Podcasting News

Podbean presents a live event on maximizing podcast revenue through programmatic advertising

New York, NY (March 8th, 2023) -Podbean is excited to announce its upcoming event: “Maximizing Your Podcast Reach: The Power of Programmatic Advertising.” The online event will take place on Thursday, March 16, 2023, at 6:00 PM EST/ 3:00 PM PST and is open to anyone looking to take their podcast to the next level and maximize their revenue.

To learn more about programmatic, you can also check out our Podcasting Smarter episode here which is available now. 

“Podcast advertising continues to be one of the most effective mediums for advertising, and we want to help podcasters and advertisers maximize their revenue potential.” says CEO David Xu,  “We’re excited to equip podcasters with the knowledge and skills they need to succeed in this growing industry through this live event providing practical tips and actionable insights to help podcasters reach their goals by monetizing their content.”

During the one-hour event, Podbean’s SVP of Advertising, Kerry Tracy, and SVP of Content and Partnerships, Rob Greenlee, will provide a comprehensive guide to programmatic advertising, exploring the latest trends, best practices, and strategies for maximizing your reach and monetizing your content.  

The event will cover the benefits of programmatic advertising, how programmatic advertising leads to increased audience reach, the technology, terms, and how programmatic advertising, dynamic ads, and Podbean’s Ads Marketplace works, how audiences are targeted for advertising based on demographics, and the cost-effectiveness of this medium.

The event will also provide valuable insights on how you can utilize different ad solutions to monetize your podcast, the benefit for individual podcasts and podcast networks, and how to effectively leverage programmatic advertising to reach your target audience. Attendees will also discover how to measure the success of their advertising campaigns.

Maximizing Your Podcast Reach: The Power of Programmatic Advertising

Thursday, March 16th, 2023, 6 PM Eastern

Online event (Livestreamed on YouTube and LinkedIn)

Cost: FREE

Register here

Don’t miss our upcoming events and some of our most popular events available for replay!

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