Congratulations to our top 10 Livestreamers for February 2020, who kicked off the new year with interesting livestreams and lots of audience engagement!
For February, our top live stream host will receive a Shure MV-88+ portable audio-video kit. The host with the second highest engagement score will get six free months of Podbean’s Unlimited Audio plan, and the third top livestreamer will receive three months of Podbean’s Unlimited Audio plan. We will also be highlighting our top ten livestreamers via our social media channels.
Podbean is proud to be a sponsor of Podfest Expo 2020 in Orlando, Florida! Podbean has partnered with Podfest Expo 2020 to bring you exclusive livestreams of the main stage presentations on March 7th and March 8th.
PodFest 2020
The Podfest 2020 Expo is a podcasting conference built around a community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. Localized to Florida, PodFest 2020 offer panels and discussions on everything from creation to marketing to integrating audio and video for a multimedia experience.
Click on any of the links below to access the PodFest 2020 livestreams!
How to listen: download the free Podbean app from the Apple App Store or Google Play to listen to Podfest Expo Main Stage sessions. Click each link below and click “Follow” from the Podbean App to be notified when the livestreams begin!
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Podfest Expo 2020 LiveStream Links
(note: all times are in EST)
Friday, March 6th
Business Podcasting: How to Harvest Leads and New Business Speakers: Jeffrey Hayzlett, Gregg Greenberg, Theresa Rose, Josh Cary, David Wolf 2:30PM – 4:00PM LINK: https://www.podbean.com/lsw/podfest2020/s-rlzlfvRuqN
Podbean has been providing podcasting services as an industry leader for more than twelve years. Podbean offers a user-friendly interface that integrates publishing, management, syndication, monetization and analysis tools into an easy-to-use podcasting platform. The Podbean community consists of over 300,000 podcasts and a rapidly expanding app-user base. Podbean’s apps for Android and iOS have over 1 million active users.
To learn more about Podbean podcast hosting and monetization, visit www.podbean.com.
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About Podbean Live
Podbean Live is an innovative new podcast live streaming service. It aims to help podcasters easily expand their podcast with live audio shows to grow audience engagement and add a new form of monetization with virtual ticket sales and listener gifts. Learn more about Podbean Live Streaming.
We at Podbean are ecstatic to see podcasters take to livestreaming. We envisioned Podbean Live as an indispensable tool in any podcaster’s toolbox for listener interaction and monetization. Our users have gone above and beyond in the ways they use Podbean Live. Livestreamers have run livestreams to discuss current events, deliver sermons beyond church doors, and even livestream conference panels and presentations.
Congratulations to our top 10 Livestreamers for January 2020, who kicked off the new year with interesting livestreams and lots of audience engagement!
Starting in February, we’re excited to announce that we will be running a contest for our top ten monthly livestreamers. Each month, we will be delivering prizes to our top three livestreams, as well as highlighting our top ten livestreamers via our social media channels.
For February, our top live stream host will receive a Shure MV-88+ portable audio-video kit. The host with the second highest engagement score will get six free months of Podbean’s Unlimited Audio plan, and the third top livestreamer will receive three months of Podbean’s Unlimited Audio plan.
We’ve loved seeing our podcasters having success with podcast livestreaming. We hope that the contest and prizes will inspire our livestreamers to continue to push the boundaries to grow their podcasts, engage their audiences in new, exciting ways and become the best livestreamers they can be.
Listen to “Niche Marketing and Recording On The Go with The Major Wrestling Figure Podcast”
If you’ve heard of The Major Wrestling Figure Podcast, you know what they’re about. Hosts Brian Myers and Matt Cardona talk about wrestling figures, memorabilia, and news in the wrestling figure industry, and more. You might be more familiar with their work names: Curt Hawkins and Zach Ryder, the professional wrestling tag team Major Bros from World Wrestling Entertainment (WWE). We got to sit down and chat with MWF Podcast’s producer, videographer and fellow professional wrestler Mark Sterling. Sitting down with Mark, one thing stands true: in 2020, you can truly build a loyal fanbase from anywhere in the world.
