When should you publish your podcast? Did you know that the times that you post can affect the visibility of your posts? Or that by even adjusting the time you post your podcast can change how your listeners interact with it? There are many minute tweaks that you can do to increase visibility on your content. One of the main things we recommend is using your various analytic tools in order to discover the best posting times for your audience.
When should you publish your podcast?
Pay attention to your analytics page. Scrolling to the bottom of your statistics page on the left of Podbean’s analytics. The Downloads By Time Of Day (GMT) chart reflects your downloads by time of day, week day. The squares highlighted in the darkest shades of green are the days and times that you see the most interaction. You can adjust the scope of this chart by using the date selector at the top left of your analytics page.
By reviewing this activity, you can take advantage of interaction peak times and days. So if you see that you tend to get the most plays on Friday nights, but not so much on the weekends, you should adjust your schedule to post more on Fridays and generally avoid uploading new episodes on Saturdays and Sundays. The times listed on this chart are in GMT (which is also stated on the chart) so just be sure to make adjustments for your own time zone.
“The top five time slots that have the most downloads/streams on the Podbean app are:
Wed 7 pm EST
Mon 8 am EST
Mon 9 am EST
Tue 9 am EST
Mon 10 am EST
Overall, the most important time period for podcasts is Monday to Wednesday in the morning (Eastern time). Consider this when scheduling episode releases, to make sure you take advantage of having fresh podcast content available during these prime listening times. If you’re hosted with Podbean, you can check your podcast’s peak listening time slots. Your podcast might have different peak listening periods than the averages.”
We’ve also put together a variety of resources to help you get your podcast in front of as many ears as possible. Check out the following links for more resources and to register for our upcoming Promote Your Podcast webinar:
First and foremost, we here at Podbean send our best wishes to our Podbean family across the globe in light of the coronavirus. All of us wish for the speediest of recoveries for everyone who has been affected and only the safest of passages through this pandemic for everyone.
Best Practices For Cleaning and Sanitizing Your Audio Gear
It is important to have a plan for maintaining your gear and taking good care of your recording space. Many of us spend hours, days, and months (even years!) using our gear to record and produce our podcasts (some of us even record and produce for fellow podcasters). We’re all more focused on cleanliness right now, but it is always important to keep your gear sanitary and in tip-top shape.
We have reached out to our friends at audio gear companies such as Apogee and Focusrite to bring you expert advice for best practices in cleaning, maintaining, and sanitizing your audio gear from microphones to headphones and everything in between!
Cody Cloe Apple Channel Manager at Apogee Electronics
With the seriousness of COVID-19, we are all doing our best to stay healthy. We’ve heard countless recommended best health practices such as frequently washing our hands, avoiding large gatherings and regularly disinfecting items we come in contact with.
Over the coming weeks, if you find yourself at home with more time than normal, you may decide to spend that time creating content for your podcast. If so, here are some tips on cleaning your audio gear.
A quick google search will provide you with a slew of different practices, some of which can be quite damaging to your product. Since audio equipment can be made up of many different types of material, it’s always best to check with the original manufacturer to avoid causing any damage to your gear.
If you’re using an Apogee product like Hype MiC, here’s how we recommend you clean it.
Before you begin, disconnect all cables from your Hype MiC. If it’s warm after being disconnected, let it reach room temperature before attempting to clean. This general practice is applicable to all audio products.
Now that your Hype MiC is disconnected and at room temperature, let’s discuss what type of cleaner to use. We recommend you avoid the often recommended hot, soapy water approach. Instead, go with a 70% solution of Isopropyl. Make sure the bottle states that it’s a 70% solution. Any higher and it can cause damage and any lower may not actually prove beneficial.
It’s very important that you never spray anything (including compressed air) on your Hype MiC. Instead, apply a small amount of Isopropyl onto a lint free cloth (avoid micro-fiber) and apply a light, gentle, quick coat to you Hype MiC and then wipe with a dry rag. It’s worth noting, soft touch paint or foam can be damaged with prolonged exposure and pushing too hard during application can easily remove UV coating.
After cleaning, let your Hype MiC sit uncovered for a short period of time. This will allow any excess moisture missed while drying to evaporate.
