Podcasts in Education – Talking Teaching with Danny Hauger

Click to listen to “Podcasts in Education – Talking Teaching with Danny Hauger”

In an ever-evolving world, we are always looking for new ways to learn and new ways to teach.  Even outside of the education sphere of school and universities, people are hungry for knowledge and new ways to consume it.  But it’s within those schools and universities that we find those who are hungry to share knowledge as well, like Danny Hauger does using podcasts in education.

Hauger’s been in the podcasting game for a long time.  Even in his college days, he was broadcasting and operating radio stations, all preparing him for a life behind a mic.

Podcasts in Education - Talking Teaching with Danny Hauger

“What’s really cool is that I’ve had a relationship now with Podbean for over a decade, starting back when I was the general manager of Titan Radio, at CalState Fullerton, which is the second-biggest university in California.  California kid born and raised, I’ve been writing music for a decade and I’ve been podcasting since my college radio days, so I started out in comedy sketch writing – because everyone in college thinks they’re so funny, and that was a fun time.  Started posting episodes and encouraging other students to podcast, and we were kind of amongst the early adopters of the medium, posting other shows from other Djs that were also students. So it was always tied into this sense of education. I was a radio/TV/film major, and I just love the idea of keeping these episodes archived for posterity.”

As he’s moved into the classroom, so has his podcasting expertise.  And he’s found that not only do the students learn from his podcasts in education, they learn from the act of podcasting as well.

“My students and I will sit together on microphones in the classroom, which is a phenomenal way to back up the sense of bringing learning home by teaching.  It’s a wonderful way to reinforce your own learning. When they find out they have to come record with me, they’ll come in prepared. They’re not going to want to walk in and stutter on the microphone, so it’s a great way to practice, like, oral communication skills.  

“I generally will do this before every unit test, and I’ll sit down – I talk pretty quick, I don’t know if that’s becoming apparent – but I talk really fast, and I know, like, there’s no chance that that you’re going to catch everything I said.  So if I sit down for seven to ten minutes, recap what was key before an assessment . . . I did my masters’ on this very subject, and found that student scored eight percent better when I provide a podcast as opposed to when I didn’t. And they go home and they listen to it – it’s not homework, it’s not required, but they know that it helps.  And I can see that it helps now because I’ve conducted the data.”

Of course, his podcasting audience has grown to be more than just his students.  He and his cohost, Tavis Beem, have taken podcasts in education one step further. Their podcast together, Inspiring Teachers, aims to inspire, celebrate, and educate other teachers out in the world.  

“We are always talking teaching.  Our wives are both educators as well, and I asked one day, “Why aren’t we recording these conversations?  We’re talking about it so often, I bet other people would find a lot of common ground here.” And what we started with two of us became inviting people at our school, and then it became inviting nationwide acclaimed educators and award-winners and authors, and exploring this “why” of teaching.  Why do we do this, where there are so many other careers that we have come from and could have chosen and could also engage in?  

“And it became a study of why teachers teach, what they want students to learn from them, besides just the lessons of the classroom, and why it is that we all share in this community, which is now more connected than ever through social media and the internet, where we’re not isolated islands anymore.  The ideas that we share and develop can become classroom-changing across the nation and possibly around the world. So we’ve had some really fantastic guests – over fifty in the year now – and it’s been a really cool study of how many really passionate good-hearted people there are out there that are choosing to teach professionally.”

Whether it’s for class, for teachers and students, or for his love of music and spreading knowledge, Danny Hauger doesn’t see a future in which he’s not podcasting.

“It’s been a focus on education, it’s been on music, it’s been on sharing, it’s been on giving gifts to the world.  And I wanna thank Podbean because they’ve been rock-steady beside me this whole time, so I’ve never thought about going to a different venue.  They really supported my creativity.”

Podcasts in education provide opportunities for new learning and teaching methods, enabling both students and teachers to improve how knowledge is shared and learned.  

To learn more about Danny’s music, podcasts, and love of teaching, check out his website and various weblinks here:


How To Monetize A Podcast – Four Effective Methods

No matter what brought you to podcasting, a question always arises: “Is there a way to make money with podcasting?”  The answer to that is always a resounding yes, but that then leads to the next question of, “How?” Take a look at four of the most effective ways to monetize a podcast.  With these tips, you’ll be able to find the right monetization method(s) for your podcast.

How To Monetize A Podcast and how to get listeners to support your podcast.

