Matt Enlow and Oren Kaplan, cohosts of the podcast JUST SHOOT IT sat down with us to talk about their show, directing, how to combine the two, and some strategies to monetize your podcast.
More work goes into making movies, television, and commercials than people realize. Even beyond considering the work that lies behind the acting talent, like the professionals that handle props and costuming. A large onus of a movie or film’s tone and direction lies on its director, to a point where a good director can turn a bad movie into a good movie, and a good movie into a great one.
“One of the interesting things about being a director on a film set is that there’s almost always only one of you, and we don’t really get to talk to each other. The other interesting thing about directing is that there’s a lot of non-famous directors that making a living as directors that people don’t know about. And so we kind of wanted to make a podcast about people like us, and to talk to other people like us because we don’t usually get to do it.”
The practice that has lead to the high quality of their podcast is how they record their interviews. By allowing extra time for everyone to get comfortable, they can explore and expand on the topic at hand.
“We get together more or less once a week. We like to have more intimate-style conversations so we record around 8:30, kind of into the night with our guests. And so it kind of creates a more intimate setting for people to hang out and talk, and really get into the *leads* on directing. So we want to give ourselves as much time as we need in case, you know, the conversation needs to find itself a little bit.
“We usually record for about an hour and a half, and usually the last hour is by far the best of what we record. We find that when we’re all sitting together in one room, it takes a little while to warm up, and no one is distracted by phones or computer screens or anything else next to them during the recording.”
Monetization – specifically PodAds – has played a big role in how effectively they run their show. Not only do they use it as a tool to monetize, but insert advertisements for their own live events in their back episodes.
“We use PodAds in two different ways that are both really helpful. One way is the obvious way, if we have a sponsor, we can add pre-roll and mid-roll ads to every single episode of our back catalogue. And because our show’s an interview show, sometimes an episode from four months ago might get a spike of listens because the person we had on the episode has done something in the news. So knowing we can put ads on our entire catalogue is really helpful.
“The other thing we use it for is more of a fun trick is if we want to do something personal for our own podcast. So for instance, we’re doing a live show on July 24th, and we want anyone to listen to any episode for this entire month to know about the live show, and once the live show happens we don’t want ANYONE to know about it anymore. So it’s a way for us to easily let people know during a certain time no matter what episode they’re listening to that we have a live show coming up.”