How to Create a Private Podcast for your Remote Team (& Why you Should!)

Guest post from Colin Gray*

Have you had to move to remote working in recent months? If you’re anything like the rest of the world, there’s a good chance the answer is yes! And if so, you might share a lot of the same worries. 

  • How do I stay connected to my staff and my colleagues?
  • How do I maintain a human connection, when we’re all in separate places?
  • Zoom calls are fine, but it’s too granular. How can I engage more of my team?
  • Is my company culture going to suffer? How do I keep it going?

It’s true, we can try our best to stay connected, but there’s a definite drop in engagement, when we move to online work. How do we fix it? Enter, podcasting!

Podcasting is one of the “big 3” content types, and is, in my view, the highest engagement of the three. It works alongside blogging and video to form the top of the engagement stack, really building trust and fandom through the personal connection it forges with your listener. 

Put simply, podcasting is ‘intimate’. Listeners feel they are having a friendly conversation with the host. It’s one of the best simulations of a real conversation we have, the most scalable way to ‘speak’ to people on mass, while still keeping it personal.

This has a lot of power in a working situation. It means managers can ‘speak’ to a big team of people, maintaining a connection with them. It means CEOs can brief a whole company, and help people feel involved. It means colleagues can broadcast to colleagues, sharing skills, learnings or status updates in a way that’s very close to a watercooler conversation. 

Add to this the just-in-time element, and it’s really powerful. Instead of requiring all staff to be on a zoom call at a certain time, your team can listen in their own time, while washing the dishes or walking the dog. They can stay more engaged, because they choose when to interact, and have more control. 

If you can see the benefits, then the next step is figuring out how you use it. Let’s take a look at some examples.

How can you use podcasting inside a company?

Here are some great ways I’ve seen companies use podcasting:

  • All-staff update: the CEO records a short briefing, each week, to give staff a high level update on how the company’s doing, and current plans.
  • Small-team update: managers produce more detailed summaries of recent work, learnings and plans for the coming week. 
  • Staff training: regular lessons and learnings from managers or colleagues. Or, formal training in specific skill areas for particular staff. 
  • Repurposed meetings: allow staff to sit in on other meetings, if they’re interested, by posting board meetings, decision meetings or other important get togethers. 
  • Staff onboarding: instill culture in new staff by offering an onboarding series with introductions, training and informal talks from others in the company. 

Can I keep the audio private?

This is obviously one of the #1 concerns when podcasting for your team. Can you share internal info, or sensitive data, and keep it away from prying eyes?

Well, thanks to Podbean’s great private podcasting tools, yes you can!

With Podbean, you can run any number of private podcast feeds, or channels as they call them, in one Podbean business account. This means you can set up a CEO Update podcast, a staff training one and a community podcast, for example. All would be available to your entire team. 

Even better, you can also set up smaller team podcasts which are available to only certain staff. So, you could then have a ‘developer team’ podcast, or an ‘HR Team podcast’ to update those teams on info relevant only to them. 

Those teams can be managed really easily, too, via Podbean’s group feature. You can bulk upload users to Podbean’s platform, and assign them to staff groups as you do so. Or you can tie login to your own systems via a SSO link. It’s set up to make this really easy for you as a company. 

To see the whole thing in action, and get a tour of all the private podcasting options offered by Podbean, take a look at this tour:

Is it hard or time consuming to make a Podcast?

In a word, no! You can make the process really quick and simple. 

Some aspects can seem intimidating, such as choosing the gear, recording your audio, making that audio sound good, or publishing the file. But, with a bit of guidance, they’re no barrier at all. So, to the guidance!

Recording Equipment

Let’s keep this simple. Choose a good USB microphone that plugs right into your computer. The best value option, for me, is the Samson Q2U. It comes with a stand, or can be handheld, so it’s pretty versatile in how you use it. 

So, get yourself and Samson Q2U and think no more about the gear!

But, if you’re a real gear geek like me, and desperate for all the options, by all means check out our guide to the best podcasting microphones here. 

How to Record Good Quality Audio

For this, I’m going to show you Alitu. Alitu is a podcast maker app that we run at ThePodcastHost.com. It’s designed to make podcasting super-easy for anyone.

For sure, there are other options, and if you want to explore a free one, check out Audacity. It’s totally free, but the downside is that it’s pretty clunky and old fashioned, and you need to learn how to do the audio cleanup, the levelling and the exporting by yourself. Not impossible, at all! Just time consuming. Whereas Alitu is a paid product, but it’s designed to do all that for you, automatically, saving a bunch of time and technical stress. 

So, here’s how to record in Alitu, and get your audio cleaned up automatically. 

By the way, I’ll include a full video walkthrough of the whole process below. That’ll show you recording, editing and publishing, all in one. So, if you want the full guide, just scroll down to the header: Video Walkthrough. 

First, in Alitu, create a new episode, and enter the episode details, as shown.

step1-create-episode

Next, you’ll see the ‘upload’ screen, where you add files to the episode. One option, as you’ll see, is to record, directly in.

step2-record-audio

Name your recording, hit record and speak! Keep it relatively short – 10 minutes is a good length, in my opinion, for this type of update. Plenty of time for some detail and engagement, but not too long to lose interest. 

