Podbean has added Linkedin to the platform’s automatic social sharing tools, making it easy to promote your podcast on Linkedin. Tap into “the world’s largest professional network” to spread the word about your podcast. Linkedin has nearly 660+ million users in more than 200 countries and territories worldwide.
To set up social sharing to Linkedin, simply go to the “social share” section of your Podbean dashboard. Click on “Connect to LinkedIn”. You will be directed to a page to log into your LinkedIn account. When you publish an episode, you will now have LinkedIn included in the “share” section. You can click it to turn it off if you do not wish for the episode to be shared to Linkedin.
Here’s a sample of how your episode will be shared to Linkedin.
LinkedIn is a powerful marketing tool. After all, LinkedIn is the social media network of choice for professionals and businesses of all sizes. If you have guests on your podcast, many of them will be active on Linkedin and it can even be a great place to find guests and develop collaborations. Now, Podbean makes it easy to leverage the power of Linkedin marketing for your podcast.
Podbean offers free audio live streaming for virtual events and communications, provides 50% nonprofit and educational discount for podcasting accounts
New York, NY (March 16, 2020)- Podbean has been working to let churches, synagogues, mosques and other communities know about the option of free audio live streaming as a safe and easy way to run events and share information in the midst of coronavirus concerns. Podbean Live is a free tool for audio live streaming. Users simply need to create a login (no hosting account required) and can live stream from any computer or their phone. Listeners can join via the free Podbean app.
Additionally, to support educational institutions and non-profit organizations in getting information out, providing online learning and managing communications efforts, Podbean will offer such organizations a 50% discount on podcast hosting. If you are part of a non-profit or educational organization, visit podbean.com/podbeancares to complete some basic information and sign up. When you sign up with this link, the 50% discount will automatically be applied.
“We are greatly concerned about the health of our customers, staff and the community during this pandemic,” shared David Xu, Podbean’s CEO. “We also know how important access to education, information, and connection is during times when people need to practice social isolation. Our team hopes these tools will be helpful in efforts to stay connected and disseminate important information.”
Podbean has been providing innovative podcasting services as an industry leader since 2006. Podbean offers a user-friendly interface that integrates publishing, management, syndication, live streaming, monetization and analysis tools into an easy-to-use podcasting platform. The Podbean community consists of over 300,000 podcasts and a rapidly expanding app-user base. Podbean’s apps for Android and iOS have reached over 1 million active monthly users.
Livestream Recording: Yann Ilunga, Podcast Consultant and Founder of Podcast Growth Mastermind, and Shannon Martin, Director of Communications at Podbean, discuss ways to monetize your podcast, tips, resources and more. Listen here:
Some of the topics Yann and Shannon discussed in this monetization live stream include:
Why monetize your podcast?
You might look at podcast monetization to cover your expenses, from hosting fees to software costs and equipment. Most podcasters also put a lot of time into their podcast. At some point, many would like to see a return on their investments. As Shannon mentioned, some podcasters start their podcast with a strategy to monetize it and may have monetary goals in mind. Meanwhile, hobby podcasters have to consider the effort it will take to monetize. While we would all love for our expenses to be covered, think about why you’re doing your podcast and how monetization efforts fit that.
Who is ready for podcast monetization?
Yann and Shannon both mentioned that there is no specific barometer or magic number (thanks to the member who asked this question!) for monetizing a podcast. “There’s no hard and fast rule.”
Shannon advised, however, that podcasters should not jump ahead. They should analyze whether they are ready or not, which means considering if they’re able to consistently put out content and have put efforts into quality content and building an audience. For example, an advertiser would expect consistent episodes with their ads in at as per your agreement. Listeners who might support you via Patreon, Podbean Patron or other donation or membership programs will expect to get any content you promise.
Podcast Monetization Methods
The first method Yann and Shannon discussed was podcast advertising. This often works well for larger shows, particularly because it has traditionally been paid via CPM.
CPM Model of Podcast Advertising
CPM is cost per mille, in other words a fee that is paid per 1000 impressions. Shannon gave the example of a fairly common podcast advertising rate of a $20 CPM. This means if your podcast gets 1000 downloads per episode, you would be paid $20. CPM rates vary by placement as well as what the podcast can negotiate based on demand, audience fit, etc.
This model is mostly “a numbers game” as Yann mentioned, so don’t get so focused on it that you miss out on other “low-hanging fruit” (options that are discussed below) that may have higher ROI for you.
