Promote Your LiveStream – Tips and Tricks

Promote Your LiveStream

Livestream content has become an engaging form of media. Podbean now gives you the opportunity to livestream your podcast and engage your audience in new and exciting ways. What steps can you take to drive listener attendance and engagement to and with your livestream?  We’ve put together a list of best practices to promote your livestream:

  1. Utilize eye catching promotional images for social media
  2. Promote your livestream during you regularly scheduled episodes
  3. Use your email list and newsletters to promote your livestream
  4. Cross promote your podcast on similar podcasts
  5. Utilize audiograms
  6. Sponsors and advertisers (paid and unpaid)
  7. Develop a community around your podcast
  8. Find new outlets for your podcast to be discovered

1. Utilize eye catching promotional images for social media

Podbean always recommends posting your new episodes, news and show schedule via your social media platforms like Twitter, Facebook, and Tumblr.  Eye catching images do a great job at drawing attention in the world of fast mobile app swiping. By creating a graphic for your upcoming livestream schedule (whether it’s pinned to the top of your profile, or your chosen social media’s header image) you’re drawing a potential listener’s eye directly to your most important information.

If you’re familiar with our Podbean 101 webinar, we discuss that you can use any digital art programs such as GNU Image Manipulation Program (free), Adobe Photoshop, Pixelmator and others to create your images. 

2. Promote your livestream during your regularly scheduled episodes

Each of your podcast listeners is also another potential livestream listener.  By making a point of bringing up your livestream during your episodes, you give your listeners more access to engage with you. It also exists as a permanent fixture of the episode, so no matter who listens to it they get access to the information, from your longest running listeners to your newest listener. 

If you utilize dynamic ad insertion such as PodAds, record a few bumpers to insert into your back episodes that feature information about your livestreams.  By using ad insertion, you can easily change your ads to keep your livestream info up to date. You can also set reminders and links into your show descriptions on each episode for even easirt access for your listeners.

3. Use your email list and newsletters to promote your livestream

Your newsletters and email lists put you directly into your dedicated listeners’ inboxes. Along with informing your followers about convention appearances, future episode topics, and podcast-related news, you can deliver information about your upcoming podcast livestreams.  

You can also utilize your patron program (Podbean has built in seamless way for fans to support you directly from your podcast), you can also make patron-only perks for your livestreams.  You can have your patrons weigh in on topics you discuss, answer call-ins from patrons only, or set up a variety of livestream-based rewards. 

4. Cross promote your livestream on similar podcasts

Many podcasters cross collaborate on extra-special episodes and/or guest-host episodes on each other’s podcasts.  By featuring these guests, you’re allowing yourself to market to an audience that’s interested in your guest, but may not be familiar with you or your show. The vice-versa may also open your podcast up to a brand new set of ears. Many podcasts within a similar genre also benefit from cross promoting ads on each other’s shows.  

You can also use a tool like Podbean’s Ads Marketplace (as an advertiser) to create ads promoting your livestream to run on other podcasts.  By advertising on podcasts with content similar to yours, you can reach out to a wider scope of listeners.  Ads marketplace allows you to review the statistics and activity of various podcasts such as downloads per month, geographic listenership, and more.  

5. Utilize Audiograms

Audiograms are video clips of audio that play over a video or still background image.  These short clips can be perfect for posting strong, poignant episode points to social media platforms like Twitter and Facebook.  There are also options to include transcripts of these clips or to just have audio only. By deploying a different format to your posts for your social media platforms, you diversify your feed for your followers and create a visual contrast that’s more likely to encourage your followers to check out the rest of your posts.

Don’t be afraid to get creative with how audiograms integrate your livestream into your social media posts.  Create goals for listeners to call in with their best story or wildest joke, and the best one gets turned into an audiogram for social media. Your livestream is an event for people to plan for, but the highly-coveted (or soon-to-be highly-coveted) spot of having the best call can be a goal they can shoot for.  (We’ve been using Headliner with fantastic results!)

6. Sponsors and advertisers: paid or unpaid

There are many ways to benefit from sponsorships. As well as financial sponsorships, sponsors can offer promotional opportunities such as featuring you on their site, providing your access to events you might not have otherwise been able to attend, and discounts on products (such as gear you use and promote during your podcast). Promotional sponsorships allow you to reach a much wider audience, and allow fans of your sponsor to find you as well.  

