Podbean has added Linkedin to the platform’s automatic social sharing tools, making it easy to promote your podcast on Linkedin. Tap into “the world’s largest professional network” to spread the word about your podcast. Linkedin has nearly 660+ million users in more than 200 countries and territories worldwide.
To set up social sharing to Linkedin, simply go to the “social share” section of your Podbean dashboard. Click on “Connect to LinkedIn”. You will be directed to a page to log into your LinkedIn account. When you publish an episode, you will now have LinkedIn included in the “share” section. You can click it to turn it off if you do not wish for the episode to be shared to Linkedin.
Here’s a sample of how your episode will be shared to Linkedin.
LinkedIn is a powerful marketing tool. After all, LinkedIn is the social media network of choice for professionals and businesses of all sizes. If you have guests on your podcast, many of them will be active on Linkedin and it can even be a great place to find guests and develop collaborations. Now, Podbean makes it easy to leverage the power of Linkedin marketing for your podcast.
Podbean offers free audio live streaming for virtual events and communications, provides 50% nonprofit and educational discount for podcasting accounts
New York, NY (March 16, 2020)- Podbean has been working to let churches, synagogues, mosques and other communities know about the option of free audio live streaming as a safe and easy way to run events and share information in the midst of coronavirus concerns. Podbean Live is a free tool for audio live streaming. Users simply need to create a login (no hosting account required) and can live stream from any computer or their phone. Listeners can join via the free Podbean app.
Additionally, to support educational institutions and non-profit organizations in getting information out, providing online learning and managing communications efforts, Podbean will offer such organizations a 50% discount on podcast hosting. If you are part of a non-profit or educational organization, visit podbean.com/podbeancares to complete some basic information and sign up. When you sign up with this link, the 50% discount will automatically be applied.
“We are greatly concerned about the health of our customers, staff and the community during this pandemic,” shared David Xu, Podbean’s CEO. “We also know how important access to education, information, and connection is during times when people need to practice social isolation. Our team hopes these tools will be helpful in efforts to stay connected and disseminate important information.”
Podbean has been providing innovative podcasting services as an industry leader since 2006. Podbean offers a user-friendly interface that integrates publishing, management, syndication, live streaming, monetization and analysis tools into an easy-to-use podcasting platform. The Podbean community consists of over 300,000 podcasts and a rapidly expanding app-user base. Podbean’s apps for Android and iOS have reached over 1 million active monthly users.
First and foremost, we here at Podbean send our best wishes to our Podbean family across the globe in light of the coronavirus. All of us wish for the speediest of recoveries for everyone who has been affected and only the safest of passages through this pandemic for everyone.
Best Practices For Cleaning and Sanitizing Your Audio Gear
It is important to have a plan for maintaining your gear and taking good care of your recording space. Many of us spend hours, days, and months (even years!) using our gear to record and produce our podcasts (some of us even record and produce for fellow podcasters). We’re all more focused on cleanliness right now, but it is always important to keep your gear sanitary and in tip-top shape.
We have reached out to our friends at audio gear companies such as Apogee and Focusrite to bring you expert advice for best practices in cleaning, maintaining, and sanitizing your audio gear from microphones to headphones and everything in between!
Cody Cloe Apple Channel Manager at Apogee Electronics
With the seriousness of COVID-19, we are all doing our best to stay healthy. We’ve heard countless recommended best health practices such as frequently washing our hands, avoiding large gatherings and regularly disinfecting items we come in contact with.
Over the coming weeks, if you find yourself at home with more time than normal, you may decide to spend that time creating content for your podcast. If so, here are some tips on cleaning your audio gear.
A quick google search will provide you with a slew of different practices, some of which can be quite damaging to your product. Since audio equipment can be made up of many different types of material, it’s always best to check with the original manufacturer to avoid causing any damage to your gear.
If you’re using an Apogee product like Hype MiC, here’s how we recommend you clean it.
Before you begin, disconnect all cables from your Hype MiC. If it’s warm after being disconnected, let it reach room temperature before attempting to clean. This general practice is applicable to all audio products.