Yann and Shannon mentioned that many podcasters, especially those who do not have huge download statistics, would benefit from selling ads as a package and looking at different things they can offer. For example, most podcasts are part of a large digital footprint. A podcaster can share their total reach and base ad/sponsorship packages on that. They might offer exposure beyond the in-podcast ad, such as mentions on social media or in newsletters.
As Shannon noted, most podcasts are not stand-alone entities (and there are a lot of reasons they shouldn’t be). A value-based model benefits you as the podcaster, but also the advertiser since consumers typically have to hear/see a message multiple times.
Matching Platforms/Marketplaces for Smaller Podcasts to Find Advertisers
Advertising agencies and traditional platforms often require 10,000-50,000 downloads/episode to join. However, there are now marketplaces and platforms for smaller podcasts. Many use a programmatic model so that advertisers can reach their audience using multiple podcasts, or provide a simple matching service. The Podbean Ads Marketplace is one example that Shannon gave details about. Other include Podcorn (not tied to hosting), Anchor and Dynamo (by Voxnest/Spreaker).
Most of these are not exclusive, so you can participate in more than one to get the most potential opportunities. As Yann mentioned, this is also true for using multiple monetization strategies. You can pull from all the ideas mentioned to see what works best for your podcast.
“Don’t just think about your podcast in terms of numbers. Think about the big picture.”–Yann
From advertising, Yann and Shannon furthered the discussion to the different ways a podcaster might look at sponsorships. The podcaster might have other activities they’d like a sponsor to support, such as events. There are many creative ways to approach attracting a sponsor and structuring sponsorship packages.
Who is this strategy for? Shannon suggested it can be good for everyone, but you need to be prepared to manage the relationship. You need to be organized and it works especially well if you have a strong community, even if it is a smaller one. Yann suggested thinking of ourselves as microinfluencers and how we can leverage that influence for sponsors.
Affiliate marketing is another form of advertising, where you can sign up for affiliate programs to get paid a fee/% for anyone who purchases the service or product through your link or code. Some examples include Amazon Associates, Audible, and Podbean. Many web hosting and other services offer affiliate programs and you may want to check with the services and products you use or those that you know your listeners enjoy. Check with the companies/tools you use to find out if they have an affiliate program and what they offer.
Shannon warned, however, to understand the value of your time, creative product and audience so you don’t “undersell” yourself. If a company wants a true advertising relationship, they should pay for the ad spots versus only paying when there are sales. Yann also cautioned that you must be explicit when sharing affiliate links and follow all the guidelines and relevant laws.
Community Support and Premium Content
Examples of platforms for this strategy include Patreon, Glow and Substack (which allows you to create a paid publication/newsletter that can also include audio). With these models, listeners can support you with monthly donations or memberships. Many hosting platforms also allow podcasters to create content for sale (whether via a subscription or for selling individual episodes).
Podbean offers a premium sales model, which enables podcasters to sell bonus episodes or subscriptions. Last year, it grew by about 60% and the top earner made around $100,000. Podbean also has a built-in Patron platform for listener support. Podbean’s is a monthly, recurring donation and podcasters can tie in whatever rewards they want, including bonus content published just like other episodes. As Shannon discussed, this strategy can work for a smaller podcast that has a very supportive community or works well for people providing learning-oriented or value-added content.
A listener asked about Patreon integration. Shannon agreed they should be integrated, because your supporters start as your podcast listeners so you should be mentioning it in your podcast regularly, having links on your site, etc. She also reminded people that bonus content is only one offering you can give for Patreon/Patron. Many listeners will support you just because they like the work you do and you can offer all types of rewards at different levels.
The listener also wanted to know about fees and what cuts these platforms take. Since there are many different platforms, Shannon suggested referring to the Support Center for the particular platform or tool. Many don’t charge an upfront fee, but a % of earnings. Also, be sure to check if your hosting company requires you to monetize through them or give them a cut of any monetization or if you are free to monetize outside of their platform. (Podbean does not require you to use their tools and only charges you if you are using their specific tools, all the fees are outlined in the Podbean Support Center).
Repurposing Content for Sale (Books/Audiobooks)
Selling books or audiobooks can be a natural fit for many podcasters. You may be able to repurpose podcast content or use your skillset for narrating an audiobook.