7. Develop a community around your podcast

Community is one of the most important parts of growing a podcast listenership.  By creating a place for your listeners to congregate, you’ve now given them a place to discuss your topics related to and/or covered on your podcasts/livestream.

As examples, you can use a Facebook group or a server on the chat platform Discord to build engagement and post news about livestreams, upcoming podcast events, and other items to keep your community informed.  Much like with your patrons mentioned above, you can allow your community to weigh in on future topics, certain segments of your livestream, or primary priority for calling in on your podcast livestream.

8. Find new outlets for your podcast to be discovered

When we spoke with Gabriel Urbina, he discovered that quite a bit of the conversation for his podcast Wolf 359 was happening on Tumblr, a platform that he hadn’t been present on beforehand.  You never know where your podcast will find its audience, but by reaching out on different platforms you will be able to reach out to listeners who might not navigate your other platforms, and increase podcast livestream attendees.  

There are import/export systems in place to have your episodes cross-posted to places like Twitter, Facebook, Youtube, WordPress, and Tumblr.  Explore the different platforms and formats of your show (with sites like Youtube and Facebook, your episode posts as a video), and expand invitations to your podcast livestreams to each platform.

When it comes to promoting your podcast and your podcast livestreams, there are many different paths to investigate and travel down.  By using one (or more) of these methods, you increase your visibility, and increase the pool of livestream attendees.  

Podbean Live is available to any podcaster on any hosting company. Click here to start your livestream today!

Podbean’s Big, Fat 2019 Podcast Statistics and Trends Roundup

2019 has been an outstanding year for the podcast. As one of the largest podcast hosting companies, we wanted to share some of the key data and trends from our platform. This includes valuable insights not only from our hosted podcasts, but also useful listening data from our popular podcast app.

Trends: What Changed in Podcasting in 2019

1. The number of podcasts is increasing (and listening is too).

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You’ve probably heard this from other sources, and our numbers definitely confirm a significant trend in growth. The number of podcasts hosted on Podbean grew 70% from 2018 to 2019. 

The top podcast hosted on Podbean had over 50 million downloads in 2019. The overall downloads number on the Podbean platform increased by 62%. The number of podcast plays in the Podbean app grew 110%.

2. The podcast app market is growing, while podcast app market share is diversifying.

Top 10 Podcast Apps and Players in 2019

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From the beginning of 2019 to the end of 2019, Apple’s share of downloads for Podbean podcasts dropped from 49.36% to 39.26%. Spotify as a source of downloads/plays started from 0% but immediately rose to 7% when Podbean became a Spotify passthrough partner in March 2019. Spotify has now grown to 18.08% of downloads for Podbean podcasters.

However, Apple Podcasts’ absolute number of monthly downloads didn’t drop. They actually increased by 29.23% throughout the year. 

Actually, all podcasts apps showed growth in downloads in 2019. For example, Google Podcasts’ monthly downloads number increased by 71.29%. The Podbean app’s downloads increased by 110%. 

Spotify joining the market didn’t reduce the number of downloads on other apps. It was part of the trend of an overall expansion in the podcast market. We see this is a healthy sign that the podcast market has a huge potential to grow. New major players, such as Spotify and Google, have helped the overall podcast market to grow faster. More downloads are coming from a variety of podcast apps, including those focused on cross-platform users.

3. The Podbean app is one of those sources that is growing.

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The number of podcast plays in the Podbean app grew 110%. The Podbean app now has over 1 million monthly active users. 

Listener engagement on the Podbean app has also grown strongly. The total number of “follows” (listeners following podcasts) on the app grew 83%. The total number of comments on the Podbean app grew 84%.

4. Businesses podcasting showed significant growth.

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The number of podcasts using Podbean’s Business and Enterprise services grew 230% from 2018 to 2019. Podbean now hosts podcasts for IBM, RedHat, J.P.Morgan, Aflac and many large companies and organizations. We see podcasts becoming as essential to businesses as blogs have been.  Podcasts are the hot, new marketing and communications tool for companies and organizations, for external marketing, workforce development and much more.

