Members Only Private Podcast – Enhance Your Memberships

You can further enhance their memberships by creating exclusive a member-only private podcast for your members.  This allows you to continue monetizing your content while you give members even more of what they love. As a new medium to turn to, it can also let your members listen offline, and let you keep track of how your members engage with your content.

1.  How Can I Use Private Podcasting For My Extra Content?

People who consume content love to see extra, behind-the-scenes content  and exclusive content that non-membership having fans don’t have access to.  By offering access to an exclusive members only private podcast, you’re giving your fans more ways to become immersed in your content.  Having members-only exclusive content is also a great way to attract new members.  

You might already have some of this content on hand.  Did you do an interview and write an article that only covered part of it?  Release the entire recording as a podcast episode. Have extra content on a certain topic, or dive deeper on a topic that you’ve covered?  Release it as a podcast episode. Utilize the content that you have on hand and might have cut before, allowing you to make the most of the work that you’ve already done while providing your members with more of the content they enjoy.

2. How Can I Integrate This With My Current Subscriptions?

Your current membership options may have various pricing tiers and rewards (different amounts per month, or tiers for specific time lengths) to choose from, so your members can decide their level of contribution.  With the addition of a members only private podcast, you can give access to different channels for different tiers, with each tier producing its own audio and video content.  

Build your membership podcasts into your existing tiers at certain price points, or have it as its own tier.  By offering it as part of your paid memberships, your members will be willing to pay for a higher tier to access this exclusive content.  

3. What Benefits Are There To Using Audio and Video Formats?

Whether it’s through Apple CarPlay or through the Podbean app on any mobile device, podcasts are mobile by nature and travel in ways that other media can’t.  Your exclusive content can now be experienced and consumed without binding your member to just one task at a time. Choose from audio and video podcasts to ensure that your content is explored and covered in the medium that best suits the topic.  

Podcasting also allows for offline listening.  It’s frustrating to have unreliable internet connections disrupting the engagement of your content, but by allowing your members the option to download and listen offline means that they can access it anywhere without worrying about interruption.  

4. What Podcasting Tools Can I Use To Enhance My Memberships?

With a members only exclusive podcast, you want to ensure that you’re giving them content they’re the most interested in.  With our Engagement Intel tools, see what content your members listen to the most and tailor your content to increase their level of engagement.  This also allows you to see opportunities to improve on content that’s not getting as much interaction as other content.  

You can also set expiration dates on time-sensitive content utilizing tools like Podbean’s Time Bomb service, which allows you to content just for your members for certain periods.  No longer do you have to worry about someone trying to use a coupon or discount code that’s expired – once you’ve set it to expire, the content gets removed.

5. How Can I Keep This Content Members-Only?

Security is a prime concern when it comes to any of your content, let alone your exclusive private podcast.  You want to ensure that only your members get access to your exclusive content in your private podcast – but how do you ensure that access is granted to only them?

SSO (Single Sign On) allows your members to use the same login credentials they use for your other content, so there’s no need to create new passwords or seperate emails.  This ensures that only members you’ve approved can access your exclusive content.

Your members enjoy your content on its own, but there are always ways to increase its impact.  By including an exclusive private podcast for your members, give them something extra to look forward to while giving yourself another way to monetize the content you’ve worked so hard on.

Podcast Network – Why Should I Start One?

Running many shows involves a lot of moving parts, especially when you’ve decided to turn your collection of shows into a podcast network.  There are added benefits to running a podcast network – especially when it comes to keeping your content organized and accessible.    

Why You Should Starting a Podcast Network

1. Multiple Channels

With all the shows that are part of your podcast network, you want to make sure that your shows organized in their own place.  Even if you’re very specific on the topics you offer in your network, you still want a way to organize your content so listeners can choose to listen to one particular topic over another.

Utilize different channels for your shows in your podcast network. You allow yourself another schema by which you can keep your shows in line.  This also allows your listeners to tune it to the show they’re looking for. Your listeners won’t have to sort through other topics to find just the episodes they want.  Even if your content is uniform in topic, you can still benefit from organizational tools.

2. Unlimited Storage and Unmetered Bandwidth

You’ve got a lot of content, and you want to make sure that it’s accessible to anyone and everyone.  But that can’t happen with caps on how much storage you have and how much bandwidth you have access to.