Now that your Hype MiC is disconnected and at room temperature, let’s discuss what type of cleaner to use. We recommend you avoid the often recommended hot, soapy water approach. Instead, go with a 70% solution of Isopropyl. Make sure the bottle states that it’s a 70% solution. Any higher and it can cause damage and any lower may not actually prove beneficial.
It’s very important that you never spray anything (including compressed air) on your Hype MiC. Instead, apply a small amount of Isopropyl onto a lint free cloth (avoid micro-fiber) and apply a light, gentle, quick coat to you Hype MiC and then wipe with a dry rag. It’s worth noting, soft touch paint or foam can be damaged with prolonged exposure and pushing too hard during application can easily remove UV coating.
After cleaning, let your Hype MiC sit uncovered for a short period of time. This will allow any excess moisture missed while drying to evaporate.
After completing the above steps, you’re all set and can get back to your epic content creation session!
If you have any additional questions, please feel free to reach out to our support team!
Daniel Hughley Marketing Manager Focusrite
I would suggest wiping down all of the surfaces of your audio interface with disinfecting wipes. But check with the CDC and World Health Organization for suggested brands. Don’t forget your headphones!
For February, our top live stream host will receive a Shure MV-88+ portable audio-video kit. The host with the second highest engagement score will get six free months of Podbean’s Unlimited Audio plan, and the third top livestreamer will receive three months of Podbean’s Unlimited Audio plan. We will also be highlighting our top ten livestreamers via our social media channels.
Podbean is proud to be a sponsor of Podfest Expo 2020 in Orlando, Florida! Podbean has partnered with Podfest Expo 2020 to bring you exclusive livestreams of the main stage presentations on March 7th and March 8th.
The Podfest 2020 Expo is a podcasting conference built around a community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. Localized to Florida, PodFest 2020 offer panels and discussions on everything from creation to marketing to integrating audio and video for a multimedia experience.
Click on any of the links below to access the PodFest 2020 livestreams!
How to listen: download the free Podbean app from the Apple App Store or Google Play to listen to Podfest Expo Main Stage sessions. Click each link below and click “Follow” from the Podbean App to be notified when the livestreams begin!
Podbean has been providing podcasting services as an industry leader for more than twelve years. Podbean offers a user-friendly interface that integrates publishing, management, syndication, monetization and analysis tools into an easy-to-use podcasting platform. The Podbean community consists of over 300,000 podcasts and a rapidly expanding app-user base. Podbean’s apps for Android and iOS have over 1 million active users.
To learn more about Podbean podcast hosting and monetization, visit www.podbean.com.
About Podbean Live
Podbean Live is an innovative new podcast live streaming service. It aims to help podcasters easily expand their podcast with live audio shows to grow audience engagement and add a new form of monetization with virtual ticket sales and listener gifts. Learn more about Podbean Live Streaming.
We at Podbean are ecstatic to see podcasters take to livestreaming. We envisioned Podbean Live as an indispensable tool in any podcaster’s toolbox for listener interaction and monetization. Our users have gone above and beyond in the ways they use Podbean Live. Livestreamers have run livestreams to discuss current events, deliver sermons beyond church doors, and even livestream conference panels and presentations.
Congratulations to our top 10 Livestreamers for January 2020, who kicked off the new year with interesting livestreams and lots of audience engagement!
Starting in February, we’re excited to announce that we will be running a contest for our top ten monthly livestreamers. Each month, we will be delivering prizes to our top three livestreams, as well as highlighting our top ten livestreamers via our social media channels.
For February, our top live stream host will receive a Shure MV-88+ portable audio-video kit. The host with the second highest engagement score will get six free months of Podbean’s Unlimited Audio plan, and the third top livestreamer will receive three months of Podbean’s Unlimited Audio plan.
We’ve loved seeing our podcasters having success with podcast livestreaming. We hope that the contest and prizes will inspire our livestreamers to continue to push the boundaries to grow their podcasts, engage their audiences in new, exciting ways and become the best livestreamers they can be.