Here are some options on how to monetize your podcast:

  1. The Patron Program
  2. LiveStream With Podbean Live
  3. Create Paid Premium Podcast Content
  4. Advertising

1. The Patron Program

Patron programs have become a viable stream of income for content creators.  One of many examples is Now Playing – The Movie Review Podcast, who earn over $11,000/month using Podbean’s patron program (click here to check out their Podbean patron program). By offering pledge tiers from $1/mo. to $750/mo., Now Playing’s fans are able to show their support at a pledge level that’s comfortable for them.  Another example, according to an article on CREATORHYPE, is political comedy podcast Chapo Trap House.  One of the highest-earning podcasts using a patron program, they earn around $95,000 a month.  So there’s something to be said about patron-based programs.  

Podbean’s patron program is built into your user dashboard and made specifically for your podcast episodes.  You can set donor tiers for your patrons to pledge monthly, with specific gifts for each tier.   Give your donors exclusive sneak-previews of new episodes, hand-written postcards and letters, podcast swag like stickers and pins, the ability to vote to decide your next podcast topic – the list is as endless as your time and imagination.  

Customize it even further by creating goal-based donation tiers.  Need $150 to invest in a sound mixer or update your equipment? Set the total as the goal.  Your donors help you achieve your goal by investing in your podcast. This also helps them know what their financial support is going towards and to feel a part of the process.  

2. Livestream with Podbean Live

What’s the first thing you think when you hear the word livestream?  Some might think of Twitch, the popular platform for gamers.  Some might think Picarto, the platform for artists to stream their creative process.  With Podbean Live, now it’s the podcaster’s turn.

Podbean Live is a new way to share your content with your followers.  Host a streaming live podcast audio show and your followers can listen, interact with you in the live chat, or even call in to your livestream.  Podbean Live has room for up to four co-hosts or interviewees, so all your friends (or all the cool people you want to talk to) can pop in and speak with you. Podbean Live also allows you to earn money through Live Show admissions, as well as by receiving virtual gifts from your listeners.  

When a listener joins the stream, they can donate to you using Podbean’s gifting system called Golden Beans.  The podcast host can cash out points earned from the virtual gifts for real-world currency. Not only does it give your listeners a way to support you, but it adds a level of fun and interaction to the live stream and a new way to monetize.

The other thing we love the most?  Podbean Live is open to every podcaster for free.  No matter your hosting platform, you can use Podbean Live to host a livestream and earn money.  

3. Create Paid Premium Podcast Content

Say you’ve got extra audio that you worked really hard on – a podcast episode that dives deeper and is longer than usual, an unedited podcast script PDF, or some special educational or valuable content for listeners.

This is where the premium content feature comes into play.  This lets you give listeners content at set prices for single episodes or for a series of bonus content during a period of time like a month or a year.  On your quest for how to monetize a podcast, use this option as a way to provide special content like lessons, a bonus series, exclusive interviews and more. Utilize the exclusivity to keep your podcast gated, yet accessible.    

Price customization is under your complete control.  There are no upfront fees or costs to participate. Podbean only takes a small percentage (Podbean handles all the technical, billing and customer support needs for a simple 15% share of revenue earned), ensuring that your podcast receives the maximum profit from your premium content purchases.

4. Advertising

If you remember the last big article we wrote on podcast advertising, you know how much it’s booming.  After Mack Weldon doubled their sales with a host-read ad on Comedy Bang Bang, businesses quickly became aware of the power of podcast advertising.  Today’s podcast advertising landscape is getting more sophisticated with the use of matching services and dynamic ad insertion. In fact, according to an article on The Verge, dynamically inserted ads now account for 48.8 percent of podcast ads business.   Marsha Silver’s Digital Music News article on podcast advertising even goes as far as to say “In total, the audio ad marketplace in the United States is valued in excess of $16 billion, and podcast advertising represents only 3% of this.  By 2022, this share will more than double to 8.2%, according to the projection.”  

New tools are making podcast advertising more accessible for all podcasters. For example, Podbean’s Ads Marketplace helps podcasts of all sizes connect with advertisers. The PodAds ad management and dynamic insertion platform gives podcasters tools to more efficiently manage their ads and increase revenue.  

Statistics have shown that podcast listeners are less likely to skip ads and are highly likely to take action on ads they hear on a podcast.  This makes podcast ads an extremely powerful tool for sponsors. It’s an ever-growing method to monetize your podcast.

