Podbean Sponsors Audiocraft Podcast Festival

Opening Night Party Streaming Free on Podbean Live

Podbean is supporting the Australian Audiocraft Podcast Festival, which will be held virtually this year on the evening of Friday, July 24th and all day Saturday, July 25th (AET).

Join the free livestreamed Variety Show kickoff event!

The festival kicks off with a fun-filled variety show on Friday night, hosted by Farz Edraki and Mike Williams, streamed free exclusively via Podbean Live on the Podbean App. The Variety Show will be enjoyable for podcast makers and listeners alike, with games, a chance to learn new things and check in with audio makers and friends from Australia and around the world. 

Join the event on the Podbean app.

You simply need to download the free Podbean app, login, and enjoy the variety show. This is open to anyone, whether you have a ticket or can attend the rest of the festival or not. Audiocraft and Podbean encourage podcasters, podcast listeners, and anyone interested in a bit of audio fun to join!

About the Audiocraft Podcast Festival

Audiocraft is a “chance to come together online with other podcasters and audio makers from Australia and around the world. There’ll be meet-ups, one-on-one chats, collective recordings and lots of opportunities to meet new collaborators and connect with other creatives.” Audiocraft will include sessions from Wendy Zukerman (Science Vs), Matthew Lieber (Spotify/Gimlet), Kathy Tu & Tobin Low (Nancy), Becky Ripley & Timothy X Atack (Forest 404), Johanna Bell & Rocket Bretherton (Birds Eye View). More information and tickets to the full festival can be found here.

Podbean will have a virtual booth at the event where podcasters can learn more about Podbean Live Streaming and other tools Podbean offers. Attendees can connect with representatives from Podbean to find out more and ask any questions.

About Podbean Live

Podbean Live is a unique platform for turning your podcast production into a live show. You can invite multiple co-hosts and guests to join the live stream, creating a dynamic show with ease. Then, you can turn the live show recording into evergreen content by publishing it as a podcast episode. It’s a truly interactive experience, bringing your listeners a new opportunity to engage with your podcast and be part of your community. You can let listeners call in and they can send real-time messages during the show. Learn more.

How to Create a Private Podcast for your Remote Team (& Why you Should!)

Guest post from Colin Gray*

Have you had to move to remote working in recent months? If you’re anything like the rest of the world, there’s a good chance the answer is yes! And if so, you might share a lot of the same worries. 

  • How do I stay connected to my staff and my colleagues?
  • How do I maintain a human connection, when we’re all in separate places?
  • Zoom calls are fine, but it’s too granular. How can I engage more of my team?
  • Is my company culture going to suffer? How do I keep it going?

It’s true, we can try our best to stay connected, but there’s a definite drop in engagement, when we move to online work. How do we fix it? Enter, podcasting!

Podcasting is one of the “big 3” content types, and is, in my view, the highest engagement of the three. It works alongside blogging and video to form the top of the engagement stack, really building trust and fandom through the personal connection it forges with your listener. 

Put simply, podcasting is ‘intimate’. Listeners feel they are having a friendly conversation with the host. It’s one of the best simulations of a real conversation we have, the most scalable way to ‘speak’ to people on mass, while still keeping it personal.

This has a lot of power in a working situation. It means managers can ‘speak’ to a big team of people, maintaining a connection with them. It means CEOs can brief a whole company, and help people feel involved. It means colleagues can broadcast to colleagues, sharing skills, learnings or status updates in a way that’s very close to a watercooler conversation. 

Add to this the just-in-time element, and it’s really powerful. Instead of requiring all staff to be on a zoom call at a certain time, your team can listen in their own time, while washing the dishes or walking the dog. They can stay more engaged, because they choose when to interact, and have more control. 

If you can see the benefits, then the next step is figuring out how you use it. Let’s take a look at some examples.

How can you use podcasting inside a company?

Here are some great ways I’ve seen companies use podcasting:

  • All-staff update: the CEO records a short briefing, each week, to give staff a high level update on how the company’s doing, and current plans.
  • Small-team update: managers produce more detailed summaries of recent work, learnings and plans for the coming week. 
  • Staff training: regular lessons and learnings from managers or colleagues. Or, formal training in specific skill areas for particular staff. 
  • Repurposed meetings: allow staff to sit in on other meetings, if they’re interested, by posting board meetings, decision meetings or other important get togethers. 
  • Staff onboarding: instill culture in new staff by offering an onboarding series with introductions, training and informal talks from others in the company. 