Theme Music and Editing

Next, you’ll be taken to the episode builder. Here Alitu will add theme music to the recording, if you want it to (nice to have a little bit of audio branding to add polish and make the updates familiar) and you can edit the recording, if you need to. The episode builder is shown on the left, below, and the edit screen on the right. 

step3-build-and-edit

Don’t feel any pressure to edit your audio. The quickest and easiest way is to hit record, speak naturally, and just excuse any mistakes you make. If you trip over your words, it’s fine. It just makes you sound human, and it can actually help your listeners (your staff!) to connect even more with you.

You might need to remove any big issues though – such as a big sneeze in the middle – and you’ll normally have a bit of silence at the start and the end you can trim out, just to keep it tight. That’s what the Alitu edit tool is there for. 

How to Publish Your Private Podcast

Finally, it’s time to publish so that your team can hear it! You’ll see in the screenshots below that you can listen to a preview of the episode first, before you hit the publish button.

step4-publish

Alitu has a direct link to Podbean, so you can publish your episode without ever leaving the app. The first time you do it, you’ll need to authenticate your Podbean account. This will link Alitu to one of your podcast channels. From then on, you can publish directly to your private podcast channels, making the whole process really quick. 

You can also download the final episodes for use anywhere else, too. So if you want to post to many different channels, or put your audio into an intranet or elsewhere, you can do that really easily. 

Video Walkthrough: Creating a Podcast Episode for Your Team

Here’s the full video walkthrough of everything I covered above:

To learn more about Podbean’s private podcasting solution, join our free webinar.

*Colin Gray is a podcaster, speaker, PhD and founder of The Podcast Host and Alitu. The Podcast Host is a huge resource on running a successful show, including a full guide on How to start a Podcast. And, Alitu is a web app that helps you make your podcast,  automating cleanup and branding, and assisting with editing. It makes podcasting quick and easy!

15 Ways to Promote Your Internal Podcast

15 Ways to Promote Your Internal Podcast

Your internal communications podcast is an important resource for company’s training and communications. We’ve put together a list of ideas to help you promote your internal podcast. These tips will ensure its success, as well as aid in overcoming potential challenges in adopting podcasting as a new platform.

1. Share the podcast on employee sign-in pages and the company intranet

Whether you use a simple sign-in page or an expansive employee intranet and database, there are certain places that your employees log on to daily. These high-traffic sites are ideal spots to post notices and links to your internal podcast. Ensure that it updates as your episodes update, and change the images/wording to make it unique and enticing to keep your employees engaged.

2. Feature employees on your internal communications podcast

Use your internal podcast as a way to highlight employee success stories. Seek input from those most knowledgeable in the company about the podcast topic. Consider interviewing employees, having them help with content and other ways they can be involved. By including your employees in the content you’re producing, you’re creating the feeling of a more communal project. More employees will tune in to hear friends and colleagues being featured, and may be interested in getting featured themselves. Employees enjoy hearing from different voices in different roles and it shows that the culture is collaborative and their contributions appreciated. Employee involvement can really bring the project to life and create deeper engagement.  

3. Promote through holidays or sales-based events

Depending on your company, you might have several yearly special events planned like holiday parties, quarterly sales meetings or new product launches. Use these events to promote your podcast (or vice versa). Inform your staff that they can find more information about these events via the podcast. You can also use the podcast to update your company about progress on goals or follow up from events.

4. Post physical signage around the workplace

Get creative with signs and posters. Put them in high-traffic areas like break rooms, hallways, and the like.* Each sign should have a call to action involving your internal communications podcast. These CTAs can be to check out the latest episode, learn how to be featured, or something unique to your content that will drive interest (such as an upcoming company contest).

*We suggest you be as tasteful as possible, but if you want to hang signs on the inside of bathroom stalls and restroom doors, that’s up to you. They are high-traffic areas, after all.

5. Make QR codes

Most phones now come equipped with QR code readers, enabling you to implement QR codes into your physical signs or promotional material. Enable the code to take them to your internal communications podcast page, or even to the specific episode. Your employees can quickly scan the QR code to listen. It helps break down the roadblocks and steps between the employee learning about the content and directly accessing it. This increases the likelihood of them interacting with your internal communications podcast. 

6. Create discussions during company meetings based on the internal podcasts

Your private podcasts are resources and should be utilized as such. Highlight the information from the latest episode during meetings. Make it clear to those attending that the prerequisite information can be found in your podcasting content.  

7. Enable push notifications in your company’s podcasting app 

Your internal communications podcast app does more than just play and pause your podcast. It can also notify your employees when new episodes of your internal podcasts are live. By enabling push notifications, your employees are alerted the moment a new episode is published and available. You not only make your employees aware that new content is live, but make them more likely to listen as the notifications appear right on their mobile device.  