Utilizing the patron program, premium content, Podbean Live, and advertising will allow you to create an engaging experience for your listeners while creating multiple streams of income from your podcast.  As you cultivate your relationship with your fans, you can give them various ways to invest in your growth. Most of all, the tools available let you customize what fits best for you and your audience…and help you continue creating. And isn’t that what podcasting is all about?

Monetize Your Podcast with PodAds – Just Shoot It Podcast

Click here to listen to “Monetize Your Podcast with PodAds – Just Shoot It Podcast”

Matt Enlow and Oren Kaplan, cohosts of the podcast JUST SHOOT IT sat down with us to talk about their show, directing, how to combine the two, and some strategies to monetize your podcast.


More work goes into making movies, television, and commercials than people realize.  Even beyond considering the work that lies behind the acting talent, like the professionals that handle props and costuming.  A large onus of a movie or film’s tone and direction lies on its director, to a point where a good director can turn a bad movie into a good movie, and a good movie into a great one.

“One of the interesting things about being a director on a film set is that there’s almost always only one of you, and we don’t really get to talk to each other.  The other interesting thing about directing is that there’s a lot of non-famous directors that making a living as directors that people don’t know about. And so we kind of wanted to make a podcast about people like us, and to talk to other people like us because we don’t usually get to do it.”

The practice that has lead to the high quality of their podcast is how they record their interviews.  By allowing extra time for everyone to get comfortable, they can explore and expand on the topic at hand.

“We get together more or less once a week.  We like to have more intimate-style conversations so we record around 8:30, kind of into the night with our guests.  And so it kind of creates a more intimate setting for people to hang out and talk, and really get into the *leads* on directing.  So we want to give ourselves as much time as we need in case, you know, the conversation needs to find itself a little bit.  

“We usually record for about an hour and a half, and usually the last hour is by far the best of what we record.  We find that when we’re all sitting together in one room, it takes a little while to warm up, and no one is distracted by phones or computer screens or anything else next to them during the recording.”

Monetization – specifically PodAds – has played a big role in how effectively they run their show.  Not only do they use it as a tool to monetize, but insert advertisements for their own live events in their back episodes.

“We use PodAds in two different ways that are both really helpful.  One way is the obvious way, if we have a sponsor, we can add pre-roll and mid-roll ads to every single episode of our back catalogue.  And because our show’s an interview show, sometimes an episode from four months ago might get a spike of listens because the person we had on the episode has done something in the news.  So knowing we can put ads on our entire catalogue is really helpful.

“The other thing we use it for is more of a fun trick is if we want to do something personal for our own podcast.  So for instance, we’re doing a live show on July 24th, and we want anyone to listen to any episode for this entire month to know about the live show, and once the live show happens we don’t want ANYONE to know about it anymore.  So it’s a way for us to easily let people know during a certain time no matter what episode they’re listening to that we have a live show coming up.”

To learn more about Matt, Oren, and JUST SHOOT IT, check out their website.  And to find out more about how to use PodAds to monetize your podcast, check out our step-by-step guide.

Members Only Private Podcast – Enhance Your Memberships

You can further enhance their memberships by creating exclusive a member-only private podcast for your members.  This allows you to continue monetizing your content while you give members even more of what they love. As a new medium to turn to, it can also let your members listen offline, and let you keep track of how your members engage with your content.

1.  How Can I Use Private Podcasting For My Extra Content?

People who consume content love to see extra, behind-the-scenes content  and exclusive content that non-membership having fans don’t have access to.  By offering access to an exclusive members only private podcast, you’re giving your fans more ways to become immersed in your content.  Having members-only exclusive content is also a great way to attract new members.  

You might already have some of this content on hand.  Did you do an interview and write an article that only covered part of it?  Release the entire recording as a podcast episode. Have extra content on a certain topic, or dive deeper on a topic that you’ve covered?  Release it as a podcast episode. Utilize the content that you have on hand and might have cut before, allowing you to make the most of the work that you’ve already done while providing your members with more of the content they enjoy.

2. How Can I Integrate This With My Current Subscriptions?

Your current membership options may have various pricing tiers and rewards (different amounts per month, or tiers for specific time lengths) to choose from, so your members can decide their level of contribution.  With the addition of a members only private podcast, you can give access to different channels for different tiers, with each tier producing its own audio and video content.  