After completing the above steps, you’re all set and can get back to your epic content creation session!
If you have any additional questions, please feel free to reach out to our support team!
Daniel Hughley Marketing Manager Focusrite
I would suggest wiping down all of the surfaces of your audio interface with disinfecting wipes. But check with the CDC and World Health Organization for suggested brands. Don’t forget your headphones!
For February, our top live stream host will receive a Shure MV-88+ portable audio-video kit. The host with the second highest engagement score will get six free months of Podbean’s Unlimited Audio plan, and the third top livestreamer will receive three months of Podbean’s Unlimited Audio plan. We will also be highlighting our top ten livestreamers via our social media channels.
Podbean is proud to be a sponsor of Podfest Expo 2020 in Orlando, Florida! Podbean has partnered with Podfest Expo 2020 to bring you exclusive livestreams of the main stage presentations on March 7th and March 8th.
The Podfest 2020 Expo is a podcasting conference built around a community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. Localized to Florida, PodFest 2020 offer panels and discussions on everything from creation to marketing to integrating audio and video for a multimedia experience.
Click on any of the links below to access the PodFest 2020 livestreams!
How to listen: download the free Podbean app from the Apple App Store or Google Play to listen to Podfest Expo Main Stage sessions. Click each link below and click “Follow” from the Podbean App to be notified when the livestreams begin!
Podbean has been providing podcasting services as an industry leader for more than twelve years. Podbean offers a user-friendly interface that integrates publishing, management, syndication, monetization and analysis tools into an easy-to-use podcasting platform. The Podbean community consists of over 300,000 podcasts and a rapidly expanding app-user base. Podbean’s apps for Android and iOS have over 1 million active users.
To learn more about Podbean podcast hosting and monetization, visit www.podbean.com.
About Podbean Live
Podbean Live is an innovative new podcast live streaming service. It aims to help podcasters easily expand their podcast with live audio shows to grow audience engagement and add a new form of monetization with virtual ticket sales and listener gifts. Learn more about Podbean Live Streaming.
We at Podbean are ecstatic to see podcasters take to livestreaming. We envisioned Podbean Live as an indispensable tool in any podcaster’s toolbox for listener interaction and monetization. Our users have gone above and beyond in the ways they use Podbean Live. Livestreamers have run livestreams to discuss current events, deliver sermons beyond church doors, and even livestream conference panels and presentations.
Congratulations to our top 10 Livestreamers for January 2020, who kicked off the new year with interesting livestreams and lots of audience engagement!
Starting in February, we’re excited to announce that we will be running a contest for our top ten monthly livestreamers. Each month, we will be delivering prizes to our top three livestreams, as well as highlighting our top ten livestreamers via our social media channels.
For February, our top live stream host will receive a Shure MV-88+ portable audio-video kit. The host with the second highest engagement score will get six free months of Podbean’s Unlimited Audio plan, and the third top livestreamer will receive three months of Podbean’s Unlimited Audio plan.
We’ve loved seeing our podcasters having success with podcast livestreaming. We hope that the contest and prizes will inspire our livestreamers to continue to push the boundaries to grow their podcasts, engage their audiences in new, exciting ways and become the best livestreamers they can be.
If you’ve heard of The Major Wrestling Figure Podcast, you know what they’re about. Hosts Brian Myers and Matt Cardona talk about wrestling figures, memorabilia, and news in the wrestling figure industry, and more. You might be more familiar with their work names: Curt Hawkins and Zach Ryder, the professional wrestling tag team Major Bros from World Wrestling Entertainment (WWE). We got to sit down and chat with MWF Podcast’s producer, videographer and fellow professional wrestler Mark Sterling. Sitting down with Mark, one thing stands true: in 2020, you can truly build a loyal fanbase from anywhere in the world.