If you’ve heard of The Major Wrestling Figure Podcast, you know what they’re about. Hosts Brian Myers and Matt Cardona talk about wrestling figures, memorabilia, and news in the wrestling figure industry, and more. You might be more familiar with their work names: Curt Hawkins and Zach Ryder, the professional wrestling tag team Major Bros from World Wrestling Entertainment (WWE). We got to sit down and chat with MWF Podcast’s producer, videographer and fellow professional wrestler Mark Sterling. Sitting down with Mark, one thing stands true: in 2020, you can truly build a loyal fanbase from anywhere in the world.
If you’re not familiar with their podcast than their names, Mark says that’s part of the reality of niche markets:
“I’m not sure if we started with a plan because we really didn’t know the audience yet. Meaning people in wrestling or wrestling fans will know that one of the hosts, Zach Ryder, got very sort-of famous in around 2011 by doing this sort of guerilla-style youtube show every week. And his videos were getting 300,000, 500,000 views a week. And he’s got millions of Twitter followers. So we had no idea how many of those fans of his would come to his podcast because this podcast, as we say a lot in our own meetings, is a niche of a niche of a niche. Meaning you have to like podcasts, first of all, which seems weird to us but there are still people out there that are like, “What’s a podcast?” And then you have to like professional wrestling, okay, so that’s two things. And then you also have to like professional wrestling so much that you’re interested in professional wrestling merchandise and figures and memorabilia. So we’ve already knocked down the pool of our audience by a lot. When we started, we were like, “We have no idea.” And it’s grown pretty steadily, I would say.”
Despite their niche of a niche of a niche status, The Major Wrestling Figure Podcast is not unpopular. Not only do they have a thriving podcast channel, Mark said they’ve found ground amongst other platforms such as Youtube, Twitter, and Instagram.
“I think that our Youtube has become – while we started it maybe six months after the podcast – it’s become more successful. I think that there’s just like more people on youtube as of right now that are watching than that are actually downloading podcasts. But I think that one thing feeds the other, so if somebody finds our channel on Youtube, and this is one of those people that I was talking about that doesn’t know what a podcast is – so he really likes it, he loves our content, he wants more of it, and I think we’re getting people from youtube over to listen to the actual flagship podcast that is sort of our meat and potatoes. And then, you know, obviously social media just keeps us top of mind. Zach Ryder is like, this social media marketing wizard. We both sort of follow Gary V, and we enjoy his teachings, but Matt is really good at social media and we’ve sort of built the Twitter and the Instagram, you know just like posting different content, news, pictures, interesting things that he has. But it’s a very visual thing, wrestling memorabilia, so that’s why Instagram is good, and Twitter is good.”
As for the podcast itself – as well as the videos shot for their various other platforms – it’s a weekly exercise in what can be done around busy travel schedules, and Monday night shows.
“So for us, it’s all about being on the go, so the guys – Brian lives in New York, and Matt lives in Orlando, they’ve been friends for years – so basically, they’re both on Monday Night Raw, and they have to sort of carve out enough time each week when they fly to the Monday Night Raw city in order to record the podcast. So early on, we purchased a Zoom H6N and a bunch of mics – we have some Samson mics, we have SM58s. Really, it’s just on the go podcasting. We set up in a hotel room, or we find a quiet room in the arena for Monday Night Raw, and they record it. If I’m around, I’ll go and do it for them. If not, they sort of do it themselves and then send me the files. The video production as well, like if there is room to have a nice camera we’ll do it, but a lot of the stuff that we do – the vlogs and the toy hunts we do – are just shot on our iPhones.”
The Major Wrestling Figure Podcast is a labor of love, created by guys with a passion for wrestling and its assorted figures. Not only does that passion shine through when they record their content, it even shines through with their sponsorships.
“For us, it’s really just building relationships with people that really make sense for our podcast. We just did a run of ads with Footlocker, they came out with some limited-run t-shirts for WWE wrestlers, and that really made sense for our podcast because that’s exactly what it’s about. Sometimes the guys talk about sports equipment, things like that, because they’re professional athletes. It’s the stuff that they like, and then we reach out to those people to see if they want to advertise, if it makes sense, it’s really just where it is. The people contact us, we find the best way to do it, or we look into things that we really enjoy, and then ask if they would like to sponsor the podcast.”
