If your focus for 2021 is growing your podcast, you may be wondering what the top podcasting tips are and how you can incorporate them into your daily podcasting schedule. We’ve compiled the top three podcasting tips for 2021, the best tools to use, and why it’s important to utilize each one!
1. Take advantage of tools like audiograms and graphics to diversify your social media feed
A diverse social media feed is one of the top ways to entice potential followers and listeners. Multi-media posts tend to get more engagement than just text posts with links, which can translate into more people checking out the videos or images that you’ve made from your content and getting a better understanding of what your content has to offer.
For audiograms: we highly recommend Headliner! With different types of templates to use and the ability to add subtitles and progress bars, Headliner is an excellent tool for making video posts specifically for sites like Twitter, Facebook, and Instagram.
For graphics: Canva is a great site with plenty of free options and tools to help you make everything from eye-catching graphics for social media to media kits. With pre-sized canvases made specifically for each platform, it’s a great tool to utilize if you’re still fine-tuning your skills in Photoshop.
2. Get organized with content calendars and media kits to keep your content organized
Organization is the key to podcast production. Whether you just use a straight, regular planner to plan out recording times and interview dates or you invest in a content calendar to keep your social media posts straight, keeping your podcasting things organized is one of the top tips for 2021.
For content calendars: A content calendar will help you organize what you’re posting on social media throughout the week or throughout the month. Whether it be an image shared to social media or a new topic to cover on next month’s podcast, consistency and organization are essential to the most successful marketing and growth strategies. For a couple examples and content calendars, you can download and fill out yourself, check out our site.
For media kits: media kits are the perfect tool for gathering your podcast stats, follower metrics across the internet, accolades or awards earned, and other appearances you want to highlight for sponsors, partners, advertisers, and more. Even if your podcast is just starting, it doesn’t hurt to have this at the ready for anyone who wants all the details of your internet presence in one central place. Click here to download our free sample media kit..
For planners: This is a perfect all-in-one tool to help you keep track of interview dates, recording times, how much time you devote to research, and more. Our marketing writer Roni uses this planner from Owlcrate, but you can use anything from a blank notebook made for bullet journaling to a Panda Planner to keep your content organized. If you’re coordinating with other partners, you can use various services to store and send big files for easy collaboration.
3. Keep consistent with your episode format and publishing schedule
An inconsistent podcast will find that it’s harder to gain and retain listeners than one that posts content that follows a pattern in how it formats its episodes and publishes its episodes. Your schedule and your formatting create a structure for your listeners to depend on, and while some deviations from the structure are expected (or in some cases, even welcome), getting too loose with your formatting and scheduling will remove that structure and create instability. That instability can then lead to a loss of listenership.
Structure your show by looking at the content you cover, and sorting out the things you cover in all-encompassing topics that can be utilized in all of your episodes. For example, if you run a podcast that covers movies and film, you can organize your content in segments based on new releases, news about upcoming films, news about actors, movie reviews, and more. With these segments, you create content that is structured and build the foundation for how your audience can interact with your content.
Structure your schedule by choosing a day that works best in your schedule to publish your content. This day should work with your podcasting schedule so you have time to record and edit without worrying about rushing. Keep in mind that you can adjust your schedule if you find that you’re getting more engagement on one day over another. (Your stats can help you figure out what day your audience is most engaged so you can ensure your content is getting the highest level of engagement possible.)
Though these tips may seem simple, they’re incredibly powerful in not only streamlining your podcasting content and brand, but in streamlining your process so you can focus more on generating content. The best way to grow and improve your podcast in 2021 is to get yourself and your content organized so you can keep doing what you do best: creating amazing content for your audience.