And Tricks
• The Best Way To Promote Your Podcast