How to Promote Your Podcast

How to Promote Your Podcast

1. Submit your podcast to various platforms (directories and apps).

Podcast platforms

The more places your show can be heard, the better, as you want to make it as easy as possible for listeners to find your podcast wherever they go. Start with Apple Podcasts (iTunes), Google Play and Spotify. From there, you can check out numerous other directories and apps, though many podcast apps pull from Apple Podcasts.

2. Create a website for your podcast.

podcast website Podbean

You should have a podcast website, whether one provided by your podcast host or one you create on your own. This serves as the hub for your podcast and you can provide additional information and ways to connect with listeners. By building content here, you can practice search engine optimization to be found easily.

3. Make good episode descriptions.

keyword

Focus on making good episode descriptions with keywords that will help potential listeners find you. Think about podcast/episode titles as well (Apple podcasts are monitoring for the keyword “stuffing” so don’t artificially do this, but make titles clear and appropriate for what they’re about/what people might search).

4. Promote/share on social media.

social-media-

Create social media accounts (if you haven’t already) and build your social media community. Focus on creating community and sharing, not just posting your own things/self-promoting. Find like-minded people/communities on social media, follow them and engage. Share your episodes on social media.

5. Convert to video to share on YouTube.

Youtube

Instead of just recording the audio version, record a video or turn it into an “audiogram”. This could attract new attention from people who prefer videos or primarily use sites like YouTube. You can make this even easier by choosing a podcast hosting platform that already has an auto-share to YouTube function (such as Podbean).

6. Leverage the influence of guests.

guest

Inviting guests on your podcast can help broaden your audience since the fans of the guest will often listen to the podcast and may turn into regular listeners. Influential guests help build awareness for your podcast. Seek out guests and create a solid pitch for why they should come on the show. Also, make it convenient for them, treat them with respect and make it easy for them to share the show.

You can also be a guest on other podcasts. It’s a great way for new listeners to get to know you and to build a network with other podcasters.

7. Advertise on popular podcast apps.

purchase

Podcast apps can help you grow your podcast audience by reaching passionate podcast listeners right in their favorite podcast app so that they can subscribe/download your show right away. Podbean app has banner ad spots so that people see your ads on front and center right after opening the app.

8. Cross-promote.

Podads

Cross-promotion within other podcasts is effective. You’ll likely hear such promo spots in most of your favorite podcasts including the big ones like NPR. However, it takes a lot of time to find and contact podcasts and set this up. A more efficient method might be using one of the podcast advertising platforms such as PodAds. You’ll need to spend some money but you’ll save valuable time. You can also reach a broader range of listeners than via personal connections.

Get New Listeners And Engage Them Everyday With Alexa Flash Briefings

alexa Podbean

Podcasts are on fire!

Everybody’s talking about podcasts these days. But along with that excitement comes a lot of competition. There are now over 500,000 podcasts on iTunes. Think about that…over a half-million other podcasts are competing with you for new listeners.

So how are you going to stand out from the crowd? How do you make sure your podcast is the one they listen to and then click the “Subscribe” button in their app?

One way might be Alexa Flash Briefings.

What the heck is an Alexa Flash Briefing?

A Flash Briefing is like a “mini-podcast.” It’s a daily, 1-minute informative “briefing” for owners of Alexa devices, like the Amazon Echo. Listeners hear Flash Briefings whenever they say, “Alexa, give me the news.” or “Alexa, give me my Flash Briefings.”

When prompted, Alexa will provide a 1-minute package from Reuters of the top headlines and local weather. She will then begin introducing each Flash Briefing, such as:

“From Pete Blank, this is Pete’s Points – Leadership Strategies”

Then that day’s episode will play. Here’s an example of what one of the episodes from Pete’s Points sounds like:

Listen to Pete’s Points

In my experience working with my clients, we’ve found the formula for the perfect Alexa Flash Briefing to be:

  • Minute long,
  • Time per day,
  • Valuable piece of content,
  • Call to action,
  • Person asked each day for a review.

Why should this matter to a podcaster?

There are four reasons every podcaster should add an Alexa Flash Briefing to their existing production schedule.

So Many Listeners

As of September 2018, there are over 50 million Alexa devices in homes. It’s the fastest any device has ever reached an installed base of over 50 million…even faster than the iPhone. Imagine how much that number will jump by Christmas 2018. Many analysts over 10 million new Echoes will be under the Christmas tree this year.

Very Little Competition

While there is a huge audience out there, as of the time of this writing, there are only about 6,000 Flash Briefings. That imbalance can create a flood of new listeners for each new Flash Briefing.

The averages I see with my clients’ Flash Briefing launches are about 100-200 downloads the first few days and about 1,000 the first month, although one client saw over 10,000 downloads his first month!

Less Friction & Easier Subscribing

Last week, I was talking to a podcaster who’s had a popular show for about 4 years. He said, “Getting a new listener has become a huge challenge. Then it’s just as much of challenge to get them to subscribe or listen again if they like the show.”

Flash Briefings make that easier for your listener because must subscribe to your Flash Briefing before they can listen. But that’s not perceived as a huge requirement because you’re only asking for a minute of their time, instead of an hour. Then instead of needing to take action to subscriber after listening to your show, they have to take action to stop hearing you. The fact that Alexa turns that subscription/listen dynamic around is a much bigger deal than it might seem.

And remember the “call to action” I mentioned in the formula for a perfect Flash Briefing? This is the time you would direct your listeners to your long-form podcast. They’ve heard you, they like you and they might want to hear more. But you now have the opportunity to engage them daily and ease them into giving you an hour of their time.

Easy To Add To Your Existing Production Workflow

You record Flash Briefings with the same equipment you currently use, and store the files on Podbean, just like you do now. Flash Briefings also work on iTunes, Google, Spotify, and the rest, giving you additional audience opportunities.

But since they’re only a minute long, you can batch record and schedule them in Podbean for publication. It only takes about 2-3 hours to record, upload and schedule 30 episodes. Then you don’t have to worry about it again for a month.

How to add a Flash Briefing via Podbean

So, if you’d like to try this, you’ll need to set up a new account with Podbean (or a new channel, if you’re on the Unlimited Plus plan) so that you have an additional RSS feed. You can use this link to sign up and get 30 days free. You can also see all Podbean’s plans on the pricing page. Just as with iTunes, the RSS feed is what makes all the magic happen.

Once you have an RSS feed, creating a Flash Briefing requires an Amazon Developers’ Account and a time commitment of a few hours to a few days to learn to set it up and configure it (depending on your level of tech skills). You can also hire someone to build it for you and spend your time focused on your business. My company, Alexa Guy, does this type of work full-time and there are other companies out there that do the same.

Whether you prefer the DIY route or hire someone to create your Flash Briefing for you, it’s an amazing new tool to build and engage a new audience while also driving new traffic to your existing podcast.

Podbean also offers the ability to record directly from their app, so you can easily produce your daily briefings right from your phone.

About the author

author logo

Jeff Smith is the Alexa Guy. His company helps podcasters, companies, entrepreneurs and speakers build and engage large audiences quickly through Alexa Flash Briefings. He’s offering 15% off his services with the promo code PODBEAN. You can connect with him at:

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