An internal communications podcast through Podbean mean that the most up-to-date info is in the palm of your workforce’s hands at all times. Not only is it a time-saving way to provide corporate training materials and internal communication, it remains accessible in ways that phone calls and emails might not be. Your information can be paused and replayed, and works as a resource your team can turn to whenever they need help, have questions, or need to refresh their memory on company data.
Information moves quicker than ever, and so does your workforce. More and more people are working remotely, or traveling city to city and state to state for conferences and conventions – which means they can’t just jog over to the boss’s office and ask a question. While phone calls and emails can get the job done, it’s time-consuming to make call after call or CC everyone in an email.
What if there was a way to keep your team informed while cutting down on time spent on phone calls and emails? What if there was a way to lead your team, no matter how far away they were?
Internal communications podcasts also allow you to know who’s listening to your corporate training materials. The analytical tools show you who’s playing what episode and if they pause, replay, or skip any parts of the podcast. Making sure your team is trained and knowledgeable is one of your top priorities. Now you can pinpoint what skills a team member might have an opportunity to develop, or if they’re receiving the training they’re supposed to be getting.
Security is another one of your top priorities. From the Single Sign-On (SSO) service that allows your team to sign in with the secure login they already use to private podcasts protected with encryption software, you get to decide who has access to your internal communications and corporate training materials. Add and sort employees as your company grows to make sure they get access to the correct internal communication podcast.
From marketing to sales to accounting to administration, you’ve got a lot of information to share across your company. Using the Groups feature, sort your information, training, and other internal communication with different podcast channels. Set group access to just one or two channels, or to every channel, to ensure that everyone is getting the proper, laser-targeted training they need.
Information is always moving, always changing. By using podcasts for internal communication, not only can you keep up, you can make sure your team can, too.
You’ve got a fantastic tool – a podcast for corporate training. Even with this modern medium, there are ways to pump up your training materials and make sure they’re heard by everyone who needs to hear it. Here are five ways to make your podcast work harder for you.
1. Use what you’ve got on hand.
Training isn’t new in the corporate setting. There’s always a seminar to attend, a conference to fly to, internal panels or forums to participate in. And with the way life goes, you’re always going to have a team member that gets sick, or can’t go, or has an appointment that means they can’t attend or participate.
That doesn’t mean your information and corporate training have to go from a full-tilt to a screeching halt.
Podcasts are ready-made for consumption on the go and on-demand, and it takes no work at all to turn recordings of corporate training, seminars, and internal panels/forms into podcast episodes. So not only will the information you need to spread exist in a form the attendees can access and check, it allows your traveling team members to access corporate training materials they wouldn’t have been able to before.
2. Use a secure log-in feature.
Security should always be your first major concern. You’re using a media format that is widely accessible, but the last thing you want is Joe Somebody listening to your company’s podcast. But you’ve already got a trusted security company handling your log-ins and technology – how can that work with your podcast?
With SSO (Single Sign-On) login service, incorporate the sign-in service you already use into your corporate training podcast. Let your team members use the same email and password they use for work, and know that your content sits secure and accessible while cutting down on password-juggling.
3. Let your team members submit content.
As much as you want to do everything yourself, sometimes a little help from the group can go a long way – especially when it comes to something as expansive as a communications podcast. Why not let a few members of your team submit content to your corporate training podcast?
With the tiered admins, delegate roles to your podcast team. Let your contributors submit their content while channel admins approve it for publication or dole out some edits. Let your admin oversee and manage all your channels (second only to you as the corporate admin). With everyone chipping in and making it a group effort, your corporate training podcast functions as more than just a training tool: it’s a collaborative effort that has your team working together to improve how everyone learns.
4. Set groups and organize podcast access.
You’ve got a large team with multiple branches. The training that applies to your design team won’t benefit your marketing team. And trying to sort accessibility by individual names can be arduous and is just asking for a mix-up to happen.
Look no further than the handy Groups feature! Sort your team members into groups, and set access to your corporate training podcast in batches instead of by name. Want your head of marketing to have access to both the marketing podcast and the design podcast? Members can be part of multiple groups as easily as they’re part of one – no extra hassle to put their names in multiple places or have multiple points of access.