Podcast Trends: Consistency in 2019

These podcast statistics remained relatively consistent with past years for podcasts hosted on Podbean:

  • Approximately 58% of downloads were on iOS devices
  • Around 22% were on Android
  • Around 53% of downloads were from listeners in the U.S.*

*Though the U.S. remains the top country for downloads far ahead of any other single country, listening is growing in various markets. And, many of the top podcasts hosted by Podbean are in languages other than English.

The Most Effective Monetization Methods for Independent Podcasts

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Podbean works with podcasts of all sizes, genres and professional levels, but our primary hosting clients are independent podcasters. We provide various monetization services, giving us a unique window into what is working for independent podcasts when it comes to making money. Podbean provides Premium Podcasting (i.e. podcasts behind a paywall), a Patron Program (for listeners to contribute monthly donations), and podcast advertising services.

Among them, the Podbean PodAds service appears to bring in the most income for Podbean-hosted podcasts. However, Premium podcasting has the highest growth rate and potentially could be the biggest source of income for independent podcasts.

The top podcast using Podbean’s PodAds dynamic ads insertion service served over 4 million ad impressions. We don’t know how much the podcast gets paid for their ads (Podbean does not take a revenue cut from podcasters using this service). However, if we calculate using a $30 CPM, the estimated ads income is $120,000. Overall, the PodAds growth rate was 40%.

The top podcast using Podbean’s Patron Program made over $100,000 so far in 2019. The Podbean Patron Program’s overall income growth rate was 59%.

The top Premium Podcast made over $70,000 thus far in 2019. The Podbean Premium Podcast service’s overall income growth rate was 62%. 

Interesting Insights about Podcast Listeners

Podbean listeners are very loyal to the podcasts they follow on the Podbean app. Among the top 100 podcasts in the Podbean app, the average four-week retention rate is 61% and the average seven-week retention rate is 55%. Podbean retention (available as part of Podbean’s standard hosting statistics for all users) tells you the percentage of people who keep listening to your podcast over particular periods. If you’re hosted with Podbean, you can check your podcast retention rate in your Podbean statistics page to see how loyal your listeners are and to spot trends that might help you make content modifications. 

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Podbean also offers a “Downloads by Day of Week and Time of Day” chart. The top five time slots that have the most downloads/streams on the Podbean app are:

  1. Wed 7 pm EST
  2. Mon 8 am EST
  3. Mon 9 am EST
  4. Tue 9 am EST
  5. Mon 10 am EST

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Overall, the most important time period for podcasts is Monday to Wednesday in the morning (Eastern time). Consider this wh
en scheduling episode releases, to make sure you take advantage of having fresh podcast content available during these prime listening times. If you’re hosted with Podbean, you can check your podcast’s peak listening time slots. Your podcast might have different peak listening periods than the averages. 

Top Podcasts in 2019

Below you can see various top 10 lists, from both our hosted podcasts (and the platform’s monetization programs) and the Podbean app. Visit https://www.podbean.com/2019-top-10-podcasts to see the Top 10 podcasts hosted on Podbean in each category.

Top Podcasts in 2019

Podbean Webinars – Get The Most Out Of Your Podcast!

Podcast webinars

Podcasting, as a medium, constantly expands with new features, practices, and opportunities.  While there are resources aplenty, the rapidly changing nature of podcasting means that a how-to article that was up-to-date four months ago might no longer be so today.  The remedy to this, of course, is a method that allows for changes and updates as quickly as podcasting does: live webinars from voices in the middle of the industry’s source of growth.

Podbean is proud to present our new line of live webinars, Our presenters have a perfect combination of experience in technology, education, and podcasting.  


Podbean 101: Learning The Tools of Podbean
Presenter: Roni Gosch (Podcast Specialist, Podbean)

Whether you’re brand new to Podbean or have questions about parts of the interface that you’re looking to start using, this webinar will walk you through all the key points of your Podbean dashboard.  This webinar will help you:

•  Choose a Podbean site layout that suits your podcast best

•  Find your RSS feed and learn about the different things that change and affect it

•  Decipher your analytics and how learning from them can you grow your podcast in the long run

•  Discover a couple of our monetization options readily available and built into the Podbean interface

Click here to register for this webinar!