Podbean offers unlimited storage and unmetered bandwidth. Use as much as you need without worrying about overage fees. Your content won’t get deleted or lose quality as the month progresses.  

3. Dynamic Ad Insertion Tools

With a network, you have sponsors and advertising – you sometimes even run ads for one show on another show for the cross-promotional angle.  But manually going into each episode and inserting your ads can get tedious, and there may be other, more pressing matters at hand that you and your employees need to take care of.

Utilize dynamic ad insertion tools. You can upload your ad, set the time stamp, and have it inserted in all your uploaded episodes.  Or have it set to upload into any episodes as you post them. With something like Podbean’s PodAds service, you can set a start and end date to your advertising campaigns. You can also have different campaigns running alongside each other, monetize your back episodes, and so much more.

4. Find New Sponsors

Sponsorships for your podcast can be extremely beneficial. They can help you monetize (and even cross promote in many cases) your podcasts.  There are elements to finding sponsors that are time-consuming and take your attention away from other elements of producing content.  Often times, sponsorships are negotiated via communication (email, web form submissions, etc). However, there are ways that you can ease this process and be paired with sponsors to help your show.  

By taking advantage of a tool such as Podbean’s Ad Marketplace your podcast network shows are placed at the attention of dozens of different sponsors.  It’s a free, simple way to earn money using Podbean’s platform. Best of all, you can join Podbean’s Ads Marketplace for free.  You are notified when your podcast has been selected for a campaign, but you can also opt out at any time. 

You’ve put a lot of work into your shows, and making the decision to create a podcast network.  By utilizing the tools and services offered, you can take advantage of the benefits and keep your content organized and accessible.  

New Apple Podcasts Categories: Updated in Podbean

As you may have heard, Apple Podcasts has announced new podcast categories. You can view the detailed list of updated categories and information from Apple here. Apple will be rolling these out in the coming weeks. Therefore, Podbean has updated the available category options in the Podbean dashboard to reflect these changes in Apple Podcasts.

What do I need to do to update my categories for Apple Podcasts?

Go into your Podbean settings to review your channel category and the full list of options. Log into your Podbean account and go to Settings→”Channel Category”. To change your category, select your preferred category and click the “Update Options” button at the bottom. This will make the appropriate changes to your feed, which will be picked up by Apple and implemented as they do their roll out later.

If you’re starting a new podcast, you can now submit feeds in Podcasts Connect with the updated category values. So, simply follow the normal steps for setting up your podcast and submitting to Apple Podcasts.

Additional categories: You can also go to Settings–>Feed/iTunes and find iTunes: Categories to choose a 2nd and 3rd Apple Podcasts category. Please note as per Apple’s documentation: “Although you can specify more than one category and subcategory in your RSS feed, Apple Podcasts only recognizes the first category and subcategory.”

If you have any questions, feel free to reach out to the Podbean Support team.

Using Private Podcasts For Training and Internal Communication – VMware

Click to listen to “Using Private Podcasts For Training and Internal Communication – VMware”

While there’s nothing wrong with newsletters, emails, and group conference calls, some companies like VMWare have taken a step further and implemented internal podcasts for communication and training purposes.  

According to Marty Boyzuck, Director of Enablement Technology Architecture & Design of VMWare, it’s not a new concept.  Out of all the careers he’s had and places he’s worked, several things led him to use private podcasting through audio and video podcasting.

“One was a great experience I had in a past life working, actually, with a group in HP Software, where we had done – and this was many years ago – we had done kind of an internal version of podcasting . . . very manual, very difficult, we weren’t able to leverage ease of publishing and the simplicity that you get on a podcasting platform like Podbean, you had to do it all manually.  We had great success in the field with our audience.  

“And as I moved into the world here at VMWare, we’d been pushing this agenda for many years and finally got the right combination of people who believed in the need for greater and better communication, as well as a little extra budget available for one quarter.  We got to try the pilot and, as expected, it was as successful with the field as we want it to be, and it’s just kind of grown from there.”

VMware creates their podcasts on a quarterly system, according to Marty, to allow for the fact that not everyone can sit down at the same time to listen, especially when employees are traveling or out of the office.  

“Our learning management system and our other communications tools really didn’t have a good offline playback experience available within them.  So as people, especially this technical audience that does a lot of traveling, you know, they’re not able to sit down and take their training or review information when they’re on a plane.  Whereas everyone else loads up some podcasts to have available for their plane ride, you get to enjoy episodes while you’re logging miles. So it was really the fact that we couldn’t deliver the training they were asking for in any other way, other than the podcast-type solution.”

