Internal Podcast – How to Track Your Podcast’s Success

Whether you’re delivering training to various branches or sharing your monthly newsletter, communicating information across your teams is essential to the success of your company.  By hosting internal podcasts for training and internal communications, your employees are receiving your internal content in a way that meshes with their busy lifestyle. Meanwhile, you can utilize Podbean’s many solutions to track the success and engagement of your internal podcast to track key performance indicators, completion rates and more.

According to Gallup’s 2017 report State of the Global Workplace, “only 15 percent of employees are engaged in the workplace.”  However, you can rectify this by taking advantage of one of the most engaging, modern solutions: podcasting, especially internal podcasts.  Nielsen’s Q3 2017 Podcast Insights state 50% of all US homes are podcast fans and 62 million listen to podcasts weekly.  

internal podcast

Internal Podcast Strategy and Measurement

When thinking about tracking success, it will be important for your team to first determine the goals for your podcast to set benchmarks and key performance indicators. What is the purpose of the podcast? How do you plan to use it as a communications tool and what need(s) do you want it to fulfill? Are you hoping to increase employee engagement or get a certain completion rate on learning modules or employee development? What would success look like? 

How often will you measure benchmarks and report progress? What affects your results (type of content, promotional activities, etc.)?  Who will be responsible for reporting and reviewing how the project is going and making changes? How will the analysis fit into your overall measurement of various employee communication channels?

Now that you’ve considered your strategy and what you need to measure, here’s an overview of the tools Podbean provides to help you track the success of your internal podcast.

User Engagement Intel

User Engagement Intel reveals insights into your user’s behavior via your white label app, the Podbean app and players. User engagement intel allows your company to gain deeper knowledge of how your employees respond to each episode.  Your company will easily be able to review user playthrough of each episode, as well as stop points and skip points. These analytic tools can help you develop and adjust your content to suit the needs of your employees, as well as create media that best suits the content.   

Internal podcasts: user engagement intel tool from Podbean.

Podcast Statistics Overview

Podbean’s enhanced statistics give you an in-depth picture of your audience, episodes and trends for you internal podcast. You can review your data and download the information to an Excel spreadsheet for further analysis. Podbean’s powerful analytic tools are available to all Unlimited and Business/Enterprise plans at no extra cost. Our statistics dashboard gives you insight into the top ten listened to episodes, listener retention (through Podbean App listens), and even downloads by time of day.  Using these tools, you can continue to create and release content that motivates your employees to tune in on a schedule that will yield the best engagement results.  

Podcasting for internal communications and training is an effective, modern medium for businesses that is quickly becoming a communications standard.  With the two tools outlined above, your team has direct access to understand how employees are engaging with your content to be sure your podcast achieves the results you want.

Check out these articles for even more tips and strategies on running and recording a successful internal podcast:

Find out more about Podbean’s Enterprise Solutions for internal communications podcasts and contact us to get a demo.

Keep Your Internal Podcast – Private Podcast Secure

Privacy is a major concern no matter who you are, but in the era of data leaks and bot accounts, people are getting more invested in how they secure their information online.  This includes private podcasts and internal podcasts. In order to privatize them, you need the necessary level of security to ensure that only the intended users can access your content.

Private podcast internal podcast security is Podbean's priority.

There are different methods of securing your private podcast with varying degrees of privacy and security.  One trivial method of privatizing your private podcast is scrambling your Feed URL. By scrambling the URL of your episode, the likelihood of a non-intended user discovering and accessing your podcast greatly decreases.  However, while a scrambled URL makes your podcast difficult to discover, it should be noted a scrambled URL does not usually require a username and password to access, therefore making it accessible to anyone who has the link.  As an example, if someone emails and/or texts the scrambled URL to someone outside of the company or posts it online somewhere (forum, social media, etc.), anyone who clicks that link can now access that content.

Furthermore, scrambling the feed URL does not provide a digital footprint back to the person who shared it, so accountability is difficult to enforce. This needs to be a point to consider when thinking about how accessible you want your private. podcast to be.  

A more secure solution for protecting your private podcast is to have your feed URL accessible only by password and email.  Podbean’s private podcasting solution ensures that your private episodes are truly inaccessible via a public link and needs a username and password to access your content.  Once your private podcast is published, each episode file is moved to secure storage and will require a pair of email and password to access.   

Podbean’s private podcasting solution also allows you to integrate your company’s Single Sign On (SSO) login.  Users can use SSO login to access your private podcast on Podbean Podcast App, your white label App, or your Podbean podcast website.  Podbean’s intuitive interface and powerful admin tools make revoking access to your private podcast as easy as removing the user from your member list.  Once their access is revoked, they can no longer access your content.  

When it comes to private podcasts, you could be using them for a school group, internal communications for a company, or as a private community looking to share information without other people intruding on your content.  By understanding the security and privacy measures that are available to you, you can decide which one works best for your privacy needs.

Internal Podcast: Why Consider Creating an Internal Communications Podcast?

Internal podcast and internal communications people hangout together at coffee shop

Internal podcast and internal communications podcast people hangout together at coffee shop

The Benefits of Podcasting for Corporate Communications

Lots of companies have begun creating an internal communications podcast for marketing purposes. The growing popularity of podcasts makes this a great way to get your message out, share your brand and story. But, did you know many companies are discovering podcasting’s benefits for internal corporate communications and training?

Why Should You Start a Podcast for Internal Communications?

1. Create more engaging corporate communications

112 million Americans have listened to a podcast, up 11% last year. 67 million Americans listen to podcasts monthly. That’s good odds that a lot of your employees enjoy podcasts on their personal time. Podcast listeners tend to feel connected to the content, so this is a way to make your internal podcasts more appealing and easy to consume.

2. Reach mobile employees

It’s likely that a lot of your workers don’t sit as a desk all day. With mobile options for listening to podcasts, you make it convenient for employees to listen while working on-the-go, traveling or wherever they may be. This is particularly true for sales and service employees who spend much of their time on the road. They can take advantage of time between customer visits and other potential “downtime” so they’re more likely to listen to important internal communications and internal podcasts in a timely fashion.

3. Cover your geographies

It’s a global world, which makes scheduling conference calls or webinars a challenge. Someone’s always stuck getting up in the middle of the night. You can replace some of these forms of internal communications with the more convenient, on-demand option of an internal podcast. Record trainings, webinars, sales announcements and more for listening when it’s convenient for everyone.

4. Segment/target content

Podcast hosting platforms like Podbean make it easy to segment content out to different groups, such as specific teams or geographies. You can provide the right content to the right people. Develop different channels for various needs. Use special features like “time bomb” for time-sensitive content. Create a sophisticated internal communications program without a lot of work.

5. Encourage collaboration

Internal communications messages don’t always have to come from the top or involve complicated production. Internal podcasts, in particular, can be done pretty easily—even just recording right from a phone with the Podbean app. So, employees and managers with valuable information to share can collaborate and offer that knowledge without a lot of barriers.

Learn more about Podbean’s Enterprise Solutions for internal communications podcasting. Contact us for a quote and free trial.

Why would you create an internal communications podcast?
1. Create more engaging corporate communications
2. Reach mobile employees
3. Cover your geographies
4. Segment and target content
5. Encourage collaboration