How to Create a Private Podcast for your Remote Team (& Why you Should!)

Guest post from Colin Gray*

Have you had to move to remote working in recent months? If you’re anything like the rest of the world, there’s a good chance the answer is yes! And if so, you might share a lot of the same worries. 

  • How do I stay connected to my staff and my colleagues?
  • How do I maintain a human connection, when we’re all in separate places?
  • Zoom calls are fine, but it’s too granular. How can I engage more of my team?
  • Is my company culture going to suffer? How do I keep it going?

It’s true, we can try our best to stay connected, but there’s a definite drop in engagement, when we move to online work. How do we fix it? Enter, podcasting!

Podcasting is one of the “big 3” content types, and is, in my view, the highest engagement of the three. It works alongside blogging and video to form the top of the engagement stack, really building trust and fandom through the personal connection it forges with your listener. 

Put simply, podcasting is ‘intimate’. Listeners feel they are having a friendly conversation with the host. It’s one of the best simulations of a real conversation we have, the most scalable way to ‘speak’ to people on mass, while still keeping it personal.

This has a lot of power in a working situation. It means managers can ‘speak’ to a big team of people, maintaining a connection with them. It means CEOs can brief a whole company, and help people feel involved. It means colleagues can broadcast to colleagues, sharing skills, learnings or status updates in a way that’s very close to a watercooler conversation. 

Add to this the just-in-time element, and it’s really powerful. Instead of requiring all staff to be on a zoom call at a certain time, your team can listen in their own time, while washing the dishes or walking the dog. They can stay more engaged, because they choose when to interact, and have more control. 

If you can see the benefits, then the next step is figuring out how you use it. Let’s take a look at some examples.

How can you use podcasting inside a company?

Here are some great ways I’ve seen companies use podcasting:

  • All-staff update: the CEO records a short briefing, each week, to give staff a high level update on how the company’s doing, and current plans.
  • Small-team update: managers produce more detailed summaries of recent work, learnings and plans for the coming week. 
  • Staff training: regular lessons and learnings from managers or colleagues. Or, formal training in specific skill areas for particular staff. 
  • Repurposed meetings: allow staff to sit in on other meetings, if they’re interested, by posting board meetings, decision meetings or other important get togethers. 
  • Staff onboarding: instill culture in new staff by offering an onboarding series with introductions, training and informal talks from others in the company. 

Can I keep the audio private?

This is obviously one of the #1 concerns when podcasting for your team. Can you share internal info, or sensitive data, and keep it away from prying eyes?

Well, thanks to Podbean’s great private podcasting tools, yes you can!

With Podbean, you can run any number of private podcast feeds, or channels as they call them, in one Podbean business account. This means you can set up a CEO Update podcast, a staff training one and a community podcast, for example. All would be available to your entire team. 

Even better, you can also set up smaller team podcasts which are available to only certain staff. So, you could then have a ‘developer team’ podcast, or an ‘HR Team podcast’ to update those teams on info relevant only to them. 

Those teams can be managed really easily, too, via Podbean’s group feature. You can bulk upload users to Podbean’s platform, and assign them to staff groups as you do so. Or you can tie login to your own systems via a SSO link. It’s set up to make this really easy for you as a company. 

To see the whole thing in action, and get a tour of all the private podcasting options offered by Podbean, take a look at this tour:

Is it hard or time consuming to make a Podcast?

In a word, no! You can make the process really quick and simple. 

Some aspects can seem intimidating, such as choosing the gear, recording your audio, making that audio sound good, or publishing the file. But, with a bit of guidance, they’re no barrier at all. So, to the guidance!

Recording Equipment

Let’s keep this simple. Choose a good USB microphone that plugs right into your computer. The best value option, for me, is the Samson Q2U. It comes with a stand, or can be handheld, so it’s pretty versatile in how you use it. 

So, get yourself and Samson Q2U and think no more about the gear!

But, if you’re a real gear geek like me, and desperate for all the options, by all means check out our guide to the best podcasting microphones here. 

How to Record Good Quality Audio

For this, I’m going to show you Alitu. Alitu is a podcast maker app that we run at ThePodcastHost.com. It’s designed to make podcasting super-easy for anyone.