Build your membership podcasts into your existing tiers at certain price points, or have it as its own tier.  By offering it as part of your paid memberships, your members will be willing to pay for a higher tier to access this exclusive content.  

3. What Benefits Are There To Using Audio and Video Formats?

Whether it’s through Apple CarPlay or through the Podbean app on any mobile device, podcasts are mobile by nature and travel in ways that other media can’t.  Your exclusive content can now be experienced and consumed without binding your member to just one task at a time. Choose from audio and video podcasts to ensure that your content is explored and covered in the medium that best suits the topic.  

Podcasting also allows for offline listening.  It’s frustrating to have unreliable internet connections disrupting the engagement of your content, but by allowing your members the option to download and listen offline means that they can access it anywhere without worrying about interruption.  

4. What Podcasting Tools Can I Use To Enhance My Memberships?

With a members only exclusive podcast, you want to ensure that you’re giving them content they’re the most interested in.  With our Engagement Intel tools, see what content your members listen to the most and tailor your content to increase their level of engagement.  This also allows you to see opportunities to improve on content that’s not getting as much interaction as other content.  

You can also set expiration dates on time-sensitive content utilizing tools like Podbean’s Time Bomb service, which allows you to content just for your members for certain periods.  No longer do you have to worry about someone trying to use a coupon or discount code that’s expired – once you’ve set it to expire, the content gets removed.

5. How Can I Keep This Content Members-Only?

Security is a prime concern when it comes to any of your content, let alone your exclusive private podcast.  You want to ensure that only your members get access to your exclusive content in your private podcast – but how do you ensure that access is granted to only them?

SSO (Single Sign On) allows your members to use the same login credentials they use for your other content, so there’s no need to create new passwords or seperate emails.  This ensures that only members you’ve approved can access your exclusive content.

Your members enjoy your content on its own, but there are always ways to increase its impact.  By including an exclusive private podcast for your members, give them something extra to look forward to while giving yourself another way to monetize the content you’ve worked so hard on.

Learn more about creating and publishing your member-exclusive private podcast here!

Podcast Network – Why Should I Start One?

Running many shows involves a lot of moving parts, especially when you’ve decided to turn your collection of shows into a podcast network.  There are added benefits to starting a podcast network – especially when it comes to keeping your content organized and accessible.    

Why You Should Starting a Podcast Network

1. Multiple Channels

With all the shows that are part of your podcast network, you want to make sure that your shows organized in their own place.  Even if you’re very specific on the topics you offer in your network, you still want a way to organize your content so listeners can choose to listen to one particular topic over another.

Utilize different channels for your shows in your podcast network. You allow yourself another schema by which you can keep your shows in line.  This also allows your listeners to tune it to the show they’re looking for. Your listeners won’t have to sort through other topics to find just the episodes they want.  Even if your content is uniform in topic, you can still benefit from organizational tools.

2. Unlimited Storage and Unmetered Bandwidth

You’ve got a lot of content, and you want to make sure that it’s accessible to anyone and everyone.  But that can’t happen with caps on how much storage you have and how much bandwidth you have access to.

Podbean offers unlimited storage and unmetered bandwidth for starting a podcast network. Use as much as you need without worrying about overage fees. Your content won’t get deleted or lose quality as the month progresses.  

3. Dynamic Ad Insertion Tools

With a network, you have sponsors and advertising – you sometimes even run ads for one show on another show for the cross-promotional angle.  But manually going into each episode and inserting your ads can get tedious, and there may be other, more pressing matters at hand that you and your employees need to take care of.

Utilize dynamic ad insertion tools. You can upload your ad, set the time stamp, and have it inserted in all your uploaded episodes.  Or have it set to upload into any episodes as you post them. With something like Podbean’s PodAds service, you can set a start and end date to your advertising campaigns. You can also have different campaigns running alongside each other, monetize your back episodes, and so much more.

4. Find New Sponsors

Sponsorships for your podcast can be extremely beneficial. They can help you monetize (and even cross promote in many cases) your podcasts.  There are elements to finding sponsors that are time-consuming and take your attention away from other elements of producing content.  Often times, sponsorships are negotiated via communication (email, web form submissions, etc). However, there are ways that you can ease this process and be paired with sponsors to help your show.  

By taking advantage of a tool such as Podbean’s Ad Marketplace your podcast network shows are placed at the attention of dozens of different sponsors.  It’s a free, simple way to earn money using Podbean’s platform. Best of all, you can join Podbean’s Ads Marketplace for free.  You are notified when your podcast has been selected for a campaign, but you can also opt out at any time. 

