March Monthly Livestream Host Contest and Giveaway!

March Livestream Host Contest

It’s that time again, Livestreamers! We are proud to announce that we have once again partnered with Shure to bring you our March livestream host contest!

For March, our top live stream host will receive a Shure MV88+ portable audio-video kit.

The host with the second highest engagement score will get six free months of Podbean’s Unlimited Audio plan.

The third top livestreamer will receive three months of Podbean’s Unlimited Audio plan.

We will also be highlighting our top ten livestreamers via our social media channels!

Click here to start your own livestream at www.podbean.com/live!

February Top 10 Podbean Livestreamers!

Congratulations to our top 10 Livestreamers for February 2020, who kicked off the new year with interesting livestreams and lots of audience engagement!

February Top 10 Podbean Live

  1. The Ralph Williams Podcast
  2. Random Couple Show
  3. JetBlack Radio
  4. Everythingswallow
  5. The Raw Report Podcast
  6. Les Millionnaires des Diamant’s Podcast
  7. Crazy Life of Ted Barrus: The FBI Podcast
  8. Dreadnot928 Morning Mayhem
  9. Walking In Love
  10. The kampungarabdharmasraya’s Podcast

Monthly Livestream Host Contest

For February, our top live stream host will receive a Shure MV-88+ portable audio-video kit. The host with the second highest engagement score will get six free months of Podbean’s Unlimited Audio plan, and the third top livestreamer will receive three months of Podbean’s Unlimited Audio plan. We will also be highlighting our top ten livestreamers via our social media channels.  

Click here to start your own livestream at www.podbean.com/live!

PodBean Sponsors Podfest Expo 2020! Listen To Main Stage Sessions!

Podbean is proud to be a sponsor of Podfest Expo 2020 in Orlando, Florida!  Podbean has partnered with Podfest Expo 2020 to bring you exclusive livestreams of the main stage presentations on March 7th and March 8th.

PodFest 2020
PodFest 2020

The Podfest 2020 Expo is a podcasting conference built around a community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video.  Localized to Florida, PodFest 2020 offer panels and discussions on everything from creation to marketing to integrating audio and video for a multimedia experience.  

Click on any of the links below to access the PodFest 2020 livestreams!

How to listen: download the free Podbean app from the Apple App Store or Google Play to listen to Podfest Expo Main Stage sessions. Click each link below and click “Follow” from the Podbean App to be notified when the livestreams begin!

Podfest Expo 2020 LiveStream Links

(note: all times are in EST)

Friday, March 6th

Business Podcasting: How to Harvest Leads and New Business
Speakers: Jeffrey Hayzlett, Gregg Greenberg, Theresa Rose, Josh Cary, David Wolf
2:30PM – 4:00PM
LINK: https://www.podbean.com/lsw/podfest2020/s-rlzlfvRuqN

Saturday, March 7th 

Storytelling
Speaker: Dawn Fraser
9:15AM – 9:45AM
LINK: https://www.podbean.com/lsi/podfest2020/s-1O6gIaAuDq

Stuff You Should Know
Speakers: Holly Frey, Jessica Kupferman, Samantha McVey, Anna Hossnieh
9:45AM – 10:35AM
LINK: https://www.podbean.com/lsi/podfest2020/s-jmvoCdpun0

The State of Podcast 2020
Speaker: Rob Walch
10:35AM – 11:05AM
LINK: https://www.podbean.com/lsi/podfest2020/s-GPnaSMGSe7

Rapid Tip Panel
Speakers: Colin Gray, Sean Douglas, Jessica Kupferman, Joe Fier
11:05AM – 11:30AM
LINK: https://www.podbean.com/lsi/podfest2020/s-LP1WHJrcwN

Self-Publishing Secrets: How To Write & Launch Your Book To $10,000 In 90 Days
Speaker: Taylor McArthur
1:15PM – 2:00PM
LINK: https://www.podbean.com/lsi/podfest2020/s-rlv8FvRuqN

Panel: Your Show, Your Way
Speakers: Chris Krimitsos, Katie Krimitsos, Chel Hamilton, Drew Ackerman
2:15PM – 3:00PM
LINK: https://www.podbean.com/lsi/podfest2020/s-n8vpI8wTwV

Panel: Creating & Monetizing Geo Local Podcasts
Speakers: Mark Bologna, Brian Baltosiewich, Troy Price, Diane Daniels, Christy Haussler
3:15PM – 4:00PM
LINK: https://www.podbean.com/lsi/podfest2020/s-0g8VFGdsld