If you’re not familiar with their podcast than their names, Mark says that’s part of the reality of niche markets:
“I’m not sure if we started with a plan because we really didn’t know the audience yet. Meaning people in wrestling or wrestling fans will know that one of the hosts, Zach Ryder, got very sort-of famous in around 2011 by doing this sort of guerilla-style youtube show every week. And his videos were getting 300,000, 500,000 views a week. And he’s got millions of Twitter followers. So we had no idea how many of those fans of his would come to his podcast because this podcast, as we say a lot in our own meetings, is a niche of a niche of a niche. Meaning you have to like podcasts, first of all, which seems weird to us but there are still people out there that are like, “What’s a podcast?” And then you have to like professional wrestling, okay, so that’s two things. And then you also have to like professional wrestling so much that you’re interested in professional wrestling merchandise and figures and memorabilia. So we’ve already knocked down the pool of our audience by a lot. When we started, we were like, “We have no idea.” And it’s grown pretty steadily, I would say.”
Despite their niche of a niche of a niche status, The Major Wrestling Figure Podcast is not unpopular. Not only do they have a thriving podcast channel, Mark said they’ve found ground amongst other platforms such as Youtube, Twitter, and Instagram.
“I think that our Youtube has become – while we started it maybe six months after the podcast – it’s become more successful. I think that there’s just like more people on youtube as of right now that are watching than that are actually downloading podcasts. But I think that one thing feeds the other, so if somebody finds our channel on Youtube, and this is one of those people that I was talking about that doesn’t know what a podcast is – so he really likes it, he loves our content, he wants more of it, and I think we’re getting people from youtube over to listen to the actual flagship podcast that is sort of our meat and potatoes. And then, you know, obviously social media just keeps us top of mind. Zach Ryder is like, this social media marketing wizard. We both sort of follow Gary V, and we enjoy his teachings, but Matt is really good at social media and we’ve sort of built the Twitter and the Instagram, you know just like posting different content, news, pictures, interesting things that he has. But it’s a very visual thing, wrestling memorabilia, so that’s why Instagram is good, and Twitter is good.”
As for the podcast itself – as well as the videos shot for their various other platforms – it’s a weekly exercise in what can be done around busy travel schedules, and Monday night shows.
“So for us, it’s all about being on the go, so the guys – Brian lives in New York, and Matt lives in Orlando, they’ve been friends for years – so basically, they’re both on Monday Night Raw, and they have to sort of carve out enough time each week when they fly to the Monday Night Raw city in order to record the podcast. So early on, we purchased a Zoom H6N and a bunch of mics – we have some Samson mics, we have SM58s. Really, it’s just on the go podcasting. We set up in a hotel room, or we find a quiet room in the arena for Monday Night Raw, and they record it. If I’m around, I’ll go and do it for them. If not, they sort of do it themselves and then send me the files. The video production as well, like if there is room to have a nice camera we’ll do it, but a lot of the stuff that we do – the vlogs and the toy hunts we do – are just shot on our iPhones.”
The Major Wrestling Figure Podcast is a labor of love, created by guys with a passion for wrestling and its assorted figures. Not only does that passion shine through when they record their content, it even shines through with their sponsorships.
“For us, it’s really just building relationships with people that really make sense for our podcast. We just did a run of ads with Footlocker, they came out with some limited-run t-shirts for WWE wrestlers, and that really made sense for our podcast because that’s exactly what it’s about. Sometimes the guys talk about sports equipment, things like that, because they’re professional athletes. It’s the stuff that they like, and then we reach out to those people to see if they want to advertise, if it makes sense, it’s really just where it is. The people contact us, we find the best way to do it, or we look into things that we really enjoy, and then ask if they would like to sponsor the podcast.”
To learn more about their show, check out the Major Wrestling Figure Podcast on all podcast platforms, their Podbean website, Twitter and Instagram. Check out more of our interviews with various podcasts here!
Livestream content has become an engaging form of media. Podbean now gives you the opportunity to livestream your podcast and engage your audience in new and exciting ways. What steps can you take to drive listener attendance and engagement to and with your livestream? We’ve put together a list of best practices to promote your livestream:
Utilize eye catching promotional images for social media
Promote your livestream during you regularly scheduled episodes
Use your email list and newsletters to promote your livestream
Cross promote your podcast on similar podcasts
Sponsors and advertisers (paid and unpaid)
Develop a community around your podcast
Find new outlets for your podcast to be discovered
1. Utilize eye catching promotional images for social media
Podbean always recommends posting your new episodes, news and show schedule via your social media platforms like Twitter, Facebook, and Tumblr. Eye catching images do a great job at drawing attention in the world of fast mobile app swiping. By creating a graphic for your upcoming livestream schedule (whether it’s pinned to the top of your profile, or your chosen social media’s header image) you’re drawing a potential listener’s eye directly to your most important information.