Podbean Live: The Podcast Livestreaming Solution for Every Podcaster
Presenter: John Kiernan (Head Of Marketing, Podbean)

Podcast live-streaming is here!  Looking for a new way to connect with your listeners?  Searching for an alternative monetization solution? Wondering if there’s something exciting to bring your listeners for big events?  Podbean Live is the solution for you, and this webinar will teach you everything you need to get started!

In this webinar, you’ll learn how to use Podbean LiveStreaming to:

• Easily record long-distance interviews

• Interact with your listeners via the live chat and call-in features

• Monetize your podcast with Virtual gift and ticket sales

• Understand the tools to start your own podcast livestream!

Click here to register for this webinar!


Monetize Your Podcast
Presenter: Roni Gosch (Podcast specialist, Podbean)

Making money with your podcast should be an exciting prospect that can create more opportunities to grow and spread your message! Podbean makes it easy for podcasters of any size to make money with our integrated monetization options. In this webinar, learn more about our various podcast monetization, as well as learn how to make your podcast appealing to advertisers and sponsors. 

The topics in this webinar will include:

• Creating steady income for your podcast through our patron program 

• How to use podcast live streaming to receive virtual gifts and ticket sales

• Explaining CPM, how to attract advertisers, and how to dynamically insert advertising into your podcasts

•  Learning the basics for growing your podcast traffic

Click here to register for this webinar!


Podbean Enterprise – Your Private Podcasting Solution
Presenter: John Kiernan (Head Of Marketing, Podbean)

Podbean Enterprise is your modern, effective all-in-one internal communications solution. Securely deliver audio and video private podcasts, access detailed analytics and so much more.  

In this webinar, learn more about our various private podcasting tools, such as:

• How to publish a private podcast

• How Podbean keeps your podcasts truly secure

• How to track listener engagement across all of your employees

Click here to register for this webinar!


Webinar spaces are limited, so register as soon as possible to save your seat.

Podbean strives to ensure podcasting resources are readily available for all levels of podcasters.  To learn more about our webinar topics, check out our blog pages for podcasting basics, monetization, Podbean Live, and enterprise and business-level podcasting.

Podbean Podfest Ticket Giveaway

PodFest 2020
PodFest 2020

Podbean is excited to announce we’re giving away 50 tickets to join us at Podfest Expo 2020 in Orlando, Florida! Get a free Creator Pass to one of the hottest podcasting and multimedia events. Learn, get inspired, and grow better together with Podbean and Podfest.

About Podfest:  

Podfest Expo is a community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. The conference provides content creators with world-class education, inspiration and ideas, and community and networking.

Podbean supports Podfest as a Gold sponsor and will be live streaming sessions from the conference, along with demonstrating Podbean Live and answering all your questions in the exhibit hall. If you attend, be sure to come by the Podbean table to say hi and pick up some exclusive Podbean conference stickers. They’re fast becoming a favorite podcaster collector’s item!

Apply here for your free Creator Pass. 

Podbean will select the first 50 eligible participants. By entering, you agree to attend Podfest Expo from March 6th-8th in Orlando, FL. Winners are responsible for their own transportation, accommodation, and personal expenses. Podbean will provide one Creator Pass ticket, valued at $299. Once selected, Podbean will email winners with a redemption code.

Follow Podbean on Facebook and Twitter for our latest updates, giveaways and more!

DC Podfest 2019 : Learning About Podcasting through Podcasting Smarter’s First Clip Show

DC Podfest 2019 : Learning About Podcasting through Podcasting Smarter’s First Clip Show

In the years that it’s been running, DC Podfest has prided itself on fostering a community for podcasters of any level or creed to come and find a place amongst like-minded people.  This year’s conference proved no different, with guests ranging from first-time “I might want to start a podcast” thinkers and plotters to folks like Josh Hallmark, creator of True Crime Bullshit, Our Americana, and much more.  While the event only lasted two days, it brought forth a font of passion and dedication to the craft of podcasting.  

We at Podbean sat down with four different podcasters to talk about their journey through the medium, and put their interviews together as a clip show to highlight the positivity, creativeness, and dedication to their work.
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Our first guest, JJ, produces and cohosts RED, BLUE, AND BRADY from Brady, a nonprofit focused on reducing gun violence.  