If you’re not familiar with their podcast than their names, Mark says that’s part of the reality of niche markets:
“I’m not sure if we started with a plan because we really didn’t know the audience yet. Meaning people in wrestling or wrestling fans will know that one of the hosts, Zach Ryder, got very sort-of famous in around 2011 by doing this sort of guerilla-style youtube show every week. And his videos were getting 300,000, 500,000 views a week. And he’s got millions of Twitter followers. So we had no idea how many of those fans of his would come to his podcast because this podcast, as we say a lot in our own meetings, is a niche of a niche of a niche. Meaning you have to like podcasts, first of all, which seems weird to us but there are still people out there that are like, “What’s a podcast?” And then you have to like professional wrestling, okay, so that’s two things. And then you also have to like professional wrestling so much that you’re interested in professional wrestling merchandise and figures and memorabilia. So we’ve already knocked down the pool of our audience by a lot. When we started, we were like, “We have no idea.” And it’s grown pretty steadily, I would say.”
Despite their niche of a niche of a niche status, The Major Wrestling Figure Podcast is not unpopular. Not only do they have a thriving podcast channel, Mark said they’ve found ground amongst other platforms such as Youtube, Twitter, and Instagram.
“I think that our Youtube has become – while we started it maybe six months after the podcast – it’s become more successful. I think that there’s just like more people on youtube as of right now that are watching than that are actually downloading podcasts. But I think that one thing feeds the other, so if somebody finds our channel on Youtube, and this is one of those people that I was talking about that doesn’t know what a podcast is – so he really likes it, he loves our content, he wants more of it, and I think we’re getting people from youtube over to listen to the actual flagship podcast that is sort of our meat and potatoes. And then, you know, obviously social media just keeps us top of mind. Zach Ryder is like, this social media marketing wizard. We both sort of follow Gary V, and we enjoy his teachings, but Matt is really good at social media and we’ve sort of built the Twitter and the Instagram, you know just like posting different content, news, pictures, interesting things that he has. But it’s a very visual thing, wrestling memorabilia, so that’s why Instagram is good, and Twitter is good.”
As for the podcast itself – as well as the videos shot for their various other platforms – it’s a weekly exercise in what can be done around busy travel schedules, and Monday night shows.
“So for us, it’s all about being on the go, so the guys – Brian lives in New York, and Matt lives in Orlando, they’ve been friends for years – so basically, they’re both on Monday Night Raw, and they have to sort of carve out enough time each week when they fly to the Monday Night Raw city in order to record the podcast. So early on, we purchased a Zoom H6N and a bunch of mics – we have some Samson mics, we have SM58s. Really, it’s just on the go podcasting. We set up in a hotel room, or we find a quiet room in the arena for Monday Night Raw, and they record it. If I’m around, I’ll go and do it for them. If not, they sort of do it themselves and then send me the files. The video production as well, like if there is room to have a nice camera we’ll do it, but a lot of the stuff that we do – the vlogs and the toy hunts we do – are just shot on our iPhones.”
The Major Wrestling Figure Podcast is a labor of love, created by guys with a passion for wrestling and its assorted figures. Not only does that passion shine through when they record their content, it even shines through with their sponsorships.
“For us, it’s really just building relationships with people that really make sense for our podcast. We just did a run of ads with Footlocker, they came out with some limited-run t-shirts for WWE wrestlers, and that really made sense for our podcast because that’s exactly what it’s about. Sometimes the guys talk about sports equipment, things like that, because they’re professional athletes. It’s the stuff that they like, and then we reach out to those people to see if they want to advertise, if it makes sense, it’s really just where it is. The people contact us, we find the best way to do it, or we look into things that we really enjoy, and then ask if they would like to sponsor the podcast.”
To learn more about their show, check out the Major Wrestling Figure Podcast on all podcast platforms, their Podbean website, Twitter and Instagram. Check out more of our interviews with various podcasts here!