Can I keep the audio private?

This is obviously one of the #1 concerns when podcasting for your team. Can you share internal info, or sensitive data, and keep it away from prying eyes?

Well, thanks to Podbean’s great private podcasting tools, yes you can!

With Podbean, you can run any number of private podcast feeds, or channels as they call them, in one Podbean business account. This means you can set up a CEO Update podcast, a staff training one and a community podcast, for example. All would be available to your entire team. 

Even better, you can also set up smaller team podcasts which are available to only certain staff. So, you could then have a ‘developer team’ podcast, or an ‘HR Team podcast’ to update those teams on info relevant only to them. 

Those teams can be managed really easily, too, via Podbean’s group feature. You can bulk upload users to Podbean’s platform, and assign them to staff groups as you do so. Or you can tie login to your own systems via a SSO link. It’s set up to make this really easy for you as a company. 

To see the whole thing in action, and get a tour of all the private podcasting options offered by Podbean, take a look at this tour:

Is it hard or time consuming to make a Podcast?

In a word, no! You can make the process really quick and simple. 

Some aspects can seem intimidating, such as choosing the gear, recording your audio, making that audio sound good, or publishing the file. But, with a bit of guidance, they’re no barrier at all. So, to the guidance!

Recording Equipment

Let’s keep this simple. Choose a good USB microphone that plugs right into your computer. The best value option, for me, is the Samson Q2U. It comes with a stand, or can be handheld, so it’s pretty versatile in how you use it. 

So, get yourself and Samson Q2U and think no more about the gear!

But, if you’re a real gear geek like me, and desperate for all the options, by all means check out our guide to the best podcasting microphones here. 

How to Record Good Quality Audio

For this, I’m going to show you Alitu. Alitu is a podcast maker app that we run at ThePodcastHost.com. It’s designed to make podcasting super-easy for anyone.

For sure, there are other options, and if you want to explore a free one, check out Audacity. It’s totally free, but the downside is that it’s pretty clunky and old fashioned, and you need to learn how to do the audio cleanup, the levelling and the exporting by yourself. Not impossible, at all! Just time consuming. Whereas Alitu is a paid product, but it’s designed to do all that for you, automatically, saving a bunch of time and technical stress. 

So, here’s how to record in Alitu, and get your audio cleaned up automatically. 

By the way, I’ll include a full video walkthrough of the whole process below. That’ll show you recording, editing and publishing, all in one. So, if you want the full guide, just scroll down to the header: Video Walkthrough. 

First, in Alitu, create a new episode, and enter the episode details, as shown.

step1-create-episode

Next, you’ll see the ‘upload’ screen, where you add files to the episode. One option, as you’ll see, is to record, directly in.

step2-record-audio

Name your recording, hit record and speak! Keep it relatively short – 10 minutes is a good length, in my opinion, for this type of update. Plenty of time for some detail and engagement, but not too long to lose interest. 

Theme Music and Editing

Next, you’ll be taken to the episode builder. Here Alitu will add theme music to the recording, if you want it to (nice to have a little bit of audio branding to add polish and make the updates familiar) and you can edit the recording, if you need to. The episode builder is shown on the left, below, and the edit screen on the right. 

step3-build-and-edit

Don’t feel any pressure to edit your audio. The quickest and easiest way is to hit record, speak naturally, and just excuse any mistakes you make. If you trip over your words, it’s fine. It just makes you sound human, and it can actually help your listeners (your staff!) to connect even more with you.

You might need to remove any big issues though – such as a big sneeze in the middle – and you’ll normally have a bit of silence at the start and the end you can trim out, just to keep it tight. That’s what the Alitu edit tool is there for. 

How to Publish Your Private Podcast

Finally, it’s time to publish so that your team can hear it! You’ll see in the screenshots below that you can listen to a preview of the episode first, before you hit the publish button.

step4-publish

Alitu has a direct link to Podbean, so you can publish your episode without ever leaving the app. The first time you do it, you’ll need to authenticate your Podbean account. This will link Alitu to one of your podcast channels. From then on, you can publish directly to your private podcast channels, making the whole process really quick. 

You can also download the final episodes for use anywhere else, too. So if you want to post to many different channels, or put your audio into an intranet or elsewhere, you can do that really easily. 

