5 Ways An Enterprise Podcast Solution Can Help Improve Your Internal Communications

Communication is the beating heart of any company.  Whether it’s the company-wide newsletter informing everyone about new policy changes, or it’s the new product release briefing, communication is how your employees learn new information, form bonds, and align around company goals.

Podcasts can do more than entertain – they can inform and educate in a medium built to be mobile and accessible.   They offer a way to organize your communications into channels with specific accesses and provide opportunities for your employees to share their knowledge (with approval from admins appointed by you, of course).  

How?  

1. Mobility

According to BlogIn, out of the 80% of the workforce that’s not bound to a desk in the office, only 13% of them feel engaged at work.  Of the 2.7 million people working away from a desk, 84% of them don’t feel as though they’re receiving attention and engagement from top management, and 75% feel they don’t get informed about new policies and company goals.

With so many roles in your company, some of your workers might not always be at their desk.  Some might work from home, some might work remotely from other cities, and some might travel frequently.  Podcasting combines the portability and group-focused nature of email while combining the personability and hands-on take of a phone call.

By using podcasts for internal communications, your employees have the same level of access across the board, no matter where they’re working.  And it’s in a format that allows them to get informed while doing things like traveling, commuting, or working from home.  

2. Group Content 

There are occasions that call for company-wide communication, but you’ve also got department-specific information that would clog up the feeds of all your other employees.  Instead of getting straight to the information they need, they’ll have to search for it through your memo or newsletter.

Podbean’s Enterprise Podcasting Solution for internal communication lets you organize your employees into groups, and grant access to certain podcast channels created specifically for their role.  Got information just for the Marketing team? Give them access to only the Marketing podcasts. Do your Sales and Marketing teams need to understand the same content? Give them access to both the Sales channel and Marketing channels.  

Your employees won’t have to sort through a whole newsletter to find the information that is pertinent to them and their situation.  They get the right information in a timely manner, and in a way that lets them access the most up-to-date info available.  

3. Detailed Analytics Tools

One of the biggest concerns with dispensing information within your company is that people aren’t going to read it or access it.  There could be multiple reasons for this, but at the end of it all you won’t know unless they tell you, or an occasion arises that’s negatively impacted by their lack of information.  

Analytic tools offer you the chance to know how your employees engage with the podcast, if they’re stopping or skipping parts, and opportunities to expand on knowledge they might have difficulty with.  

Podbean’s analytic tools, such as User Engagement Intel, gives you insight into your podcast’s plays and replays, where someone stops or skips, and how they listened – all while providing optimum privacy and anonymity.  

4. Collaborative Team Tools

Regardless of the size of your company, it can be difficult for a single person to create all of the internal communication while balancing their other responsibilities to your business.  Collaborative efforts for your internal communications podcasts can create unique opportunities, such as marketing information straight from the marketing team.

Using tiered admin roles, your employees can submit content for review.  Admins appointed by you can edit and approve this content for publication.  This gives your employees a chance to take on responsibilities and leadership roles that prove their knowledge of the company and their role.  It also lets you delegate roles and responsibilities in a way that lets you stay in the loop while letting you focus on other tasks.

5. Audio and Video Podcasts

Having options to dispense information to your employees means that you can offer communication in different formats suited to the information.  Depending on the information and the environment that your employees are in, it might be more suitable to offer video in place of audio.  

With audio and video formats available for your podcast channels, you can offer information in the format that best suit the needs of your employees and the information.  Unlimited storage combined unmetered downloads and bandwidth means that there’s plenty of space for all your internal communication no matter the format.  

While there’s plenty of places to post videos online, keeping them both private and accessible to your employees can be an unnecessary struggle.  By opting to publish video content as an internal communications podcast, you can ensure that all employees – but just the employees – can access your content.

Communication is the bedrock of every company, and if it’s unstable or damaged then the rest of the structure will soon come down.  There are numerous ways to improve upon it, but using podcasts for internal communication has added benefits that lend to mobility, accessibility, and contributing and leadership opportunities.

Internal Communication Podcast – Keeping Your Team In The Know

Information moves quicker than ever, and so does your workforce.  More and more people are working remotely, or traveling city to city and state to state for conferences and conventions – which means they can’t just jog over to the boss’s office and ask a question.  While phone calls and emails can get the job done, it’s time-consuming to make call after call or CC everyone in an email.

What if there was a way to keep your team informed while cutting down on time spent on phone calls and emails?  What if there was a way to lead your team, no matter how far away they were?

Podcasts for internal communication through Podbean mean that the most up-to-date info is in the palm of your workforce’s hands at all times.  Not only is it a time-saving way to provide corporate training materials and internal communication, it remains accessible in ways that phone calls and emails might not be.  Your information can be paused and replayed, and works as a resource your team can turn to whenever they need help, have questions, or need to refresh their memory on company data.