If you’re familiar with our Podbean 101 webinar, we discuss that you can use any digital art programs such as GNU Image Manipulation Program (free), Adobe Photoshop, Pixelmator and others to create your images.
2. Promote your livestream during your regularly scheduled episodes
Each of your podcast listeners is also another potential livestream listener. By making a point of bringing up your livestream during your episodes, you give your listeners more access to engage with you. It also exists as a permanent fixture of the episode, so no matter who listens to it they get access to the information, from your longest running listeners to your newest listener.
If you utilize dynamic ad insertion such as PodAds, record a few bumpers to insert into your back episodes that feature information about your livestreams. By using ad insertion, you can easily change your ads to keep your livestream info up to date. You can also set reminders and links into your show descriptions on each episode for even easirt access for your listeners.
3. Use your email list and newsletters to promote your livestream
Your newsletters and email lists put you directly into your dedicated listeners’ inboxes. Along with informing your followers about convention appearances, future episode topics, and podcast-related news, you can deliver information about your upcoming podcast livestreams.
4. Cross promote your livestream on similar podcasts
Many podcasters cross collaborate on extra-special episodes and/or guest-host episodes on each other’s podcasts. By featuring these guests, you’re allowing yourself to market to an audience that’s interested in your guest, but may not be familiar with you or your show. The vice-versa may also open your podcast up to a brand new set of ears. Many podcasts within a similar genre also benefit from cross promoting ads on each other’s shows.
You can also use a tool like Podbean’s Ads Marketplace (as an advertiser) to create ads promoting your livestream to run on other podcasts. By advertising on podcasts with content similar to yours, you can reach out to a wider scope of listeners. Ads marketplace allows you to review the statistics and activity of various podcasts such as downloads per month, geographic listenership, and more.
5. Utilize Audiograms
Audiograms are video clips of audio that play over a video or still background image. These short clips can be perfect for posting strong, poignant episode points to social media platforms like Twitter and Facebook. There are also options to include transcripts of these clips or to just have audio only. By deploying a different format to your posts for your social media platforms, you diversify your feed for your followers and create a visual contrast that’s more likely to encourage your followers to check out the rest of your posts.
Don’t be afraid to get creative with how audiograms integrate your livestream into your social media posts. Create goals for listeners to call in with their best story or wildest joke, and the best one gets turned into an audiogram for social media. Your livestream is an event for people to plan for, but the highly-coveted (or soon-to-be highly-coveted) spot of having the best call can be a goal they can shoot for. (We’ve been using Headliner with fantastic results!)
6. Sponsors and advertisers: paid or unpaid
There are many ways to benefit from sponsorships. As well as financial sponsorships, sponsors can offer promotional opportunities such as featuring you on their site, providing your access to events you might not have otherwise been able to attend, and discounts on products (such as gear you use and promote during your podcast). Promotional sponsorships allow you to reach a much wider audience, and allow fans of your sponsor to find you as well.
7. Develop a community around your podcast
Community is one of the most important parts of growing a podcast listenership. By creating a place for your listeners to congregate, you’ve now given them a place to discuss your topics related to and/or covered on your podcasts/livestream.
As examples, you can use a Facebook group or a server on the chat platform Discord to build engagement and post news about livestreams, upcoming podcast events, and other items to keep your community informed. Much like with your patrons mentioned above, you can allow your community to weigh in on future topics, certain segments of your livestream, or primary priority for calling in on your podcast livestream.
8. Find new outlets for your podcast to be discovered
When we spoke with Gabriel Urbina, he discovered that quite a bit of the conversation for his podcast Wolf 359 was happening on Tumblr, a platform that he hadn’t been present on beforehand. You never know where your podcast will find its audience, but by reaching out on different platforms you will be able to reach out to listeners who might not navigate your other platforms, and increase podcast livestream attendees.