To learn more about their show, check out the Major Wrestling Figure Podcast on all podcast platforms, their Podbean website, Twitter and Instagram. Check out more of our interviews with various podcasts here!
Whether you’ve been running your podcast for a month or a year, there are always steps you can take to invest in your podcast. Sometimes our budgets don’t want to accommodate things like investing in new equipment. However, there are ways to grow your podcast without breaking the bank, whether or not these are financially based.
1. Explore A New Social Media Platform
You need to build platforms for marketing and promoting your podcast. Social media is extremely important for various reasons. They’re fantastic for promoting your podcast, and for building your audience into a community. In our conversation with the Gravity Beard Podcast, they utilize Facebook as a way for fans to come in and interact with each other.
Also, take the time to explore different platforms such as Twitter, Tumblr, Livejournal, or Youtube. See which one suits your desires and needs as a podcast the best. Work to incorporate that platform into your posting/interaction schedule. By expanding where you post your content, you increase the ways that new listeners can find your shows.
There are also ways to automatically post your content to social media as you upload it to your host site, cutting down on what sites you need to personally visit and upload to. Not only can you utilize scheduled posts (using platforms such as Tweetdeck or HootSuite), some hosting platforms feature an auto-share features that will post your content across multiple platforms.
2. Increase The Amount of Time Spent on Each Episode
You might have your recording/editing process down to such a science that you can do it in your sleep. Consider this to be an opportunity to tighten up your production. Pick a couple of your last published episodes and listen back to them. Is there a persisting issue that you might not have noticed before? Is your audio sound but missing something to crank it to eleven?
Here are some ways to change your recording and production situation and make it more effective:
Dedicate a space just for recording, such as moving your desk setup so that your microphone/interface can sit out and not have to be put away because you’ve got other projects on your docket.
Declutter your workspace. However, you don’t have to go overboard. Empty space facilitates echoes in your recording. Having some items on your desk will break up the bouncing sound waves.
In that same vein: hang up towels, quilts, or some sort of soft wall-hanging to help curb echoes. You can invest in inexpensive soundproofing, such as acoustic foam wedges that can be mounted to your walls. Even if that’s a goal that you’d like to have in the future, hanging something will improve your sound immensely.
Set up your routine to give you plenty of time before your intended publish date to record and edit without feeling like you have to crunch. For example, if you publish on Tuesdays, set up your schedule to record on Sunday or Saturday to ensure that you are giving yourself time to create amazing content, instead of recording Monday night. (If you’re wondering if we’re speaking from personal experience . . . we are.)
Creating a template for your production can save loads of editing time. Have your intros, transitions, outros and ads preloaded into your session. Many DAWs like Logic Pro will allow you to even create and save custom templates.
3. Expand What Your Show Covers
How does your podcast cover your chosen topic? Do you feature reviews, or interviews, or report on gossip within the topic’s industry? You can search within your podcast’s topic and expand your podcast to include new segments.
Say that your podcast is a movie review show. Expand your scope of coverage. Tell your listeners what’s happening in the industry, have a special segment that goes over classic movies or listeners’ choice in movies, or even expand into more interviews with industry professionals. This shows more passion for your topic, but also increases your podcast’s impact on your listeners. They’ll see you as a source of news and other information, not just reviews.
4. Expand Your Posting Power
Touching on social media again: what social media platforms are you on? Do you have a posting calendar? How do you utilize the tagging system of each one? Feel free to post about your content more than just at the time of launch. You can also re-tool your older content, or even create posts related to trending tags.
TWITTER: Algorithms tend to pick up accounts who post between 5-15 times a day, and work best when tagging with 2-5 tags. Only insert one or two tags in the main text of the tweet to keep from keeping it illegible.
FACEBOOK: Algorithms tend to pick up accounts who post 1-3 times a day, and work fine with any amount of tag. Facebook is a platform that loves video, so this is your chance to work in a new format for your content.
INSTAGRAM: Algorithms tend to pick up accounts who post 5-6 times a day, with a hard limit of 30 tags (although 5-10 are recommended). Be wary of using software to schedule posts on Instagram. Some cases have shown Instagram to flag accounts using software as bots.
