Podcast advertising has shown itself to be incredibly beneficial to both podcasters and businesses. In our previous article on podcast advertising, we highlighted the ad spending of Marc Weldon, a company that spends a quarter of its advertising budget on podcast advertising after a single host-read ad doubled their sales. While podcast listeners are knownContinue reading “Podcast Advertising in 2020”
Podbean statistics and ad measurement achieve IAB certification for podcast measurement compliance.
Podbean has begun the process of IAB certification for podcast statistics.
Since Spotify began including podcasts on their platform, podcast listening has booomed there. With changes to their app to highlight podcasts, you can expect they will continue to be an important player in podcasting. Podbean and most podcast hosting companies developed partnerships with them, meaning you can submit your podcast directly through your hosting company.Continue reading “How To Review Your Spotify Podcast Statistics”
Podbean has made some exciting upgrades to our statistics platform. We’ve added some new statistics to help podcasters gain more insight into their audience and improved the user experience. Here’s a tour of all the improvements and the new dashboard: Overview Tab The statistics have been reorganized and simplified, to make it easy to getContinue reading “Podbean Stats Upgrades: Improved Dashboard, New Stats Data for User Retention and Downloads By Time of Day, and More”
You may have noticed some cool new options in your Podbean stats. We’re bringing you more data and easier comparison tools to help you better understand your podcast’s performance. The initial period after a podcast is released is a key indicator for both you and sponsors, so we’ve added views of your first 60 dayContinue reading “Podbean Statistics Upgrades: More Insights and Comparison Views”
Accurate statistics have always been a strong focus of the Podbean podcasting platform. Over the past few years, we’ve worked hard to use stringent filtering criteria and monitor technology changes to provide the best podcast statistics. To further this and join with our peers in standardized measurement practices, we have updated our stats system accordingContinue reading “Podbean Releases Updated Stats System per IAB Guidelines”
Podbean provides robust statistics for you to analyze your podcast’s success. We like to offer as much information as possible on what’s happening with your podcast. Therefore, we previously included “Feed Hits” in your Podbean stats dashboard along with your filtered downloads and other key data. Here’s a full explanation of feed hits and uniqueContinue reading “Update to Podbean Stats: Streamlining with the Removal of Feed Hits”
In addition to providing innovative podcast hosting services, Podbean has a strong listener community. With over one million active users, the Podbean app is increasingly where podcast fans go for their podcasts. The Podbean app offers many listener-friendly features. It’s also beneficial for podcasters, who can interact with listeners and get exposure. (You can alsoContinue reading “What Podbean’s Listener Community Means to You, the Podcaster”
The world of podcast statistics can be a bit confusing, but we’re here to simplify it for you. There are various stats you can see to analyze your podcast’s success and audience behavior. You may want to read “Key Statistics to Understand Your Podcast Audience”. The statistic that most podcasters (and sponsors) care about isContinue reading “Podcast Downloads Explained”