For global companies with hundreds of employees spread all over the world, engaging with each other and keeping the team spirit alive can be challenging. Also, remote workers can feel isolated and unmotivated. That’s why using podcasting as a tool with an engaging content strategy to boost productivity is more important than ever.
Podcasts are one of the most innovative tools to engage your employees and boost their morale which affects their productivity in the end. It’s a creative way to improve workflow and productivity among your employees and teams.
They’re also an excellent form of engagement, giving management the opportunity to connect with staff on a personal level while training them and contributing to their professional growth.
To send steady messages through this engaging tool, you need a detailed podcast strategy that appeals to the employees, staff and teams. Here are some tips for creating a content strategy for boosting employee productivity, engagement and communication.
Why do you need a podcast content strategy?
Podcasts as contemporary internal communication tools increase productivity and engagement with your community at work. They are a measurable, accessible and effective way to interact with your employees. Choosing a successful enterprise podcast service increases work productivity, creates engagement and functions as a training tool for both small and big organizations.
A podcast content strategy is planning content to achieve your business goals, such as boosting teams’ productivity by using effective communication channels that fit your target audience.
An ideal podcast content strategy should include a comprehensive audio publishing plan that also determines the frequency and the time for the podcast’s release.
A comprehensive strategy not only streamlines the work by clarifying the tasks by releasing content but also boosts employee productivity by engaging in storytelling. To get all the benefits of podcasts used in enterprises, you need a well-thought, tailored strategy.
How do you develop a podcast strategy to boost employee productivity?
Companies are looking for cost-effective methods to increase productivity by improving employee engagement by creating platforms where employees have a voice.
These are basic steps to consider while developing a content strategy that drives employee engagement and positively impacts productivity.
1. Set your goals
Setting clear goals are very important in creating an effective podcast content strategy. Each audio recording should propose and serve a specific purpose rather than a generic topic.
Especially to boost productivity and morale amongst staff, focusing on one message and choosing a content strategy that conveys this idea becomes more important. While setting your goals, you can ask yourself if your objective is attainable, measurable and appealing to your audience.
2. Determine your target audience
Focusing on who the content is intended for makes your podcast more effective and accessible.
You should know the answers to these questions while planning your strategy:
- Who listens to my podcast?
- What are my employees and teams interested in?
- What type of content do they consume?
- What is my proposal and solution that addresses their issue?
- What are their needs?
- Will it add value to their professional life?
Developing a customized content strategy can take time, but by keeping track of your employee’s reactions, you can elevate your plan for future podcasts.
When you use a podcast hosting platform like Podbean that provides analytics on podcasts that you created, you can gather information about the things that people are interested in. By receiving this valuable feedback, you can shape your future topics according to your employees’ interests and needs.
3. Find topics that resonate
Choosing relatable topics is the core of an effective podcast content strategy. No matter what, your content should be relatable, motivational and inspirational to boost productivity.
When forming your content strategy, it’s important to choose relevant topics that resonate with employees and make them feel like they’re an important part of the company.
Creating and planning your podcast’s content ahead of time can ease the process and help you use resources more rationally while motivating your audience at your work.
What are some trendy content ideas?
There is an undeniable connection between happiness and productivity. That’s why you should aim for employees’ needs when choosing the relevant topics in your podcast content strategy.
You can follow podcasters who produce a content strategy podcast to get inspired, or you can consider these topics to boost your staff’s productivity, engagement and motivation.
Delivering your message through stories is a powerful way to connect with your employees. People tend to learn faster and remember better when the information is delivered in story form because they empathize with the storyteller.
To motivate your employees, following a standard form of the story with a beginning, middle and end can inspire and motivate them to solve the problems they encounter in their professional life. By offering them a resolution through a story, you can encourage them to overcome their own challenges and ultimately thrive.
Providing actionable strategies
To generate a higher level of productivity, it is crucial identifying inefficiencies, overcoming procrastination and renegotiating commitments. All of these blocks the employees, demotivating them by creating cluttering.
Giving organizational tips to your employees about managing to-do lists and improving time management can help them get things done. Also, you can include topics targeting mental wellbeing in your content strategy. You can help them develop good habits and cope with stress, eventually contributing to employee productivity.
Another element that improves efficiency and productivity is to inform them about business management in all aspects. These training quality topics can show how to delegate responsibilities and the power of business improvement by showing how communication can increase effectiveness.
Showing them ‘how to’
Your podcast content strategy should be actionable, which means giving your employees a practical solution that can be used in their real life or through satisfying a need.
For example, your strategically developed content can discuss how it’s difficult to deal with stress in the workplace, provide an actionable quality and tell them how to get over this. Giving examples from your personal life or directing them to professional help can give them a realistic solution and motivate them faster.
Asking their opinion
Employees want to be heard and feel included at their workplace. If your staff feel like a part of the business, their productivity significantly rises because of the feeling of belongingness.
At the end of your podcast, you can ask open-ended questions and feature the answers on the next episode or direct them to comment sections on social media platforms. By this, they will wait for the next episode in anticipation, and you will have content that conveys your strategy of boosting employee productivity.
Inviting guests and having interviews
You can boost employee engagement by inviting team members or inspiring guest experts. Your guests should be interesting for your employees with the right qualities.
They should be closely related to the topic and meet the needs of your audience. The guests should be knowledgeable with contemporary information and also entertaining with their tone to motivate the employees.
On the other hand, guest interviews with leaders can increase productivity by showing your staff the opportunities for success, helping them identify goals and overcoming obstacles to optimize efficiency.