8. Send out the podcast in newsletters

Newsletters allow you to send alerts for upcoming events, deadlines, and recaps so that your employees can be kept up to speed. If you have an existing newsletter, you can integrate the podcast. Or, you can consider sending newsletters specifically about the podcast. Inserting content from your internal communications podcast into a newsletter does multiple things. First, it delivers the content straight to the employee, once again decreasing the steps they’d have to take to get to the content itself. Second, it allows you to frame your internal podcast as the resource that it is. This also reiterates how the content discussed/mentioned in the newsletter is explored more thoroughly in your podcast.  

9. Use podcasts as a primary internal training tool, then scale out

You can use your internal podcasts as a method of training, meaning that it’s a mandatory tool as part of your onboarding and training program. You can get new hires immediately accustomed to accessing information via your internal podcast. Once the routine has been established, you can scale outward and start instituting internal communications podcasts for other communications and continuing education purposes. As your employees will already be familiar with the platform, accessing the content fits into their already developed workflow.

10. Offer reward prizes for engagement and promote them on the podcast

Reward your employees for consuming your internal podcasts. Reinforce by bringing up podcast points in your meetings or commenting on a particular episode and encouraging those who discuss. Some examples of rewards can be company swag, gift cards, highlights in future episodes and shout outs from company executives. Get even more creative with your rewards. You might even consider integrating it with existing systems for employee development and reviews. Inspire your team to understand that important content comes in the form of your podcasts.  

11. Set leaders to champion spreading the word to other employees

Even in the modern age, word of mouth is still the most powerful way to spread awareness.  Find people in your team that can act as “leaders” or “champions” of your internal podcast. These might be different representatives from various departments. Or, it could be employees who are big podcast fans who you get involved to share their passion. Part of their role can be to represent the podcast and bring awareness to it to the employees around them. If your leaders and high performers are discussing content from the podcast, chances are your other employees will consider the podcast important and will engage with it. 

12. Calendar events in your calendaring system with the link to the podcast

As a company, you use tools like Google Calendar to keep events, travel plans, and meetings organized. Introduce updates to your internal communications podcast as a scheduled event on the calendar. A good solution could be to have a schedule for your podcast releases that will fit into a Google Calendar reminder. This will automatically remind your employees to look to the latest episode that you release. You can even include a podcast link in the Google Calendar notes to make it even easier for your employees to access. 

13. Make meetings into viewing/listening “parties”

When you release new content for your internal podcasts, plan meeting content around your podcast and consider playing snippets of the podcast. This once again highlights how important your internal communications podcast is, and reinforces the need to interact and engage with the content to your employees. Using video podcast episodes can be extremely engaging (instead of or as part of PowerPoint/Keynote presentations). However, both audio and video can be used for this method.

14. Integrate with current communication tools such as Slack

Your internal podcast is part of your overall communications plan and works well with other means of communication, especially your company chat system (such as Slack). Integrate your internal communications podcast into your chat system, and ensure that your employees never miss another episode.  Much like enabling push notifications and placing notices in high-traffic areas such as employee login screens and break rooms, this brings more attention to your content. It also acts to once again decrease the actions needed to get to your content.  

15. Create goals based on the podcast 

Goals help your company move forward. By making goals based around your internal podcast, you create something for your employees to aim for.  Perhaps it’s an action that needs to be taken after they’ve listened to the episode, or prepping notes for a discussion to be had about the content in the episode, or something that’s specific and unique to the needs of your company. Regardless, a target to aim ties in the purpose of the podcast and provides measurable actions

As far as resources go, your internal communications podcast can be one of the most strategic ones at your disposal. It offers a unique way to interact with your employees. With these methods, you can ensure that you reach as many of them as possible and keep your company informed.  

Click here to learn more about Podbean’s private podcasting solutions for internal communications, training, and company podcasting.

Internal Communication Podcasts Pitfalls (And 3 Ways To Avoid Them!)

Your internal communications podcast can be one of your most effective tools to deliver key company information, highlight employees, and distribute internal training across your company. However, you may find that your employees’ engagement with your podcast is not what you’d hoped. Here are three potential challenges as to why your internal podcast may not be reaching your goals. We also provide three solutions that can help get employees to tune into your podcast. 

Internal Communication Podcasts being shared amongst team members.

1. Are Your Employees Listening To Your Podcast?

Challenge: While you may have some employee engagement and listener retention, you’re finding the podcast’s listenership still falling short.

Solution: Your podcast needs an internal marketing plan. How are you getting the word out and creating excitement about the podcast? In what ways is the podcast being promoted as part of your overall communications strategy? Are employees aware and shown how simple it is to get the content? Do they know why the podcast will be useful to them and save them time?

Here are some methods companies have used to be sure the podcast is promoted and accessible to employees: 

Ensure that push notifications are enabled on your employees’ mobile devices. This will alert your employees when a new episode is published. Many internal podcasts are also shared via internal emails with a link to the podcast episode(s). Also, take advantage of scannable QR codes that will take employees right to the latest podcast episode.

Your podcast also has a place within your meetings. Refer to your podcast or to topics mentioned in the podcast during meetings or in emails. Make a point of showing positive affirmation to employees who bring up your podcast without prompting. Offer incentives based around listening and sharing news about your internal communications podcast.