Beyond Sponsorship: Innovative Ways to Monetize Your Podcast
Speakers: Luke Brawner
4:15PM – 5:00PM
LINK: https://www.podbean.com/lsi/podfest2020/s-oMvqf0purw

Sunday, March 8th

Champion By Choice: Uncovering Your Inspiring Stories
Speaker: William Hung
9:30AM – 10:15AM
LINK: https://www.podbean.com/lsi/podfest2020/s-3rP2TMoSJx

Website Care and Feeding
Speakers: Stephanie Ewing and Jaime Eberley
10:30AM – 11:15AM
LINK: https://www.podbean.com/lsi/podfest2020/s-1Og3haAuDq

She’s Linked Up: Linked In for Women Influencers
Speaker: Karen Yankovich
11:30AM – 12:00PM
LINK: https://www.podbean.com/lsi/podfest2020/s-jmE1Udpun0

How to Monetize Your Podcast Even If You Have Less Than 1,000 Downloads Per Episode
Speaker: Travis Chappell
1:15PM – 1:45PM
LINK: https://www.podbean.com/lsi/podfest2020/s-GPxpCMGSe7

The 3-Minute Rule: Pitch Yourself, Your Ideas, Or Your Show like a Hollywood Pro
Speaker: Brant Pinvidic
1:45PM – 2:40PM
LINK: https://www.podbean.com/lsi/podfest2020/s-LPaeIJrcwN

About Podbean

Podbean has been providing podcasting services as an industry leader for more than twelve years. Podbean offers a user-friendly interface that integrates publishing, management, syndication, monetization and analysis tools into an easy-to-use podcasting platform. The Podbean community consists of over 300,000 podcasts and a rapidly expanding app-user base. Podbean’s apps for Android and iOS have over 1 million active users.

To learn more about Podbean podcast hosting and monetization, visit www.podbean.com.

About Podbean Live

Podbean Live is an innovative new podcast live streaming service. It aims to help podcasters easily expand their podcast with live audio shows to grow audience engagement and add a new form of monetization with virtual ticket sales and listener gifts. Learn more about Podbean Live Streaming.

Podbean LiveStream January 2020 Top Ten and Contest Announcement!

We at Podbean are ecstatic to see podcasters take to livestreaming. We envisioned Podbean Live as an indispensable tool in any podcaster’s toolbox for listener interaction and monetization. Our users have gone above and beyond in the ways they use Podbean Live. Livestreamers have run livestreams to discuss current events, deliver sermons beyond church doors, and even livestream conference panels and presentations. 

Congratulations to our top 10 Livestreamers for January 2020, who kicked off the new year with interesting livestreams and lots of audience engagement!

January Top 10 Podbean Live

1. Les Millionnaires des Diamants

2. Random Couple Show

3. Everythingswallow 

4. The Raw Report Podcast

5. TED BARRUS MORNING BUZZ

6. Mo Talks Podcast

7. The Ralph Williams Podcast

8. Dreadnot928 Morning Mayhem

9. The Big Sarge Show Quick Update

10. Beauties and Beasts

Monthly Livestream Host Contest

Starting in February, we’re excited to announce that we will be running a contest for our top ten monthly livestreamers. Each month, we will be delivering prizes to our top three livestreams, as well as highlighting our top ten livestreamers via our social media channels.  

For February, our top live stream host will receive a Shure MV-88+ portable audio-video kit. The host with the second highest engagement score will get six free months of Podbean’s Unlimited Audio plan, and the third top livestreamer will receive three months of Podbean’s Unlimited Audio plan.

We’ve loved seeing our podcasters having success with podcast livestreaming. We hope that the contest and prizes will inspire our livestreamers to continue to push the boundaries to grow their podcasts, engage their audiences in new, exciting ways and become the best livestreamers they can be.  

Click here to start your own livestream at www.podbean.com/live!

Niche Marketing and Recording On The Go with Mark Sterling of The Major Wrestling Figure Podcast

Listen to “Niche Marketing and Recording On The Go with The Major Wrestling Figure Podcast”
The Major Wrestling Figure Podcast

If you’ve heard of The Major Wrestling Figure Podcast, you know what they’re about. Hosts Brian Myers and Matt Cardona talk about wrestling figures, memorabilia, and news in the wrestling figure industry, and more. You might be more familiar with their work names: Curt Hawkins and Zach Ryder, the professional wrestling tag team Major Bros from World Wrestling Entertainment (WWE). We got to sit down and chat with MWF Podcast’s producer, videographer and fellow professional wrestler Mark Sterling.  Sitting down with Mark, one thing stands true: in 2020, you can truly build a loyal fanbase from anywhere in the world.

