Podbean is excited to announce we’re giving away 50 tickets to join us at Podfest Expo 2020 in Orlando, Florida! Get a free Creator Pass to one of the hottest podcasting and multimedia events. Learn, get inspired, and grow better together with Podbean and Podfest.
Podfest Expo is a community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. The conference provides content creators with world-class education, inspiration and ideas, and community and networking.
Podbean supports Podfest as a Gold sponsor and will be live streaming sessions from the conference, along with demonstrating Podbean Live and answering all your questions in the exhibit hall. If you attend, be sure to come by the Podbean table to say hi and pick up some exclusive Podbean conference stickers. They’re fast becoming a favorite podcaster collector’s item!
Podbean will select the first 50 eligible participants. By entering, you agree to attend Podfest Expo from March 6th-8th in Orlando, FL. Winners are responsible for their own transportation, accommodation, and personal expenses. Podbean will provide one Creator Pass ticket, valued at $299. Once selected, Podbean will email winners with a redemption code.
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We’ve gathered some of the best tips from our experiences over the past few months with Podbean Live. Whether you’re thinking about doing a live show or have already started live streaming, these can help you run successful live streams and build a larger, more engaged audience.
Set up your live stream for success
Think of hot topics to cover in your live stream. What topics have you covered on your podcast that most interested listeners (highest # of downloads or most feedback)? What topics have listeners asked for? Is there a hot topic in your industry/niche right now, or a big event, product release, etc.? What’s everyone buzzing about? Is there a popular expert/guest you could have on the live stream? You can also use the live stream to make a big announcement or share some “behind the scenes” or more in-depth information.
Come up with a catchy title. Once you come up with a topic that will be interesting, you need to grab listeners’ attention. Make sure the topic is clear (and easily searchable). Come up with something catchy, but not so clever that listeners won’t understand it or be able to find the live stream if they’re interested in the topic. Speaking of titles, make sure to make your nickname in Podbean Live something recognizable for your podcast, name or brand. On your home page in Podbean, you’ll see your nickname at the top left. Click the edit icon to change it.
Two (or more) voices are better than one. Co-hosts or guests can make the live stream more interesting, and even encourage listeners to tune in. It’s easy for co-hosts, guests, and even listeners to call in using Podbean Live.
Write an outline and prepare. Just because a live stream is a bit more spontaneous doesn’t mean it shouldn’t be well thought out. Don’t waste listeners’ time. Come up with a flow for the live show and come prepared with what you hope to cover. You might want to have extra material and ideas since you are live and things might not go as planned. Be prepared, but adaptable.
Be sure you have a good environment and internet connection. Try to live stream from a quiet environment where you won’t be interrupted. Test your internet connection.
Getting listeners to your live stream
Schedule your live show in advance. Consider what time(s) will be best for listeners (you may even want to ask them/take a survey).
Think about live streaming at a regularly scheduled time. This provides consistency and gets your listeners used to tuning in.
Share your scheduled live stream on all your social media and communication channels. Under “actions” for the live show, you’ll find the share button so you can easily share to social media, via email, etc. And, don’t forget to promote your live shows in your podcast episodes! Ask listeners to follow you in the Podbean app so they will always be notified of new live shows.
Encourage your followers to share too. Podbean’s live stream “engagement score” shows you a measure of how listeners are engaging with the show, and offers listeners ways to support you. One of the ways they can support you is by sharing your shows. Don’t forget to ask them to do so.
Build excitement for your live streams. Don’t just share a link once and be done. Give potential listeners a hint about what will be happening or why they’d want to join. You can even build in suspense, by teasing a special announcement or guest. Ask questions and solicit listener feedback for the live stream in your social media posts.
Make your live stream awesome
Consider integrating music. Podbean Live has built-in music you can use for background, intros, and interludes. Music adds atmosphere and can help with the flow of the live stream.
Interact with your listeners. Thank new listeners for joining. Solicit listener comments and calls. Ask a specific question or for listeners to share an opinion on a topic you’re covering. Do a live listener “poll” or “vote”.
Make it a conversation. Make sure you respond to listener comments (or assign a co-host to do so). Get a few callers on the live stream at once for a group call. Do a Q&A (respond to listener questions, ask listeners to submit questions for your guest).