“We are the podcast arm of the nonprofit Brady, and Brady is one of the oldest gun violence prevention nonprofits in the United States.  We work in three areas: we work in Congress, courts, and communities to help prevent this epidemic of gun violence that continues to harm the US.  What Red, Blue, and Brady does specifically is we bring on survivors, activists, educators, researchers, staff members, politicians, sometimes people who occupy all of those identities at once, which is really interesting, and have them come on and talk about their work and what’s happening.”

Like many of the other attendees, they’re local to the DC area, but their work is spread out across the country.

“We have a physical office here in DC, but we also have satellite groups all across the US in almost every state.  So even if we don’t have physical office spaces – so for example, we have what are generally called like, our Brady field offices, so we have people who are calling in to the podcast that work in a really niche community that it’s in California that’s maybe dealing with urban gun violence, and then we’ll have a really niche community that’s in Massachusetts that’s dealing with a rash of suicide deaths.  And so we try to cover all areas of the US and all areas of gun violence simultaneously.”

To learn more about Brady and their podcast, you can check out their site and their Twitter.

Our next guest, Eric Snader, pulled up to the booth with his podcast WILD MESSY INFINITE LOVE.

“My podcast is sort of aimed at when you look at someone, or when you look at a community, when you strip down all those layers and you strip down definers such as living location, when you strip down definers such as jobs – you know, all those kinds of things that we’re told about ourselves, whether from our own minds or from society – when you strip it all down, we all have this spirit of love that rests at the deepest core of our being.  And my podcast really is about exploring how we tap into that, exploring how we sort of dip our toes into that flow, so to speak.  

“So that can look like self-discovery, learning about your true self, learning about what sort of person you are, what your purpose is in life.  It can look like being involved with the community, getting out into the world, doing really interesting stuff with other people. It can also be about going out into nature and seeing a really cool sunset and being, “Wow, that is something so crazy,” and it’s almost a feeling of, “I’m connected with something that’s way bigger than myself.”  It’s that point of connection I’m making.”

Eric came to DC Podfest in search of a local community to call his own, and to find the joy he had podcasting in other like-minded people.

“It’s really great.  I’m learning a lot, and meeting a lot of really great people!”

To learn more about Eric and his podcast, check out his Twitter.

Chris Griffin came to our table sporting some really sweet socks and his show TALES FROM THE ROUND WORLD, which pulls double duty as both a podcast and a way to benefit others.

“We tell stories around a theme.  We do our shows live, and the liveshows are interspersed with variety acts.  They’re interspersed with burlesques, sideshows, side-shows, circuses, and live music.  The live shows are also fundraisers, and we usually try to tie what the theme is for the show with the nonprofit that we’re benefiting.”  

Much like our other guests, Chris is local to the DC area, but the driving force behind his attendance to DC Podfest is the chance to learn more about podcasting as a medium.  

“I came from this ‘live show/production’ standpoint, and not really a podcast standpoint.  This has been great, a lot of cool new ways to apply everything through my lens. It gets to be, ‘Okay, how does this work with what I’m doing’.”

His advice for live show podcasters?  Don’t be afraid to push the envelope.

“If you’re doing a live show, just spice it up.  In our past, besides doing the storytelling, we have a full range of sound effects we do live.  And I’m a huge Rocky Horror fan so we have audience participation, we have signs that are like, ‘scream this thing now!’”

His next live event will be on November 22nd at the Eaton Workshop in DC, with TraRon as their partnered nonprofit.  To learn more about the even, Chris, and his podcast, check out his Twitter!

Our last guest, Zoe Collis, came bearing not one, not two, but THREE political podcasts.

“The two that I produce – one is a news-driven show called The News Next Week, that previews what is going to happen in foreign policy/international relations world next week.  The second’s called The President’s Inbox, and it is hosted by CFR’s VP and Director of Studies, and he interviews experts each week talking about pressing foreign policy issues facing the United States.  And our third and newest podcast we’re really excited about is called Why It Matters. Again, it is a foreign policy story-driven podcast that takes a look at different issues that are posed to the United States.”

Her advice to podcasters?  Stories are where it’s at.