Frequently advertise your podcast in places where your employees tend to congregate, such as physical signage in break rooms and around the office. Don’t be afraid to get creative! Host employee get-togethers to celebrate episodes being launched. Utilize your current listeners by inviting them to be podcast ambassadors to spread the word. 

By bringing more attention to the episodes you’re publishing, more employees will tune in and listen. Once word gets around, your podcast will often become your most popular communications channel.

2. Is Your Content Engaging Enough To Foster Listener Retention?

Challenge: Your employees are accessing the episodes, but your analytics indicate that their engagement with your content is low.  

Solution: In order to gain and retain listeners, you have to design and cultivate your content with your employees’ workflow and focuses in mind.  We discussed in a previous article that when creating a successful internal communications podcast, it’s important to consider various points, including:

  • Is our podcast replacing or supplementing an existing communications channel?
  • Is our podcast revisiting previously shared information?
  • How does the podcast make work life easier for the employee or provide something unique?
  • Are our podcasts being segmented to the proper teams in our company?
  • How concise and focused is the content delivery in our episodes?

Always review your content and ensure that it stays relevant and concise. Consider getting feedback from employees who are listening. Ask teams what they need and how they prefer the podcast content to be delivered. Look at your listener engagement intel to analyze patterns and make adjustments. Perhaps listeners are skipping certain segments or dropping off at a certain time. This can tell you a lot about how to make content more appealing. Remember that you can always create more content around a specific topic, so shorter targeted episodes speaking about a bigger topic may lead to deeper podcast engagement.  

3. Is Your Content Organized and Unified?

Challenge: You find that your content is not unified or formatted the same way throughout your episodes, creating a disorganized listening experience for your employees.  Also, every piece of content is being shared with every employee, which may be overwhelming to your listeners.  

Solution: Do you have a team allotted to podcast production and a plan for producing and distributing your podcasts? It is vital to allocate tasks for the podcast and have an overall plan for the consistency of the content. The podcast plan should stem from the goals…the reason(s) your company wanted to do a podcast. This helps form the structure for your podcast(s), as well as timing, content segmentation (who needs to get which podcasts) and more.

By designating your teams and time allotment for production, you can regulate the presentation of your episodes. Consistency in how your internal communications podcast is presented (as well as the release time) sets expectations for your listeners. This, in turn, will lead to your employees coming back for new episodes and making the podcast part of their routine. By having content targeted to the right listeners and complementary to other communication tools, you demonstrate this is something worth employees’ time.

You’ve put a lot of work into your internal communications podcast. By taking these steps, you can ensure that your internal podcast reaches the most ears, keeps them engaged, and has them returning for the next bit of your company’s content.

Learn more about Podbean’s internal podcasts solutions by clicking here.

Internal Podcast – How to Track Your Podcast’s Success

Whether you’re delivering training to various branches or sharing your monthly newsletter, communicating information across your teams is essential to the success of your company.  By hosting internal podcasts for training and internal communications, your employees are receiving your internal content in a way that meshes with their busy lifestyle. Meanwhile, you can utilize Podbean’s many solutions to track the success and engagement of your internal podcast to track key performance indicators, completion rates and more.

According to Gallup’s 2017 report State of the Global Workplace, “only 15 percent of employees are engaged in the workplace.”  However, you can rectify this by taking advantage of one of the most engaging, modern solutions: podcasting, especially internal podcasts.  Nielsen’s Q3 2017 Podcast Insights state 50% of all US homes are podcast fans and 62 million listen to podcasts weekly.  

internal podcast

Internal Podcast Strategy and Measurement

When thinking about tracking success, it will be important for your team to first determine the goals for your podcast to set benchmarks and key performance indicators. What is the purpose of the podcast? How do you plan to use it as a communications tool and what need(s) do you want it to fulfill? Are you hoping to increase employee engagement or get a certain completion rate on learning modules or employee development? What would success look like? 

How often will you measure benchmarks and report progress? What affects your results (type of content, promotional activities, etc.)?  Who will be responsible for reporting and reviewing how the project is going and making changes? How will the analysis fit into your overall measurement of various employee communication channels?

Now that you’ve considered your strategy and what you need to measure, here’s an overview of the tools Podbean provides to help you track the success of your internal podcast.

User Engagement Intel

User Engagement Intel reveals insights into your user’s behavior via your white label app, the Podbean app and players. User engagement intel allows your company to gain deeper knowledge of how your employees respond to each episode.  Your company will easily be able to review user playthrough of each episode, as well as stop points and skip points. These analytic tools can help you develop and adjust your content to suit the needs of your employees, as well as create media that best suits the content.   

Internal podcasts: user engagement intel tool from Podbean.

Podcast Statistics Overview

Podbean’s enhanced statistics give you an in-depth picture of your audience, episodes and trends for you internal podcast. You can review your data and download the information to an Excel spreadsheet for further analysis. Podbean’s powerful analytic tools are available to all Unlimited and Business/Enterprise plans at no extra cost. Our statistics dashboard gives you insight into the top ten listened to episodes, listener retention (through Podbean App listens), and even downloads by time of day.  Using these tools, you can continue to create and release content that motivates your employees to tune in on a schedule that will yield the best engagement results.  