If you’re not familiar with their podcast than their names, Mark says that’s part of the reality of niche markets: 

“I’m not sure if we started with a plan because we really didn’t know the audience yet.  Meaning people in wrestling or wrestling fans will know that one of the hosts, Zach Ryder, got very sort-of famous in around 2011 by doing this sort of guerilla-style youtube show every week.  And his videos were getting 300,000, 500,000 views a week. And he’s got millions of Twitter followers. So we had no idea how many of those fans of his would come to his podcast because this podcast, as we say a lot in our own meetings, is a niche of a niche of a niche.  Meaning you have to like podcasts, first of all, which seems weird to us but there are still people out there that are like, “What’s a podcast?” And then you have to like professional wrestling, okay, so that’s two things. And then you also have to like professional wrestling so much that you’re interested in professional wrestling merchandise and figures and memorabilia.  So we’ve already knocked down the pool of our audience by a lot. When we started, we were like, “We have no idea.” And it’s grown pretty steadily, I would say.”  

Despite their niche of a niche of a niche status, The Major Wrestling Figure Podcast is not unpopular.  Not only do they have a thriving podcast channel, Mark said they’ve found ground amongst other platforms such as Youtube, Twitter, and Instagram.

“I think that our Youtube has become – while we started it maybe six months after the podcast – it’s become more successful.  I think that there’s just like more people on youtube as of right now that are watching than that are actually downloading podcasts.  But I think that one thing feeds the other, so if somebody finds our channel on Youtube, and this is one of those people that I was talking about that doesn’t know what a podcast is – so he really likes it, he loves our content, he wants more of it, and I think we’re getting people from youtube over to listen to the actual flagship podcast that is sort of our meat and potatoes.  And then, you know, obviously social media just keeps us top of mind. Zach Ryder is like, this social media marketing wizard. We both sort of follow Gary V, and we enjoy his teachings, but Matt is really good at social media and we’ve sort of built the Twitter and the Instagram, you know just like posting different content, news, pictures, interesting things that he has. But it’s a very visual thing, wrestling memorabilia, so that’s why Instagram is good, and Twitter is good.”

As for the podcast itself – as well as the videos shot for their various other platforms – it’s a weekly exercise in what can be done around busy travel schedules, and Monday night shows.  

“So for us, it’s all about being on the go, so the guys – Brian lives in New York, and Matt lives in Orlando, they’ve been friends for years – so basically, they’re both on Monday Night Raw, and they have to sort of carve out enough time each week when they fly to the Monday Night Raw city in order to record the podcast.  So early on, we purchased a Zoom H6N and a bunch of mics – we have some Samson mics, we have SM58s. Really, it’s just on the go podcasting. We set up in a hotel room, or we find a quiet room in the arena for Monday Night Raw, and they record it. If I’m around, I’ll go and do it for them. If not, they sort of do it themselves and then send me the files.  The video production as well, like if there is room to have a nice camera we’ll do it, but a lot of the stuff that we do – the vlogs and the toy hunts we do – are just shot on our iPhones.”

The Major Wrestling Figure Podcast is a labor of love, created by guys with a passion for wrestling and its assorted figures.  Not only does that passion shine through when they record their content, it even shines through with their sponsorships.

“For us, it’s really just building relationships with people that really make sense for our podcast.  We just did a run of ads with Footlocker, they came out with some limited-run t-shirts for WWE wrestlers, and that really made sense for our podcast because that’s exactly what it’s about.  Sometimes the guys talk about sports equipment, things like that, because they’re professional athletes. It’s the stuff that they like, and then we reach out to those people to see if they want to advertise, if it makes sense, it’s really just where it is.  The people contact us, we find the best way to do it, or we look into things that we really enjoy, and then ask if they would like to sponsor the podcast.”  

To learn more about their show, check out the Major Wrestling Figure Podcast on all podcast platforms, their Podbean website, Twitter and Instagram. Check out more of our interviews with various podcasts here!

7 Limited Budget Tips to Invest In Your Podcast

Whether you’ve been running your podcast for a month or a year, there are always steps you can take to invest in your podcast. Sometimes our budgets don’t want to accommodate things like investing in new equipment. However, there are ways to grow your podcast without breaking the bank, whether or not these are financially based.

1. Explore A New Social Media Platform

You need to build platforms for marketing and promoting your podcast. Social media is extremely important for various reasons. They’re fantastic for promoting your podcast, and for building your audience into a community.  In our conversation with the Gravity Beard Podcast, they utilize Facebook as a way for fans to come in and interact with each other.

