Since many podcast listeners use Apple Podcasts and iOS devices, you may want to provide the direct link to your podcast there. Here’s how to share an iTunes link to your podcast that will automatically launch iTunes:

1. Go to your podcast in the iTunes store, right click on the title and “copy link” (you can also find “copy link” under the subscribe button). Each episode also has copy link and social share options.

Here’s an example of what the link looks like for our Podcasting Smarter podcast: https://itunes.apple.com/us/podcast/podcasting-smarter/id1130834513?mt=2

2. Add “&ls=1” to the end of that link. The URL would then look like this: https://itunes.apple.com/us/podcast/podcasting-smarter/id1130834513?mt=2&ls=1

3. Another great option is to join the iTunes affiliate program. They offer a link maker,widget builders, etc. With the help of the link maker, you can create a link for your podcast. And, of course, the bonus is that you can earn referral fees for things that people purchase from iTunes after using your link. Read more and apply for the iTunes affiliate program.

Making it easy for potential listeners to get your podcast is so important. For Android users, you can put a Podbean Podcast App link (https://podbean.com/app) on your podcast site and in any of your communications. Once users click the link and download the Podbean Android app, your podcast will automatically be recommended to them in the app.