While the average podcast episode is anywhere from 25-35 minutes long, microcasts and the microcasting movement feature podcast episodes that are often no longer than 10 minutes long. Because of its shortened nature, microcasting may allow for episodes to be published more frequently in a more episodic format.
What is a microcast?
Microcasts are podcasts that feature episodes that are, at most, 10 minutes long. With such a short frame of time, the content is produced in segments that are more easily listened to and interacted with by the audience. Such a format can be easily consumed amidst someone’s day full of meetings, travel, multi-tasking, and other tasks.
Microcasts also follow the same trend as micro-vlogging apps like TikTok and (the now defunct) Vine. With media being created and published daily, creating shorter content suits a attention span and creates more time to interact with content.
Microcasts tend to be more suited for episodic content, due to the short form of the episodes. This subset of podcasting is ideal for daily podcasts, or podcasts that update more frequently as a news source for listeners looking for the most up-to-date info. While there’s nothing stopping you from creating a serialized microcast or utilizing the format for a fiction-based podcast,
What are the benefits of a microcast?
- With the shorter episodes, less time is spent on recording and editing. Editing shorter episodes is a great way to familiarize yourself with the process of editing, so if at any point you’re looking to expand your podcast episodes or expand how many podcasts you run, you’ve got more experience to rely on.
- Shorter-form tends to get more attention as it requires less time to interact with – look at the popularity of sites like TikTok and Vine. In addition to that, your backlog will be more manageable as your audience grows.
- With how short the episodes are, they’re more easily shared on different social media platforms like Youtube, Facebook, Twitter, and the like. Even audiogram sites like Headliner work best with videos that are 10 minutes or shorter, meaning you can use these tools to better promote your content in an engaging way.
Who are microcasts for?
Microcasts are best suited for:
- Daily/frequently posted content: if your content is more short-form, you can easily take advantage of a more frequent posting schedule as a way to keep your audience up to date on things, or to grow your podcast’s audience.
- Podcasts with only 1-2 hosts – with one or two hosts, you can ensure that the episode’s main theme/idea is front and center without worrying about conversations diverging or distracting from the topic at hand.
That is not to say, however, that you can’t incorporate microcasting into your current brand. With Podbean’s latest update to manage multiple podcast channels under one login, you can utilize a second channel that follows the microcasting format while posting highlights from your episodes. Doing this will increase the effectiveness of your podcast’s SEO, and gives your audience multiple ways and opportunities to engage with your content.
How do you start a microcast?
You can start a microcast in the same way you start a regular podcast. The one thing to keep in mind is that you should choose a topic that allows you to create more episodic content, and has room for introspection and exploration so you don’t run out of topics to cover.
When writing your podcast description, remember to include that you’re a microcast. Doing so will give your listeners an idea of what to expect from your content and how much time they can expect to invest in listening to your podcast.
With the Podbean app, you can easily start your microcast and record, edit, and publish directly from your phone. Doing so gives you more maneuverability to record on the go, and make your microcast perfect for reporting on things like conferences and events as they’re happening in real time.
Microcasting as a platform is perfect for users who want to create bite-sized pieces of content, whether as a way to focus just on the news or as a way to dip their toes into podcasting in general. Use it to report directly from real-time events and produce a steady stream of news on your chosen topic.