Keeping your employees connected and engaged with your company’s initiatives, goals, and training is at the heart of internal communication strategies. Companies also strive to not just grow their brand’s market share, but also to become a thought leader in their given field. St James’s Place Wealth Management discovered that the accessible, intimate medium of podcasting allows them to achieve and excel in both of these areas. Read on to learn how St. James’s Place has incorporated private podcasts and company branded podcasts into their place of work.
Based in Cirencester, England, St James’s Place established their foothold in podcasting in 2019. SJP’s Content Strategist Lauren Smith explained that while they started with two channels, St. James’s Place has now grown to host five podcast channels.
Their company branded podcast, “Tomorrow Comes Today”, serves as a vehicle for St. James’s Place to grow in the public eye as an authority in the wealth management space.
While their company branded podcast “Tomorrow Comes Today” is designed to target the general public, SJP’s private internal podcasts are designed to connect their partners and employees across their organization.
St James’s Place’s private internal podcasts have become a staple of the day-to-day routine of their employees. Pre and post-COVID, communication was a key component of keeping partners and employees informed and up to date with St. James’s Place’s happenings and internal information. Lauren’s team strived to discover the best internal communication tools, which is how they came across podcasting.
Lauren’s attention to their employees’ needs (especially their traveling partners) truly highlighted one of the biggest advantages of podcasts: their convenience to be accessed from anywhere in the world, especially using a secure, mobile solution such as the Podbean Pro App.
Lauren’s excitement around podcasting as the premier internal communications tool can be summarized in one word: personal. Podcasting, as a medium, has always allowed the listener to become immersed in the conversation they’re listening to (or watching). Lauren believes that this engagement is a large part of why podcasts have also become popular at St. James’s Place.
Podbean’s Business and Enterprise podcasting solutions provide all the features organizations need to create, manage, and distribute their business podcasts. Learn more about Podbean Enterprise for private podcasts and company branded podcasts.