As a leading tech company, one of their biggest concerns was with privacy – after all, they work with enterprise-level operating systems, and even a small leak could be devastating to their entire company.

“Of course this content had to be secure.  So that was the big piece that really drove us to Podbean is that ability to have a SSO-authenticated verification before people are able to download and consume this content.  So it was really driven by the audience themselves.”

His advice for companies that are considering starting their own internal podcasts?

“In my opinion, the key is finding the passionate amateur, the prosumer in the audience that wants to take it to the next level, and give them enough budget to get the Adobe studio, to get a decent microphone and a mixer if you need to, and just show them how to use it.  I think that’s the key to really building up podcast culture and keeping it going, is finding people that really want to take it on, and give them what they need to make it happen.” 

Podcasts are another tool at your disposal to enhance training and communications in your company.  Check out our interview with Marty on Podcasting Smarter, and learn more about utilizing podcasts for corporate training and internal communications.

Keep Your Internal Podcast Secure

Privacy is a major concern no matter who you are, but in the era of data leaks and bot accounts, people are getting more invested in how they secure their information online.  This includes private and internal podcasts. In order to privatize them, you need the necessary level of security to ensure that only the intended users can access your content.

There are different methods of securing your private podcast with varying degrees of privacy and security.  One trivial method of podcast privatizing is scrambling your Feed URL. By scrambling the URL of your episode, the likelihood of a non-intended user discovering and accessing your podcast greatly decreases.  However, while a scrambled URL makes your podcast difficult to discover, it should be noted a scrambled URL does not usually require a username and password to access, therefore making it accessible to anyone who has the link.  As an example, if someone emails and/or texts the scrambled URL to someone outside of the company or posts it online somewhere (forum, social media, etc.), anyone who clicks that link can now access that content.

Furthermore, scrambling the feed URL does not provide a digital footprint back to the person who shared it, so accountability is difficult to enforce. This needs to be a point to consider when thinking about how accessible you want your podcast to be.  

A more secure solution for protecting your private podcast is to have your feed URL accessible only by password and email.  Podbean’s private podcasting solution ensures that your private episodes are truly inaccessible via a public link and needs a username and password to access your content.  Once your private podcast is published, each episode file is moved to secure storage and will require a pair of email and password to access.   

Podbean’s private podcasting solution also allows you to integrate your company’s Single Sign On (SSO) login.  Users can use SSO login to access your private podcast on Podbean Podcast App, your white label App, or your Podbean podcast website.  Podbean’s intuitive interface and powerful admin tools make revoking access to your private podcast as easy as removing the user from your member list.  Once their access is revoked, they can no longer access your content.  

When it comes to private podcasts, you could be using them for a school group, internal communications for a company, or as a private community looking to share information without other people intruding on your content.  By understanding the security and privacy measures that are available to you, you can decide which one works best for your privacy needs.

The Throughline of True Crime: Josh Hallmark on Empathy, Inverting Genre, and Making The Most of Podcast Advertising

Click here to listen to The Throughline of True Crime: Josh Hallmark on Empathy, Inverting Genre, and Making The Most of Podcast Advertising

What does it mean to be human?

That’s not the question Josh Hallmark set out with when he first started his podcast Our Americana.  It probably wasn’t even the question brought up with his following podcasts Playlist or The Karen and Ellen Letters.  But it’s the question he answers in his true crime podcast, True Crime Bullsh**: The Story of Israel Keyes.

He describes it as a “serialized true crime story which looks at serial killer Israel Keyes, but also kind of deconstructs the genre of true crime, and how it affects listeners and people within the true crime community.”

“I was just so fascinated with Israel Keyes and the story of him,” Hallmark says, “and I think it’s a unique story because it kind of like true crime in reverse.  I think we’re used to a victim and a crime and then looking for a killer. And here we have a killer, but we don’t know who his victims were?   And he had this crazy thing with the FBI where they were not going to release his name to the press as long as he was cooperating with them. So it kind of already, as a story, spun the true-crime genre on its head a bit, so I immediately started devouring everything I could about Israel Keyes – which, because of this deal, there wasn’t a lot.”

This podcast is a culmination of three years’ worth of research, investigation, and expert-consulting – three years, he said, that needed to come to fruition.