For sure, there are other options, and if you want to explore a free one, check out Audacity. It’s totally free, but the downside is that it’s pretty clunky and old fashioned, and you need to learn how to do the audio cleanup, the levelling and the exporting by yourself. Not impossible, at all! Just time consuming. Whereas Alitu is a paid product, but it’s designed to do all that for you, automatically, saving a bunch of time and technical stress. 

So, here’s how to record in Alitu, and get your audio cleaned up automatically. 

By the way, I’ll include a full video walkthrough of the whole process below. That’ll show you recording, editing and publishing, all in one. So, if you want the full guide, just scroll down to the header: Video Walkthrough. 

First, in Alitu, create a new episode, and enter the episode details, as shown.

step1-create-episode

Next, you’ll see the ‘upload’ screen, where you add files to the episode. One option, as you’ll see, is to record, directly in.

step2-record-audio

Name your recording, hit record and speak! Keep it relatively short – 10 minutes is a good length, in my opinion, for this type of update. Plenty of time for some detail and engagement, but not too long to lose interest. 

Theme Music and Editing

Next, you’ll be taken to the episode builder. Here Alitu will add theme music to the recording, if you want it to (nice to have a little bit of audio branding to add polish and make the updates familiar) and you can edit the recording, if you need to. The episode builder is shown on the left, below, and the edit screen on the right. 

step3-build-and-edit

Don’t feel any pressure to edit your audio. The quickest and easiest way is to hit record, speak naturally, and just excuse any mistakes you make. If you trip over your words, it’s fine. It just makes you sound human, and it can actually help your listeners (your staff!) to connect even more with you.

You might need to remove any big issues though – such as a big sneeze in the middle – and you’ll normally have a bit of silence at the start and the end you can trim out, just to keep it tight. That’s what the Alitu edit tool is there for. 

How to Publish Your Private Podcast

Finally, it’s time to publish so that your team can hear it! You’ll see in the screenshots below that you can listen to a preview of the episode first, before you hit the publish button.

step4-publish

Alitu has a direct link to Podbean, so you can publish your episode without ever leaving the app. The first time you do it, you’ll need to authenticate your Podbean account. This will link Alitu to one of your podcast channels. From then on, you can publish directly to your private podcast channels, making the whole process really quick. 

You can also download the final episodes for use anywhere else, too. So if you want to post to many different channels, or put your audio into an intranet or elsewhere, you can do that really easily. 

Video Walkthrough: Creating a Podcast Episode for Your Team

Here’s the full video walkthrough of everything I covered above:

To learn more about Podbean’s private podcasting solution, join our free webinar.

*Colin Gray is a podcaster, speaker, PhD and founder of The Podcast Host and Alitu. The Podcast Host is a huge resource on running a successful show, including a full guide on How to start a Podcast. And, Alitu is a web app that helps you make your podcast,  automating cleanup and branding, and assisting with editing. It makes podcasting quick and easy!

How to Set Up a Private Podcast

It’s easy to set up a private (protected, only for permitted members) podcast in Podbean. Once you have signed up a business account and have completed your organization page, you can set up a private podcast in three steps:

Step 1: Create your private podcast channel(s)

Login to your Podbean dashboard. Click on “Channels”. To create a new channel, click “Add a Channel”. Enter the subdomain and choose whether the channel is public or private (note: private channels cannot be changed to public).

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To change a public channel to private, click the open lock icon. You will receive a pop up confirming that you wish to change this channel to private (you cannot change it back).

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Step 2: Add private members

In the “Private” page, you can manually add private members by entering their email addresses or you can add private members in a batch by uploading a .txt file with one email per line. (You can click the i icon next to the “Batch add members” button to get a sample .txt file.)

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Step 3: Publish an episode

Please make sure the “Private” option is checked when you publish the episode.

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After following these three steps, your private podcast channel is online and ready for your private members to access and play your content.

Your private members can access your private podcast via your Podbean site or using the Podbean Podcast app. Please note that your private podcast is not searchable or available for public access in the Podbean site and Podbean app. Your podcast will only be available to your private members who log into the Podbean site or Podbean Podcast App with their email and password (they will receive an email with this information after you add them as private members).