“I think that people like to hear stories.  There’s one thing that I felt with both the pre- and post-production of two of our shows, and what I find in the pre-production phase that I really enjoy is learning about what is going on in the world and being able to write all of that down, give our hosts notes, plan it out.  But then when I’m editing it, it’s more fun to just edit someone who’s telling an authentic story about what’s going on around the world, or something that’s happened to themselves. At least to me, that’s more entertaining than just rattling of facts about something.”

To learn more about the CFR, check out their site (especially their podcasts page)!

DC Podfest 2019 provided us just a brief glimpse into the podcasting careers of locals in the industry.  But these small looks were enough to broadcast the passion that these podcasters have for their craft, and the desire to help and inspire those around them.  While this post hopefully brought some of that into view, we also hope that it inspires you to bring some of the same energy into your life (and some of your energy to DC Podfest 2020)!

Podbean Live at DC PodFest!

Still curious about Podbean Live?  Making your way to DC Podfest?  Now’s the perfect chance to try it out for yourself!

Come visit Podbean’s booth to talk with our podcast specialist, demo our live-streaming service, and sit for a 5-minute interview broadcasted live on our app!  Not only will you get first-hand experience with Podbean Live’s interface, you’ll have the chance to promote yourself and your podcast in a brand new way.  Check out the LiveStreams on the Podbean App!

We’re excited to have you stop by – and don’t forget to grab one of our con-exclusive stickers before they disappear for good!

Podbean Exclusive Collectable Stickers – Now Available at Conventions!

Ready to rep your favorite podcast host? We are excited to announce that we’ll be launching convention exclusive collectable stickers for our Podbean family at upcoming conventions!

These stickers will be printed in limited quantities and only given out at podcast conferences, so be sure to stop by our booth at your upcoming podcast conventions.  Use the hashtag #PodbeanFamily on social media, upload a photo of your limited edition sticker(s) and we’ll retweet the photos and your podcast!

UPDATE: Be sure to stop by our booth at DC PodFest 2019 on November 1-2, 2019 to learn about our podcast hosting platform, Podbean Livestream, public and private podcasting solutions and for our DC PodFest 2019 stickers!


Sticker Roster (Last updated 10/30/2019)

Podbean Classic
Podbean DC PodFest 2019 Collaboration

How To Monetize A Podcast – Four Effective Methods

No matter what brought you to podcasting, a question always arises: “Is there a way to make money with podcasting?”  The answer to that is always a resounding yes, but that then leads to the next question of, “How?” Take a look at four of the most effective ways to monetize a podcast.  With these tips, you’ll be able to find the right monetization method(s) for your podcast.

How To Monetize A Podcast and how to get listeners to support your podcast.

Here are some options on how to monetize your podcast:

  1. The Patron Program
  2. LiveStream With Podbean Live
  3. Create Paid Premium Podcast Content
  4. Advertising

1. The Patron Program

Patron programs have become a viable stream of income for content creators.  One of many examples is Now Playing – The Movie Review Podcast, who earn over $11,000/month using Podbean’s patron program (click here to check out their Podbean patron program). By offering pledge tiers from $1/mo. to $750/mo., Now Playing’s fans are able to show their support at a pledge level that’s comfortable for them.  Another example, according to an article on CREATORHYPE, is political comedy podcast Chapo Trap House.  One of the highest-earning podcasts using a patron program, they earn around $95,000 a month.  So there’s something to be said about patron-based programs.  

Podbean’s patron program is built into your user dashboard and made specifically for your podcast episodes.  You can set donor tiers for your patrons to pledge monthly, with specific gifts for each tier.   Give your donors exclusive sneak-previews of new episodes, hand-written postcards and letters, podcast swag like stickers and pins, the ability to vote to decide your next podcast topic – the list is as endless as your time and imagination.  

Customize it even further by creating goal-based donation tiers.  Need $150 to invest in a sound mixer or update your equipment? Set the total as the goal.  Your donors help you achieve your goal by investing in your podcast. This also helps them know what their financial support is going towards and to feel a part of the process.  

2. Livestream with Podbean Live

What’s the first thing you think when you hear the word livestream?  Some might think of Twitch, the popular platform for gamers.  Some might think Picarto, the platform for artists to stream their creative process.  With Podbean Live, now it’s the podcaster’s turn.