5. Use engagement intel to analyze participation with your content.
So you’ve made you podcast, you’ve got your team members securely signed in and listening to their selected podcasts, you’ve got them submitting content for your approval (or the approval of someone you’ve chosen to approve these sorts of things!), and now you’re wondering what to do next. Your podcast is out in the world – what do you do?
Monitor how your team members engage with it, that’s what!
With the comprehensive engagement analytics, see how your team members interact with your corporate training podcast. Where they pause, where they rewind, what section they replay. Get an insight as to who’s listening for how long, and what material gets more attention. This is your chance to fine-tune your podcast, to make targeted changes and improvements, and cater to the attention and learning style of your team members.
Your corporate training podcast is already the best tool in your shop when it comes to long-distance and on-the-go learning. But with this list, you can fine-tune and sharpen that tool to make it even better. To learn more about Podbean’s corporate training tools, check out our corporate training solution website here.
Podcasting is an ideal medium for showcasing your expertise and communicating to clients and potential clients. Here are a few things that make podcasting stand out:
A growing audience: Almost ½ the U.S. population had listened to a podcast. Podcast listening is booming and will continue to with connected cars, Google and Spotify getting into the podcasting game, and the rise of smart speakers. Because most podcast listening is done during daily activities and there are far fewer podcasts than blogs, it’s a medium with a lot of opportunity.
The right audience: Podcast listeners are loyal, educated and affluent. They have strong brand loyalty (in this case, the brand being you and your expertise).
Building trust and connection: There is a different kind of connection that comes with being in someone’s ears. Understanding increases 500% when using audio versus written communications.
Podcasting Smarter: Repurposing Your Expertise, Content and Resources
Even if you see the potential benefits, you might be thinking this is just another thing that will take up a lot of time. Of course, it can take up a huge amount of time, but there are smarter approaches and tools to make it easier.
First, consider your format and how you might repurpose content you already have or use your podcast to meet multiple practice goals. For example, you might take a look at your website statistics. Examine your most popular blog posts (or the ones readers spend the most time on or that create the most leads). Start by repurposing those topics into podcast material. You could simply read the blog posts. Ideally, though, you can use them as a guide while adding a bit of personality or discussion that may not be there in the post. As you practice, you’ll become more adept at what works for audio. As a lawyer, you likely already have a high level of verbal communication so you have what it takes!
Another ideal format some lawyers may want to consider is doing short, daily updates or “bites” of knowledge. This might be answering a quick FAQ in your area of expertise, giving a legal update or talking about legal cases or topics in the news. This way, that one blog post could make a week or more of podcasts and keep people coming back. The good part of this strategy is your podcast can easily be repurposed again as an Alexa Flash Briefing, reaching perhaps another audience.
Many popular podcasts take the format of an interview show or have multiple hosts. You may consider doing a podcast with other lawyers in your firm or network. Even attorneys from two specialties can create a nice dynamic. This can work especially well for different, but related areas. Similarly, interviewing other experts (legal or related professions) can make the podcast interesting and bring in more listeners. The interviewee will share the podcast with their network, so it’s an easy growth strategy. This can also be a good way to build relationships with other professionals who refer to you (or who could).
There are as many possibilities as you can think of with podcasting formats and styles. But, as you can see, you can strategize to simplify the process or use the podcast to meet other business needs and professional goals.
The Simplest Way to Make a Podcast
The other concern you may have about starting a podcast is getting special equipment and figuring out the technology. But, just like video has gotten as easy as sitting in front of your computer or phone, so too has podcasting.
You may want to invest in a good microphone, but you can actually start out just using your phone and earbuds (they’re surprisingly good with sound quality, especially if you’re in a quiet environment). Since the environment often has a bigger impact on sound, find a quiet, non-echoey room (closets are great; carpeting and some blankets or padding can help).
The Podbean app is one example of an audio recorder built right into an app on your phone…this one made specifically for podcasting. With the free Podbean app, you can record, add sound effects and music (a number of tracks provided, plus you can import your own), do basic editing and upload the podcast to Podbean to distribute (or export for other services).