There are import/export systems in place to have your episodes cross-posted to places like Twitter, Facebook, Youtube, WordPress, and Tumblr. Explore the different platforms and formats of your show (with sites like Youtube and Facebook, your episode posts as a video), and expand invitations to your podcast livestreams to each platform. – When it comes to promoting your podcast and your podcast livestreams, there are many different paths to investigate and travel down. By using one (or more) of these methods, you increase your visibility, and increase the pool of livestream attendees.
Podcasting, as a medium, constantly expands with new features, practices, and opportunities. While there are resources aplenty, the rapidly changing nature of podcasting means that a how-to article that was up-to-date four months ago might no longer be so today. The remedy to this, of course, is a method that allows for changes and updates as quickly as podcasting does: live webinars from voices in the middle of the industry’s source of growth.
Podbean is proud to present our new line of live webinars, Our presenters have a perfect combination of experience in technology, education, and podcasting.
Podbean 101: Learning The Tools of Podbean Presenter: Roni Gosch (Podcast Specialist, Podbean)
Whether you’re brand new to Podbean or have questions about parts of the interface that you’re looking to start using, this webinar will walk you through all the key points of your Podbean dashboard. This webinar will help you:
• Choose a Podbean site layout that suits your podcast best
• Find your RSS feed and learn about the different things that change and affect it
• Decipher your analytics and how learning from them can you grow your podcast in the long run
• Discover a couple of our monetization options readily available and built into the Podbean interface
Podbean Live: The Podcast Livestreaming Solution for Every Podcaster Presenter: John Kiernan (Head Of Marketing, Podbean)
Podcast live-streaming is here! Looking for a new way to connect with your listeners? Searching for an alternative monetization solution? Wondering if there’s something exciting to bring your listeners for big events? Podbean Live is the solution for you, and this webinar will teach you everything you need to get started!
In this webinar, you’ll learn how to use Podbean LiveStreaming to:
• Easily record long-distance interviews
• Interact with your listeners via the live chat and call-in features
• Monetize your podcast with Virtual gift and ticket sales
• Understand the tools to start your own podcast livestream!
Monetize Your Podcast Presenter: Roni Gosch (Podcast specialist, Podbean)
Making money with your podcast should be an exciting prospect that can create more opportunities to grow and spread your message! Podbean makes it easy for podcasters of any size to make money with our integrated monetization options. In this webinar, learn more about our various podcast monetization, as well as learn how to make your podcast appealing to advertisers and sponsors.
The topics in this webinar will include:
• Creating steady income for your podcast through our patron program
• How to use podcast live streaming to receive virtual gifts and ticket sales
• Explaining CPM, how to attract advertisers, and how to dynamically insert advertising into your podcasts
• Learning the basics for growing your podcast traffic
In the years that it’s been running, DC Podfest has prided itself on fostering a community for podcasters of any level or creed to come and find a place amongst like-minded people. This year’s conference proved no different, with guests ranging from first-time “I might want to start a podcast” thinkers and plotters to folks like Josh Hallmark, creator of True Crime Bullshit, Our Americana, and much more. While the event only lasted two days, it brought forth a font of passion and dedication to the craft of podcasting.
We at Podbean sat down with four different podcasters to talk about their journey through the medium, and put their interviews together as a clip show to highlight the positivity, creativeness, and dedication to their work. – Our first guest, JJ, produces and cohosts RED, BLUE, AND BRADY from Brady, a nonprofit focused on reducing gun violence.
“We are the podcast arm of the nonprofit Brady, and Brady is one of the oldest gun violence prevention nonprofits in the United States. We work in three areas: we work in Congress, courts, and communities to help prevent this epidemic of gun violence that continues to harm the US. What Red, Blue, and Brady does specifically is we bring on survivors, activists, educators, researchers, staff members, politicians, sometimes people who occupy all of those identities at once, which is really interesting, and have them come on and talk about their work and what’s happening.”
Like many of the other attendees, they’re local to the DC area, but their work is spread out across the country.