Video Walkthrough: Creating a Podcast Episode for Your Team

Here’s the full video walkthrough of everything I covered above:

To learn more about Podbean’s private podcasting solution, join our free webinar.

*Colin Gray is a podcaster, speaker, PhD and founder of The Podcast Host and Alitu. The Podcast Host is a huge resource on running a successful show, including a full guide on How to start a Podcast. And, Alitu is a web app that helps you make your podcast,  automating cleanup and branding, and assisting with editing. It makes podcasting quick and easy!

Podbean Begins IAB Certification Process

Podbean embarks on the IAB Tech Lab Compliance Program for Podcast Measurement

New York, NY (April 29, 2020)- Podbean announced today that it is undergoing the compliance process from IAB Tech Lab for podcast measurement

According to IAB, “The IAB Tech Lab Podcast Measurement Compliance Program certifies that companies are adhering to the IAB Podcast Measurement Technical Guidelines, released in December 2017. These guidelines establish a common set of ad metrics for podcasts and a base set of principles that any measurement system should support.” This helps to address industry challenges such as lack of uniformity in measurement systems and how metrics are defined.

“We look forward to undergoing this process to reassure customers, advertisers, and third parties that we provide compliant measurement according to these industry standards within the Podbean hosting and dynamic advertising ecosystem,” shared David Xu, CEO of Podbean.

“We don’t expect significant changes as we have been using IAB guidelines for some time, but podcasters may notice minor changes as we make adjustments. Additionally, we are optimizing our system as part of this audit process. For example, we recently added a listener statistic. This gives you additional insight into your audience reach.” 

About Podbean 

Podbean has been providing innovative podcasting services as an industry leader since 2006. Podbean offers a user-friendly interface that integrates publishing, management, syndication, live streaming, monetization and analysis tools into an easy-to-use podcasting platform. The Podbean community consists of over 400,000 podcasts and a rapidly expanding app-user base. Podbean’s apps for Android and iOS have reached over 1.5 million active monthly users. To learn more about Podbean, visit www.podbean.com.

Podbean Announces Unlisted Mode for Private Live Streaming and Remote Recording

Podbean Live, Podbean’s Free Audio Live Streaming Platform, Now Offers Unlisted Mode for Invitation-Only Streaming and Remote Recording with Co-hosts and Guests

Podbean has added an “unlisted mode” to its audio live streaming platform (Android, iOS, and web). Livestream hosts can now choose the visibility for their live show: public or unlisted. A public live show is listed in the Podbean app and available for anyone to join. An unlisted livestream will not be shown in the Podbean app and requires the host to share a link to invite guests, co-hosts, and listeners.

Livestreamers can use unlisted livestreams as an engaging, exclusive experience for their most dedicated listeners, members or patrons. They can also be used for teaching and discussion groups. For example, Podbean has had several churches run unlisted live streams for their bible studies and college professors lead discussion groups using Podbean Live. Book clubs and other groups around the world are meeting online with Podbean Live. 

“People are looking for easy, free ways to stay connected and continue pursuing their interests. Audio live streaming often suits those needs well and this unlisted option gives groups the ability to run their own discussion or class, with just a few clicks, “ says David Xu, CEO. “We also see this as a simple solution for podcasters to record with co-hosts and guests remotely. For anyone thinking of starting a podcast, it is one of the simplest ways to get started.”

Podbean Live’s Unlisted Mode offers an easy remote recording solution for podcast hosts and their guests. Podbean provides a recording of the live stream when it is completed. The host can automatically publish it as an episode if they host a podcast on Podbean. Or, they can download the recording to edit and repurpose as a podcast episode on any platform. Podbean Live is free and open to everyone, so podcasters can use this tool no matter where they host their podcast.

About Podbean Live

Podbean Live is a free tool for audio live streaming. Users simply need to create a login (no hosting account required) and can livestream from any computer or their phone. Listeners can join via the free Podbean app. More information can be found at https://www.podbean.com/live-stream. Podbean offers free webinars for anyone who wants to learn how to successfully run a live stream.

About Podbean 

Podbean has been providing innovative podcasting services as an industry leader since 2006. Podbean offers a user-friendly interface that integrates publishing, management, syndication, live streaming, monetization, and analysis tools into an easy-to-use podcasting platform. The Podbean community consists of over 300,000 podcasts and a rapidly expanding app-user base. Podbean’s apps for Android and iOS have reached over 1 million active monthly users.