Also, take the time to explore different platforms such as Twitter, Tumblr, Livejournal, or Youtube.  See which one suits your desires and needs as a podcast the best. Work to incorporate that platform into your posting/interaction schedule.  By expanding where you post your content, you increase the ways that new listeners can find your shows.

There are also ways to automatically post your content to social media as you upload it to your host site, cutting down on what sites you need to personally visit and upload to.  Not only can you utilize scheduled posts (using platforms such as Tweetdeck or HootSuite), some hosting platforms feature an auto-share features that will post your content across multiple platforms.    

2. Increase The Amount of Time Spent on Each Episode

You might have your recording/editing process down to such a science that you can do it in your sleep.  Consider this to be an opportunity to tighten up your production. Pick a couple of your last published episodes and listen back to them. Is there a persisting issue that you might not have noticed before? Is your audio sound but missing something to crank it to eleven?  

Here are some ways to change your recording and production situation and make it more effective:

  • Dedicate a space just for recording, such as moving your desk setup so that your microphone/interface can sit out and not have to be put away because you’ve got other projects on your docket.
  • Declutter your workspace. However, you don’t have to go overboard. Empty space facilitates echoes in your recording. Having some items on your desk will break up the bouncing sound waves.
  • In that same vein: hang up towels, quilts, or some sort of soft wall-hanging to help curb echoes. You can invest in inexpensive soundproofing, such as acoustic foam wedges that can be mounted to your walls. Even if that’s a goal that you’d like to have in the future, hanging something will improve your sound immensely.
  • Set up your routine to give you plenty of time before your intended publish date to record and edit without feeling like you have to crunch.  For example, if you publish on Tuesdays, set up your schedule to record on Sunday or Saturday to ensure that you are giving yourself time to create amazing content, instead of recording Monday night.  (If you’re wondering if we’re speaking from personal experience . . . we are.)
  • Creating a template for your production can save loads of editing time. Have your intros, transitions, outros and ads preloaded into your session. Many DAWs like Logic Pro will allow you to even create and save custom templates.

3. Expand What Your Show Covers

How does your podcast cover your chosen topic?  Do you feature reviews, or interviews, or report on gossip within the topic’s industry? You can search within your podcast’s topic and expand your podcast to include new segments.  

Say that your podcast is a movie review show.  Expand your scope of coverage. Tell your listeners what’s happening in the industry, have a special segment that goes over classic movies or listeners’ choice in movies, or even expand into more interviews with industry professionals. This shows more passion for your topic, but also increases your podcast’s impact on your listeners.  They’ll see you as a source of news and other information, not just reviews.

4. Expand Your Posting Power

Touching on social media again: what social media platforms are you on?  Do you have a posting calendar? How do you utilize the tagging system of each one? Feel free to post about your content more than just at the time of launch. You can also re-tool your older content, or even create posts related to trending tags.

CoSchedule’s Nathan Ellering highlights a few helpful posting guidelines for the bigger social media platforms:

  • TWITTER: Algorithms tend to pick up accounts who post between 5-15 times a day, and work best when tagging with 2-5 tags.  Only insert one or two tags in the main text of the tweet to keep from keeping it illegible.
  • FACEBOOK: Algorithms tend to pick up accounts who post 1-3 times a day, and work fine with any amount of tag.  Facebook is a platform that loves video, so this is your chance to work in a new format for your content.
  • INSTAGRAM: Algorithms tend to pick up accounts who post 5-6 times a day, with a hard limit of 30 tags (although 5-10 are recommended).  Be wary of using software to schedule posts on Instagram. Some cases have shown Instagram to flag accounts using software as bots.

5. Upgrade Your Recording System

You might be soundproofing the room you record in and spending hours on editing your content. You’re wondering what you might need to put your sound over the top.  It’s at this point that you should consider what upgrades you can make to your recording and editing pipelines.

You don’t need to change out everything at once.  Decide what you’re using that could use an upgrade. Perhaps your recording and editing software, your interface, or even your XLR cables…start from there.  If you’re using a USB mic, maybe this is the time to step up and explore what you’d need for an XLR mic.  

As you change things in your setup, make sure to run recording tests to ensure that everything is hooked up properly.  Part of investing new equipment into your podcast is making sure that you know how each piece works, and that it meshes well with your podcasting style.

6. Set A Monthly Advertising Budget

There’s nothing stopping you from running your own ads for your podcast. You can easily set the ads to direct to your podcast landing page, specific directories or your own personal site.