*Other authentication options such as SSO are available for custom enterprise users.  Please inquire about pricing and setup here.

Members Only Private Podcast – Enhance Your Memberships

You can further enhance their memberships by creating exclusive a member-only private podcast for your members.  This allows you to continue monetizing your content while you give members even more of what they love. As a new medium to turn to, it can also let your members listen offline, and let you keep track of how your members engage with your content.

1.  How Can I Use Private Podcasting For My Extra Content?

People who consume content love to see extra, behind-the-scenes content  and exclusive content that non-membership having fans don’t have access to.  By offering access to an exclusive members only private podcast, you’re giving your fans more ways to become immersed in your content.  Having members-only exclusive content is also a great way to attract new members.  

You might already have some of this content on hand.  Did you do an interview and write an article that only covered part of it?  Release the entire recording as a podcast episode. Have extra content on a certain topic, or dive deeper on a topic that you’ve covered?  Release it as a podcast episode. Utilize the content that you have on hand and might have cut before, allowing you to make the most of the work that you’ve already done while providing your members with more of the content they enjoy.

2. How Can I Integrate This With My Current Subscriptions?

Your current membership options may have various pricing tiers and rewards (different amounts per month, or tiers for specific time lengths) to choose from, so your members can decide their level of contribution.  With the addition of a members only private podcast, you can give access to different channels for different tiers, with each tier producing its own audio and video content.  

Build your membership podcasts into your existing tiers at certain price points, or have it as its own tier.  By offering it as part of your paid memberships, your members will be willing to pay for a higher tier to access this exclusive content.  

3. What Benefits Are There To Using Audio and Video Formats?

Whether it’s through Apple CarPlay or through the Podbean app on any mobile device, podcasts are mobile by nature and travel in ways that other media can’t.  Your exclusive content can now be experienced and consumed without binding your member to just one task at a time. Choose from audio and video podcasts to ensure that your content is explored and covered in the medium that best suits the topic.  

Podcasting also allows for offline listening.  It’s frustrating to have unreliable internet connections disrupting the engagement of your content, but by allowing your members the option to download and listen offline means that they can access it anywhere without worrying about interruption.  

4. What Podcasting Tools Can I Use To Enhance My Memberships?

With a members only exclusive podcast, you want to ensure that you’re giving them content they’re the most interested in.  With our Engagement Intel tools, see what content your members listen to the most and tailor your content to increase their level of engagement.  This also allows you to see opportunities to improve on content that’s not getting as much interaction as other content.  

You can also set expiration dates on time-sensitive content utilizing tools like Podbean’s Time Bomb service, which allows you to content just for your members for certain periods.  No longer do you have to worry about someone trying to use a coupon or discount code that’s expired – once you’ve set it to expire, the content gets removed.

5. How Can I Keep This Content Members-Only?

Security is a prime concern when it comes to any of your content, let alone your exclusive private podcast.  You want to ensure that only your members get access to your exclusive content in your private podcast – but how do you ensure that access is granted to only them?

SSO (Single Sign On) allows your members to use the same login credentials they use for your other content, so there’s no need to create new passwords or seperate emails.  This ensures that only members you’ve approved can access your exclusive content.

Your members enjoy your content on its own, but there are always ways to increase its impact.  By including an exclusive private podcast for your members, give them something extra to look forward to while giving yourself another way to monetize the content you’ve worked so hard on.

Learn more about creating and publishing your member-exclusive private podcast here!

5 Ways Podcasting In Education Enhances Your Learning Environment

By using podcasting in education, you can offer a new learning system that benefits mobile and non-traditional students, while providing long-distance learning opportunities to those that wouldn’t otherwise have them.  It can also provide room for extra content, teaching aids for traveling or otherwise absent teachers, and a new learning style that benefits all learning styles.

People crave knowledge the way they crave a good meal or a warm bed.  From questioning “why the sky is blue?” to “how does centrifugal force work?”, we’re constantly questioning and learning about everything.  Education is a cornerstone of our society, and with the leaps and bounds we’ve made with modern technology, we can rework the way it fits into our lives.

Classroom for podcasts in education, educational podcasts.