To learn more about Podbean, visit www.podbean.com.

Promote Your Podcast on Linkedin Easily

Podbean has added Linkedin to the platform’s automatic social sharing tools, making it easy to promote your podcast on Linkedin. Tap into “the world’s largest professional network” to spread the word about your podcast. Linkedin has nearly 660+ million users in more than 200 countries and territories worldwide.

To set up social sharing to Linkedin, simply go to the “social share” section of your Podbean dashboard. Click on “Connect to LinkedIn”. You will be directed to a page to log into your LinkedIn account. When you publish an episode, you will now have LinkedIn included in the “share” section. You can click it to turn it off if you do not wish for the episode to be shared to Linkedin.

promote your podcast on linkedin connect

Here’s a sample of how your episode will be shared to Linkedin.

linkedin post

LinkedIn is a powerful marketing tool. After all, LinkedIn is the social media network of choice for professionals and businesses of all sizes. If you have guests on your podcast, many of them will be active on Linkedin and it can even be a great place to find guests and develop collaborations. Now, Podbean makes it easy to leverage the power of Linkedin marketing for your podcast.

Want to learn more ways to promote and market your podcast? Join us for our free “Promote Your Podcast” webinar.

Podbean Shares Tools for Free Virtual Gatherings to Support Social Isolation Efforts

Podbean offers free audio live streaming for virtual events and communications, provides 50% nonprofit and educational discount for podcasting accounts

New York, NY (March 16, 2020)- Podbean has been working to let churches, synagogues, mosques and other communities know about the option of free audio live streaming as a safe and easy way to run events and share information in the midst of coronavirus concerns. Podbean Live is a free tool for audio live streaming. Users simply need to create a login (no hosting account required) and can live stream from any computer or their phone. Listeners can join via the free Podbean app. 

More information can be found at https://www.podbean.com/live-stream. Podbean offers free webinars for anyone who wants to learn how to successfully run a live stream.

Additionally, to support educational institutions and non-profit organizations in getting information out, providing online learning and managing communications efforts, Podbean will offer such organizations a 50% discount on podcast hosting. If you are part of a non-profit or educational organization, visit podbean.com/podbeancares to complete some basic information and sign up. When you sign up with this link, the 50% discount will automatically be applied.

“We are greatly concerned about the health of our customers, staff and the community during this pandemic,” shared David Xu, Podbean’s CEO. “We also know how important access to education, information, and connection is during times when people need to practice social isolation. Our team hopes these tools will be helpful in efforts to stay connected and disseminate important information.” 

About Podbean 

Podbean has been providing innovative podcasting services as an industry leader since 2006. Podbean offers a user-friendly interface that integrates publishing, management, syndication, live streaming, monetization and analysis tools into an easy-to-use podcasting platform. The Podbean community consists of over 300,000 podcasts and a rapidly expanding app-user base. Podbean’s apps for Android and iOS have reached over 1 million active monthly users.

To learn more about Podbean, visit www.podbean.com.

 

Podcast Monetization Discussion

Livestream Recording: Yann Ilunga, Podcast Consultant and Founder of Podcast Growth Mastermind, and Shannon Martin, Director of Communications at Podbean, discuss ways to monetize your podcast, tips, resources and more. Listen here:

Audo live stream about podcast monetization

Some of the topics Yann and Shannon discussed in this monetization live stream include:

Why monetize your podcast?

You might look at podcast monetization to cover your expenses, from hosting fees to software costs and equipment. Most podcasters also put a lot of time into their podcast. At some point, many would like to see a return on their investments. As Shannon mentioned, some podcasters start their podcast with a strategy to monetize it and may have monetary goals in mind. Meanwhile, hobby podcasters have to consider the effort it will take to monetize. While we would all love for our expenses to be covered, think about why you’re doing your podcast and how monetization efforts fit that.

Who is ready for podcast monetization?

Yann and Shannon both mentioned that there is no specific barometer or magic number (thanks to the member who asked this question!) for monetizing a podcast. “There’s no hard and fast rule.”