Livestream content has become an engaging form of media. Podbean now gives you the opportunity to livestream your podcast and engage your audience in new and exciting ways. What steps can you take to drive listener attendance and engagement to and with your livestream? We’ve put together a list of best practices to promote your livestream:
Utilize eye catching promotional images for social media
Promote your livestream during you regularly scheduled episodes
Use your email list and newsletters to promote your livestream
Cross promote your podcast on similar podcasts
Utilize audiograms
Sponsors and advertisers (paid and unpaid)
Develop a community around your podcast
Find new outlets for your podcast to be discovered
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1. Utilize eye catching promotional images for social media
Podbean always recommends posting your new episodes, news and show schedule via your social media platforms like Twitter, Facebook, and Tumblr. Eye catching images do a great job at drawing attention in the world of fast mobile app swiping. By creating a graphic for your upcoming livestream schedule (whether it’s pinned to the top of your profile, or your chosen social media’s header image) you’re drawing a potential listener’s eye directly to your most important information.
If you’re familiar with our Podbean 101 webinar, we discuss that you can use any digital art programs such as GNU Image Manipulation Program (free), Adobe Photoshop, Pixelmator and others to create your images.
2. Promote your livestream during your regularly scheduled episodes
Each of your podcast listeners is also another potential livestream listener. By making a point of bringing up your livestream during your episodes, you give your listeners more access to engage with you. It also exists as a permanent fixture of the episode, so no matter who listens to it they get access to the information, from your longest running listeners to your newest listener.
If you utilize dynamic ad insertion such as PodAds, record a few bumpers to insert into your back episodes that feature information about your livestreams. By using ad insertion, you can easily change your ads to keep your livestream info up to date. You can also set reminders and links into your show descriptions on each episode for even easirt access for your listeners.
3. Use your email list and newsletters to promote your livestream
Your newsletters and email lists put you directly into your dedicated listeners’ inboxes. Along with informing your followers about convention appearances, future episode topics, and podcast-related news, you can deliver information about your upcoming podcast livestreams.
4. Cross promote your livestream on similar podcasts
Many podcasters cross collaborate on extra-special episodes and/or guest-host episodes on each other’s podcasts. By featuring these guests, you’re allowing yourself to market to an audience that’s interested in your guest, but may not be familiar with you or your show. The vice-versa may also open your podcast up to a brand new set of ears. Many podcasts within a similar genre also benefit from cross promoting ads on each other’s shows.
You can also use a tool like Podbean’s Ads Marketplace (as an advertiser) to create ads promoting your livestream to run on other podcasts. By advertising on podcasts with content similar to yours, you can reach out to a wider scope of listeners. Ads marketplace allows you to review the statistics and activity of various podcasts such as downloads per month, geographic listenership, and more.
5. Utilize Audiograms
Audiograms are video clips of audio that play over a video or still background image. These short clips can be perfect for posting strong, poignant episode points to social media platforms like Twitter and Facebook. There are also options to include transcripts of these clips or to just have audio only. By deploying a different format to your posts for your social media platforms, you diversify your feed for your followers and create a visual contrast that’s more likely to encourage your followers to check out the rest of your posts.
Don’t be afraid to get creative with how audiograms integrate your livestream into your social media posts. Create goals for listeners to call in with their best story or wildest joke, and the best one gets turned into an audiogram for social media. Your livestream is an event for people to plan for, but the highly-coveted (or soon-to-be highly-coveted) spot of having the best call can be a goal they can shoot for. (We’ve been using Headliner with fantastic results!)
6. Sponsors and advertisers: paid or unpaid
There are many ways to benefit from sponsorships. As well as financial sponsorships, sponsors can offer promotional opportunities such as featuring you on their site, providing your access to events you might not have otherwise been able to attend, and discounts on products (such as gear you use and promote during your podcast). Promotional sponsorships allow you to reach a much wider audience, and allow fans of your sponsor to find you as well.
7. Develop a community around your podcast
Community is one of the most important parts of growing a podcast listenership. By creating a place for your listeners to congregate, you’ve now given them a place to discuss your topics related to and/or covered on your podcasts/livestream.
As examples, you can use a Facebook group or a server on the chat platform Discord to build engagement and post news about livestreams, upcoming podcast events, and other items to keep your community informed. Much like with your patrons mentioned above, you can allow your community to weigh in on future topics, certain segments of your livestream, or primary priority for calling in on your podcast livestream.