5. Upgrade Your Recording System
You might be soundproofing the room you record in and spending hours on editing your content. You’re wondering what you might need to put your sound over the top. It’s at this point that you should consider what upgrades you can make to your recording and editing pipelines.
You don’t need to change out everything at once. Decide what you’re using that could use an upgrade. Perhaps your recording and editing software, your interface, or even your XLR cables…start from there. If you’re using a USB mic, maybe this is the time to step up and explore what you’d need for an XLR mic.
As you change things in your setup, make sure to run recording tests to ensure that everything is hooked up properly. Part of investing new equipment into your podcast is making sure that you know how each piece works, and that it meshes well with your podcasting style.
6. Set A Monthly Advertising Budget
There’s nothing stopping you from running your own ads for your podcast. You can easily set the ads to direct to your podcast landing page, specific directories or your own personal site.
When it comes to the cost of your ads, it can vary across the different platforms. According to Falcon.Io, ad clicks can cost anywhere from $0.51 to $5.61. These platforms have different costs for different reaches. They also have options to direct your audience to various actions (go to a specific website, etc). Choose the platform that works best for your podcast, and choose parameters that work best for your budget. Our examples are from Instagram, but your mileage may vary depending on the audience you market to.
When it comes to what you want to advertise, ensure that it’s eye-catching and intriguing. Make viewers want to click the link to learn more. We’ve found that making your ad something that can be interacted with – such as asking a question or a ‘this-or-that’ type of choice – increases your chances of interactions and link-clicking.
7. Explore Your Options For Merchandising
The rule of 1000 (often found in the modern music industry) is that if you have a thousand fans all willing to spend $100 on you in one year, you’re able to make $100,000 for the year. You can easily apply this attitude to your podcast and create the opportunity for people to spend money in the form of merch.
You can go as low-tech as you want, from creating a text graphic from one of your most iconic podcast lines and posting it to a site like Redbubble, all the way to commissioning a design from an artist and getting it printed on shirts to sell from your own online storefront (or at conventions/in-person meetups). Ideally, you should start small – maybe with sticker designs on Redbubble, or purchased through Stickermule – to gauge interest and pave the way for further merch items you’d want to offer to your fans. If you still find yourself at ends of what you could use as a design, remember that you do have a podcast cover that could easily be turned into a sticker. There’s also nothing stopping you from starting off with a commissioned sticker design – Twitter is a fantastic place to find professional-level artists that would gladly love to help you create a design. Just remember to keep your manners on and if you stiff an artist on payment, not even god will save you from me.
If you’re more artistically inclined, you could even create merch to sell yourself – we’ve seen everything from painted bookmarks, sewn coasters, and hand-carved stamps for podcasts.
Investing into your podcast, whether it’s time or money, shows a new level of dedication that will shine through your content and draw more attention. Learn more about Podbean’s tips for further promotion here and check out more of our tips and tricks here!
Livestream content has become an engaging form of media. Podbean now gives you the opportunity to livestream your podcast and engage your audience in new and exciting ways. What steps can you take to drive listener attendance and engagement to and with your livestream? We’ve put together a list of best practices to promote your livestream:
Utilize eye catching promotional images for social media
Promote your livestream during you regularly scheduled episodes
Use your email list and newsletters to promote your livestream
Cross promote your podcast on similar podcasts
Sponsors and advertisers (paid and unpaid)
Develop a community around your podcast
Find new outlets for your podcast to be discovered
1. Utilize eye catching promotional images for social media
Podbean always recommends posting your new episodes, news and show schedule via your social media platforms like Twitter, Facebook, and Tumblr. Eye catching images do a great job at drawing attention in the world of fast mobile app swiping. By creating a graphic for your upcoming livestream schedule (whether it’s pinned to the top of your profile, or your chosen social media’s header image) you’re drawing a potential listener’s eye directly to your most important information.
If you’re familiar with our Podbean 101 webinar, we discuss that you can use any digital art programs such as GNU Image Manipulation Program (free), Adobe Photoshop, Pixelmator and others to create your images.