Minimize use of ads or promotional time in live streams. Especially while you’re building an audience, you may want to leave ads out of the live show. You can always edit ads in if you publish your live show as a podcast episode, or start adding them as you build a larger audience.
Keep up a good pace. Don’t have dead air or bore listeners. This might take some time to hone, but have plenty of backup ideas and keep things moving along. Your live stream does not need to be a particular length, so if you find you don’t have enough content to keep it lively, shorten the time.
Have fun with it. Podcasting is already an intimate medium. Live streaming adds another level to that intimacy and interaction. It’s a wonderful chance to have fun, try out new or more in-depth topics, experiment and create a community atmosphere. You’ll need to be adaptable, as things can change no matter how much you prepare. Have ideas in mind and don’t get stressed out. Listeners do not expect the same level of polish as they would from a podcast episode, but they like seeing your human side. Live shows can make a great blooper reel for a bonus podcast episode!
Gamify it. You can even run contests or little competitions around live streams. Podbean shows listeners the level of support they’re giving to your show, including commenting, sharing, listening and sending gifts. From these actions, you see an engagement score. Take advantage of this gamification and encourage listeners to support you in the ways they prefer. This can make listening even more fun. And, you can also consider doing something such as sending top supporters podcast merch, like a sticker or pin. Or, just give them shout outs on the show.
After you’re done, analyze what worked and what didn’t. Use any listener feedback to improve. Even better, analyze results from a few live streams to test out different variables. Specifically ask listeners if they liked certain things, or if you should try something else.
Think about how you want to use live streaming in conjunction with what you’re doing with your podcast. Live streaming offers a great opportunity for listener engagement and doing new things. Think about how it might further your goals and fit into why you’re doing your podcast.
While the holidays can be filled with joy and celebration, stress sometimes comes along with all the enjoyment. All the holiday merriment can also mean a packed schedule and feeling overwhelmed with obligations. And, the added pressure combined with family conflicts might mean you’re looking for some ways to relax and de-stress. We’ve got a podcast recommendation list that is just the thing. Happy holidays!
You can find this topic featured in the Podbean app to listen on the go. If you don’t already have the Podbean app, download it for free in the App Store or Google Play store. It’s the best way to listen and discover new podcasts you’ll love, with recommendations of hot topics plus personalized recommendations based on what you listen to most. You can also listen to these podcasts online here.
Guided meditations created just for women that will inspire, calm and center you. Listen when you want to start your day with mindful intention, relieve stress or anxiety, fall asleep easier or simply tune into the wisdom of your inner voice. Each meditation is created with love to help you shine throughout all the seasons of your life. Hosted by Katie Krimitsos.
A Library of Meditations at Your Finger Tips. Be happy, healthy, more at peace, and sleep better as you’re greeted every morning with a daily guided meditation technique. Feel as though you’re seated next to your personal meditation teacher Mary Meckley as she takes you on a weekly journey to manage your emotions. New themes each week based on an emotion with different daily meditation techniques to manage stress triggers. You are so worth slowing down for.
Insomnia? Mind racing at night? Worries keeping you up? Tune in for a bedtime story that lets you forget your problems and progressively gets more boring until you fall to sleep. So get in bed, press play, close your eyes, and drift off into dreamland.
The Meditation Podcast creates an extraordinary meditation experience for people in their everyday lives. Founded in 2006 by husband-and-wife team Jesse & Jeane Stern, the podcast uses guided meditations, binaural beats, mindfulness, and 20+ years experience in Healing Arts. Please use headphones, and do not listen while driving or operating machinery. For our complete archive of meditations, please visit our web site or Patreon.com/theMeditationPodcast.
Tis the Podcast is determined to keep the Christmas Spirit alive 365 days a year! Join Anthony, Julia, and Thom as they embark on a magical journey debating and discussing different Christmas movies, specials, and television episodes each week. Please visit http://www.tisthepodcast.com for the running ranking of all the movies they review, in addition to episode show notes and contact information.
Let’s Fly! Reading Bug Adventures is a story podcast for kids from The Reading Bug. Each episode is a new adventure with original songs — just hop into the Reading Bug’s magic book bag, and we’ll be transported to whatever time or place is in the books inside! Join us for action and adventure, and bring your crayons and paper so you can color your own illustrations. Reading Bug Adventures is created, written, and produced by The Reading Bug, an independent, family-owned children’s bookstore. Learn more at http://www.thereadingbug.com/adventures.
