2024 has arrived, and it’s time to reset and take a quick bird’s eye view of the podcasting industry! And we won’t bury the lede: the latest insights from Edison Research indicate that Americans ages 13 and over spend an average of four hours and 11 minutes listening to audio content per day. Impressive!
How does this track against previous years? When Edison first began tracking this data in 2014, the average was four hours and 17 minutes. The number stayed above four hours per day for the next three years before dipping below that threshold from 2018 through 2020. In 2021, the number once again climbed north of four hours, and has maintained that milestone ever since.
What does this mean for the podcast industry? Despite some forecasting doom brought on by challenging economic conditions and changing consumer habits, interest in audio-only content continues to remain strong heading into the New Year. And despite a myriad of on-demand video and streaming options available, Edison Research’s stat shows that the audio industry continues to hold its own in a healthy competition for consumers’ attention.
So what does this mean for podcasters and advertisers? With Americans over the age of 13 spending a quarter of their day engaged with audio, there is still a great opportunity to leverage awesome creative content and messaging to reach their target demographics. Continue to create, continue to build, and continue to grow.
For those creatives and brands that aren’t involved yet, 2024 is a great time to find out what podcasting can do for you! To learn how you can launch your own podcast in minutes, register here. And for those interested in learning how they can amplify their brand in the podcasting world, connect with Podbean today!
2024 is here, so let’s reset and review the podcasting business! The newest Edison Research findings show that Americans 13 and older spend an average of four hours and 11 minutes each day listening to audio content. Impressive!
How does this compare to past years? Edison started recording this data in 2014, averaging four hours and 17 minutes. The amount stood above four hours per day for three years before dropping from 2018 to 2020. After reaching four hours again in 2021, the figure has stayed there.
What does this mean for podcasts? Despite economic woes and shifting consumer preferences, audio-only content remains popular moving into the New Year. Despite a plethora of on-demand video and streaming options, Edison Research’s report reveals that the audio sector remains competitive for customers’ attention.
What does this mean for podcasters and advertisers? With Americans over 13 spending 25% of their day listening to audio, they may still use exceptional creative content and messaging to reach their target groups. Keep making, building, and growing.
In 2024, creatives and brands can discover the benefits of podcasting! Register here to start a podcast in minutes. Contact Podbean today to learn how to boost your podcasting brand!
The audio industry’s ability to hold its own against a wide range of on-demand video and streaming options highlights its unique value proposition. Podcasts offer something different from video content, such as ease of consumption while multitasking.
The fact that interest in audio-only content remains strong suggests that podcasts continue to engage listeners effectively. This could be due to their convenience, niche content, or the personal connection listeners feel with podcast hosts.
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Great snapshot of where the podcasting industry stands in 2024! It’s reassuring to see that audio content remains such a steady part of our daily lives, even in an era dominated by visual media. For creators and advertisers alike, the message is clear: there’s still plenty of room to make an impact. Excited to see how the space evolves this year