8. Find new outlets for your podcast to be discovered
When we spoke with Gabriel Urbina, he discovered that quite a bit of the conversation for his podcast Wolf 359 was happening on Tumblr, a platform that he hadn’t been present on beforehand. You never know where your podcast will find its audience, but by reaching out on different platforms you will be able to reach out to listeners who might not navigate your other platforms, and increase podcast livestream attendees.
There are import/export systems in place to have your episodes cross-posted to places like Twitter, Facebook, Youtube, WordPress, and Tumblr. Explore the different platforms and formats of your show (with sites like Youtube and Facebook, your episode posts as a video), and expand invitations to your podcast livestreams to each platform. – When it comes to promoting your podcast and your podcast livestreams, there are many different paths to investigate and travel down. By using one (or more) of these methods, you increase your visibility, and increase the pool of livestream attendees.
Podcasting, as a medium, constantly expands with new features, practices, and opportunities. While there are resources aplenty, the rapidly changing nature of podcasting means that a how-to article that was up-to-date four months ago might no longer be so today. The remedy to this, of course, is a method that allows for changes and updates as quickly as podcasting does: live webinars from voices in the middle of the industry’s source of growth.
Podbean is proud to present our new line of live webinars, Our presenters have a perfect combination of experience in technology, education, and podcasting.
Podbean 101: Learning The Tools of Podbean Presenter: Roni Gosch (Podcast Specialist, Podbean)
Whether you’re brand new to Podbean or have questions about parts of the interface that you’re looking to start using, this webinar will walk you through all the key points of your Podbean dashboard. This webinar will help you:
• Choose a Podbean site layout that suits your podcast best
• Find your RSS feed and learn about the different things that change and affect it
• Decipher your analytics and how learning from them can you grow your podcast in the long run
• Discover a couple of our monetization options readily available and built into the Podbean interface
Podbean Live: The Podcast Livestreaming Solution for Every Podcaster Presenter: John Kiernan (Head Of Marketing, Podbean)
Podcast live-streaming is here! Looking for a new way to connect with your listeners? Searching for an alternative monetization solution? Wondering if there’s something exciting to bring your listeners for big events? Podbean Live is the solution for you, and this webinar will teach you everything you need to get started!
In this webinar, you’ll learn how to use Podbean LiveStreaming to:
• Easily record long-distance interviews
• Interact with your listeners via the live chat and call-in features
• Monetize your podcast with Virtual gift and ticket sales
• Understand the tools to start your own podcast livestream!
Monetize Your Podcast Presenter: Roni Gosch (Podcast specialist, Podbean)
Making money with your podcast should be an exciting prospect that can create more opportunities to grow and spread your message! Podbean makes it easy for podcasters of any size to make money with our integrated monetization options. In this webinar, learn more about our various podcast monetization, as well as learn how to make your podcast appealing to advertisers and sponsors.
The topics in this webinar will include:
• Creating steady income for your podcast through our patron program
• How to use podcast live streaming to receive virtual gifts and ticket sales
• Explaining CPM, how to attract advertisers, and how to dynamically insert advertising into your podcasts
• Learning the basics for growing your podcast traffic
Podbean Enterprise – Your Private Podcasting Solution Presenter: John Kiernan (Head Of Marketing, Podbean)
Podbean Enterprise is your modern, effective all-in-one internal communications solution. Securely deliver audio and video private podcasts, access detailed analytics and so much more.
In this webinar, learn more about our various private podcasting tools, such as:
• How to publish a private podcast
• How Podbean keeps your podcasts truly secure
• How to track listener engagement across all of your employees
DC Podfest 2019 : Learning About Podcasting through Podcasting Smarter’s First Clip Show
In the years that it’s been running, DC Podfest has prided itself on fostering a community for podcasters of any level or creed to come and find a place amongst like-minded people. This year’s conference proved no different, with guests ranging from first-time “I might want to start a podcast” thinkers and plotters to folks like Josh Hallmark, creator of True Crime Bullshit, Our Americana, and much more. While the event only lasted two days, it brought forth a font of passion and dedication to the craft of podcasting.