You will need a place to host your podcast files so they can be easily distributed via Apple Podcasts, Google Podcasts, Spotify, various podcast apps and online. Generally, website hosts are not equipped for this so you should investigate dedicated podcast hosting companies. Podbean podcast hosting, for example, starts for as little as $9/month (with a free starter plan also). All the podcast hosting companies offer the basic file hosting and distribution, but many also offer a suite of built-in tools to help you publish, promote and perhaps even make money from your podcast.
As you examine whether to start a podcast, think about why you want to do it. You don’t need to get too caught up in making it perfect to start or investing in a lot of expensive equipment. There are also numerous professional resources if you want to get expert help with any aspects of podcasting. The important part is to consider your goals and the most efficient way to accomplish them. Podcasting can be the perfect tool for many goals within your practice…and now’s the time to get started!
Join our Facebook community, Podcasting Smarter, to share tips, get resources and more–whether you have a podcast or are thinking about starting one.
Internal podcast and internal communications podcast people hangout together at coffee shop
The Benefits of Podcasting for Corporate Communications
Lots of companies have begun creating an internal communications podcast for marketing purposes. The growing popularity of podcasts makes this a great way to get your message out, share your brand and story. But, did you know many companies are discovering podcasting’s benefits for internal corporate communications and training?
Why Should You Start a Podcast for Internal Communications?
1. Create more engaging corporate communications
112 million Americans have listened to a podcast, up 11% last year. 67 million Americans listen to podcasts monthly. That’s good odds that a lot of your employees enjoy podcasts on their personal time. Podcast listeners tend to feel connected to the content, so this is a way to make your internal podcasts more appealing and easy to consume.
2. Reach mobile employees
It’s likely that a lot of your workers don’t sit as a desk all day. With mobile options for listening to podcasts, you make it convenient for employees to listen while working on-the-go, traveling or wherever they may be. This is particularly true for sales and service employees who spend much of their time on the road. They can take advantage of time between customer visits and other potential “downtime” so they’re more likely to listen to important internal communications and internal podcasts in a timely fashion.
3. Cover your geographies
It’s a global world, which makes scheduling conference calls or webinars a challenge. Someone’s always stuck getting up in the middle of the night. You can replace some of these forms of internal communications with the more convenient, on-demand option of an internal podcast. Record trainings, webinars, sales announcements and more for listening when it’s convenient for everyone.
4. Segment/target content
Podcast hosting platforms like Podbean make it easy to segment content out to different groups, such as specific teams or geographies. You can provide the right content to the right people. Develop different channels for various needs. Use special features like “time bomb” for time-sensitive content. Create a sophisticated internal communications program without a lot of work.
5. Encourage collaboration
Internal communications messages don’t always have to come from the top or involve complicated production. Internal podcasts, in particular, can be done pretty easily—even just recording right from a phone with the Podbean app. So, employees and managers with valuable information to share can collaborate and offer that knowledge without a lot of barriers.
Why would you create an internal communications podcast? 1. Create more engaging corporate communications 2. Reach mobile employees 3. Cover your geographies 4. Segment and target content 5. Encourage collaboration
Podbean offers great solutions for businesses and organizations to communicate their messages through podcasting. For internal communications, private podcasting can be a great way to get your message out to your team. It is easy to set up and manage and listening is super convenient for your team members.
Podbean’s Business Plan features premium podcasting for up to 2500 members (enterprise pricing is available for larger numbers). Organizations can create content as often as they wish, available only to their permitted members. With this improved business solution, it is easy to manage members…it’s as simple as uploading a .txt file of members’ email addresses (can also be done manually) to add or delete their access.
Then, your internal team can access your content conveniently from anywhere in the world via Podbean’s iOS and Android apps or online.
Podcasters occasionally wish to view detailed information about their episde plays. For example, you may see something that seems unusual, such as a big increase or decrease in plays for a particular episode, and want to more closely analyze the data. With Podbean’s latest statistics upgrade, Business Plan users* now have this data right at their fingertips.
In your dashboard, go to Statistics ==> Trending and scroll down to “Episode Plays”. On the right side, you will see a button, “Export Full Data”; click to choose the month you desire (from the last three months) and the data will be exported to an Excel file. You can now see the details (file, country, IP, client/platform) of each episode play.
Podbean’s enhanced statistics help your podcast succeed and grow!
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