Podcasting for internal communications and training is an effective, modern medium for businesses that is quickly becoming a communications standard.  With the two tools outlined above, your team has direct access to understand how employees are engaging with your content to be sure your podcast achieves the results you want.

Check out these articles for even more tips and strategies on running and recording a successful internal podcast:

Find out more about Podbean’s Enterprise Solutions for internal communications podcasts and contact us to get a demo.

Internal Communications Podcast: Five Tips For Maintaining An Employee Podcast

An internal communications podcast is the audio/video tool that offers more engagement opportunities for your employees.  Whether you use it for company wide training or to highlight employee success stories, we’ve got five tips that will help you optimize and integrate your podcast at every step.

Internal communications podcast being listened to by two employees.

1. Don’t be afraid to start recording your internal communications podcast, but assess your recording methods.

The first step to recording an engaging internal communications podcast is to actually record the podcast.  Zane Ewton, a communications consultant with Arizona Public Service, offers this advice, “Just get started. It won’t be good at first, but you will get better with each episode.”  

However, the decisions made before you record form the shape of your podcast.  This is where you decide what microphones and recording software to use, the organization of the content in your podcast (such as if you would want your podcast to be interview-based or just centered around one or more hosts), and how you’d like to set up your recording space or mobile recording setup.

If you’re not sure where to start, we’ve created a whole guide to help you record a quality podcast.  This guide breaks down hardware and software, and also gives you tips for editing, microphone etiquette, and recording remote guests and co-hosts. While there’s no need to be an audio expert, some basic setup can go a long way to making your internal communications podcast enjoyable to your listeners.

2. Pick the team to handle podcast production and decide on roles.

Your internal communications podcast will play a big role in educating and informing your people. But to make it work, it’s imperative that you have designated employees own aspects of producing the content. Consider how the content planning, recording, production and promotion will be managed, as well as how this will integrate with current roles. Podbean’s collaboration tools make it easy to assign different production roles. Look at how your podcast can build on current programming and goals. Make sure to involve key decision-makers so you don’t find the project floundering. 

Donna Papacosta from Ragan Communications recommends that you make sure to include your IT department in podcast talks.  She notes that they can give insight into the security of the content, as well as address ownership concerns for content production.  While they’re not in charge of your internal communications, it’s important to hear their concerns and address them. Podbean makes keeping your content secure easy and worry-free. You can learn more about our security measures and SSO login integration here.

3. Create engaging, targeted content that’s relevant to your employees.

Your company already has a lot to manage, and likely has multiple means of communications. Podcasting can be an engaging way of keeping employees informed and updated. Many companies specifically find them beneficial for efficiency, if done right. You’ll want to tailor your podcast to the needs of your employees, both in its formatting and its content.

Some questions you should ask yourself are:
• “How long do I want my employees to spend listening to each podcast episode?”
• “Will this be supplementing or replacing a communications channel?”
• “Do I already have content ready for podcast content creation?”
• “Which teams will need access to this content?”

By keeping your content targeted, you also keep your episodes concise and impactful. There’s no rule about how long podcasts should be, but employees don’t want to feel they’re wasting time. Long-winded content will cause employees to skip around or tune out, leading to them being more likely to miss important information. Brainstorm how to present information in an engaging way, so that employees immediately see the value of your podcast(s).

4. Promote your podcast internally.

How do you get buy-in from your employees to tune in to your internal communications podcast? You want them to utilize the podcast and return to it as an ongoing resource, which means building awareness and excitement about it.

Push notifications and email notifications work as reminders that your content is now live.  You can also take advantage of employee login pages or announcements on your company’s intranet homepage.  By displaying updates and clips to places that employees have to check every day, you increase visibility and make podcasts accessible with just a click.

Set the tone and vibe for your internal communications podcast by creating in-person events for it.  Throw a launch party for your first episode, and use signage around employee breakrooms to increase awareness in places that employees spend time.  You can even utilize employee involvement by including certain employees as ambassadors and spokespeople for the podcast.  

Follow-up strategies also increase your employees’ engagement with your podcast.  Ask for feedback or include information mentioned in the podcast during meetings to emphasize and integrate the content. The podcast shouldn’t be an island in itself, but an important part of your company’s communications strategy.

Mobility also increases the likelihood of awareness and interaction with your podcast.  Podbean gives you the chance to build a custom white-label app just for your company and your private podcasts, letting your employees access the podcast while on-the-go but making sure it’s as secure as possible.  

5. Get your employees involved as both contributors and guests of your podcast.

We’ve spoken before about the benefits of including employees in creating internal communications podcasts.  By involving employees, you let them take on leadership roles and responsibilities so you can accomplish more while moderating their progress and content.

Zane Ewton found success in taking advantage of the widespread nature of his company’s internal podcast to highlight employees around the state.  Ewton, who helps run his company’s internal communications podcast, says that one of his favorite episodes is one they did with an employee whose parents had been with the company before him.  “His love for his work and his community just jumped out,” he says, and points to this as why their podcast is so engaging.  James Ellis, a speaker and podcaster, notes the same thing: “If you tell the stories of employees and what they are doing and how they are changing things, that creates a connection that increases the likelihood someone will listen.”