We at Podbean sat down with four different podcasters to talk about their journey through the medium, and put their interviews together as a clip show to highlight the positivity, creativeness, and dedication to their work. – Our first guest, JJ, produces and cohosts RED, BLUE, AND BRADY from Brady, a nonprofit focused on reducing gun violence.
“We are the podcast arm of the nonprofit Brady, and Brady is one of the oldest gun violence prevention nonprofits in the United States. We work in three areas: we work in Congress, courts, and communities to help prevent this epidemic of gun violence that continues to harm the US. What Red, Blue, and Brady does specifically is we bring on survivors, activists, educators, researchers, staff members, politicians, sometimes people who occupy all of those identities at once, which is really interesting, and have them come on and talk about their work and what’s happening.”
Like many of the other attendees, they’re local to the DC area, but their work is spread out across the country.
“We have a physical office here in DC, but we also have satellite groups all across the US in almost every state. So even if we don’t have physical office spaces – so for example, we have what are generally called like, our Brady field offices, so we have people who are calling in to the podcast that work in a really niche community that it’s in California that’s maybe dealing with urban gun violence, and then we’ll have a really niche community that’s in Massachusetts that’s dealing with a rash of suicide deaths. And so we try to cover all areas of the US and all areas of gun violence simultaneously.”
To learn more about Brady and their podcast, you can check out their site and their Twitter.
“My podcast is sort of aimed at when you look at someone, or when you look at a community, when you strip down all those layers and you strip down definers such as living location, when you strip down definers such as jobs – you know, all those kinds of things that we’re told about ourselves, whether from our own minds or from society – when you strip it all down, we all have this spirit of love that rests at the deepest core of our being. And my podcast really is about exploring how we tap into that, exploring how we sort of dip our toes into that flow, so to speak.
“So that can look like self-discovery, learning about your true self, learning about what sort of person you are, what your purpose is in life. It can look like being involved with the community, getting out into the world, doing really interesting stuff with other people. It can also be about going out into nature and seeing a really cool sunset and being, “Wow, that is something so crazy,” and it’s almost a feeling of, “I’m connected with something that’s way bigger than myself.” It’s that point of connection I’m making.”
Eric came to DC Podfest in search of a local community to call his own, and to find the joy he had podcasting in other like-minded people.
“It’s really great. I’m learning a lot, and meeting a lot of really great people!”
To learn more about Eric and his podcast, check out his Twitter.
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Chris Griffin came to our table sporting some really sweet socks and his show TALES FROM THE ROUND WORLD, which pulls double duty as both a podcast and a way to benefit others.
“We tell stories around a theme. We do our shows live, and the liveshows are interspersed with variety acts. They’re interspersed with burlesques, sideshows, side-shows, circuses, and live music. The live shows are also fundraisers, and we usually try to tie what the theme is for the show with the nonprofit that we’re benefiting.”
Much like our other guests, Chris is local to the DC area, but the driving force behind his attendance to DC Podfest is the chance to learn more about podcasting as a medium.
“I came from this ‘live show/production’ standpoint, and not really a podcast standpoint. This has been great, a lot of cool new ways to apply everything through my lens. It gets to be, ‘Okay, how does this work with what I’m doing’.”
His advice for live show podcasters? Don’t be afraid to push the envelope.
“If you’re doing a live show, just spice it up. In our past, besides doing the storytelling, we have a full range of sound effects we do live. And I’m a huge Rocky Horror fan so we have audience participation, we have signs that are like, ‘scream this thing now!’”
His next live event will be on November 22nd at the Eaton Workshop in DC, with TraRon as their partnered nonprofit. To learn more about the even, Chris, and his podcast, check out his Twitter!
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Our last guest, Zoe Collis, came bearing not one, not two, but THREE political podcasts.
“The two that I produce – one is a news-driven show called The News Next Week, that previews what is going to happen in foreign policy/international relations world next week. The second’s called The President’s Inbox, and it is hosted by CFR’s VP and Director of Studies, and he interviews experts each week talking about pressing foreign policy issues facing the United States. And our third and newest podcast we’re really excited about is called Why It Matters. Again, it is a foreign policy story-driven podcast that takes a look at different issues that are posed to the United States.”