One of the listeners brought up that many podcasters will be more likely to make money in other ways related to their podcast, but not directly from their podcast. Shannon discussed getting speaking engagements, bringing in clients to your business, selling coaching, masterminds or other services and/or getting into podcast consulting, editing, and other services. Using your podcast as a branding tool may be one of the most successful methods many podcasters are using. A podcast can be a valuable part of the sales funnel for your business.
Miscellaneous (Livestreamng, Live Shows, Merchandise)
There are many other creative methods of podcast monetization that you may want to put into the mix. These include live streaming (some platforms offer gifting, ticket sales and other ways you can get paid for live streaming), live shows (big podcasts have been making significant money on this!), selling merchandise and more.
To continue the conversation and get more resources:
Podbean is excited to announce we’re giving away 50 tickets to join us at Podfest Expo 2020 in Orlando, Florida! Get a free Creator Pass to one of the hottest podcasting and multimedia events. Learn, get inspired, and grow better together with Podbean and Podfest.
Podfest Expo is a community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. The conference provides content creators with world-class education, inspiration and ideas, and community and networking.
Podbean supports Podfest as a Gold sponsor and will be live streaming sessions from the conference, along with demonstrating Podbean Live and answering all your questions in the exhibit hall. If you attend, be sure to come by the Podbean table to say hi and pick up some exclusive Podbean conference stickers. They’re fast becoming a favorite podcaster collector’s item!
Podbean will select the first 50 eligible participants. By entering, you agree to attend Podfest Expo from March 6th-8th in Orlando, FL. Winners are responsible for their own transportation, accommodation, and personal expenses. Podbean will provide one Creator Pass ticket, valued at $299. Once selected, Podbean will email winners with a redemption code.
Follow Podbean on Facebook and Twitter for our latest updates, giveaways and more!
We’ve gathered some of the best tips from our experiences over the past few months with Podbean Live. Whether you’re thinking about doing a live show or have already started live streaming, these can help you run successful live streams and build a larger, more engaged audience.
Set up your live stream for success
Think of hot topics to cover in your live stream. What topics have you covered on your podcast that most interested listeners (highest # of downloads or most feedback)? What topics have listeners asked for? Is there a hot topic in your industry/niche right now, or a big event, product release, etc.? What’s everyone buzzing about? Is there a popular expert/guest you could have on the live stream? You can also use the live stream to make a big announcement or share some “behind the scenes” or more in-depth information.
Come up with a catchy title. Once you come up with a topic that will be interesting, you need to grab listeners’ attention. Make sure the topic is clear (and easily searchable). Come up with something catchy, but not so clever that listeners won’t understand it or be able to find the live stream if they’re interested in the topic. Speaking of titles, make sure to make your nickname in Podbean Live something recognizable for your podcast, name or brand. On your home page in Podbean, you’ll see your nickname at the top left. Click the edit icon to change it.
Two (or more) voices are better than one. Co-hosts or guests can make the live stream more interesting, and even encourage listeners to tune in. It’s easy for co-hosts, guests, and even listeners to call in using Podbean Live.
Write an outline and prepare. Just because a live stream is a bit more spontaneous doesn’t mean it shouldn’t be well thought out. Don’t waste listeners’ time. Come up with a flow for the live show and come prepared with what you hope to cover. You might want to have extra material and ideas since you are live and things might not go as planned. Be prepared, but adaptable.
Be sure you have a good environment and internet connection. Try to live stream from a quiet environment where you won’t be interrupted. Test your internet connection.
Getting listeners to your live stream
Schedule your live show in advance. Consider what time(s) will be best for listeners (you may even want to ask them/take a survey).
Think about live streaming at a regularly scheduled time. This provides consistency and gets your listeners used to tuning in.
Share your scheduled live stream on all your social media and communication channels. Under “actions” for the live show, you’ll find the share button so you can easily share to social media, via email, etc. And, don’t forget to promote your live shows in your podcast episodes! Ask listeners to follow you in the Podbean app so they will always be notified of new live shows.
Encourage your followers to share too. Podbean’s live stream “engagement score” shows you a measure of how listeners are engaging with the show, and offers listeners ways to support you. One of the ways they can support you is by sharing your shows. Don’t forget to ask them to do so.
Build excitement for your live streams. Don’t just share a link once and be done. Give potential listeners a hint about what will be happening or why they’d want to join. You can even build in suspense, by teasing a special announcement or guest. Ask questions and solicit listener feedback for the live stream in your social media posts.
Make your live stream awesome
Consider integrating music. Podbean Live has built-in music you can use for background, intros, and interludes. Music adds atmosphere and can help with the flow of the live stream.