Shannon advised, however, that podcasters should not jump ahead. They should analyze whether they are ready or not, which means considering if they’re able to consistently put out content and have put efforts into quality content and building an audience. For example, an advertiser would expect consistent episodes with their ads in at as per your agreement. Listeners who might support you via Patreon, Podbean Patron or other donation or membership programs will expect to get any content you promise.

Podcast Monetization Methods

Podcast Advertising

The first method Yann and Shannon discussed was podcast advertising. This often works well for larger shows, particularly because it has traditionally been paid via CPM.

CPM Model of Podcast Advertising

CPM is cost per mille, in other words a fee that is paid per 1000 impressions. Shannon gave the example of a fairly common podcast advertising rate of a $20 CPM. This means if your podcast gets 1000 downloads per episode, you would be paid $20. CPM rates vary by placement as well as what the podcast can negotiate based on demand, audience fit, etc.

This model is mostly “a numbers game” as Yann mentioned, so don’t get so focused on it that you miss out on other “low-hanging fruit” (options that are discussed below) that may have higher ROI for you.

Value-Based Model

Yann and Shannon mentioned that many podcasters, especially those who do not have huge download statistics, would benefit from selling ads as a package and looking at different things they can offer. For example, most podcasts are part of a large digital footprint. A podcaster can share their total reach and base ad/sponsorship packages on that. They might offer exposure beyond the in-podcast ad, such as mentions on social media or in newsletters.

As Shannon noted, most podcasts are not stand-alone entities (and there are a lot of reasons they shouldn’t be). A value-based model benefits you as the podcaster, but also the advertiser since consumers typically have to hear/see a message multiple times.

Matching Platforms/Marketplaces for Smaller Podcasts to Find Advertisers

Advertising agencies and traditional platforms often require 10,000-50,000 downloads/episode to join. However, there are now marketplaces and platforms for smaller podcasts. Many use a programmatic model so that advertisers can reach their audience using multiple podcasts, or provide a simple matching service. The Podbean Ads Marketplace is one example that Shannon gave details about. Other include Podcorn (not tied to hosting), Anchor and Dynamo (by Voxnest/Spreaker).

Most of these are not exclusive, so you can participate in more than one to get the most potential opportunities. As Yann mentioned, this is also true for using multiple monetization strategies. You can pull from all the ideas mentioned to see what works best for your podcast.

Sponsorship

“Don’t just think about your podcast in terms of numbers. Think about the big picture.”–Yann

From advertising, Yann and Shannon furthered the discussion to the different ways a podcaster might look at sponsorships. The podcaster might have other activities they’d like a sponsor to support, such as events. There are many creative ways to approach attracting a sponsor and structuring sponsorship packages.

Who is this strategy for? Shannon suggested it can be good for everyone, but you need to be prepared to manage the relationship. You need to be organized and it works especially well if you have a strong community, even if it is a smaller one. Yann suggested thinking of ourselves as microinfluencers and how we can leverage that influence for sponsors.

Affiliate Marketing

Affiliate marketing is another form of advertising, where you can sign up for affiliate programs to get paid a fee/% for anyone who purchases the service or product through your link or code. Some examples include Amazon Associates, Audible, and Podbean. Many web hosting and other services offer affiliate programs and you may want to check with the services and products you use or those that you know your listeners enjoy. Check with the companies/tools you use to find out if they have an affiliate program and what they offer.

Shannon warned, however, to understand the value of your time, creative product and audience so you don’t “undersell” yourself. If a company wants a true advertising relationship, they should pay for the ad spots versus only paying when there are sales. Yann also cautioned that you must be explicit when sharing affiliate links and follow all the guidelines and relevant laws.

Community Support and Premium Content

Examples of platforms for this strategy include Patreon, Glow and Substack (which allows you to create a paid publication/newsletter that can also include audio). With these models, listeners can support you with monthly donations or memberships. Many hosting platforms also allow podcasters to create content for sale (whether via a subscription or for selling individual episodes).

Podbean offers a premium sales model, which enables podcasters to sell bonus episodes or subscriptions. Last year, it grew by about 60% and the top earner made around $100,000. Podbean also has a built-in Patron platform for listener support. Podbean’s is a monthly, recurring donation and podcasters can tie in whatever rewards they want, including bonus content published just like other episodes. As Shannon discussed, this strategy can work for a smaller podcast that has a very supportive community or works well for people providing learning-oriented or value-added content.