Internal communication podcasts also allow you to know who’s listening to your corporate training materials.  The analytical tools show you who’s playing what episode and if they pause, replay, or skip any parts of the podcast.  Making sure your team is trained and knowledgeable is one of your top priorities. Now you can pinpoint what skills a team member might have an opportunity to develop, or if they’re receiving the training they’re supposed to be getting.  

Security is another one of your top priorities.  From the Single Sign-On (SSO) service that allows your team to sign in with the secure login they already use to private podcasts protected with encryption software, you get to decide who has access to your internal communications and corporate training materials.  Add and sort employees as your company grows to make sure they get access to the correct internal communication podcast.

From marketing to sales to accounting to administration, you’ve got a lot of information to share across your company.  Using the Groups feature, sort your information, training, and other internal communication with different podcast channels.  Set group access to just one or two channels, or to every channel, to ensure that everyone is getting the proper, laser-targeted training they need.  

Information is always moving, always changing.  By using podcasts for internal communication, not only can you keep up, you can make sure your team can, too.  

Click here for a free trial of Podbean’s services and learn more about corporate podcasting and internal communications solutions.

Employee Development: How to Create a Podcast for Employee Training

Audio and video podcasts are a highly effective tool for employee development. Using podcasts to deploy employee training works especially well for large organizations or those with mobile employees.

Organizations can create audio or video training on specific skills, continuing education, product launches and more. You can even record live trainings for later viewing. Employees can easily access the content on their phones or computers.

6

How to Create an Employee Development Podcast

  1. Set up media hosting. Podbean handles all your media storage so that content is reliably and securely served up to your employees. With our turnkey enterprise solution, you can create private podcasts that are only available to those with permission (by email login or SSO). You can set up groups for department-specific training and have different account roles for management. Contact our Enterprise Team for a custom quote.
  2. Plan and record your content. The hardest part is planning and creating your training content…we make the rest easy. Recording can be done using the Podbean app for Android and iPhone. The trainer can even use his/her earbuds to record. Or, we can help with suggestions for recording equipment and editing tools.
  3. Publish and share. There’s no learning curve with Podbean’s blog-like platform. Upload your files and create a post (or publish right from the app). Permitted employees can access the content by logging in to the site, or via the app. We can also set up a custom email notification option.
  4. Analyze how your content is performing. Want to evaluate the effectiveness of your employee development podcast? Podbean stats show you how often your podcasts are being downloaded/streamed. We also offer user behavior intel, to see precisely who is accessing what content when.

Take your employee development to the next level—EFFICIENT and EFFECTIVE. Increase engagement; diversify to meet more needs and learning styles; make it convenient. Learn more about Podbean’s private podcast solution.

How to Set Up a Private Podcast

It’s easy to set up a private (protected, only for permitted members) podcast in Podbean. Once you have created a business account and have completed your organization page, you can set up a private podcast in three steps:

Step 1: Set up your private podcast channel(s)

Login to your Podbean dashboard. Click on “Channels”. To create a new channel, click “Add a Channel”. Enter the subdomain and choose whether the channel is public or private (note: private channels cannot be changed to public).

demo1

demo2

To change a public channel to private, click the open lock icon. You will receive a pop up confirming that you wish to change this channel to private (you cannot change it back).

dddddddddd

demo3

Step 2: Add private members

In the “Private” page, you can manually add private members by entering their email addresses or you can add private members in a batch by uploading a .txt file with one email per line. (You can click the i icon next to the “Batch add members” button to get a sample .txt file.)

private2

private3

private4

Step 3: Publish an episode

Please make sure the “Private” option is checked when you publish the episode.

private5

After following these three steps, your private podcast channel is online and ready for your private members to access and play your content.

Your private members can access your private podcast via your Podbean site or using the Podbean Podcast app. Please note that your private podcast is not searchable or available for public access in the Podbean site and Podbean app. Your podcast will only be available to your private members who log into the Podbean site or Podbean Podcast App with their email and password (they will receive an email with this information after you add them as private members).

*Other authentication options such as SSO are available for custom enterprise users.  Please inquire about pricing and setup here.

How to Create a Podcast for Internal Communications (Protected/Private Content)

Creating Protected Audio/Video Content for Your Members or Employees

Podbean offers “private podcasting” to limit content access to permitted members (see plan pricing for the number of private members included with each plan; enterprise plans are also available for larger organizations and customized options).

With this feature, you can create content that is available only to members (“private content”). You can add members manually to your account, or batch add them by uploading a .txt file of multiple email addresses. You can also delete members individually or by uploading a .txt file. SSO and other authorization methods are available for enterprise users.

When you create private content, only these permitted members (such as your internal team members) will be able to access it. When those members login, they will be able to access the content online or by listening with the Podbean iOS app or Android app.

Learn more about Podbean’s tools for creating and distributing content for employees or members.