Interact with your listeners. Thank new listeners for joining. Solicit listener comments and calls. Ask a specific question or for listeners to share an opinion on a topic you’re covering. Do a live listener “poll” or “vote”.
Make it a conversation. Make sure you respond to listener comments (or assign a co-host to do so). Get a few callers on the live stream at once for a group call. Do a Q&A (respond to listener questions, ask listeners to submit questions for your guest).
Minimize use of ads or promotional time in live streams. Especially while you’re building an audience, you may want to leave ads out of the live show. You can always edit ads in if you publish your live show as a podcast episode, or start adding them as you build a larger audience.
Keep up a good pace. Don’t have dead air or bore listeners. This might take some time to hone, but have plenty of backup ideas and keep things moving along. Your live stream does not need to be a particular length, so if you find you don’t have enough content to keep it lively, shorten the time.
Have fun with it. Podcasting is already an intimate medium. Live streaming adds another level to that intimacy and interaction. It’s a wonderful chance to have fun, try out new or more in-depth topics, experiment and create a community atmosphere. You’ll need to be adaptable, as things can change no matter how much you prepare. Have ideas in mind and don’t get stressed out. Listeners do not expect the same level of polish as they would from a podcast episode, but they like seeing your human side. Live shows can make a great blooper reel for a bonus podcast episode!
Gamify it. You can even run contests or little competitions around live streams. Podbean shows listeners the level of support they’re giving to your show, including commenting, sharing, listening and sending gifts. From these actions, you see an engagement score. Take advantage of this gamification and encourage listeners to support you in the ways they prefer. This can make listening even more fun. And, you can also consider doing something such as sending top supporters podcast merch, like a sticker or pin. Or, just give them shout outs on the show.
After you’re done, analyze what worked and what didn’t. Use any listener feedback to improve. Even better, analyze results from a few live streams to test out different variables. Specifically ask listeners if they liked certain things, or if you should try something else.
Think about how you want to use live streaming in conjunction with what you’re doing with your podcast. Live streaming offers a great opportunity for listener engagement and doing new things. Think about how it might further your goals and fit into why you’re doing your podcast.
While the holidays can be filled with joy and celebration, stress sometimes comes along with all the enjoyment. All the holiday merriment can also mean a packed schedule and feeling overwhelmed with obligations. And, the added pressure combined with family conflicts might mean you’re looking for some ways to relax and de-stress. We’ve got a podcast recommendation list that is just the thing. Happy holidays!
You can find this topic featured in the Podbean app to listen on the go. If you don’t already have the Podbean app, download it for free in the App Store or Google Play store. It’s the best way to listen and discover new podcasts you’ll love, with recommendations of hot topics plus personalized recommendations based on what you listen to most. You can also listen to these podcasts online here.
Guided meditations created just for women that will inspire, calm and center you. Listen when you want to start your day with mindful intention, relieve stress or anxiety, fall asleep easier or simply tune into the wisdom of your inner voice. Each meditation is created with love to help you shine throughout all the seasons of your life. Hosted by Katie Krimitsos.
A Library of Meditations at Your Finger Tips. Be happy, healthy, more at peace, and sleep better as you’re greeted every morning with a daily guided meditation technique. Feel as though you’re seated next to your personal meditation teacher Mary Meckley as she takes you on a weekly journey to manage your emotions. New themes each week based on an emotion with different daily meditation techniques to manage stress triggers. You are so worth slowing down for.
Insomnia? Mind racing at night? Worries keeping you up? Tune in for a bedtime story that lets you forget your problems and progressively gets more boring until you fall to sleep. So get in bed, press play, close your eyes, and drift off into dreamland.
The Meditation Podcast creates an extraordinary meditation experience for people in their everyday lives. Founded in 2006 by husband-and-wife team Jesse & Jeane Stern, the podcast uses guided meditations, binaural beats, mindfulness, and 20+ years experience in Healing Arts. Please use headphones, and do not listen while driving or operating machinery. For our complete archive of meditations, please visit our web site or Patreon.com/theMeditationPodcast.
Tis the Podcast is determined to keep the Christmas Spirit alive 365 days a year! Join Anthony, Julia, and Thom as they embark on a magical journey debating and discussing different Christmas movies, specials, and television episodes each week. Please visit http://www.tisthepodcast.com for the running ranking of all the movies they review, in addition to episode show notes and contact information.