Her advice to podcasters? Stories are where it’s at.
“I think that people like to hear stories. There’s one thing that I felt with both the pre- and post-production of two of our shows, and what I find in the pre-production phase that I really enjoy is learning about what is going on in the world and being able to write all of that down, give our hosts notes, plan it out. But then when I’m editing it, it’s more fun to just edit someone who’s telling an authentic story about what’s going on around the world, or something that’s happened to themselves. At least to me, that’s more entertaining than just rattling of facts about something.”
To learn more about the CFR, check out their site (especially their podcasts page)!
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DC Podfest 2019 provided us just a brief glimpse into the podcasting careers of locals in the industry. But these small looks were enough to broadcast the passion that these podcasters have for their craft, and the desire to help and inspire those around them. While this post hopefully brought some of that into view, we also hope that it inspires you to bring some of the same energy into your life (and some of your energy to DC Podfest 2020)!
Your internal communications podcast can be one of your most effective tools to deliver key company information, highlight employees, and distribute internal training across your company. However, you may find that your employees’ engagement with your podcast is not what you’d hoped. Here are three potential challenges as to why your internal podcast may not be reaching your goals. We also provide three solutions that can help get employees to tune into your podcast.
1. Are Your Employees Listening To Your Podcast?
Challenge: While you may have some employee engagement and listener retention, you’re finding the podcast’s listenership still falling short.
Solution: Your podcast needs an internal marketing plan. How are you getting the word out and creating excitement about the podcast? In what ways is the podcast being promoted as part of your overall communications strategy? Are employees aware and shown how simple it is to get the content? Do they know why the podcast will be useful to them and save them time?
Here are some methods companies have used to be sure the podcast is promoted and accessible to employees:
Ensure that push notifications are enabled on your employees’ mobile devices. This will alert your employees when a new episode is published. Many internal podcasts are also shared via internal emails with a link to the podcast episode(s). Also, take advantage of scannable QR codes that will take employees right to the latest podcast episode.
Your podcast also has a place within your meetings. Refer to your podcast or to topics mentioned in the podcast during meetings or in emails. Make a point of showing positive affirmation to employees who bring up your podcast without prompting. Offer incentives based around listening and sharing news about your internal communications podcast.
Frequently advertise your podcast in places where your employees tend to congregate, such as physical signage in break rooms and around the office. Don’t be afraid to get creative! Host employee get-togethers to celebrate episodes being launched. Utilize your current listeners by inviting them to be podcast ambassadors to spread the word.
By bringing more attention to the episodes you’re publishing, more employees will tune in and listen. Once word gets around, your podcast will often become your most popular communications channel.
2. Is Your Content Engaging Enough To Foster Listener Retention?
Challenge: Your employees are accessing the episodes, but your analytics indicate that their engagement with your content is low.
Solution: In order to gain and retain listeners, you have to design and cultivate your content with your employees’ workflow and focuses in mind. We discussed in a previous article that when creating a successful internal communications podcast, it’s important to consider various points, including:
Is our podcast replacing or supplementing an existing communications channel?
Is our podcast revisiting previously shared information?
How does the podcast make work life easier for the employee or provide something unique?
Are our podcasts being segmented to the proper teams in our company?
How concise and focused is the content delivery in our episodes?
Always review your content and ensure that it stays relevant and concise. Consider getting feedback from employees who are listening. Ask teams what they need and how they prefer the podcast content to be delivered. Look at your listener engagement intel to analyze patterns and make adjustments. Perhaps listeners are skipping certain segments or dropping off at a certain time. This can tell you a lot about how to make content more appealing. Remember that you can always create more content around a specific topic, so shorter targeted episodes speaking about a bigger topic may lead to deeper podcast engagement.
3. Is Your Content Organized and Unified?
Challenge: You find that your content is not unified or formatted the same way throughout your episodes, creating a disorganized listening experience for your employees. Also, every piece of content is being shared with every employee, which may be overwhelming to your listeners.