When it comes to the cost of your ads, it can vary across the different platforms.  According to Falcon.Io, ad clicks can cost anywhere from $0.51 to $5.61.  These platforms have different costs for different reaches. They also have options to direct your audience to various actions (go to a specific website, etc). Choose the platform that works best for your podcast, and choose parameters that work best for your budget. Our examples are from Instagram, but your mileage may vary depending on the audience you market to.  

When it comes to what you want to advertise, ensure that it’s eye-catching and intriguing. Make viewers want to click the link to learn more.  We’ve found that making your ad something that can be interacted with – such as asking a question or a ‘this-or-that’ type of choice – increases your chances of interactions and link-clicking.  

7. Explore Your Options For Merchandising

The rule of 1000 (often found in the modern music industry) is that if you have a thousand fans all willing to spend $100 on you in one year, you’re able to make $100,000 for the year.  You can easily apply this attitude to your podcast and create the opportunity for people to spend money in the form of merch.  

You can go as low-tech as you want, from creating a text graphic from one of your most iconic podcast lines and posting it to a site like Redbubble, all the way to commissioning a design from an artist and getting it printed on shirts to sell from your own online storefront (or at conventions/in-person meetups). Ideally, you should start small – maybe with sticker designs on Redbubble, or purchased through Stickermule – to gauge interest and pave the way for further merch items you’d want to offer to your fans. If you still find yourself at ends of what you could use as a design, remember that you do have a podcast cover that could easily be turned into a sticker.  There’s also nothing stopping you from starting off with a commissioned sticker design – Twitter is a fantastic place to find professional-level artists that would gladly love to help you create a design. Just remember to keep your manners on and if you stiff an artist on payment, not even god will save you from me.

If you’re more artistically inclined, you could even create merch to sell yourself – we’ve seen everything from painted bookmarks, sewn coasters, and hand-carved stamps for podcasts.  

Investing into your podcast, whether it’s time or money, shows a new level of dedication that will shine through your content and draw more attention. Learn more about Podbean’s tips for further promotion here and check out more of our tips and tricks here!  

Promote Your LiveStream – Tips and Tricks

Promote Your LiveStream

Livestream content has become an engaging form of media. Podbean now gives you the opportunity to livestream your podcast and engage your audience in new and exciting ways. What steps can you take to drive listener attendance and engagement to and with your livestream?  We’ve put together a list of best practices to promote your livestream:

  1. Utilize eye catching promotional images for social media
  2. Promote your livestream during you regularly scheduled episodes
  3. Use your email list and newsletters to promote your livestream
  4. Cross promote your podcast on similar podcasts
  5. Utilize audiograms
  6. Sponsors and advertisers (paid and unpaid)
  7. Develop a community around your podcast
  8. Find new outlets for your podcast to be discovered

1. Utilize eye catching promotional images for social media

Podbean always recommends posting your new episodes, news and show schedule via your social media platforms like Twitter, Facebook, and Tumblr.  Eye catching images do a great job at drawing attention in the world of fast mobile app swiping. By creating a graphic for your upcoming livestream schedule (whether it’s pinned to the top of your profile, or your chosen social media’s header image) you’re drawing a potential listener’s eye directly to your most important information.

If you’re familiar with our Podbean 101 webinar, we discuss that you can use any digital art programs such as GNU Image Manipulation Program (free), Adobe Photoshop, Pixelmator and others to create your images. 

2. Promote your livestream during your regularly scheduled episodes

Each of your podcast listeners is also another potential livestream listener.  By making a point of bringing up your livestream during your episodes, you give your listeners more access to engage with you. It also exists as a permanent fixture of the episode, so no matter who listens to it they get access to the information, from your longest running listeners to your newest listener. 

If you utilize dynamic ad insertion such as PodAds, record a few bumpers to insert into your back episodes that feature information about your livestreams.  By using ad insertion, you can easily change your ads to keep your livestream info up to date. You can also set reminders and links into your show descriptions on each episode for even easirt access for your listeners.

3. Use your email list and newsletters to promote your livestream

Your newsletters and email lists put you directly into your dedicated listeners’ inboxes. Along with informing your followers about convention appearances, future episode topics, and podcast-related news, you can deliver information about your upcoming podcast livestreams.  

You can also utilize your patron program (Podbean has built in seamless way for fans to support you directly from your podcast), you can also make patron-only perks for your livestreams.  You can have your patrons weigh in on topics you discuss, answer call-ins from patrons only, or set up a variety of livestream-based rewards. 