Let’s Fly! Reading Bug Adventures is a story podcast for kids from The Reading Bug. Each episode is a new adventure with original songs — just hop into the Reading Bug’s magic book bag, and we’ll be transported to whatever time or place is in the books inside! Join us for action and adventure, and bring your crayons and paper so you can color your own illustrations. Reading Bug Adventures is created, written, and produced by The Reading Bug, an independent, family-owned children’s bookstore. Learn more at http://www.thereadingbug.com/adventures.
Podbean has added a handy feature to help you share a video version of your podcast to Youtube and other platforms. Videos can be an attractive way to promote your podcast and share them on different platforms, potentially bringing in new listeners who may be less familiar with podcasts.
You can find the video by going to the episode list and clicking “Share and Embed” (you can also find it in your media manager). You will see a “Download video link” you can copy and paste to your browser to download the video. From there, you can upload it to Youtube and share anywhere you wish.
Please note, the Podbean system only stores the videos for 30 days after an episode is published. We recommend you save a copy of the video for future use.
Podbean is excited to be sponsoring the live stream of the Behavioral Grooves 100th Episode Celebration. The live event will be streamed on the Podbean app and recorded for playback as a Behavioral Grooves podcast episode.
About the Behavioral Grooves Podcast
Behavioral Grooves is building a community of people who are positively applying behavioral science to life and work. The hosts, Tim and Kurt, talk with interesting guests and explore “why we do what we do!” The podcast, celebrating its 100th episode, gets over 5000 downloads per month from listeners in over 100 countries.
About Podbean Live
Podbean Live is an innovative new podcast live streaming service. It aims to help podcasters easily expand their podcast with live audio shows to grow audience engagement and add a new form of monetization with virtual ticket sales and listener gifts. Learn more about Podbean Live Streaming.
Behavioral Grooves Live Event
October 17, 2019 Doors open at 6:00 PM, Live Broadcast 7:00-8:30 PM (Eastern Time Zone) Pennsylvania Academy of Fine Arts – The Hamilton Auditorium
Annie Duke, author of “Thinking in Bets” Lila Gleitman, PhD, the woman who introduced the word “fuck” to the dictionary Jeff Kreisler, author of “Dollars & Sense” and managing director of PeopleScience Michael Hallsworth, PhD, head of the Behavioural Insights Team’s North American operations
Podbean Live provides opportunities for podcasts of all sizes to build audience engagement and monetize
NEW YORK, NY (Oct 9) – Podbean announces the full release of Podbean Live, their new podcast Livestream platform. The live streaming service aims to help podcasters easily expand their podcast with live audio shows to further audience interaction and add a new form of monetization.
“Podbean Live addresses some of the primary needs podcasters have shared with us. First, it is a tool to enhance the connection with the audience. Along with that comes a new opportunity to earn revenue,” shares David Xu, CEO of Podbean LLC. “We envisioned it as a virtual version of live podcast shows, which have really taken off in recent years. With Podbean Live, podcasters can set up such a virtual show without any cost and easily offer something special to their fans.”
Podbean Livestreaming is a truly interactive experience, bringing podcast listeners an opportunity to engage with their favorite podcasts and deepen the sense of community. Listeners can call in and send real-time messages during the show. The livestream host can invite multiple co-hosts and guests to join them, creating a dynamic show with ease.
Podbean Live introduces a new way for podcasters to monetize their content by allowing listeners to donate to their favorite content creators. Listeners have the option to send virtual gifts to livestream hosts, purchased with the in-app currency called “Golden Beans.” Podcasters can cash out points earned from gifts and live show ticket sales, creating a new revenue stream.
Podbean Live is now available with no added fee to all Podbean podcasters with paid hosting accounts. Other podcasters can request approval for access. After the live show, the host can publish the recording as a podcast directly in Podbean or download it for editing and post-production. To learn more about how live streaming works, check out the how-to guide.
What do I need to do to update my categories for Apple Podcasts?
Go into your Podbean settings to review your channel category and the full list of options. Log into your Podbean account and go to Settings→”Channel Category”. To change your category, select your preferred category and click the “Update Options” button at the bottom. This will make the appropriate changes to your feed, which will be picked up by Apple and implemented as they do their roll out later.
Additional categories: You can also go to Settings–>Feed/iTunes and find iTunes: Categories to choose a 2nd and 3rd Apple Podcasts category. Please note as per Apple’s documentation: “Although you can specify more than one category and subcategory in your RSS feed, Apple Podcasts only recognizes the first category and subcategory.”