By using your internal communications podcast in this manner, you put the focus on employees and further inspire them to exceed expectations and put their best work forward. 

Your internal communications podcast can be one of your most engaging communications tools. These tips will help you build it up into the tool everyone in your company looks forward to using.  Check out our use case interview with Marty from VMWare and learn how their team implements internal communications podcasts in the workplace.  

Find out more about Podbean’s Enterprise Solutions for internal communications podcasts and contact us to get a demo.

Members Only Private Podcast – Enhance Your Memberships

You can further enhance their memberships by creating exclusive a member-only private podcast for your members.  This allows you to continue monetizing your content while you give members even more of what they love. As a new medium to turn to, it can also let your members listen offline, and let you keep track of how your members engage with your content.

1.  How Can I Use Private Podcasting For My Extra Content?

People who consume content love to see extra, behind-the-scenes content  and exclusive content that non-membership having fans don’t have access to.  By offering access to an exclusive members only private podcast, you’re giving your fans more ways to become immersed in your content.  Having members-only exclusive content is also a great way to attract new members.  

You might already have some of this content on hand.  Did you do an interview and write an article that only covered part of it?  Release the entire recording as a podcast episode. Have extra content on a certain topic, or dive deeper on a topic that you’ve covered?  Release it as a podcast episode. Utilize the content that you have on hand and might have cut before, allowing you to make the most of the work that you’ve already done while providing your members with more of the content they enjoy.

2. How Can I Integrate This With My Current Subscriptions?

Your current membership options may have various pricing tiers and rewards (different amounts per month, or tiers for specific time lengths) to choose from, so your members can decide their level of contribution.  With the addition of a members only private podcast, you can give access to different channels for different tiers, with each tier producing its own audio and video content.  

Build your membership podcasts into your existing tiers at certain price points, or have it as its own tier.  By offering it as part of your paid memberships, your members will be willing to pay for a higher tier to access this exclusive content.  

3. What Benefits Are There To Using Audio and Video Formats?

Whether it’s through Apple CarPlay or through the Podbean app on any mobile device, podcasts are mobile by nature and travel in ways that other media can’t.  Your exclusive content can now be experienced and consumed without binding your member to just one task at a time. Choose from audio and video podcasts to ensure that your content is explored and covered in the medium that best suits the topic.  

Podcasting also allows for offline listening.  It’s frustrating to have unreliable internet connections disrupting the engagement of your content, but by allowing your members the option to download and listen offline means that they can access it anywhere without worrying about interruption.  

4. What Podcasting Tools Can I Use To Enhance My Memberships?

With a members only exclusive podcast, you want to ensure that you’re giving them content they’re the most interested in.  With our Engagement Intel tools, see what content your members listen to the most and tailor your content to increase their level of engagement.  This also allows you to see opportunities to improve on content that’s not getting as much interaction as other content.  

You can also set expiration dates on time-sensitive content utilizing tools like Podbean’s Time Bomb service, which allows you to content just for your members for certain periods.  No longer do you have to worry about someone trying to use a coupon or discount code that’s expired – once you’ve set it to expire, the content gets removed.

5. How Can I Keep This Content Members-Only?

Security is a prime concern when it comes to any of your content, let alone your exclusive private podcast.  You want to ensure that only your members get access to your exclusive content in your private podcast – but how do you ensure that access is granted to only them?

SSO (Single Sign On) allows your members to use the same login credentials they use for your other content, so there’s no need to create new passwords or seperate emails.  This ensures that only members you’ve approved can access your exclusive content.

Your members enjoy your content on its own, but there are always ways to increase its impact.  By including an exclusive private podcast for your members, give them something extra to look forward to while giving yourself another way to monetize the content you’ve worked so hard on.

Learn more about creating and publishing your member-exclusive private podcast here!

Podcast Network – Why Should I Start One?

Running many shows involves a lot of moving parts, especially when you’ve decided to turn your collection of shows into a podcast network.  There are added benefits to starting a podcast network – especially when it comes to keeping your content organized and accessible.    

Why You Should Starting a Podcast Network

1. Multiple Channels

With all the shows that are part of your podcast network, you want to make sure that your shows organized in their own place.  Even if you’re very specific on the topics you offer in your network, you still want a way to organize your content so listeners can choose to listen to one particular topic over another.

Utilize different channels for your shows in your podcast network. You allow yourself another schema by which you can keep your shows in line.  This also allows your listeners to tune it to the show they’re looking for. Your listeners won’t have to sort through other topics to find just the episodes they want.  Even if your content is uniform in topic, you can still benefit from organizational tools.

2. Unlimited Storage and Unmetered Bandwidth

You’ve got a lot of content, and you want to make sure that it’s accessible to anyone and everyone.  But that can’t happen with caps on how much storage you have and how much bandwidth you have access to.

Podbean offers unlimited storage and unmetered bandwidth for starting a podcast network. Use as much as you need without worrying about overage fees. Your content won’t get deleted or lose quality as the month progresses.  

3. Dynamic Ad Insertion Tools

With a network, you have sponsors and advertising – you sometimes even run ads for one show on another show for the cross-promotional angle.  But manually going into each episode and inserting your ads can get tedious, and there may be other, more pressing matters at hand that you and your employees need to take care of.

