Writing up your blog posts is a job in and of itself – adding anything else to the mix would mean extra work at best, or an impact to your current work at worst. But what if something like a podcast included very little work on top of your blogging responsibilities? What would starting a podcast for your blog mean?
An Increase to Your Audience
Those that read blogs don’t always listen to podcasts, and vice versa. Introducing your blog posts to a new arena means that you’re targeting an audience that may have never heard of you or your view on topics before, meaning a boost to your audience size.
Podcasting has the added benefit of a high completion rate. Listeners finish any episode they start at a rate of 80%, meaning your potential listeners are ready to engage with your content via podcasting.
Flexible and Accessible Content
Blogging has been around for decades – far longer than podcasting. But where blog posts are generally locked to the online forums, podcasting has grown worldwide due to its portability and accessibility. Throwing your hat in the podcasting ring means that you can now have your blog posts in a more portable format, ready to fly, drive, skate, and more!
This also allows you to increase the level of accessibility for your podcast! Now your fans won’t have to rely on screen readers or others’ assistance to check out your blogposts, as you’ve got them already digitized into audio and ready to go!
Diversity Your Monetization
Monetizing a podcast will be a lot different compared to monetizing your blog posts, but that doesn’t mean you shouldn’t give it a try! Podcast advertising budgets are constantly growing as more and more business and advertisers expand in the space.
Already monetizing your blog? Working with a sponsor? Your podcast can add value to your content, and they can take advantage of Podbean’s Ads Marketplace to dynamically insert their ads into your podcast (as well as others).
How do you get started?
Start turning your blog posts into podcast episodes using Podbean’s Blog-To-Podcast Pipeline, which we lay out here!!
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Starting a podcast for your blog can expand your audience, increase engagement, and offer new monetization opportunities with minimal extra effort.
With no more work, you can grow your readership, boost engagement, slope ball and open up new revenue streams by starting a podcast for your blog.
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The volume is pretty good. I will try to buy this device.