Listener Questions

A listener asked about Patreon integration. Shannon agreed they should be integrated, because your supporters start as your podcast listeners so you should be mentioning it in your podcast regularly, having links on your site, etc. She also reminded people that bonus content is only one offering you can give for Patreon/Patron. Many listeners will support you just because they like the work you do and you can offer all types of rewards at different levels.

The listener also wanted to know about fees and what cuts these platforms take. Since there are many different platforms, Shannon suggested referring to the Support Center for the particular platform or tool. Many don’t charge an upfront fee, but a % of earnings. Also, be sure to check if your hosting company requires you to monetize through them or give them a cut of any monetization or if you are free to monetize outside of their platform. (Podbean does not require you to use their tools and only charges you if you are using their specific tools, all the fees are outlined in the Podbean Support Center).

Repurposing Content for Sale (Books/Audiobooks)

Selling books or audiobooks can be a natural fit for many podcasters. You may be able to repurpose podcast content or use your skillset for narrating an audiobook.

Indirect Monetization

One of the listeners brought up that many podcasters will be more likely to make money in other ways related to their podcast, but not directly from their podcast. Shannon discussed getting speaking engagements, bringing in clients to your business, selling coaching, masterminds or other services and/or getting into podcast consulting, editing, and other services. Using your podcast as a branding tool may be one of the most successful methods many podcasters are using. A podcast can be a valuable part of the sales funnel for your business.

Miscellaneous (Livestreamng, Live Shows, Merchandise)

There are many other creative methods of podcast monetization that you may want to put into the mix. These include live streaming (some platforms offer gifting, ticket sales and other ways you can get paid for live streaming), live shows (big podcasts have been making significant money on this!), selling merchandise and more.

To continue the conversation and get more resources:

Podcast Growth Mastermind Facebook Group

Podcasting Smarter Facebook Group

Free Sample Media Kit

Podbean Webinars

Podbean Podfest Ticket Giveaway

PodFest 2020
PodFest 2020

Podbean is excited to announce we’re giving away 50 tickets to join us at Podfest Expo 2020 in Orlando, Florida! Get a free Creator Pass to one of the hottest podcasting and multimedia events. Learn, get inspired, and grow better together with Podbean and Podfest.

About Podfest:  

Podfest Expo is a community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. The conference provides content creators with world-class education, inspiration and ideas, and community and networking.

Podbean supports Podfest as a Gold sponsor and will be live streaming sessions from the conference, along with demonstrating Podbean Live and answering all your questions in the exhibit hall. If you attend, be sure to come by the Podbean table to say hi and pick up some exclusive Podbean conference stickers. They’re fast becoming a favorite podcaster collector’s item!

Apply here for your free Creator Pass. 

Podbean will select the first 50 eligible participants. By entering, you agree to attend Podfest Expo from March 6th-8th in Orlando, FL. Winners are responsible for their own transportation, accommodation, and personal expenses. Podbean will provide one Creator Pass ticket, valued at $299. Once selected, Podbean will email winners with a redemption code.

Follow Podbean on Facebook and Twitter for our latest updates, giveaways and more!

Tips for Live Stream Success

Tips for Live Stream Success.jpg

We’ve gathered some of the best tips from our experiences over the past few months with Podbean Live. Whether you’re thinking about doing a live show or have already started live streaming, these can help you run successful live streams and build a larger, more engaged audience.

Set up your live stream for success

  1. Think of hot topics to cover in your live stream. What topics have you covered on your podcast that most interested listeners (highest # of downloads or most feedback)? What topics have listeners asked for? Is there a hot topic in your industry/niche right now, or a big event, product release, etc.? What’s everyone buzzing about? Is there a popular expert/guest you could have on the live stream? You can also use the live stream to make a big announcement or share some “behind the scenes” or more in-depth information.
  2. Come up with a catchy title. Once you come up with a topic that will be interesting, you need to grab listeners’ attention. Make sure the topic is clear (and easily searchable). Come up with something catchy, but not so clever that listeners won’t understand it or be able to find the live stream if they’re interested in the topic. Speaking of titles, make sure to make your nickname in Podbean Live something recognizable for your podcast, name or brand. On your home page in Podbean, you’ll see your nickname at the top left. Click the edit icon to change it.
  3. Two (or more) voices are better than one. Co-hosts or guests can make the live stream more interesting, and even encourage listeners to tune in. It’s easy for co-hosts, guests, and even listeners to call in using Podbean Live.
  4. Write an outline and prepare. Just because a live stream is a bit more spontaneous doesn’t mean it shouldn’t be well thought out. Don’t waste listeners’ time. Come up with a flow for the live show and come prepared with what you hope to cover. You might want to have extra material and ideas since you are live and things might not go as planned. Be prepared, but adaptable.
  5. Use a microphone and headphones or headset and test your audio equipment. To avoid echoing, ask all callers to use a headset as well. Here’s a video about how to use a USB mic or interface with Mac. Subscribe to the Podbean Youtube channelfor more video tutorials. Podbean also offers webinars to learn more.
  6. Be sure you have a good environment and internet connection. Try to live stream from a quiet environment where you won’t be interrupted. Test your internet connection.