Podbean Live is a new way to share your content with your followers.  Host a streaming live podcast audio show and your followers can listen, interact with you in the live chat, or even call in to your livestream.  Podbean Live has room for up to four co-hosts or interviewees, so all your friends (or all the cool people you want to talk to) can pop in and speak with you. Podbean Live also allows you to earn money through Live Show admissions, as well as by receiving virtual gifts from your listeners.  

When a listener joins the stream, they can donate to you using Podbean’s gifting system called Golden Beans.  The podcast host can cash out points earned from the virtual gifts for real-world currency. Not only does it give your listeners a way to support you, but it adds a level of fun and interaction to the live stream and a new way to monetize.

The other thing we love the most?  Podbean Live is open to every podcaster for free.  No matter your hosting platform, you can use Podbean Live to host a livestream and earn money.  

3. Create Paid Premium Podcast Content

Say you’ve got extra audio that you worked really hard on – a podcast episode that dives deeper and is longer than usual, an unedited podcast script PDF, or some special educational or valuable content for listeners.

This is where the premium content feature comes into play.  This lets you give listeners content at set prices for single episodes or for a series of bonus content during a period of time like a month or a year.  On your quest for how to monetize a podcast, use this option as a way to provide special content like lessons, a bonus series, exclusive interviews and more. Utilize the exclusivity to keep your podcast gated, yet accessible.    

Price customization is under your complete control.  There are no upfront fees or costs to participate. Podbean only takes a small percentage (Podbean handles all the technical, billing and customer support needs for a simple 15% share of revenue earned), ensuring that your podcast receives the maximum profit from your premium content purchases.

4. Advertising

If you remember the last big article we wrote on podcast advertising, you know how much it’s booming.  After Mack Weldon doubled their sales with a host-read ad on Comedy Bang Bang, businesses quickly became aware of the power of podcast advertising.  Today’s podcast advertising landscape is getting more sophisticated with the use of matching services and dynamic ad insertion. In fact, according to an article on The Verge, dynamically inserted ads now account for 48.8 percent of podcast ads business.   Marsha Silver’s Digital Music News article on podcast advertising even goes as far as to say “In total, the audio ad marketplace in the United States is valued in excess of $16 billion, and podcast advertising represents only 3% of this.  By 2022, this share will more than double to 8.2%, according to the projection.”  

New tools are making podcast advertising more accessible for all podcasters. For example, Podbean’s Ads Marketplace helps podcasts of all sizes connect with advertisers. The PodAds ad management and dynamic insertion platform gives podcasters tools to more efficiently manage their ads and increase revenue.  

Statistics have shown that podcast listeners are less likely to skip ads and are highly likely to take action on ads they hear on a podcast.  This makes podcast ads an extremely powerful tool for sponsors. It’s an ever-growing method to monetize your podcast.

Click here to register for our upcoming Monetize Your Podcast webinar to learn more about how to monetize your podcast!

Utilizing the patron program, premium content, Podbean Live, and advertising will allow you to create an engaging experience for your listeners while creating multiple streams of income from your podcast.  As you cultivate your relationship with your fans, you can give them various ways to invest in your growth. Most of all, the tools available let you customize what fits best for you and your audience…and help you continue creating. And isn’t that what podcasting is all about?

Internal Communications Podcast: Five Tips For Maintaining An Employee Podcast

An internal communications podcast is the audio/video tool that offers more engagement opportunities for your employees.  Whether you use it for company wide training or to highlight employee success stories, we’ve got five tips that will help you optimize and integrate your podcast at every step.

Internal communications podcast being listened to by two employees.

1. Don’t be afraid to start recording your internal communications podcast, but assess your recording methods.

The first step to recording an engaging internal communications podcast is to actually record the podcast.  Zane Ewton, a communications consultant with Arizona Public Service, offers this advice, “Just get started. It won’t be good at first, but you will get better with each episode.”  

However, the decisions made before you record form the shape of your podcast.  This is where you decide what microphones and recording software to use, the organization of the content in your podcast (such as if you would want your podcast to be interview-based or just centered around one or more hosts), and how you’d like to set up your recording space or mobile recording setup.