You’ve put a lot of work into your shows, and making the decision to create a podcast network.  By utilizing the tools and services offered, you can take advantage of the benefits and keep your content organized and accessible.

Learn more about podcast networks, and get started on creating your own here!

5 Ways Podcasting In Education Enhances Your Learning Environment

By using podcasting in education, you can offer a new learning system that benefits mobile and non-traditional students, while providing long-distance learning opportunities to those that wouldn’t otherwise have them.  It can also provide room for extra content, teaching aids for traveling or otherwise absent teachers, and a new learning style that benefits all learning styles.

People crave knowledge the way they crave a good meal or a warm bed.  From questioning “why the sky is blue?” to “how does centrifugal force work?”, we’re constantly questioning and learning about everything.  Education is a cornerstone of our society, and with the leaps and bounds we’ve made with modern technology, we can rework the way it fits into our lives.

Classroom for podcasts in education, educational podcasts.

1. Mobility

It’s easy to picture the average college student as someone who goes to campus, attends class all day, and then returns home to study or go to work.  However, According to statistics from the AASCU, nontraditional students were practically the norm – hitting as high as 86% in 2010.  In the past decade, the numbers have shown that older students with careers and families are a huge college campus demographic. 

Even beyond the classroom, people desire knowledge.  In the last ten years, technology in the classroom through modern mediums such as YouTube channels have highlighted a desire for a mobile, audiovisual solution that can often be devoted to educating everyone on a wide range of topics from sewing and changing tires to astrophysics and complex mathematical theories.  

People aren’t bound to classrooms, so their access to knowledge shouldn’t be either.  By introducing podcasting in education, you provide a mobile way for people to learn, no matter the topic or skill level.  With just a few clicks, they can play and pause at their leisure and let the podcast work with their schedule, instead of trying to work their learning around it.  Options are available for iOS and Android, and allow integration with Alexa devices and Apple Carplay, meaning that your podcast is reachable no matter where your listeners are at.

2. Audio and Video Podcasts

Certain areas of study my benefit from either an audio or video explanation.  There are also people who learn better being shown over just hearing the explanation.  While you try to adapt a teaching style that benefits everyone, there’s always a chance that someone is going to get confused or not properly understand the material.

With video and audio podcast hosting, you can use podcasting in education in the format that best fits the content you’re teaching.  Create your own podcast to approach topics from another direction to add nuance and additional material to ensure that any and all students understand the subject.  

3. Philanthropy Opportunities 

Universities, schools, and other educational programs often offer philanthropy and crowd-funding opportunities as a way for their community to give back to a program that provided them with a valuable education.  

Built-in crowdfunding tools such as Podbean’s Patron Program and Premium Podcasts allow listeners to donate to your podcast.  Using these built in crowdfunding tools, you can create a platform to crowdfund special projects that couldn’t be otherwise accomplished.  

4. Cost-Effective Tools 

Educators often find themselves in the situation of wanting to provide the best education with the best tools, but not having the funds to provide for said tools.  Some teachers have even been known to crowdfund for necessary tools like paper, glue, and markers.  

There are various price options for budgets of all shapes and sizes.  No surprise fees means that predictable pricing and works well into cost planning for the school semester or year.  With the added benefit of being able to record straight from the Podbean app, anyone – no matter the time, place, or monetary constraints – can easily record and publish a podcast.   

5. Keeping Track With Private Podcast Options

If you want to make your educational podcasts available only to your students, as well as keep your content sorted and your classes organized, you may want to consider our private podcast solution.  

With our private podcasting solution, you can easily sort students into groups and set access to one channel or multiple according to what classes your students are enrolled in.  Have a student that’s in two of your classes at the same time? Grant them access to both podcast channels at the same time.

Our User Engagement intel can help you gain insight into how your students interact with the content.  You can review your student’s engagement with your podcasts such as plays, replays and where they’re pausing.  With this, see who’s accessing the material and opportunities to expand on topics the class or course may be having trouble with.

Education and knowledge are highly valued, but sometimes there are roadblocks when it comes to going through the educational system in a world full of variables like jobs and families.  But using podcasts for education, you can help ease the roadblocks and let everyone – no matter what they do at home – access the knowledge to move forward in life.

Click here to learn more about how to create your own podcast and integrate them into your educational institutions and programs!