Getting listeners to your live stream

  1. Schedule your live show in advance. Consider what time(s) will be best for listeners (you may even want to ask them/take a survey).
  2. Think about live streaming at a regularly scheduled time. This provides consistency and gets your listeners used to tuning in.
  3. Share your scheduled live stream on all your social media and communication channels. Under “actions” for the live show, you’ll find the share button so you can easily share to social media, via email, etc. And, don’t forget to promote your live shows in your podcast episodes! Ask listeners to follow you in the Podbean app so they will always be notified of new live shows.
  4. Encourage your followers to share too. Podbean’s live stream “engagement score” shows you a measure of how listeners are engaging with the show, and offers listeners ways to support you. One of the ways they can support you is by sharing your shows. Don’t forget to ask them to do so.
  5. Build excitement for your live streams. Don’t just share a link once and be done. Give potential listeners a hint about what will be happening or why they’d want to join. You can even build in suspense, by teasing a special announcement or guest. Ask questions and solicit listener feedback for the live stream in your social media posts.

Make your live stream awesome

  1. Consider integrating music. Podbean Live has built-in music you can use for background, intros, and interludes. Music adds atmosphere and can help with the flow of the live stream.
  2. Interact with your listeners. Thank new listeners for joining. Solicit listener comments and calls. Ask a specific question or for listeners to share an opinion on a topic you’re covering. Do a live listener “poll” or “vote”.
  3. Make it a conversation. Make sure you respond to listener comments (or assign a co-host to do so). Get a few callers on the live stream at once for a group call. Do a Q&A (respond to listener questions, ask listeners to submit questions for your guest).
  4. Minimize use of ads or promotional time in live streams. Especially while you’re building an audience, you may want to leave ads out of the live show. You can always edit ads in if you publish your live show as a podcast episode, or start adding them as you build a larger audience.
  5. Keep up a good pace. Don’t have dead air or bore listeners. This might take some time to hone, but have plenty of backup ideas and keep things moving along. Your live stream does not need to be a particular length, so if you find you don’t have enough content to keep it lively, shorten the time.
  6. Have fun with it. Podcasting is already an intimate medium. Live streaming adds another level to that intimacy and interaction. It’s a wonderful chance to have fun, try out new or more in-depth topics, experiment and create a community atmosphere. You’ll need to be adaptable, as things can change no matter how much you prepare. Have ideas in mind and don’t get stressed out. Listeners do not expect the same level of polish as they would from a podcast episode, but they like seeing your human side. Live shows can make a great blooper reel for a bonus podcast episode!
  7. Gamify it. You can even run contests or little competitions around live streams. Podbean shows listeners the level of support they’re giving to your show, including commenting, sharing, listening and sending gifts. From these actions, you see an engagement score. Take advantage of this gamification and encourage listeners to support you in the ways they prefer. This can make listening even more fun. And, you can also consider doing something such as sending top supporters podcast merch, like a sticker or pin. Or, just give them shout outs on the show.

After you’re done, analyze what worked and what didn’t. Use any listener feedback to improve. Even better, analyze results from a few live streams to test out different variables. Specifically ask listeners if they liked certain things, or if you should try something else.

Think about how you want to use live streaming in conjunction with what you’re doing with your podcast. Live streaming offers a great opportunity for listener engagement and doing new things. Think about how it might further your goals and fit into why you’re doing your podcast.

Learn more about Podbean Live and get started. It’s free and open to all podcasters!