Solution: Do you have a team allotted to podcast production and a plan for producing and distributing your podcasts? It is vital to allocate tasks for the podcast and have an overall plan for the consistency of the content. The podcast plan should stem from the goals…the reason(s) your company wanted to do a podcast. This helps form the structure for your podcast(s), as well as timing, content segmentation (who needs to get which podcasts) and more.
By designating your teams and time allotment for production, you can regulate the presentation of your episodes. Consistency in how your internal communications podcast is presented (as well as the release time) sets expectations for your listeners. This, in turn, will lead to your employees coming back for new episodes and making the podcast part of their routine. By having content targeted to the right listeners and complementary to other communication tools, you demonstrate this is something worth employees’ time.
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You’ve put a lot of work into your internal communications podcast. By taking these steps, you can ensure that your internal podcast reaches the most ears, keeps them engaged, and has them returning for the next bit of your company’s content.
Learn more about Podbean’s internal podcasts solutions by clicking here.
Whether you’re delivering training to various branches or sharing your monthly newsletter, communicating information across your teams is essential to the success of your company. By hosting internal podcasts for training and internal communications, your employees are receiving your internal content in a way that meshes with their busy lifestyle. Meanwhile, you can utilize Podbean’s many solutions to track the success and engagement of your internal podcast to track key performance indicators, completion rates and more.
According to Gallup’s 2017 report State of the Global Workplace, “only 15 percent of employees are engaged in the workplace.” However, you can rectify this by taking advantage of one of the most engaging, modern solutions: podcasting, especially internal podcasts. Nielsen’s Q3 2017 Podcast Insights state 50% of all US homes are podcast fans and 62 million listen to podcasts weekly.
Internal Podcast Strategy and Measurement
When thinking about tracking success, it will be important for your team to first determine the goals for your podcast to set benchmarks and key performance indicators. What is the purpose of the podcast? How do you plan to use it as a communications tool and what need(s) do you want it to fulfill? Are you hoping to increase employee engagement or get a certain completion rate on learning modules or employee development? What would success look like?
How often will you measure benchmarks and report progress? What affects your results (type of content, promotional activities, etc.)? Who will be responsible for reporting and reviewing how the project is going and making changes? How will the analysis fit into your overall measurement of various employee communication channels?
Now that you’ve considered your strategy and what you need to measure, here’s an overview of the tools Podbean provides to help you track the success of your internal podcast.
User Engagement Intel
User Engagement Intel reveals insights into your user’s behavior via your white label app, the Podbean app and players. User engagement intel allows your company to gain deeper knowledge of how your employees respond to each episode. Your company will easily be able to review user playthrough of each episode, as well as stop points and skip points. These analytic tools can help you develop and adjust your content to suit the needs of your employees, as well as create media that best suits the content.
Podcast Statistics Overview
Podbean’s enhanced statistics give you an in-depth picture of your audience, episodes and trends for you internal podcast. You can review your data and download the information to an Excel spreadsheet for further analysis. Podbean’s powerful analytic tools are available to all Unlimited and Business/Enterprise plans at no extra cost. Our statistics dashboard gives you insight into the top ten listened to episodes, listener retention (through Podbean App listens), and even downloads by time of day. Using these tools, you can continue to create and release content that motivates your employees to tune in on a schedule that will yield the best engagement results.
Podcasting for internal communications and training is an effective, modern medium for businesses that is quickly becoming a communications standard. With the two tools outlined above, your team has direct access to understand how employees are engaging with your content to be sure your podcast achieves the results you want. – Check out these articles for even more tips and strategies on running and recording a successful internal podcast:
Still curious about Podbean Live? Making your way to DC Podfest? Now’s the perfect chance to try it out for yourself!
Come visit Podbean’s booth to talk with our podcast specialist, demo our live-streaming service, and sit for a 5-minute interview broadcasted live on our app! Not only will you get first-hand experience with Podbean Live’s interface, you’ll have the chance to promote yourself and your podcast in a brand new way. Check out the LiveStreams on the Podbean App!
We’re excited to have you stop by – and don’t forget to grab one of our con-exclusive stickers before they disappear for good!