Keep Your Internal Podcast – Private Podcast Secure

Privacy is a major concern no matter who you are, but in the era of data leaks and bot accounts, people are getting more invested in how they secure their information online.  This includes private podcasts and internal podcasts. In order to privatize them, you need the necessary level of security to ensure that only the intended users can access your content.

Private podcast internal podcast security is Podbean's priority.

There are different methods of securing your private podcast with varying degrees of privacy and security.  One trivial method of privatizing your private podcast is scrambling your Feed URL. By scrambling the URL of your episode, the likelihood of a non-intended user discovering and accessing your podcast greatly decreases.  However, while a scrambled URL makes your podcast difficult to discover, it should be noted a scrambled URL does not usually require a username and password to access, therefore making it accessible to anyone who has the link.  As an example, if someone emails and/or texts the scrambled URL to someone outside of the company or posts it online somewhere (forum, social media, etc.), anyone who clicks that link can now access that content.

Furthermore, scrambling the feed URL does not provide a digital footprint back to the person who shared it, so accountability is difficult to enforce. This needs to be a point to consider when thinking about how accessible you want your private. podcast to be.  

A more secure solution for protecting your private podcast is to have your feed URL accessible only by password and email.  Podbean’s private podcasting solution ensures that your private episodes are truly inaccessible via a public link and needs a username and password to access your content.  Once your private podcast is published, each episode file is moved to secure storage and will require a pair of email and password to access.   

Podbean’s private podcasting solution also allows you to integrate your company’s Single Sign On (SSO) login.  Users can use SSO login to access your private podcast on Podbean Podcast App, your white label App, or your Podbean podcast website.  Podbean’s intuitive interface and powerful admin tools make revoking access to your private podcast as easy as removing the user from your member list.  Once their access is revoked, they can no longer access your content.  

When it comes to private podcasts, you could be using them for a school group, internal communications for a company, or as a private community looking to share information without other people intruding on your content.  By understanding the security and privacy measures that are available to you, you can decide which one works best for your privacy needs.

Five Ways An Enterprise Podcast Solution Can Help Improve Your Internal Communications

Communication is the beating heart of any company.  Whether it’s the company-wide newsletter informing everyone about new policy changes, or it’s the new product release briefing, communication is how your employees learn new information, form bonds, and align around company goals. An enterprise podcast solution can help improve your internal communications.

Podcasts can do more than entertain – they can inform and educate in a medium built to be mobile and accessible.   They offer a way to organize your communications into channels with specific accesses and provide opportunities for your employees to share their knowledge (with approval from admins appointed by you, of course).  

How?  

Enterprise podcast internal communications in action.

1. Mobility

According to BlogIn, out of the 80% of the workforce that’s not bound to a desk in the office, only 13% of them feel engaged at work.  Of the 2.7 million people working away from a desk, 84% of them don’t feel as though they’re receiving attention and engagement from top management, and 75% feel they don’t get informed about new policies and company goals.

With so many roles in your company, some of your workers might not always be at their desk.  Some might work from home, some might work remotely from other cities, and some might travel frequently.  Podcasting combines the portability and group-focused nature of email while combining the personability and hands-on take of a phone call.

By using podcasts for internal communications, your employees have the same level of access across the board, no matter where they’re working.  And it’s in a format that allows them to get informed while doing things like traveling, commuting, or working from home.  

2. Group Content 

There are occasions that call for company-wide communication, but you’ve also got department-specific information that would clog up the feeds of all your other employees.  Instead of getting straight to the information they need, they’ll have to search for it through your memo or newsletter.

Podbean’s Enterprise Podcasting Solution for internal communication lets you organize your employees into groups, and grant access to certain podcast channels created specifically for their role.  Got information just for the Marketing team? Give them access to only the Marketing podcasts. Do your Sales and Marketing teams need to understand the same content? Give them access to both the Sales channel and Marketing channels.  

Your employees won’t have to sort through a whole newsletter to find the information that is pertinent to them and their situation.  They get the right information in a timely manner, and in a way that lets them access the most up-to-date info available.  

3. Detailed Analytics Tools

One of the biggest concerns with dispensing information within your company is that people aren’t going to read it or access it.  There could be multiple reasons for this, but at the end of it all you won’t know unless they tell you, or an occasion arises that’s negatively impacted by their lack of information.  