“We have a physical office here in DC, but we also have satellite groups all across the US in almost every state. So even if we don’t have physical office spaces – so for example, we have what are generally called like, our Brady field offices, so we have people who are calling in to the podcast that work in a really niche community that it’s in California that’s maybe dealing with urban gun violence, and then we’ll have a really niche community that’s in Massachusetts that’s dealing with a rash of suicide deaths. And so we try to cover all areas of the US and all areas of gun violence simultaneously.”
To learn more about Brady and their podcast, you can check out their site and their Twitter.
“My podcast is sort of aimed at when you look at someone, or when you look at a community, when you strip down all those layers and you strip down definers such as living location, when you strip down definers such as jobs – you know, all those kinds of things that we’re told about ourselves, whether from our own minds or from society – when you strip it all down, we all have this spirit of love that rests at the deepest core of our being. And my podcast really is about exploring how we tap into that, exploring how we sort of dip our toes into that flow, so to speak.
“So that can look like self-discovery, learning about your true self, learning about what sort of person you are, what your purpose is in life. It can look like being involved with the community, getting out into the world, doing really interesting stuff with other people. It can also be about going out into nature and seeing a really cool sunset and being, “Wow, that is something so crazy,” and it’s almost a feeling of, “I’m connected with something that’s way bigger than myself.” It’s that point of connection I’m making.”
Eric came to DC Podfest in search of a local community to call his own, and to find the joy he had podcasting in other like-minded people.
“It’s really great. I’m learning a lot, and meeting a lot of really great people!”
To learn more about Eric and his podcast, check out his Twitter.
Chris Griffin came to our table sporting some really sweet socks and his show TALES FROM THE ROUND WORLD, which pulls double duty as both a podcast and a way to benefit others.
“We tell stories around a theme. We do our shows live, and the liveshows are interspersed with variety acts. They’re interspersed with burlesques, sideshows, side-shows, circuses, and live music. The live shows are also fundraisers, and we usually try to tie what the theme is for the show with the nonprofit that we’re benefiting.”
Much like our other guests, Chris is local to the DC area, but the driving force behind his attendance to DC Podfest is the chance to learn more about podcasting as a medium.
“I came from this ‘live show/production’ standpoint, and not really a podcast standpoint. This has been great, a lot of cool new ways to apply everything through my lens. It gets to be, ‘Okay, how does this work with what I’m doing’.”
His advice for live show podcasters? Don’t be afraid to push the envelope.
“If you’re doing a live show, just spice it up. In our past, besides doing the storytelling, we have a full range of sound effects we do live. And I’m a huge Rocky Horror fan so we have audience participation, we have signs that are like, ‘scream this thing now!’”
His next live event will be on November 22nd at the Eaton Workshop in DC, with TraRon as their partnered nonprofit. To learn more about the even, Chris, and his podcast, check out his Twitter!
Our last guest, Zoe Collis, came bearing not one, not two, but THREE political podcasts.
“The two that I produce – one is a news-driven show called The News Next Week, that previews what is going to happen in foreign policy/international relations world next week. The second’s called The President’s Inbox, and it is hosted by CFR’s VP and Director of Studies, and he interviews experts each week talking about pressing foreign policy issues facing the United States. And our third and newest podcast we’re really excited about is called Why It Matters. Again, it is a foreign policy story-driven podcast that takes a look at different issues that are posed to the United States.”
Her advice to podcasters? Stories are where it’s at.
“I think that people like to hear stories. There’s one thing that I felt with both the pre- and post-production of two of our shows, and what I find in the pre-production phase that I really enjoy is learning about what is going on in the world and being able to write all of that down, give our hosts notes, plan it out. But then when I’m editing it, it’s more fun to just edit someone who’s telling an authentic story about what’s going on around the world, or something that’s happened to themselves. At least to me, that’s more entertaining than just rattling of facts about something.”
DC Podfest 2019 provided us just a brief glimpse into the podcasting careers of locals in the industry. But these small looks were enough to broadcast the passion that these podcasters have for their craft, and the desire to help and inspire those around them. While this post hopefully brought some of that into view, we also hope that it inspires you to bring some of the same energy into your life (and some of your energy to DC Podfest 2020)!