If you’re not sure where to start, we’ve created a whole guide to help you record a quality podcast.  This guide breaks down hardware and software, and also gives you tips for editing, microphone etiquette, and recording remote guests and co-hosts. While there’s no need to be an audio expert, some basic setup can go a long way to making your internal communications podcast enjoyable to your listeners.

2. Pick the team to handle podcast production and decide on roles.

Your internal communications podcast will play a big role in educating and informing your people. But to make it work, it’s imperative that you have designated employees own aspects of producing the content. Consider how the content planning, recording, production and promotion will be managed, as well as how this will integrate with current roles. Podbean’s collaboration tools make it easy to assign different production roles. Look at how your podcast can build on current programming and goals. Make sure to involve key decision-makers so you don’t find the project floundering. 

Donna Papacosta from Ragan Communications recommends that you make sure to include your IT department in podcast talks.  She notes that they can give insight into the security of the content, as well as address ownership concerns for content production.  While they’re not in charge of your internal communications, it’s important to hear their concerns and address them. Podbean makes keeping your content secure easy and worry-free. You can learn more about our security measures and SSO login integration here.

3. Create engaging, targeted content that’s relevant to your employees.

Your company already has a lot to manage, and likely has multiple means of communications. Podcasting can be an engaging way of keeping employees informed and updated. Many companies specifically find them beneficial for efficiency, if done right. You’ll want to tailor your podcast to the needs of your employees, both in its formatting and its content.

Some questions you should ask yourself are:
• “How long do I want my employees to spend listening to each podcast episode?”
• “Will this be supplementing or replacing a communications channel?”
• “Do I already have content ready for podcast content creation?”
• “Which teams will need access to this content?”

By keeping your content targeted, you also keep your episodes concise and impactful. There’s no rule about how long podcasts should be, but employees don’t want to feel they’re wasting time. Long-winded content will cause employees to skip around or tune out, leading to them being more likely to miss important information. Brainstorm how to present information in an engaging way, so that employees immediately see the value of your podcast(s).

4. Promote your podcast internally.

How do you get buy-in from your employees to tune in to your internal communications podcast? You want them to utilize the podcast and return to it as an ongoing resource, which means building awareness and excitement about it.

Push notifications and email notifications work as reminders that your content is now live.  You can also take advantage of employee login pages or announcements on your company’s intranet homepage.  By displaying updates and clips to places that employees have to check every day, you increase visibility and make podcasts accessible with just a click.

Set the tone and vibe for your internal communications podcast by creating in-person events for it.  Throw a launch party for your first episode, and use signage around employee breakrooms to increase awareness in places that employees spend time.  You can even utilize employee involvement by including certain employees as ambassadors and spokespeople for the podcast.  

Follow-up strategies also increase your employees’ engagement with your podcast.  Ask for feedback or include information mentioned in the podcast during meetings to emphasize and integrate the content. The podcast shouldn’t be an island in itself, but an important part of your company’s communications strategy.

Mobility also increases the likelihood of awareness and interaction with your podcast.  Podbean gives you the chance to build a custom white-label app just for your company and your private podcasts, letting your employees access the podcast while on-the-go but making sure it’s as secure as possible.  

5. Get your employees involved as both contributors and guests of your podcast.

We’ve spoken before about the benefits of including employees in creating internal communications podcasts.  By involving employees, you let them take on leadership roles and responsibilities so you can accomplish more while moderating their progress and content.

Zane Ewton found success in taking advantage of the widespread nature of his company’s internal podcast to highlight employees around the state.  Ewton, who helps run his company’s internal communications podcast, says that one of his favorite episodes is one they did with an employee whose parents had been with the company before him.  “His love for his work and his community just jumped out,” he says, and points to this as why their podcast is so engaging.  James Ellis, a speaker and podcaster, notes the same thing: “If you tell the stories of employees and what they are doing and how they are changing things, that creates a connection that increases the likelihood someone will listen.”

By using your internal communications podcast in this manner, you put the focus on employees and further inspire them to exceed expectations and put their best work forward. 

Your internal communications podcast can be one of your most engaging communications tools. These tips will help you build it up into the tool everyone in your company looks forward to using.  Check out our use case interview with Marty from VMWare and learn how their team implements internal communications podcasts in the workplace.  

Find out more about Podbean’s Enterprise Solutions for internal communications podcasts and contact us to get a demo.