Utilize dynamic ad insertion tools. You can upload your ad, set the time stamp, and have it inserted in all your uploaded episodes.  Or have it set to upload into any episodes as you post them. With something like Podbean’s PodAds service, you can set a start and end date to your advertising campaigns. You can also have different campaigns running alongside each other, monetize your back episodes, and so much more.

4. Find New Sponsors

Sponsorships for your podcast can be extremely beneficial. They can help you monetize (and even cross promote in many cases) your podcasts.  There are elements to finding sponsors that are time-consuming and take your attention away from other elements of producing content.  Often times, sponsorships are negotiated via communication (email, web form submissions, etc). However, there are ways that you can ease this process and be paired with sponsors to help your show.  

By taking advantage of a tool such as Podbean’s Ad Marketplace your podcast network shows are placed at the attention of dozens of different sponsors.  It’s a free, simple way to earn money using Podbean’s platform. Best of all, you can join Podbean’s Ads Marketplace for free.  You are notified when your podcast has been selected for a campaign, but you can also opt out at any time. 

You’ve put a lot of work into your shows, and making the decision to create a podcast network.  By utilizing the tools and services offered, you can take advantage of the benefits and keep your content organized and accessible.

Learn more about podcast networks, and get started on creating your own here!

5 Ways Podcasting In Education Enhances Your Learning Environment

By using podcasting in education, you can offer a new learning system that benefits mobile and non-traditional students, while providing long-distance learning opportunities to those that wouldn’t otherwise have them.  It can also provide room for extra content, teaching aids for traveling or otherwise absent teachers, and a new learning style that benefits all learning styles.

People crave knowledge the way they crave a good meal or a warm bed.  From questioning “why the sky is blue?” to “how does centrifugal force work?”, we’re constantly questioning and learning about everything.  Education is a cornerstone of our society, and with the leaps and bounds we’ve made with modern technology, we can rework the way it fits into our lives.

Classroom for podcasts in education, educational podcasts.

1. Mobility

It’s easy to picture the average college student as someone who goes to campus, attends class all day, and then returns home to study or go to work.  However, According to statistics from the AASCU, nontraditional students were practically the norm – hitting as high as 86% in 2010.  In the past decade, the numbers have shown that older students with careers and families are a huge college campus demographic. 

Even beyond the classroom, people desire knowledge.  In the last ten years, technology in the classroom through modern mediums such as YouTube channels have highlighted a desire for a mobile, audiovisual solution that can often be devoted to educating everyone on a wide range of topics from sewing and changing tires to astrophysics and complex mathematical theories.  

People aren’t bound to classrooms, so their access to knowledge shouldn’t be either.  By introducing podcasting in education, you provide a mobile way for people to learn, no matter the topic or skill level.  With just a few clicks, they can play and pause at their leisure and let the podcast work with their schedule, instead of trying to work their learning around it.  Options are available for iOS and Android, and allow integration with Alexa devices and Apple Carplay, meaning that your podcast is reachable no matter where your listeners are at.

2. Audio and Video Podcasts

Certain areas of study my benefit from either an audio or video explanation.  There are also people who learn better being shown over just hearing the explanation.  While you try to adapt a teaching style that benefits everyone, there’s always a chance that someone is going to get confused or not properly understand the material.

With video and audio podcast hosting, you can use podcasting in education in the format that best fits the content you’re teaching.  Create your own podcast to approach topics from another direction to add nuance and additional material to ensure that any and all students understand the subject.  

3. Philanthropy Opportunities 

Universities, schools, and other educational programs often offer philanthropy and crowd-funding opportunities as a way for their community to give back to a program that provided them with a valuable education.  

Built-in crowdfunding tools such as Podbean’s Patron Program and Premium Podcasts allow listeners to donate to your podcast.  Using these built in crowdfunding tools, you can create a platform to crowdfund special projects that couldn’t be otherwise accomplished.  

4. Cost-Effective Tools 

Educators often find themselves in the situation of wanting to provide the best education with the best tools, but not having the funds to provide for said tools.  Some teachers have even been known to crowdfund for necessary tools like paper, glue, and markers.  

There are various price options for budgets of all shapes and sizes.  No surprise fees means that predictable pricing and works well into cost planning for the school semester or year.  With the added benefit of being able to record straight from the Podbean app, anyone – no matter the time, place, or monetary constraints – can easily record and publish a podcast.   

5. Keeping Track With Private Podcast Options

If you want to make your educational podcasts available only to your students, as well as keep your content sorted and your classes organized, you may want to consider our private podcast solution.  

With our private podcasting solution, you can easily sort students into groups and set access to one channel or multiple according to what classes your students are enrolled in.  Have a student that’s in two of your classes at the same time? Grant them access to both podcast channels at the same time.

Our User Engagement intel can help you gain insight into how your students interact with the content.  You can review your student’s engagement with your podcasts such as plays, replays and where they’re pausing.  With this, see who’s accessing the material and opportunities to expand on topics the class or course may be having trouble with.