1. Mobility

It’s easy to picture the average college student as someone who goes to campus, attends class all day, and then returns home to study or go to work.  However, According to statistics from the AASCU, nontraditional students were practically the norm – hitting as high as 86% in 2010.  In the past decade, the numbers have shown that older students with careers and families are a huge college campus demographic. 

Even beyond the classroom, people desire knowledge.  In the last ten years, technology in the classroom through modern mediums such as YouTube channels have highlighted a desire for a mobile, audiovisual solution that can often be devoted to educating everyone on a wide range of topics from sewing and changing tires to astrophysics and complex mathematical theories.  

People aren’t bound to classrooms, so their access to knowledge shouldn’t be either.  By introducing podcasting in education, you provide a mobile way for people to learn, no matter the topic or skill level.  With just a few clicks, they can play and pause at their leisure and let the podcast work with their schedule, instead of trying to work their learning around it.  Options are available for iOS and Android, and allow integration with Alexa devices and Apple Carplay, meaning that your podcast is reachable no matter where your listeners are at.

2. Audio and Video Podcasts

Certain areas of study my benefit from either an audio or video explanation.  There are also people who learn better being shown over just hearing the explanation.  While you try to adapt a teaching style that benefits everyone, there’s always a chance that someone is going to get confused or not properly understand the material.

With video and audio podcast hosting, you can use podcasting in education in the format that best fits the content you’re teaching.  Create your own podcast to approach topics from another direction to add nuance and additional material to ensure that any and all students understand the subject.  

3. Philanthropy Opportunities 

Universities, schools, and other educational programs often offer philanthropy and crowd-funding opportunities as a way for their community to give back to a program that provided them with a valuable education.  

Built-in crowdfunding tools such as Podbean’s Patron Program and Premium Podcasts allow listeners to donate to your podcast.  Using these built in crowdfunding tools, you can create a platform to crowdfund special projects that couldn’t be otherwise accomplished.  

4. Cost-Effective Tools 

Educators often find themselves in the situation of wanting to provide the best education with the best tools, but not having the funds to provide for said tools.  Some teachers have even been known to crowdfund for necessary tools like paper, glue, and markers.  

There are various price options for budgets of all shapes and sizes.  No surprise fees means that predictable pricing and works well into cost planning for the school semester or year.  With the added benefit of being able to record straight from the Podbean app, anyone – no matter the time, place, or monetary constraints – can easily record and publish a podcast.   

5. Keeping Track With Private Podcast Options

If you want to make your educational podcasts available only to your students, as well as keep your content sorted and your classes organized, you may want to consider our private podcast solution.  

With our private podcasting solution, you can easily sort students into groups and set access to one channel or multiple according to what classes your students are enrolled in.  Have a student that’s in two of your classes at the same time? Grant them access to both podcast channels at the same time.

Our User Engagement intel can help you gain insight into how your students interact with the content.  You can review your student’s engagement with your podcasts such as plays, replays and where they’re pausing.  With this, see who’s accessing the material and opportunities to expand on topics the class or course may be having trouble with.

Education and knowledge are highly valued, but sometimes there are roadblocks when it comes to going through the educational system in a world full of variables like jobs and families.  But using podcasts for education, you can help ease the roadblocks and let everyone – no matter what they do at home – access the knowledge to move forward in life.

Click here to learn more about how to create your own podcast and integrate them into your educational institutions and programs!

Five Ways An Enterprise Podcast Solution Can Help Improve Your Internal Communications

Communication is the beating heart of any company.  Whether it’s the company-wide newsletter informing everyone about new policy changes, or it’s the new product release briefing, communication is how your employees learn new information, form bonds, and align around company goals. An enterprise podcast solution can help improve your internal communications.

Podcasts can do more than entertain – they can inform and educate in a medium built to be mobile and accessible.   They offer a way to organize your communications into channels with specific accesses and provide opportunities for your employees to share their knowledge (with approval from admins appointed by you, of course).  

How?  

Enterprise podcast internal communications in action.

1. Mobility

According to BlogIn, out of the 80% of the workforce that’s not bound to a desk in the office, only 13% of them feel engaged at work.  Of the 2.7 million people working away from a desk, 84% of them don’t feel as though they’re receiving attention and engagement from top management, and 75% feel they don’t get informed about new policies and company goals.