Podcasts for Holiday Stress Relief

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While the holidays can be filled with joy and celebration, stress sometimes comes along with all the enjoyment. All the holiday merriment can also mean a packed schedule and feeling overwhelmed with obligations. And, the added pressure combined with family conflicts might mean you’re looking for some ways to relax and de-stress. We’ve got a podcast recommendation list that is just the thing. Happy holidays!

You can find this topic featured in the Podbean app to listen on the go. If you don’t already have the Podbean app, download it for free in the App Store or Google Play store. It’s the best way to listen and discover new podcasts you’ll love, with recommendations of hot topics plus personalized recommendations based on what you listen to most. You can also listen to these podcasts online here.

Podcasts for Holiday Stress Relief

Meditation, Relaxation and Sleep

Happiness Spells

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Five minute lists of happy things — Increase your appreciation, positivity, gratitude and creativity. Fall asleep easily and peacefully.

Women’s Meditation Network

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Guided meditations created just for women that will inspire, calm and center you. Listen when you want to start your day with mindful intention, relieve stress or anxiety, fall asleep easier or simply tune into the wisdom of your inner voice. Each meditation is created with love to help you shine throughout all the seasons of your life. Hosted by Katie Krimitsos.

Nothing much happens; bedtime stories for grown-ups

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Bedtime stories for grownups, in which nothing much happens, you feel good and then you fall asleep.

Daily Meditation Podcast

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A Library of Meditations at Your Finger Tips. Be happy, healthy, more at peace, and sleep better as you’re greeted every morning with a daily guided meditation technique. Feel as though you’re seated next to your personal meditation teacher Mary Meckley as she takes you on a weekly journey to manage your emotions. New themes each week based on an emotion with different daily meditation techniques to manage stress triggers. You are so worth slowing down for.

Sleep With Me

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Insomnia? Mind racing at night? Worries keeping you up? Tune in for a bedtime story that lets you forget your problems and progressively gets more boring until you fall to sleep. So get in bed, press play, close your eyes, and drift off into dreamland.

The Meditation Podcast

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The Meditation Podcast creates an extraordinary meditation experience for people in their everyday lives. Founded in 2006 by husband-and-wife team Jesse & Jeane Stern, the podcast uses guided meditations, binaural beats, mindfulness, and 20+ years experience in Healing Arts. Please use headphones, and do not listen while driving or operating machinery. For our complete archive of meditations, please visit our web site or Patreon.com/theMeditationPodcast.

Guided Sleep Meditations

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Soothing guided meditations to help you relax and get to sleep at bedtime.

Holiday Fun

Tis the Podcast

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Tis the Podcast is determined to keep the Christmas Spirit alive 365 days a year! Join Anthony, Julia, and Thom as they embark on a magical journey debating and discussing different Christmas movies, specials, and television episodes each week. Please visit http://www.tisthepodcast.com for the running ranking of all the movies they review, in addition to episode show notes and contact information.

Dreamtime Hour Holiday Editions

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Holiday short stories for bedtime or while sipping hot cocoa during those cold winter nights.

Holiday Special Podcast

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Watching Holiday Specials and talking about them.

Christmas Tales

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Ghosts, lost love and what happens when the festive season is hijacked by the politically correct brigade… Christmas tales by some of the most cherished writers of our time.

Fun for the Family

The Saturday Morning Cereal bowl

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A weekly music show for the whole family.

Adventure of The Month – Kids and Children

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Every month a new adventure over few episodes

The Calm Kids Podcast

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Stories by kids, for kids to unwind and go to sleep relaxed and happy.

Reading Bug Adventures – Original Stories with Music for Kids

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Let’s Fly! Reading Bug Adventures is a story podcast for kids from The Reading Bug. Each episode is a new adventure with original songs — just hop into the Reading Bug’s magic book bag, and we’ll be transported to whatever time or place is in the books inside! Join us for action and adventure, and bring your crayons and paper so you can color your own illustrations. Reading Bug Adventures is created, written, and produced by The Reading Bug, an independent, family-owned children’s bookstore. Learn more at http://www.thereadingbug.com/adventures.

GOOD THINGS RADIO

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A lively show focusing on the good that life has to offer while going through the joys and challenges of parenthood, married life, culture, friendship and faith.

Bonus: Mindful Parenting and Family

Mindful Parenting in a Messy World with Michelle Gale

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Insightful parenting conversations with some of the leading voices in the mindfulness world.