Education and knowledge are highly valued, but sometimes there are roadblocks when it comes to going through the educational system in a world full of variables like jobs and families.  But using podcasts for education, you can help ease the roadblocks and let everyone – no matter what they do at home – access the knowledge to move forward in life.

Click here to learn more about how to create your own podcast and integrate them into your educational institutions and programs!

Internal Podcasts and Private Podcasts For Training and Internal Communication – VMware

Click to listen to “Using Private Podcasts For Training and Internal Communication – VMware”

While there’s nothing wrong with newsletters, emails, and group conference calls, some companies like VMWare have taken a step further and implemented internal podcasts and private podcasts for communication and training purposes.  

According to Marty Boyzuck, Director of Enablement Technology Architecture & Design of VMWare, it’s not a new concept.  Out of all the careers he’s had and places he’s worked, several things led him to use private podcasting through audio and video podcasting.

Private podcasts and internal podcasts For training and Internal Communication - VMware .

“One was a great experience I had in a past life working, actually, with a group in HP Software, where we had done – and this was many years ago – we had done kind of an internal version of podcasting . . . very manual, very difficult, we weren’t able to leverage ease of publishing and the simplicity that you get on a podcasting platform like Podbean, you had to do it all manually.  We had great success in the field with our audience.  

“And as I moved into the world here at VMWare, we’d been pushing this agenda for many years and finally got the right combination of people who believed in the need for greater and better communication, as well as a little extra budget available for one quarter.  We got to try the pilot and, as expected, it was as successful with the field as we want it to be, and it’s just kind of grown from there.”

VMware creates their podcasts on a quarterly system, according to Marty, to allow for the fact that not everyone can sit down at the same time to listen, especially when employees are traveling or out of the office.  

“Our learning management system and our other communications tools really didn’t have a good offline playback experience available within them.  So as people, especially this technical audience that does a lot of traveling, you know, they’re not able to sit down and take their training or review information when they’re on a plane.  Whereas everyone else loads up some podcasts to have available for their plane ride, you get to enjoy episodes while you’re logging miles. So it was really the fact that we couldn’t deliver the training they were asking for in any other way, other than the podcast-type solution.”

As a leading tech company, one of their biggest concerns was with privacy – after all, they work with enterprise-level operating systems, and even a small leak could be devastating to their entire company.

“Of course this content had to be secure.  So that was the big piece that really drove us to Podbean is that ability to have a SSO-authenticated verification before people are able to download and consume this content.  So it was really driven by the audience themselves.”

His advice for companies that are considering starting their own internal podcasts?

“In my opinion, the key is finding the passionate amateur, the prosumer in the audience that wants to take it to the next level, and give them enough budget to get the Adobe studio, to get a decent microphone and a mixer if you need to, and just show them how to use it.  I think that’s the key to really building up podcast culture and keeping it going, is finding people that really want to take it on, and give them what they need to make it happen.” 

Podcasts are another tool at your disposal to enhance training and communications in your company.  Check out our interview with Marty on private podcasts and internal podcasts. Click here to learn more about utilizing podcasts for corporate training and internal communications, as well as how Podbean keeps your internal podcasts and private podcasts truly secure.

Keep Your Internal Podcast – Private Podcast Secure

Privacy is a major concern no matter who you are, but in the era of data leaks and bot accounts, people are getting more invested in how they secure their information online.  This includes private podcasts and internal podcasts. In order to privatize them, you need the necessary level of security to ensure that only the intended users can access your content.

Private podcast internal podcast security is Podbean's priority.

There are different methods of securing your private podcast with varying degrees of privacy and security.  One trivial method of privatizing your private podcast is scrambling your Feed URL. By scrambling the URL of your episode, the likelihood of a non-intended user discovering and accessing your podcast greatly decreases.  However, while a scrambled URL makes your podcast difficult to discover, it should be noted a scrambled URL does not usually require a username and password to access, therefore making it accessible to anyone who has the link.  As an example, if someone emails and/or texts the scrambled URL to someone outside of the company or posts it online somewhere (forum, social media, etc.), anyone who clicks that link can now access that content.

Furthermore, scrambling the feed URL does not provide a digital footprint back to the person who shared it, so accountability is difficult to enforce. This needs to be a point to consider when thinking about how accessible you want your private. podcast to be.  

A more secure solution for protecting your private podcast is to have your feed URL accessible only by password and email.  Podbean’s private podcasting solution ensures that your private episodes are truly inaccessible via a public link and needs a username and password to access your content.  Once your private podcast is published, each episode file is moved to secure storage and will require a pair of email and password to access.   

Podbean’s private podcasting solution also allows you to integrate your company’s Single Sign On (SSO) login.  Users can use SSO login to access your private podcast on Podbean Podcast App, your white label App, or your Podbean podcast website.  Podbean’s intuitive interface and powerful admin tools make revoking access to your private podcast as easy as removing the user from your member list.  Once their access is revoked, they can no longer access your content.  

When it comes to private podcasts, you could be using them for a school group, internal communications for a company, or as a private community looking to share information without other people intruding on your content.  By understanding the security and privacy measures that are available to you, you can decide which one works best for your privacy needs.