Why is SEO so important?
SEO (or ‘search engine optimization’) is the tool through which creators can utilize keywords and keyphrases to make their content more easily findable online. Anyone looking up these keywords will stumble across a podcast that is properly using them in key strategic places.
But what are those places? And what can you do to make your podcast SEO-friendly?
Bring in Podbean AI!
Podbean AI is your all-in-one tool to give your podcast an overall boost, inside and out. While it edits your podcast audio to remove background noise, elongated silences, and more, it can also improve your podcast’s SEO!
1. It generates transcripts
Transcripts are so important for a podcast to have, and not just for accessibility reasons (though that’s important as well)! When a search engine is crawling online for answers, it can only look through text – it can’t search audio the way it does text. So you put all this work into using keywords and being in-depth on your chosen topic, and search engines can’t find you!
That’s where transcripts come in! Thanks to transcripts, you can turn your podcast into a text-based file that will be looked through by search engines.
2. It generates SEO friendly chapter markers
If you’ve never encountered them, chapter markers are bookmarked spots in audio or video that allow you to skip the segments you don’t want to see for the segments that you do. Chapter markers give your audience an idea of what to expect throughout an episode, and can help listeners look for specific items that they’re looking for (if they’ve got a question, or a research topic).
Not only does Podbean AI generate the positions of the chapter markers, it generates the text for each chapter title as well! This increases the efficiency of the podcast’s SEO, as it gives your podcast more text for search engines to go through.
3. It generates your episode descriptions
“But I like writing my episode descriptions!” you may be saying. “I have a formula to keep it coherent!”
And that’s completely fine! You don’t have to keep the description that Podbean AI writes out for you. But bear in mind that the Podbean AI description was written to highlight your keywords and make your episode ready for SEO, so it may be a case of mashing your description together with Podbean AI’s description. This way, you get the best of both worlds – your formulaic description to keep things cohesive, and Podbean AI’s SEO-friendly written text.
But for those of us who aren’t the most adept at writing descriptions, Podbean AI is the tool for you! No longer do you have to sit with your podcast episode and try to condense it down to a few sentences, as the AI can do it for you! And once again, it gives you some lovely text that search engines can go through.
It’s important to keep your podcast as SEO friendly as possible if you want it to be found on search engines. And thanks to Podbean AI, you now have an easy way to do it. Ready to get started? Learn more about Podbean AI here!