2. Promote your livestream during your regularly scheduled episodes
Each of your podcast listeners is also another potential livestream listener. By making a point of bringing up your livestream during your episodes, you give your listeners more access to engage with you. It also exists as a permanent fixture of the episode, so no matter who listens to it they get access to the information, from your longest running listeners to your newest listener.
If you utilize dynamic ad insertion such as PodAds, record a few bumpers to insert into your back episodes that feature information about your livestreams. By using ad insertion, you can easily change your ads to keep your livestream info up to date. You can also set reminders and links into your show descriptions on each episode for even easirt access for your listeners.
3. Use your email list and newsletters to promote your livestream
Your newsletters and email lists put you directly into your dedicated listeners’ inboxes. Along with informing your followers about convention appearances, future episode topics, and podcast-related news, you can deliver information about your upcoming podcast livestreams.
4. Cross promote your livestream on similar podcasts
Many podcasters cross collaborate on extra-special episodes and/or guest-host episodes on each other’s podcasts. By featuring these guests, you’re allowing yourself to market to an audience that’s interested in your guest, but may not be familiar with you or your show. The vice-versa may also open your podcast up to a brand new set of ears. Many podcasts within a similar genre also benefit from cross promoting ads on each other’s shows.
You can also use a tool like Podbean’s Ads Marketplace (as an advertiser) to create ads promoting your livestream to run on other podcasts. By advertising on podcasts with content similar to yours, you can reach out to a wider scope of listeners. Ads marketplace allows you to review the statistics and activity of various podcasts such as downloads per month, geographic listenership, and more.
5. Utilize Audiograms
Audiograms are video clips of audio that play over a video or still background image. These short clips can be perfect for posting strong, poignant episode points to social media platforms like Twitter and Facebook. There are also options to include transcripts of these clips or to just have audio only. By deploying a different format to your posts for your social media platforms, you diversify your feed for your followers and create a visual contrast that’s more likely to encourage your followers to check out the rest of your posts.
Don’t be afraid to get creative with how audiograms integrate your livestream into your social media posts. Create goals for listeners to call in with their best story or wildest joke, and the best one gets turned into an audiogram for social media. Your livestream is an event for people to plan for, but the highly-coveted (or soon-to-be highly-coveted) spot of having the best call can be a goal they can shoot for. (We’ve been using Headliner with fantastic results!)
6. Sponsors and advertisers: paid or unpaid
There are many ways to benefit from sponsorships. As well as financial sponsorships, sponsors can offer promotional opportunities such as featuring you on their site, providing your access to events you might not have otherwise been able to attend, and discounts on products (such as gear you use and promote during your podcast). Promotional sponsorships allow you to reach a much wider audience, and allow fans of your sponsor to find you as well.
7. Develop a community around your podcast
Community is one of the most important parts of growing a podcast listenership. By creating a place for your listeners to congregate, you’ve now given them a place to discuss your topics related to and/or covered on your podcasts/livestream.
As examples, you can use a Facebook group or a server on the chat platform Discord to build engagement and post news about livestreams, upcoming podcast events, and other items to keep your community informed. Much like with your patrons mentioned above, you can allow your community to weigh in on future topics, certain segments of your livestream, or primary priority for calling in on your podcast livestream.
8. Find new outlets for your podcast to be discovered
When we spoke with Gabriel Urbina, he discovered that quite a bit of the conversation for his podcast Wolf 359 was happening on Tumblr, a platform that he hadn’t been present on beforehand. You never know where your podcast will find its audience, but by reaching out on different platforms you will be able to reach out to listeners who might not navigate your other platforms, and increase podcast livestream attendees.
There are import/export systems in place to have your episodes cross-posted to places like Twitter, Facebook, Youtube, WordPress, and Tumblr. Explore the different platforms and formats of your show (with sites like Youtube and Facebook, your episode posts as a video), and expand invitations to your podcast livestreams to each platform. – When it comes to promoting your podcast and your podcast livestreams, there are many different paths to investigate and travel down. By using one (or more) of these methods, you increase your visibility, and increase the pool of livestream attendees.