Podbean has added a handy feature to help you share a video version of your podcast to Youtube and other platforms. Videos can be an attractive way to promote your podcast and share them on different platforms, potentially bringing in new listeners who may be less familiar with podcasts.
You can find the video by going to the episode list and clicking “Share and Embed” (you can also find it in your media manager). You will see a “Download video link” you can copy and paste to your browser to download the video. From there, you can upload it to Youtube and share anywhere you wish.
Please note, the Podbean system only stores the videos for 30 days after an episode is published. We recommend you save a copy of the video for future use.
Podbean is excited to be sponsoring the live stream of the Behavioral Grooves 100th Episode Celebration. The live event will be streamed on the Podbean app and recorded for playback as a Behavioral Grooves podcast episode.
About the Behavioral Grooves Podcast
Behavioral Grooves is building a community of people who are positively applying behavioral science to life and work. The hosts, Tim and Kurt, talk with interesting guests and explore “why we do what we do!” The podcast, celebrating its 100th episode, gets over 5000 downloads per month from listeners in over 100 countries.
About Podbean Live
Podbean Live is an innovative new podcast live streaming service. It aims to help podcasters easily expand their podcast with live audio shows to grow audience engagement and add a new form of monetization with virtual ticket sales and listener gifts. Learn more about Podbean Live Streaming.
Behavioral Grooves Live Event
October 17, 2019 Doors open at 6:00 PM, Live Broadcast 7:00-8:30 PM (Eastern Time Zone) Pennsylvania Academy of Fine Arts – The Hamilton Auditorium
Annie Duke, author of “Thinking in Bets” Lila Gleitman, PhD, the woman who introduced the word “fuck” to the dictionary Jeff Kreisler, author of “Dollars & Sense” and managing director of PeopleScience Michael Hallsworth, PhD, head of the Behavioural Insights Team’s North American operations
What do I need to do to update my categories for Apple Podcasts?
Go into your Podbean settings to review your channel category and the full list of options. Log into your Podbean account and go to Settings→”Channel Category”. To change your category, select your preferred category and click the “Update Options” button at the bottom. This will make the appropriate changes to your feed, which will be picked up by Apple and implemented as they do their roll out later.
Additional categories: You can also go to Settings–>Feed/iTunes and find iTunes: Categories to choose a 2nd and 3rd Apple Podcasts category. Please note as per Apple’s documentation: “Although you can specify more than one category and subcategory in your RSS feed, Apple Podcasts only recognizes the first category and subcategory.”
Since Spotify began including podcasts on their platform, podcast listening has booomed there. With changes to their app to highlight podcasts, you can expect they will continue to be an important player in podcasting. Podbean and most podcast hosting companies developed partnerships with them, meaning you can submit your podcast directly through your hosting company.
If you submitted via your podcast hosting company, you will typically get some Spotify stats in your hosting dashboard.
Podbean was selected to be part of Spotify’s passthrough program, which means your content is fed to them via your RSS feed much like most podcatchers. This offers a few benefits to podcasters, including Spotify statistics being measured and displayed in the same fashion as other downloads. Here’s more on viewing your Spotify Statistics in Podbean.
In Podbean stats, you can view sources of downloads, including Spotify, under “user agents”.
More Show Analytics in Spotify for Creators
Spotify also provides direct access to their specific performance statistics. You will need to open a Spotify account if you don’t already have one (can be created for free on www.spotify.com/us/signup/) and follow the steps below to verify your show(s).
Log into Spotify for Podcasters. This will be connected to a Spotify account, so please make sure you are logging in with the account you want to be associated with your podcast
Click on the “Add Your Podcast” link on the side bar.
Add the RSS feed for your podcast that is already on their platform.
Verify that you own the podcast. They will send a verification code to the email address in the RSS feed so check that email for your code.
Type in the verification code.
ID additional metadata associated with your podcast (country, language, categories).
Press Submit. You will then have access to their analytics for this podcast here, along with your download statistics in your hosting platform.
You will be able to gain access to multiple individual podcasts via this feature. Similarly, the rest of your podcast team can access the statistics for specific podcasts as well, as long as they have access to the email address in the RSS feed.