“Our Americana was just a whim,” he says.  “It was something I was doing just to like, satisfy myself, and then it took off like, ‘Oh, this is great!’ With True Crime Bullsh**, I put so much work and money into it that I just could not let if fail.  So I had to be as proactive as possible.”

Hallmark’s gone down every road he can to raise funds for his show – advertising, merchandise, Patreon, even running booths at conventions to spread the word as much as possible before the show even launched.  But of all the tools at his disposal, he says PodAds helped him do more than raise money – it helped him save time.

“Because I’m one person and I can only do so much – especially producing four shows – is a lot of what I have to rely on is kind of ‘set it and forget it.’  Do as much as I can upfront so that whatever is happening will pay off on its own. And I think PodAds has been phenomenal for that because I get offers to do ad insertion to old episodes, and so I’ve just kind of been like doing my own thing.  And I’ll get notifications saying that someone wants to place an ad in episodes thirteen through seventeen. It’s like, ‘Awesome! All I have to do is click a button, and there’s a new monetization tool that I have done very little work to implement.’   And then the money just shows up and it’s a dream.”

But money isn’t the most important part of podcasting (though it can play a large role).   

“Empathy was really important to me in all of this,” he says, “And also to humanize them because while to us he’s a monster, he had a kid and girlfriends and family members, and great, deep friendships.  And by making him a monster, we’re not humanzing those people, and the experiences they had with him. I think that’s so critical in creating empathy for other criminals’ families.  

“And what happened to his family after his arrest is one of the most heart-breaking stories I’ve ever heard, and that to me became kind of the throughline for this whole story.  Just like, this is not just about the killer and his victims. It is equally as important, but it’s more than just that beat of crime, victim, criminal.”  

True Crime Bullsh** stands out from the other rising true crime podcasts not just because of the choice of topic, but because of the choice of direction.  It can be easy to forget that everyone – from the killers to the victims to family members and bystanders – has a life, has emotions, exists as a person beyond just being a name in a story.  Josh Hallmark makes you see that they’re just people, much like anyone else is, even if they’re surrounded by circumstances as bizarre and heart-breaking and these.  

What does it mean to be human?  Check out True Crime Bullsh** and discover the answer for yourself.  

About The Author
By day, a marketing writer for Podbean. By night, surrounded by eclectic projects like stop-motion puppets, half-knit sweaters, and a violin that won’t learn to play itself. Certified Fresh(c) by both a bachelor’s degree and a master’s in English.

Corporate Training Podcast- 5 Ways To Make It Work For You

You’ve got a fantastic tool – a podcast for corporate training. Even with this modern medium, there are ways to pump up your training materials and make sure they’re heard by everyone who needs to hear it. Here are five ways to make your podcast work harder for you.

1. Use what you’ve got on hand.

Training isn’t new in the corporate setting.  There’s always a seminar to attend, a conference to fly to, internal panels or forums to participate in.  And with the way life goes, you’re always going to have a team member that gets sick, or can’t go, or has an appointment that means they can’t attend or participate.  

That doesn’t mean your information and corporate training have to go from a full-tilt to a screeching halt.

Podcasts are ready-made for consumption on the go and on-demand, and it takes no work at all to turn recordings of corporate training, seminars, and internal panels/forms into podcast episodes.  So not only will the information you need to spread exist in a form the attendees can access and check, it allows your traveling team members to access corporate training materials they wouldn’t have been able to before.

2. Use a secure log-in feature.

Security should always be your first major concern.  You’re using a media format that is widely accessible, but the last thing you want is Joe Somebody listening to your company’s podcast.  But you’ve already got a trusted security company handling your log-ins and technology – how can that work with your podcast?

With SSO (Single Sign-On) login service, incorporate the sign-in service you already use into your corporate training podcast.  Let your team members use the same email and password they use for work, and know that your content sits secure and accessible while cutting down on password-juggling.  

3. Let your team members submit content.

As much as you want to do everything yourself, sometimes a little help from the group can go a long way – especially when it comes to something as expansive as a communications podcast.  Why not let a few members of your team submit content to your corporate training podcast?

With the tiered admins, delegate roles to your podcast team.  Let your contributors submit their content while channel admins approve it for publication or dole out some edits.  Let your admin oversee and manage all your channels (second only to you as the corporate admin). With everyone chipping in and making it a group effort, your corporate training podcast functions as more than just a training tool: it’s a collaborative effort that has your team working together to improve how everyone learns.