4. Cross promote your livestream on similar podcasts

Many podcasters cross collaborate on extra-special episodes and/or guest-host episodes on each other’s podcasts.  By featuring these guests, you’re allowing yourself to market to an audience that’s interested in your guest, but may not be familiar with you or your show. The vice-versa may also open your podcast up to a brand new set of ears. Many podcasts within a similar genre also benefit from cross promoting ads on each other’s shows.  

You can also use a tool like Podbean’s Ads Marketplace (as an advertiser) to create ads promoting your livestream to run on other podcasts.  By advertising on podcasts with content similar to yours, you can reach out to a wider scope of listeners.  Ads marketplace allows you to review the statistics and activity of various podcasts such as downloads per month, geographic listenership, and more.  

5. Utilize Audiograms

Audiograms are video clips of audio that play over a video or still background image.  These short clips can be perfect for posting strong, poignant episode points to social media platforms like Twitter and Facebook.  There are also options to include transcripts of these clips or to just have audio only. By deploying a different format to your posts for your social media platforms, you diversify your feed for your followers and create a visual contrast that’s more likely to encourage your followers to check out the rest of your posts.

Don’t be afraid to get creative with how audiograms integrate your livestream into your social media posts.  Create goals for listeners to call in with their best story or wildest joke, and the best one gets turned into an audiogram for social media. Your livestream is an event for people to plan for, but the highly-coveted (or soon-to-be highly-coveted) spot of having the best call can be a goal they can shoot for.  (We’ve been using Headliner with fantastic results!)

6. Sponsors and advertisers: paid or unpaid

There are many ways to benefit from sponsorships. As well as financial sponsorships, sponsors can offer promotional opportunities such as featuring you on their site, providing your access to events you might not have otherwise been able to attend, and discounts on products (such as gear you use and promote during your podcast). Promotional sponsorships allow you to reach a much wider audience, and allow fans of your sponsor to find you as well.  

7. Develop a community around your podcast

Community is one of the most important parts of growing a podcast listenership.  By creating a place for your listeners to congregate, you’ve now given them a place to discuss your topics related to and/or covered on your podcasts/livestream.

As examples, you can use a Facebook group or a server on the chat platform Discord to build engagement and post news about livestreams, upcoming podcast events, and other items to keep your community informed.  Much like with your patrons mentioned above, you can allow your community to weigh in on future topics, certain segments of your livestream, or primary priority for calling in on your podcast livestream.

8. Find new outlets for your podcast to be discovered

When we spoke with Gabriel Urbina, he discovered that quite a bit of the conversation for his podcast Wolf 359 was happening on Tumblr, a platform that he hadn’t been present on beforehand.  You never know where your podcast will find its audience, but by reaching out on different platforms you will be able to reach out to listeners who might not navigate your other platforms, and increase podcast livestream attendees.  

There are import/export systems in place to have your episodes cross-posted to places like Twitter, Facebook, Youtube, WordPress, and Tumblr.  Explore the different platforms and formats of your show (with sites like Youtube and Facebook, your episode posts as a video), and expand invitations to your podcast livestreams to each platform.

When it comes to promoting your podcast and your podcast livestreams, there are many different paths to investigate and travel down.  By using one (or more) of these methods, you increase your visibility, and increase the pool of livestream attendees.  

Podbean Live is available to any podcaster on any hosting company. Click here to start your livestream today!

Podbean’s Big, Fat 2019 Podcast Statistics and Trends Roundup

2019 has been an outstanding year for the podcast. As one of the largest podcast hosting companies, we wanted to share some of the key data and trends from our platform. This includes valuable insights not only from our hosted podcasts, but also useful listening data from our popular podcast app.

Trends: What Changed in Podcasting in 2019

1. The number of podcasts is increasing (and listening is too).

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You’ve probably heard this from other sources, and our numbers definitely confirm a significant trend in growth. The number of podcasts hosted on Podbean grew 70% from 2018 to 2019. 

The top podcast hosted on Podbean had over 50 million downloads in 2019. The overall downloads number on the Podbean platform increased by 62%. The number of podcast plays in the Podbean app grew 110%.

2. The podcast app market is growing, while podcast app market share is diversifying.

Top 10 Podcast Apps and Players in 2019

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From the beginning of 2019 to the end of 2019, Apple’s share of downloads for Podbean podcasts dropped from 49.36% to 39.26%. Spotify as a source of downloads/plays started from 0% but immediately rose to 7% when Podbean became a Spotify passthrough partner in March 2019. Spotify has now grown to 18.08% of downloads for Podbean podcasters.