For questions about creator show verification or Spotify analytics, contact their support team at firstname.lastname@example.org. You can also visit Podbean’s Help Center for tutorials, FAQs and to reach our Support team.
Podcasting is an ideal medium for showcasing your expertise and communicating to clients and potential clients. Here are a few things that make podcasting stand out:
A growing audience: Almost ½ the U.S. population had listened to a podcast. Podcast listening is booming and will continue to with connected cars, Google and Spotify getting into the podcasting game, and the rise of smart speakers. Because most podcast listening is done during daily activities and there are far fewer podcasts than blogs, it’s a medium with a lot of opportunity.
The right audience: Podcast listeners are loyal, educated and affluent. They have strong brand loyalty (in this case, the brand being you and your expertise).
Building trust and connection: There is a different kind of connection that comes with being in someone’s ears. Understanding increases 500% when using audio versus written communications.
Podcasting Smarter: Repurposing Your Expertise, Content and Resources
Even if you see the potential benefits, you might be thinking this is just another thing that will take up a lot of time. Of course, it can take up a huge amount of time, but there are smarter approaches and tools to make it easier.
First, consider your format and how you might repurpose content you already have or use your podcast to meet multiple practice goals. For example, you might take a look at your website statistics. Examine your most popular blog posts (or the ones readers spend the most time on or that create the most leads). Start by repurposing those topics into podcast material. You could simply read the blog posts. Ideally, though, you can use them as a guide while adding a bit of personality or discussion that may not be there in the post. As you practice, you’ll become more adept at what works for audio. As a lawyer, you likely already have a high level of verbal communication so you have what it takes!
Another ideal format some lawyers may want to consider is doing short, daily updates or “bites” of knowledge. This might be answering a quick FAQ in your area of expertise, giving a legal update or talking about legal cases or topics in the news. This way, that one blog post could make a week or more of podcasts and keep people coming back. The good part of this strategy is your podcast can easily be repurposed again as an Alexa Flash Briefing, reaching perhaps another audience.
Many popular podcasts take the format of an interview show or have multiple hosts. You may consider doing a podcast with other lawyers in your firm or network. Even attorneys from two specialties can create a nice dynamic. This can work especially well for different, but related areas. Similarly, interviewing other experts (legal or related professions) can make the podcast interesting and bring in more listeners. The interviewee will share the podcast with their network, so it’s an easy growth strategy. This can also be a good way to build relationships with other professionals who refer to you (or who could).
There are as many possibilities as you can think of with podcasting formats and styles. But, as you can see, you can strategize to simplify the process or use the podcast to meet other business needs and professional goals.
The Simplest Way to Make a Podcast
The other concern you may have about starting a podcast is getting special equipment and figuring out the technology. But, just like video has gotten as easy as sitting in front of your computer or phone, so too has podcasting.
You may want to invest in a good microphone, but you can actually start out just using your phone and earbuds (they’re surprisingly good with sound quality, especially if you’re in a quiet environment). Since the environment often has a bigger impact on sound, find a quiet, non-echoey room (closets are great; carpeting and some blankets or padding can help).
The Podbean app is one example of an audio recorder built right into an app on your phone…this one made specifically for podcasting. With the free Podbean app, you can record, add sound effects and music (a number of tracks provided, plus you can import your own), do basic editing and upload the podcast to Podbean to distribute (or export for other services).
You will need a place to host your podcast files so they can be easily distributed via Apple Podcasts, Google Podcasts, Spotify, various podcast apps and online. Generally, website hosts are not equipped for this so you should investigate dedicated podcast hosting companies. Podbean podcast hosting, for example, starts for as little as $9/month (with a free starter plan also). All the podcast hosting companies offer the basic file hosting and distribution, but many also offer a suite of built-in tools to help you publish, promote and perhaps even make money from your podcast.
As you examine whether to start a podcast, think about why you want to do it. You don’t need to get too caught up in making it perfect to start or investing in a lot of expensive equipment. There are also numerous professional resources if you want to get expert help with any aspects of podcasting. The important part is to consider your goals and the most efficient way to accomplish them. Podcasting can be the perfect tool for many goals within your practice…and now’s the time to get started!
Join our Facebook community, Podcasting Smarter, to share tips, get resources and more–whether you have a podcast or are thinking about starting one.