4. Set groups and organize podcast access.

You’ve got a large team with multiple branches.  The training that applies to your design team won’t benefit your marketing team.  And trying to sort accessibility by individual names can be arduous and is just asking for a mix-up to happen.

Look no further than the handy Groups feature!  Sort your team members into groups, and set access to your corporate training podcast in batches instead of by name.  Want your head of marketing to have access to both the marketing podcast and the design podcast? Members can be part of multiple groups as easily as they’re part of one – no extra hassle to put their names in multiple places or have multiple points of access.  

5. Use engagement intel to analyze participation with your content.

So you’ve made you podcast, you’ve got your team members securely signed in and listening to their selected podcasts, you’ve got them submitting content for your approval (or the approval of someone you’ve chosen to approve these sorts of things!), and now you’re wondering what to do next.  Your podcast is out in the world – what do you do?

Monitor how your team members engage with it, that’s what!

With the comprehensive engagement analytics, see how your team members interact with your corporate training podcast.  Where they pause, where they rewind, what section they replay. Get an insight as to who’s listening for how long, and what material gets more attention.  This is your chance to fine-tune your podcast, to make targeted changes and improvements, and cater to the attention and learning style of your team members.

Your corporate training podcast is already the best tool in your shop when it comes to long-distance and on-the-go learning.  But with this list, you can fine-tune and sharpen that tool to make it even better. To learn more about Podbean’s corporate training tools, check out our corporate training solution website here.

Podbean Launches PodAds — The SaaS for Podcast Advertising

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Podbean makes dynamic ad insertion and an advanced advertising management system available to podcasters without cutting ads revenue

NEW YORK, NY (MAY 30, 2019) – Podbean, one of the leading podcast hosting sites, is excited to unveil PodAds, their new SaaS (Software as a Service) for podcast advertising. PodAds simplifies advertising management. Podcasters simply set the start and end date for their ad campaigns, select ad placements (setting which podcasts, episodes, slots and timestamps for ads to run), and upload their ads. PodAds will take care of the rest, saving podcasters time and increasing earning potential. PodAds can even be used to run geo-targeted ads.

PodAds disrupts the traditional podcast advertising service model by offering podcast advertising technology as a Software as a Service (SaaS). Instead of taking a cut of ad revenue, Podbean provides an advanced podcast advertising platform with a flat service fee for use. Podbean will only charge a flat $1 CPM rate for the use of the service, with no setup fees.  Podcasters simply pay as they go, letting them focus on creating great content while PodAds helps automate their ad campaigns.

PodAds is available to Podbean Unlimited Plus and Business plan users immediately, and Podbean plans to expand services to more podcasts in the future. It will be a boon for any podcasters in search of a way to step up their advertising.  To learn more about how the PodAds system works, check out the how-to guide.

Watch the video “how to create a dynamic ad insertion podcast advertising campaign in PodAds“.

Podcast Marketing Plan: 5 Tips to Grow Your Podcast

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Rise Above the Noise With These 5 Techniques

Let’s face it: Maybe nobody’s heard of your podcast.

It’s not entirely your fault.

With over 660,000 active shows and 28 million episodes, it can be difficult to cut through all of that noise, both literally and figuratively.

Besides, up until this point you were probably preoccupied with more important matters—that is, making a great podcast, finding your niche, and working out the kinks.

But now it’s time to introduce your baby to the world, and see if it will sink or swim.  

Fortunately, we’ve got some tips to make sure your podcast not only swims but climbs its way to the top of the podcast rankings.

Tip 1: Podcast SEO is Critical. Here’s How to Do It.

SEO stands for “Search Engine Optimization,” or as I like to call it: The art of making Google love you.

Basically, Google indexes every webpage on the internet—including your podcast website—and ranks them based on how well they answer user search queries (also known as “keywords”). And rankings matter – the top ranking post on Google gets 36.4% of SEO traffic.

Your goal: Tinker with every page on your website so that Google recognizes it as a worthwhile result for the keywords you want to rank for.

This is a multi-step process, with the first step being figuring out which keywords you wish to rank for. Based this on keywords with high monthly search volume and low competition.