With so many roles in your company, some of your workers might not always be at their desk.  Some might work from home, some might work remotely from other cities, and some might travel frequently.  Podcasting combines the portability and group-focused nature of email while combining the personability and hands-on take of a phone call.

By using podcasts for internal communications, your employees have the same level of access across the board, no matter where they’re working.  And it’s in a format that allows them to get informed while doing things like traveling, commuting, or working from home.  

2. Group Content 

There are occasions that call for company-wide communication, but you’ve also got department-specific information that would clog up the feeds of all your other employees.  Instead of getting straight to the information they need, they’ll have to search for it through your memo or newsletter.

Podbean’s Enterprise Podcasting Solution for internal communication lets you organize your employees into groups, and grant access to certain podcast channels created specifically for their role.  Got information just for the Marketing team? Give them access to only the Marketing podcasts. Do your Sales and Marketing teams need to understand the same content? Give them access to both the Sales channel and Marketing channels.  

Your employees won’t have to sort through a whole newsletter to find the information that is pertinent to them and their situation.  They get the right information in a timely manner, and in a way that lets them access the most up-to-date info available.  

3. Detailed Analytics Tools

One of the biggest concerns with dispensing information within your company is that people aren’t going to read it or access it.  There could be multiple reasons for this, but at the end of it all you won’t know unless they tell you, or an occasion arises that’s negatively impacted by their lack of information.  

Analytic tools offer you the chance to know how your employees engage with the enterprise podcast, if they’re stopping or skipping parts, and opportunities to expand on knowledge they might have difficulty with.  

Podbean’s analytic tools, such as User Engagement Intel, gives you insight into your podcast’s plays and replays, where someone stops or skips, and how they listened – all while providing optimum privacy and anonymity.  

4. Collaborative Team Tools

Regardless of the size of your company, it can be difficult for a single person to create all of the internal communication while balancing their other responsibilities to your business.  Collaborative efforts for your internal communications podcasts can create unique opportunities, such as marketing information straight from the marketing team.

Using tiered admin roles, your employees can submit content for review.  Admins appointed by you can edit and approve this content for publication.  This gives your employees a chance to take on responsibilities and leadership roles that prove their knowledge of the company and their role.  It also lets you delegate roles and responsibilities in a way that lets you stay in the loop while letting you focus on other tasks.

5. Audio and Video Podcasts

Having options to dispense information to your employees means that you can offer communication in different formats suited to the information.  Depending on the information and the environment that your employees are in, it might be more suitable to offer video in place of audio.  

With audio and video formats available for your enterprise podcast channels, you can offer information in the format that best suit the needs of your employees and the information.  Unlimited storage combined unmetered downloads and bandwidth means that there’s plenty of space for all your internal communication no matter the format.  

While there’s plenty of places to post videos online, keeping them both private and accessible to your employees can be an unnecessary struggle.  By opting to publish video content as an internal communications podcast, you can ensure that all employees – but just the employees – can access your content.

Communication is the bedrock of every company, and if it’s unstable or damaged then the rest of the structure will soon come down.  There are numerous ways to improve upon it, but using podcasts for internal communication has added benefits that lend to mobility, accessibility, and contributing and leadership opportunities.

Click here to learn more about podcasts for internal communications.

Internal Communications Podcast – Keeping Your Team In The Know

An internal communications podcast through Podbean mean that the most up-to-date info is in the palm of your workforce’s hands at all times.  Not only is it a time-saving way to provide corporate training materials and internal communication, it remains accessible in ways that phone calls and emails might not be.  Your information can be paused and replayed, and works as a resource your team can turn to whenever they need help, have questions, or need to refresh their memory on company data.

Information moves quicker than ever, and so does your workforce.  More and more people are working remotely, or traveling city to city and state to state for conferences and conventions – which means they can’t just jog over to the boss’s office and ask a question.  While phone calls and emails can get the job done, it’s time-consuming to make call after call or CC everyone in an email.

What if there was a way to keep your team informed while cutting down on time spent on phone calls and emails?  What if there was a way to lead your team, no matter how far away they were?

