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Getting Your Podcast Found

Keywords are important to help potential listeners find your podcast. Think about keywords that you may want to include in your podcast title and description. What are the main subjects of your podcast? What key topics do you cover?

When you go to your account “settings” under “general options” you can choose your channel title, keywords and a brief description. For your title, a good format is Podcast Name: 2-3 key words describing what your podcast is about. So, for example if my podcast, Marketing Mania, is about blogging and social media, my title might be: “Marketing Mania: Blogging | Social Media”. Keywords listed for this podcast might include blogging, social media, digital marketing, content creation, social media marketing. The description should be in sentence form, but include those important key words also (example: “Marketing Mania covers everything you need to know about blogging and social media. Featuring digital marketing tips.”).1

For each episode, use primary key words in the title and description (i.e. What is the focus of this episode?). With Podbean, you can modify the permalink for each episode, which is also great for SEO purposes.

If you hit “more options” when publishing a podcast episode in Podbean, you can also modify the information for iTunes such as subtitle, summary and keywords. This can help optimize your podcast for iTunes so that it’s easy for iTunes users to find you. If these are not modified, Podbean uses certain default information (such as the first 25 characters of your post text as the subtitle for iTunes); scroll over the (?) by each for more information.

Using keywords is a great way to help new listeners find your podcast. Incorporate these tips to help your podcast stand out!


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