This should already be fairly obvious, as your keywords are related to whatever your podcast is about. So if you have a podcast where you review Game of Thrones, you’ll want to rank for terms like “Game of Thrones review,” and “History of Westeros,” and “Winter is Coming” and “Jon Snow knows nothing” (okay, maybe not that last one):

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Another great strategy is to figure out keywords your competitors are ranking for, and go after those keywords. This way, users will go to your website before your competitors. You can do this using a service like SpyFu, which not only gives you your competitors’ most profitable keywords…

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…but also where they get backlinks from (i.e. other websites that link to their site).

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Armed with this information, you can campaign to those websites to get more backlinks to your site—another important part of SEO.

You can use a free website builder or a podcast host site to build posts around the keywords you wish to rank for. This can be done in a few different ways, including adding the keyword to your podcast episode titles and descriptions, using it in well-crafted blog posts promoting your podcast, and using it in the meta description for your webpages.

With the SEO Meta Tags PodBean app, this can be done in seconds without any coding knowledge:

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One of the best examples of this is from Copy Weekly, a marketing podcast that not only lists their audio on their site but accompanies said audio with a long-form blog post transcription:

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Boom, now that’s podcast SEO.

Another important approach to improve SEO is enhancing your website’s behavior metrics. This includes things like the amount of time a user spends on your website, and the number of pages they view each time they visit.

An easy way to improve behavior metrics is by adding a knowledge base to your site.

What’s that? It’s defined as:

“A knowledge base software helps you document tutorials, DIY guides, and answers to frequently asked questions in one place. A well-indexed Knowledge Base empowers customers to discover answers and fix easy problems by themselves allowing your business to focus on the tough problems.”

Knowledge base software providers like FreshDesk allow you to build an area on your site where you can house FAQs, guides, and tutorials that give users a better on-site experience.

Plus, knowledge bases are indexed by Google, meaning users Googling questions related to your field can discover you and your podcast.

Win-win.

Tip 2: Get Social

SEO is the foundation of any good podcast marketing campaign. All your other tactics should build upon it—including your social media strategy.

Creating social media posts consistently builds your brand and gets the word out about new episodes.

It helps your brand awareness, reach, and social footprint.

The first step in creating a social media strategy for your podcast is to know which networks to leverage. If you’re a business podcast, you’ll want to use LinkedIn, whereas comedy podcasts are probably better off sticking to Twitter and Facebook.

Depending on what podcast type you are, you’ll want to tailor your messaging strategy to that, too. For example, serious business podcasts will probably want polished grammar and a formal tone. Meanwhile, comedy podcasts can be more relaxed and informal.

Always be sure to schedule your social posts in advance and post whenever you publish new episodes—and don’t just do it on your main social media account. Everyone who participated in the podcast should share it on their account. If you had a special guest, be sure to include their handle in the post (and encourage them to share it too!):

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As for the content of your social media posts, interesting quotes from episodes are always a good way to draw a reader’s attention. Those who leverage PodBean’s video podcasting platform should post video clips, as video posts get 48% more views than regular posts.

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Finally, stick to the tried and true social media tactics: Use hashtags to promote your content, and be sure to follow other accounts related to your brand. Plus, you can use Facebook Messenger and other live chat tools to talk with your listeners quickly.

If you host your podcast with PodBean, you can leverage the built-in sharing tools to post your podcasts automatically to Facebook, Twitter, Youtube, Tumblr and more.

Tip 3: Slide Into Your Listener’s Inbox

Social media is a key tool for promoting your podcast, but email is still the most direct route to a majority of people.

Email marketing has the highest ROI of any marketing channel, is cost-effective, and is not beholden to algorithms like most social media networks.

As far as what to put in your emails, it’s important to consider your audience and what might be valuable to them. Ask yourself what questions your customers might have, or what you can do to enhance your relationship with them. They’re allowing you into their inbox, which is more personal than their social media feed, so reward them with special promotions and early access to events:

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Emails are an especially good space to distribute your blog content, too.

As for frequency, there is no right or wrong answer to how many emails you should send out. What matters more is that you do it consistently. So if you send an email every time you publish a new podcast, stick to it.

One great podcast I listen to is the Side Hustle Podcast by Ryan Robinson. In Ryan’s personalized emails about his podcast episodes, he provides links to his website, a link to his podcast episode, and a preview of what the listener should expect.

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In terms of best practices, set expectations when a user signs up for your email. Tell them how often they’ll get your email and what to expect in it. Also, A/B test all of your emails: Send out two different versions of your email to a small portion of your audience with different subject lines. Track which subject line readers open more, as this can give you valuable insight into how to craft future subject lines.