Internal communications podcasts also allow you to know who’s listening to your corporate training materials.  The analytical tools show you who’s playing what episode and if they pause, replay, or skip any parts of the podcast.  Making sure your team is trained and knowledgeable is one of your top priorities. Now you can pinpoint what skills a team member might have an opportunity to develop, or if they’re receiving the training they’re supposed to be getting.  

Security is another one of your top priorities.  From the Single Sign-On (SSO) service that allows your team to sign in with the secure login they already use to private podcasts protected with encryption software, you get to decide who has access to your internal communications and corporate training materials.  Add and sort employees as your company grows to make sure they get access to the correct internal communication podcast.

From marketing to sales to accounting to administration, you’ve got a lot of information to share across your company.  Using the Groups feature, sort your information, training, and other internal communication with different podcast channels.  Set group access to just one or two channels, or to every channel, to ensure that everyone is getting the proper, laser-targeted training they need.  

Information is always moving, always changing.  By using podcasts for internal communication, not only can you keep up, you can make sure your team can, too.  

Click here for a free trial of Podbean’s services and learn more about corporate podcasting and internal communications solutions.

Employee Development: How to Create a Podcast for Employee Training

Audio and video podcasts are a highly effective tool for employee development. Using podcasts to deploy employee training works especially well for large organizations or those with mobile employees.

Organizations can create audio or video training on specific skills, continuing education, product launches and more. You can even record live trainings for later viewing. Employees can easily access the content on their phones or computers.

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How to Create an Employee Development Podcast

  1. Set up media hosting. Podbean handles all your media storage so that content is reliably and securely served up to your employees. With our turnkey enterprise solution, you can create private podcasts that are only available to those with permission (by email login or SSO). You can set up groups for department-specific training and have different account roles for management. Contact our Enterprise Team for a custom quote.
  2. Plan and record your content. The hardest part is planning and creating your training content…we make the rest easy. Recording can be done using the Podbean app for Android and iPhone. The trainer can even use his/her earbuds to record. Or, we can help with suggestions for recording equipment and editing tools.
  3. Publish and share. There’s no learning curve with Podbean’s blog-like platform. Upload your files and create a post (or publish right from the app). Permitted employees can access the content by logging in to the site, or via the app. We can also set up a custom email notification option.
  4. Analyze how your content is performing. Want to evaluate the effectiveness of your employee development podcast? Podbean stats show you how often your podcasts are being downloaded/streamed. We also offer user behavior intel, to see precisely who is accessing what content when.

Take your employee development to the next level—EFFICIENT and EFFECTIVE. Increase engagement; diversify to meet more needs and learning styles; make it convenient. Learn more about Podbean’s private podcast solution.

How to Create a Podcast for Internal Communications (Protected/Private Content)

Creating Protected Audio/Video Content for Your Members or Employees

Podbean offers “private podcasting” to limit content access to permitted members (see plan pricing for the number of private members included with each plan; enterprise plans are also available for larger organizations and customized options).

With this feature, you can create content that is available only to members (“private content”). You can add members manually to your account, or batch add them by uploading a .txt file of multiple email addresses. You can also delete members individually or by uploading a .txt file. SSO and other authorization methods are available for enterprise users.

When you create private content, only these permitted members (such as your internal team members) will be able to access it. When those members login, they will be able to access the content online or by listening with the Podbean iOS app or Android app.

Learn more about Podbean’s tools for creating and distributing content for employees or members.

Podbean: Podcasting Solution for Internal Communications

Podbean offers great solutions for businesses and organizations to communicate their messages through podcasting. For internal communications, private podcasting can be a great way to get your message out to your team. It is easy to set up and manage and listening is super convenient for your team members.

Podbean’s Business Plan features premium podcasting for up to 2500 members (enterprise pricing is available for larger numbers). Organizations can create content as often as they wish, available only to their permitted members. With this improved business solution, it is easy to manage members…it’s as simple as uploading a .txt file of members’ email addresses (can also be done manually) to add or delete their access.

Then, your internal team can access your content conveniently from anywhere in the world via Podbean’s iOS and Android apps or online.

To read more, visit Podbean’s business solutions page. You can email us at contact@podbean.com for questions or tailored, enterprise solutions.