Analytic tools offer you the chance to know how your employees engage with the enterprise podcast, if they’re stopping or skipping parts, and opportunities to expand on knowledge they might have difficulty with.  

Podbean’s analytic tools, such as User Engagement Intel, gives you insight into your podcast’s plays and replays, where someone stops or skips, and how they listened – all while providing optimum privacy and anonymity.  

4. Collaborative Team Tools

Regardless of the size of your company, it can be difficult for a single person to create all of the internal communication while balancing their other responsibilities to your business.  Collaborative efforts for your internal communications podcasts can create unique opportunities, such as marketing information straight from the marketing team.

Using tiered admin roles, your employees can submit content for review.  Admins appointed by you can edit and approve this content for publication.  This gives your employees a chance to take on responsibilities and leadership roles that prove their knowledge of the company and their role.  It also lets you delegate roles and responsibilities in a way that lets you stay in the loop while letting you focus on other tasks.

5. Audio and Video Podcasts

Having options to dispense information to your employees means that you can offer communication in different formats suited to the information.  Depending on the information and the environment that your employees are in, it might be more suitable to offer video in place of audio.  

With audio and video formats available for your enterprise podcast channels, you can offer information in the format that best suit the needs of your employees and the information.  Unlimited storage combined unmetered downloads and bandwidth means that there’s plenty of space for all your internal communication no matter the format.  

While there’s plenty of places to post videos online, keeping them both private and accessible to your employees can be an unnecessary struggle.  By opting to publish video content as an internal communications podcast, you can ensure that all employees – but just the employees – can access your content.

Communication is the bedrock of every company, and if it’s unstable or damaged then the rest of the structure will soon come down.  There are numerous ways to improve upon it, but using podcasts for internal communication has added benefits that lend to mobility, accessibility, and contributing and leadership opportunities.

Click here to learn more about podcasts for internal communications.

Working Smart As Well As Hard: Dr. Scott Cooper on Local Sponsors, History as a Story, and His Experience with PodAds

When Dr. Scott Cooper sits to record his podcast, he’s surrounded by an eclectic collection of odds and ends in his office-turned-recording studio.  Such items include: a 1980s bathroom condom machine he restored, skeletons (though he assured us they’re not human), smoking memorabilia (including packs of cigarettes from the 1940s), and – one of the strangest things yet – a saw he almost cut his leg off with.

“It still has blood on it,” he says.  “I engraved it with the date and the time, and I hung it on the wall.”

Not every item in his office has such a morbid history to it, but that doesn’t mean they have no history altogether.  Quite the contrary. Every item has an era attached to it, a memory or a meaning that brings his collection to a new light.  You definitely don’t have to be a history buff like Scott to appreciate the antiquity on his shelves. But if there’s one thing that’ll get you on track to being one, it’s his podcast.

Every-Day History

Cooper records multiple episodes of his podcast History of Every Day at a time.  He has to, really – when he’s not working on his podcast, quite a bit of his time is devoted to teaching people about history.

“I actually work with several different schools.  I’m an adjunct professor for three different universities, and during the day I’m a full-time high school history teacher.  I’m a busy guy! I don’t sleep much, and I get a lot done. Let’s put it that way. And the nice thing about being able to record and not sleep is I can record an entire month’s worth of daily podcasts in one evening and then schedule them out.”

His podcast started small, in the same desire that sees him in all these teaching positions: to share his knowledge and love of history with the people around him.

“I’ve always wanted to do a podcast.  It just seemed second-nature to me, to get in and say, ‘You know what?  I talk about history every day, I teach history every day, and to be able to talk about what happened on this day in history?’  Because people always asked me before, “Hey, what’s the special date today? Is it National Frankfurter Day?”  And I was able to come up with that off the top of my head, so it just kinda fit hand-in-hand to be able to do that in a podcast format.”

Not only is he sharing his podcast around town, it’s been implemented by other schools and other teachers as a learning aid.  Classrooms coast-to-coast use his daily podcast as a way to introduce the day’s topic and kickstart their students’ ability to get into the subject.

“I get emails from time to time from schools around the country that listen to my podcast as a bellringer, so they start the day off with that in history class.  They say, ‘Let’s talk about what happened on this day in history,’ and since it’s so short, it really gives the students an overview. There’s a lot of schools out there that will use this as a two-minute ‘Let’s warm up, this is what I’m gonna play’, just to get you in the mode of ‘let’s talk about history now”.”  

The irony of it all?