However, Apple Podcasts’ absolute number of monthly downloads didn’t drop. They actually increased by 29.23% throughout the year. 

Actually, all podcasts apps showed growth in downloads in 2019. For example, Google Podcasts’ monthly downloads number increased by 71.29%. The Podbean app’s downloads increased by 110%. 

Spotify joining the market didn’t reduce the number of downloads on other apps. It was part of the trend of an overall expansion in the podcast market. We see this is a healthy sign that the podcast market has a huge potential to grow. New major players, such as Spotify and Google, have helped the overall podcast market to grow faster. More downloads are coming from a variety of podcast apps, including those focused on cross-platform users.

3. The Podbean app is one of those sources that is growing.

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The number of podcast plays in the Podbean app grew 110%. The Podbean app now has over 1 million monthly active users. 

Listener engagement on the Podbean app has also grown strongly. The total number of “follows” (listeners following podcasts) on the app grew 83%. The total number of comments on the Podbean app grew 84%.

4. Businesses podcasting showed significant growth.

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The number of podcasts using Podbean’s Business and Enterprise services grew 230% from 2018 to 2019. Podbean now hosts podcasts for IBM, RedHat, J.P.Morgan, Aflac and many large companies and organizations. We see podcasts becoming as essential to businesses as blogs have been.  Podcasts are the hot, new marketing and communications tool for companies and organizations, for external marketing, workforce development and much more.

Podcast Trends: Consistency in 2019

These podcast statistics remained relatively consistent with past years for podcasts hosted on Podbean:

  • Approximately 58% of downloads were on iOS devices
  • Around 22% were on Android
  • Around 53% of downloads were from listeners in the U.S.*

*Though the U.S. remains the top country for downloads far ahead of any other single country, listening is growing in various markets. And, many of the top podcasts hosted by Podbean are in languages other than English.

The Most Effective Monetization Methods for Independent Podcasts

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Podbean works with podcasts of all sizes, genres and professional levels, but our primary hosting clients are independent podcasters. We provide various monetization services, giving us a unique window into what is working for independent podcasts when it comes to making money. Podbean provides Premium Podcasting (i.e. podcasts behind a paywall), a Patron Program (for listeners to contribute monthly donations), and podcast advertising services.

Among them, the Podbean PodAds service appears to bring in the most income for Podbean-hosted podcasts. However, Premium podcasting has the highest growth rate and potentially could be the biggest source of income for independent podcasts.

The top podcast using Podbean’s PodAds dynamic ads insertion service served over 4 million ad impressions. We don’t know how much the podcast gets paid for their ads (Podbean does not take a revenue cut from podcasters using this service). However, if we calculate using a $30 CPM, the estimated ads income is $120,000. Overall, the PodAds growth rate was 40%.

The top podcast using Podbean’s Patron Program made over $100,000 so far in 2019. The Podbean Patron Program’s overall income growth rate was 59%.

The top Premium Podcast made over $70,000 thus far in 2019. The Podbean Premium Podcast service’s overall income growth rate was 62%. 

Interesting Insights about Podcast Listeners

Podbean listeners are very loyal to the podcasts they follow on the Podbean app. Among the top 100 podcasts in the Podbean app, the average four-week retention rate is 61% and the average seven-week retention rate is 55%. Podbean retention (available as part of Podbean’s standard hosting statistics for all users) tells you the percentage of people who keep listening to your podcast over particular periods. If you’re hosted with Podbean, you can check your podcast retention rate in your Podbean statistics page to see how loyal your listeners are and to spot trends that might help you make content modifications. 

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Podbean also offers a “Downloads by Day of Week and Time of Day” chart. The top five time slots that have the most downloads/streams on the Podbean app are:

  1. Wed 7 pm EST
  2. Mon 8 am EST
  3. Mon 9 am EST
  4. Tue 9 am EST
  5. Mon 10 am EST

daily stats-new
Overall, the most important time period for podcasts is Monday to Wednesday in the morning (Eastern time). Consider this wh
en scheduling episode releases, to make sure you take advantage of having fresh podcast content available during these prime listening times. If you’re hosted with Podbean, you can check your podcast’s peak listening time slots. Your podcast might have different peak listening periods than the averages. 

Top Podcasts in 2019

Below you can see various top 10 lists, from both our hosted podcasts (and the platform’s monetization programs) and the Podbean app. Visit https://www.podbean.com/2019-top-10-podcasts to see the Top 10 podcasts hosted on Podbean in each category.

