You can further enhance their memberships by creating exclusive a member-only private podcast for your members. This allows you to continue monetizing your content while you give members even more of what they love. As a new medium to turn to, it can also let your members listen offline, and let you keep track of how your members engage with your content.
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1. How Can I Use Private Podcasting For My Extra Content?
People who consume content love to see extra, behind-the-scenes content and exclusive content that non-membership having fans don’t have access to. By offering access to an exclusive members only private podcast, you’re giving your fans more ways to become immersed in your content. Having members-only exclusive content is also a great way to attract new members.
You might already have some of this content on hand. Did you do an interview and write an article that only covered part of it? Release the entire recording as a podcast episode. Have extra content on a certain topic, or dive deeper on a topic that you’ve covered? Release it as a podcast episode. Utilize the content that you have on hand and might have cut before, allowing you to make the most of the work that you’ve already done while providing your members with more of the content they enjoy.
2. How Can I Integrate This With My Current Subscriptions?
Your current membership options may have various pricing tiers and rewards (different amounts per month, or tiers for specific time lengths) to choose from, so your members can decide their level of contribution. With the addition of a members only private podcast, you can give access to different channels for different tiers, with each tier producing its own audio and video content.
Build your membership podcasts into your existing tiers at certain price points, or have it as its own tier. By offering it as part of your paid memberships, your members will be willing to pay for a higher tier to access this exclusive content.
3. What Benefits Are There To Using Audio and Video Formats?
Whether it’s through Apple CarPlay or through the Podbean app on any mobile device, podcasts are mobile by nature and travel in ways that other media can’t. Your exclusive content can now be experienced and consumed without binding your member to just one task at a time. Choose from audio and video podcasts to ensure that your content is explored and covered in the medium that best suits the topic.
Podcasting also allows for offline listening. It’s frustrating to have unreliable internet connections disrupting the engagement of your content, but by allowing your members the option to download and listen offline means that they can access it anywhere without worrying about interruption.
4. What Podcasting Tools Can I Use To Enhance My Memberships?
With a members only exclusive podcast, you want to ensure that you’re giving them content they’re the most interested in. With our Engagement Intel tools, see what content your members listen to the most and tailor your content to increase their level of engagement. This also allows you to see opportunities to improve on content that’s not getting as much interaction as other content.
You can also set expiration dates on time-sensitive content utilizing tools like Podbean’s Time Bomb service, which allows you to content just for your members for certain periods. No longer do you have to worry about someone trying to use a coupon or discount code that’s expired – once you’ve set it to expire, the content gets removed.
5. How Can I Keep This Content Members-Only?
Security is a prime concern when it comes to any of your content, let alone your exclusive private podcast. You want to ensure that only your members get access to your exclusive content in your private podcast – but how do you ensure that access is granted to only them?
SSO (Single Sign On) allows your members to use the same login credentials they use for your other content, so there’s no need to create new passwords or seperate emails. This ensures that only members you’ve approved can access your exclusive content.
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Your members enjoy your content on its own, but there are always ways to increase its impact. By including an exclusive private podcast for your members, give them something extra to look forward to while giving yourself another way to monetize the content you’ve worked so hard on.
Learn more about creating and publishing your member-exclusive private podcast here!
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