“I hated history in high school!  Hated it, as most people did.  Just, truly disliked history.  I cannot stand the old-school history teachers (there’s still some out there!) that will talk for two hours, and then have you regurgitate exactly what they talked about.  I was actually in the corporate world for a while before I got into education. And just kinda fell in love with history when I started to realize that I have the gift for gab and I have a story-telling ability.  So when I talk about history . . . I tell all my classes this: history is not something you memorize, it’s a story.”

Advertising

With a big, wide-spread podcast like History of Every Day, there’s got to be some options for monetization – right?  

“I have received a few advertisements, some things from different organizations that recorded their own [ads] and threw them in there.  It’s not much money, but it’s interesting to see what people want to advertise. Some of them were pretty local. One of them was very local – they only wanted to pay if it was in like, a one square mile area of where they were at . . .  One of them was the university, which was kind of nice.”

The university being, of course, Indiana University, in his home town of Bloomington.  Cooper describes it as an oasis in the corn-filled state of Indiana, a place to slide on some Birkenstocks and those 80’s knit ponchos and just enjoy the scenery.  (This also happens to be a university famed for quite a few alumni, including the best-selling author Suzanne Collins, but that’s a whole different talk for another time.)  

As of the time of the interview Cooper currently runs his intro through PodAds, using the dynamic ad-insertion service as a way to introduce his episodes.  Not only does it give him more time to focus on teaching and recording, it also gives him an example of how he’d insert his ads to show future sponsors.

“What I do is I have an intro that I put in there that I use for my pre-podcast, a fifteen to twenty-second spot that I recorded.  I will use that also when I do go out and get some advertisements for people to listen to, I always point them to my intro, which is just where I talk about what I do and all that.  You gotta be creative.”

History of Every Day currently has 364 episodes (almost the full year!), with over a hundred-thousand downloads.  It exists as a reminder that every day has a chunk of history attached to it, and that there’s always a little time to learn something new.  So if you’re looking for some cool history to impress your family and friends, Dr. Cooper’s podcast is one of the best ways to go.

Check out The History Of Every Day on Social Media
Twitter: https://twitter.com/HistoryHereNow
Facebook: https://www.facebook.com/historyofeveryday

About The Author
By day, a marketing writer for Podbean. By night, surrounded by eclectic projects like stop-motion puppets, half-knit sweaters, and a violin that won’t learn to play itself. Certified Fresh(c) by both a bachelor’s degree and a master’s in English.

Internal Communications Podcast – Keeping Your Team In The Know

An internal communications podcast through Podbean mean that the most up-to-date info is in the palm of your workforce’s hands at all times.  Not only is it a time-saving way to provide corporate training materials and internal communication, it remains accessible in ways that phone calls and emails might not be.  Your information can be paused and replayed, and works as a resource your team can turn to whenever they need help, have questions, or need to refresh their memory on company data.

Information moves quicker than ever, and so does your workforce.  More and more people are working remotely, or traveling city to city and state to state for conferences and conventions – which means they can’t just jog over to the boss’s office and ask a question.  While phone calls and emails can get the job done, it’s time-consuming to make call after call or CC everyone in an email.

What if there was a way to keep your team informed while cutting down on time spent on phone calls and emails?  What if there was a way to lead your team, no matter how far away they were?

Internal communications podcasts also allow you to know who’s listening to your corporate training materials.  The analytical tools show you who’s playing what episode and if they pause, replay, or skip any parts of the podcast.  Making sure your team is trained and knowledgeable is one of your top priorities. Now you can pinpoint what skills a team member might have an opportunity to develop, or if they’re receiving the training they’re supposed to be getting.  

Security is another one of your top priorities.  From the Single Sign-On (SSO) service that allows your team to sign in with the secure login they already use to private podcasts protected with encryption software, you get to decide who has access to your internal communications and corporate training materials.  Add and sort employees as your company grows to make sure they get access to the correct internal communication podcast.

From marketing to sales to accounting to administration, you’ve got a lot of information to share across your company.  Using the Groups feature, sort your information, training, and other internal communication with different podcast channels.  Set group access to just one or two channels, or to every channel, to ensure that everyone is getting the proper, laser-targeted training they need.  

Information is always moving, always changing.  By using podcasts for internal communication, not only can you keep up, you can make sure your team can, too.  

Click here for a free trial of Podbean’s services and learn more about corporate podcasting and internal communications solutions.