Podcast Advertising in 2020

Podcast advertising has shown itself to be incredibly beneficial to both podcasters and businesses. In our previous article on podcast advertising, we highlighted the ad spending of Marc Weldon, a company that spends a quarter of its advertising budget on podcast advertising after a single host-read ad doubled their sales. While podcast listeners are knownContinue reading “Podcast Advertising in 2020”

How to Create a Private Podcast for your Remote Team (& Why you Should!)

Guest post from Colin Gray* Have you had to move to remote working in recent months? If you’re anything like the rest of the world, there’s a good chance the answer is yes! And if so, you might share a lot of the same worries.  How do I stay connected to my staff and myContinue reading “How to Create a Private Podcast for your Remote Team (& Why you Should!)”

15 Ways to Promote Your Internal Podcast

Your internal communications podcast is an important resource for company’s training and communications. We’ve put together a list of ideas to help you promote your internal podcast. These tips will ensure its success, as well as aid in overcoming potential challenges in adopting podcasting as a new platform. 1. Share the podcast on employee sign-inContinue reading “15 Ways to Promote Your Internal Podcast”

Internal Communication Podcasts Pitfalls (And 3 Ways To Avoid Them!)

Your internal communications podcast can be one of your most effective tools to deliver key company information, highlight employees, and distribute internal training across your company. However, you may find that your employees’ engagement with your podcast is not what you’d hoped. Here are three potential challenges as to why your internal podcast may notContinue reading “Internal Communication Podcasts Pitfalls (And 3 Ways To Avoid Them!)”

Internal Podcast – How to Track Your Podcast’s Success

Whether you’re delivering training to various branches or sharing your monthly newsletter, communicating information across your teams is essential to the success of your company.  By hosting internal podcasts for training and internal communications, your employees are receiving your internal content in a way that meshes with their busy lifestyle. Meanwhile, you can utilize Podbean’sContinue reading “Internal Podcast – How to Track Your Podcast’s Success”

Internal Communications Podcast: Five Tips For Maintaining An Employee Podcast

An internal communications podcast is the audio/video tool that offers more engagement opportunities for your employees.  Whether you use it for company wide training or to highlight employee success stories, we’ve got five tips that will help you optimize and integrate your podcast at every step. 1. Don’t be afraid to start recording your internalContinue reading “Internal Communications Podcast: Five Tips For Maintaining An Employee Podcast”

Members Only Private Podcast – Enhance Your Memberships

You can further enhance their memberships by creating exclusive a member-only private podcast for your members.  This allows you to continue monetizing your content while you give members even more of what they love. As a new medium to turn to, it can also let your members listen offline, and let you keep track ofContinue reading “Members Only Private Podcast – Enhance Your Memberships”

Podcast Network – Why Should I Start One?

Running many shows involves a lot of moving parts, especially when you’ve decided to turn your collection of shows into a podcast network.  There are added benefits to starting a podcast network – especially when it comes to keeping your content organized and accessible.     1. Multiple Channels With all the shows that are part ofContinue reading “Podcast Network – Why Should I Start One?”

5 Ways Podcasting In Education Enhances Your Learning Environment

By using podcasting in education, you can offer a new learning system that benefits mobile and non-traditional students, while providing long-distance learning opportunities to those that wouldn’t otherwise have them.  It can also provide room for extra content, teaching aids for traveling or otherwise absent teachers, and a new learning style that benefits all learningContinue reading “5 Ways Podcasting In Education Enhances Your Learning Environment”

Internal Podcasts and Private Podcasts For Training and Internal Communication – VMware

While there’s nothing wrong with newsletters, emails, and group conference calls, some companies like VMWare have taken a step further and implemented internal podcasts and private podcasts for communication and training purposes.   According to Marty Boyzuck, Director of Enablement Technology Architecture & Design of VMWare, it’s not a new concept.  Out of all the careersContinue reading “Internal Podcasts and Private Podcasts For Training and Internal Communication – VMware”