Podbean launches programmatic podcast advertising platform
Dover, DE – May 31, 2018 –Podbean has officially launched their supply-side programmatic ads platform. This platform, known as Podbean’s Ads Marketplace, will allow brands and media buyers to easily create podcast advertising campaigns to reach their target audiences. The system then dynamically inserts the ads into the podcast episodes and advertisers can monitor delivery statistics to analyze their campaign’s success.
Podbean’s Ads Marketplace works like AdSense for podcasts. Podcasters can focus on creating amazing content and Podbean’s Ads Marketplace will help them auto-monetize their podcast by inserting matched ads into slots they make available. Podbean’s Ads Marketplace makes running podcast ad campaigns much easier. Advertisers can set an ad budget, select the podcasts matching their geographic and category targets and launch a campaign in minutes.
“We wanted to eliminate the friction involved in the usual podcast advertising process. The idea is to reduce the time and difficulty in matching advertisers to podcasts and running the ads. Not only does this make it easier for brands to run podcast advertising, but it provides opportunities for podcasts of all sizes,” shares David Xu, Podbean CEO.
Advertisers in a wide range of industries are tapping into the power of podcasting. U.S. podcast advertising spending is estimated to reach 256 million U.S. dollars in 2018, up from 133 million in 2015. And, this is only a drop in the bucket when considering the potential. 44% of the US population has listened to a podcast, a number that continues to grow each year. 16 million people in the US are “avid podcast fans”. Podcasts show rapid growth in markets all over the world as well. And, podcast listeners are engaged, educated, affluent and act on the information they hear in podcasts.*
Podbean’s new marketplace aims to help more brands reach that huge potential market. The Podbean’s Ads Marketplace system removes barriers on both the advertiser and podcaster side to expand podcast advertising access.
How it Works
Podbean podcasters opt in to the Podbean’s Ads Marketplace and select their available ad slots. When chosen for a campaign, they’ll be notified and can opt out if desired. Podcasters can join for free.
Potential advertisers can set up an account at https://sponsorship.podbean.com/. It’s a simple three-step process to have a campaign up and running.
*Information from Infinite Dial 18 and Neilson Q1 2018 Podcast Insights
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