Audio Dice Network awards Podbean.com for its unconditional support of the LatinX / Hispanic community with the Latin Podcast “Global Diversity” Award. This Award is a podcasting industry award recognizing ambassadors of diversity in podcasting.
Audio Dice Network (ADN) bestowed the first Latin Podcast “Global Diversity” Award to the audio industry giant Podbean, for its tireless and disinterested support of the LatinX | Hispanic podcasting community.
Podbean, the world leader in podcasts hosting, has teamed up with ADN (an independent podcast network) and Bitextuales.com (a provider of editorial and translation services) to honor and recognize Hispanic-LatinX podcasts of all the world and the United States.
The Latin Podcast Awards (LPA) are the only podcast awards in the world that honor Ibero-American podcasts (Spanish and English). These podcasts are originated in the United States and around the world. the LPA is the first and only podcast competition in the bilingual world.
In this new edition, the LPAs will recognize podcast nominees from the United States, Spain, Colombia, Mexico, the Dominican Republic, Peru, Switzerland and Puerto Rico.
About this accolade David Xu, CEO of Podbean said, “I am proud Podbean supports the Latin Podcast Awards. Once again, it is a wonderful opportunity to celebrate content creators and highlight the diversity of voices that the world of podcasting has to offer.”
As an industry leader for more than ten years, Podbean has been providing innovative podcasting services. This platform offers an easy-to-use interface that integrates publishing tools, administration, distribution, monetization and user friendly analysis. Currently, the podbean community is composed of a base of more than 140 thousand podcasters. Podbean apps for Android and iOS have reached more than 1 million downloads, and have more than 300 thousand active monthly users. For more information, visit https://www.podbean.com .
For more information on the Latin Podcast Awards visit latinpodcastawards.com.
Local media can play an important role in promoting small, local businesses. It can be a great way to target a narrow market with relevant messages. Many small businesses put advertising dollars toward local radio and newspapers. They may try billboards, flyers, local community boards or websites.
Small business owners need to be smart about their marketing and advertising efforts. Typically, they’ll be looking for effective, low-cost solutions but it can be hard to find that perfect combination. Sometimes local media exceeds the budget of a new or growing business. And, many businesses are finding that what’s worked in the past is no longer so effective. In recent years, many have turned to online advertising that allows targeting and provides delivery analytics. Another benefit is the simplicity and ease of getting campaigns running quickly.
Few local business owners will have considered podcast advertising. But now, some platforms are offering programmatic podcast advertising that targets only listeners in certain areas. So, podcasts can be a new form of local media for your small business to tap into. Fortunately, podcast advertising also has the potential to deliver more for less cost too. A small company can “sound big” without spending a lot. It’s a lot like what websites have done for small businesses in leveling the playing field.
Your Potential Customers Are Listening to Podcasts
According to a report from Edison Research, 21 percent of Americans (age 12+) will have listened to a podcast in the last month. To put that into perspective, that’s the same number of Americans who use Twitter and 8% more than use Spotify.
Podcasts tend to have affluent, educated audiences. 85% of podcast listeners have a college education and 36% make more than $75K/year.
Podcast Advertising Effectiveness
Research shows 62% of podcast listeners report making a purchase as a result of an ad they heard on a podcast. A study on NPR podcasts showed even higher results, with 75% of listeners taking action on a sponsored message. Podcast listeners are highly engaged, with 88% of them subscribing and listening to most or all episodes. Because podcasts are not heavily saturated with ads, listeners have high brand recall (over 70%).
New Technologies Increase Targeting and Ease
Programmatic ad buying now makes the process of purchasing podcast advertising much easier. A small business can buy ads directly, without a lengthy process or large ad budget necessary to work with an agency. The process is similar to setting up Google or Facebook ads (maybe even easier).
And, the technology now supports more targeting. So, for example, you can run ads to be served up only to listeners in your state or metro area. This effectively makes podcast advertising a new form of local media, but available on a smaller budget. For example, one recent campaign run via Podbean’s Ads system resulted in 100,000 targeted impressions for the business for $300.
To learn more about podcast advertising for your local business, read more. You can set up a campaign in minutes and give it a try! You set budget caps, and can modify or stop a campaign any time so it’s low risk with potential for high reward.
Get a high return on investment for your small business: get started with Ads today.