Fortunately, email marketing services like MailChimp have A/B testing built into their platform:

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What’s more, MailChimp integrates with PodBean, allowing you to automate email marketing for your podcast episodes.

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Tip 4: Don’t Forget About Youtube

Google is the most popular search engine, but Youtube is the second most popular.

That means you need to be posting your podcasts on Youtube and optimizing them so they rank highly.

If you’re already using PodBean’s video platform, you have podcasts ready to upload to Youtube. You can also turn your audio files into video files by uploading them to iMovie or Final Cut Pro.

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Once your video is live on Youtube, add a description to it using keywords you want to rank for. It’s also a good idea to include timestamps, allowing users to jump to specific sections in the video. Another technique is to use what are known as “Cards”—clickable elements you can pepper throughout a Youtube video to increase engagement. This is a good way to add relevant links to your website and other calls-to-action during the video.

Tip 5: Add Your Podcast to Directories

SEO is extremely important, but arguably more important is adding your podcast to directories where people go to find podcasts.

We all know these places: iTunes, Spotify, Google Play, Stitcher, and TuneIn. In fact, over half of all podcast listeners get their podcasts through Apple Podcasts (iTunes’ podcast app).

Getting your podcast on these platforms is an absolute MUST if you want to have any level of distribution.

Fortunately this comes built in with PodBean: The platform provides your fully functional RSS feed for distribution on all the major podcast platforms, ensuring listeners will be able to find your podcast wherever they prefer:

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Conclusion

The podcast market is exploding and competition is fierce. If you want to rise above the crowd, you need a dynamite podcast marketing strategy that encompasses:

  • Choose the best podcast hosting and follow SEO best-practices, including keywords, backlinks, and a great user experience.
  • A consistent social media strategy that is engaging and matches the tone and style of your brand.
  • An email marketing campaign with content that will resonate with your target audience.
  • An active Youtube channel where listeners can come to “watch” all your podcasts.
  • Distribution of all your podcasts on major podcast directories

Guest Author Byline

Adam Enfroy is the Sr. Digital Marketing Manager at BigCommerce and a blogger. He lives in Austin, TX and writes about blogging like a startup at adamenfroy.com.

You can connect with him on Twitter and LinkedIn.

Upgraded Podcast Matching System for Podcast Advertising Marketplace

new-podads-update
Podbean’s podcast advertising marketplace has been given an upgrade to better meet the needs of advertisers and help podcasts bring in more revenue. Advertisers now have increased targeting options and a better review process for starting campaigns.

About Podbean’s Ads Marketplace

Podbean’s Ads Marketplace is a programmatic ads marketplace, where advertisers of all sizes can reach their ideal audience with the power of podcast advertising. By matching advertisers to listeners over a range of podcasts, Podbean’s Ads Marketplace makes podcast advertising more efficient and opens revenue opportunities to smaller podcasts. Podbean’s Ads Marketplace also allows advertisers to target appropriate listeners by geography, thus making podcast advertising more effective for regional and even local businesses.

The Simple Steps to Set Up a Podcast Advertising Campaign

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Podbean’s Ads Marketplace takes all the hassle and wasted time out of the podcast advertising process. Advertisers can have a campaign ready in minutes, and running within a day or two. Here are the simple steps with the recent upgrades:

1. Fill in the basic information for the campaign. Here, the advertiser can target their ideal listeners by setting preferred podcast categories, targeted geographies (down to the city level), and keywords (newly added, input 3-10 keywords). Advertisers can set a daily budget cap, CPM (cost per mille, i.e. advertising rate), and campaign start and end date (end date is optional, newly added in this upgrade; campaigns can also be paused or stopped at any time).

2. Next, the advertiser will select the podcasts for their campaign. Podcasts that best match to the keywords, category, and geo will be listed on the top and marked as “Recommended”. The list may contain additional podcasts for them to review and invite as well.

3. The advertiser then clicks on “Save and Continue” and the campaign will be created. They will need to authorize their payment method. After authorizing, the campaign will be “under review” by the Podbean team. Typically, your campaign will be up and running within 24 hours.

Advertisers can “manage campaigns” to add more podcasts, pause/stop the campaign, and view the detailed results of ad impressions served.

Learn more about Ads Marketplace and start running a campaign.