Top Podcasts in 2019

Podbean Webinars – Get The Most Out Of Your Podcast!

Podcast webinars

Podcasting, as a medium, constantly expands with new features, practices, and opportunities.  While there are resources aplenty, the rapidly changing nature of podcasting means that a how-to article that was up-to-date four months ago might no longer be so today.  The remedy to this, of course, is a method that allows for changes and updates as quickly as podcasting does: live webinars from voices in the middle of the industry’s source of growth.

Podbean is proud to present our new line of live webinars, Our presenters have a perfect combination of experience in technology, education, and podcasting.  


Podbean 101: Learning The Tools of Podbean
Presenter: Roni Gosch (Podcast Specialist, Podbean)

Whether you’re brand new to Podbean or have questions about parts of the interface that you’re looking to start using, this webinar will walk you through all the key points of your Podbean dashboard.  This webinar will help you:

•  Choose a Podbean site layout that suits your podcast best

•  Find your RSS feed and learn about the different things that change and affect it

•  Decipher your analytics and how learning from them can you grow your podcast in the long run

•  Discover a couple of our monetization options readily available and built into the Podbean interface

Click here to register for this webinar!


Podbean Live: The Podcast Livestreaming Solution for Every Podcaster
Presenter: John Kiernan (Head Of Marketing, Podbean)

Podcast live-streaming is here!  Looking for a new way to connect with your listeners?  Searching for an alternative monetization solution? Wondering if there’s something exciting to bring your listeners for big events?  Podbean Live is the solution for you, and this webinar will teach you everything you need to get started!

In this webinar, you’ll learn how to use Podbean LiveStreaming to:

• Easily record long-distance interviews

• Interact with your listeners via the live chat and call-in features

• Monetize your podcast with Virtual gift and ticket sales

• Understand the tools to start your own podcast livestream!

Click here to register for this webinar!


Monetize Your Podcast
Presenter: Roni Gosch (Podcast specialist, Podbean)

Making money with your podcast should be an exciting prospect that can create more opportunities to grow and spread your message! Podbean makes it easy for podcasters of any size to make money with our integrated monetization options. In this webinar, learn more about our various podcast monetization, as well as learn how to make your podcast appealing to advertisers and sponsors. 

The topics in this webinar will include:

• Creating steady income for your podcast through our patron program 

• How to use podcast live streaming to receive virtual gifts and ticket sales

• Explaining CPM, how to attract advertisers, and how to dynamically insert advertising into your podcasts

•  Learning the basics for growing your podcast traffic

Click here to register for this webinar!


Podbean Enterprise – Your Private Podcasting Solution
Presenter: John Kiernan (Head Of Marketing, Podbean)

Podbean Enterprise is your modern, effective all-in-one internal communications solution. Securely deliver audio and video private podcasts, access detailed analytics and so much more.  

In this webinar, learn more about our various private podcasting tools, such as:

• How to publish a private podcast

• How Podbean keeps your podcasts truly secure

• How to track listener engagement across all of your employees

Click here to register for this webinar!


Webinar spaces are limited, so register as soon as possible to save your seat.

Podbean strives to ensure podcasting resources are readily available for all levels of podcasters.  To learn more about our webinar topics, check out our blog pages for podcasting basics, monetization, Podbean Live, and enterprise and business-level podcasting.

Podbean Podfest Ticket Giveaway

PodFest 2020
PodFest 2020

Podbean is excited to announce we’re giving away 50 tickets to join us at Podfest Expo 2020 in Orlando, Florida! Get a free Creator Pass to one of the hottest podcasting and multimedia events. Learn, get inspired, and grow better together with Podbean and Podfest.

About Podfest:  

Podfest Expo is a community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. The conference provides content creators with world-class education, inspiration and ideas, and community and networking.

Podbean supports Podfest as a Gold sponsor and will be live streaming sessions from the conference, along with demonstrating Podbean Live and answering all your questions in the exhibit hall. If you attend, be sure to come by the Podbean table to say hi and pick up some exclusive Podbean conference stickers. They’re fast becoming a favorite podcaster collector’s item!

Apply here for your free Creator Pass. 

Podbean will select the first 50 eligible participants. By entering, you agree to attend Podfest Expo from March 6th-8th in Orlando, FL. Winners are responsible for their own transportation, accommodation, and personal expenses. Podbean will provide one Creator Pass ticket, valued at $299. Once selected, Podbean will email winners with a redemption code.

Follow Podbean on Facebook and Twitter for our latest updates, giveaways and more!