Podcast Network – Why Should I Start One?

Running many shows involves a lot of moving parts, especially when you’ve decided to turn your collection of shows into a podcast network.  There are added benefits to starting a podcast network – especially when it comes to keeping your content organized and accessible.    

Why You Should Starting a Podcast Network

1. Multiple Channels

With all the shows that are part of your podcast network, you want to make sure that your shows organized in their own place.  Even if you’re very specific on the topics you offer in your network, you still want a way to organize your content so listeners can choose to listen to one particular topic over another.

Utilize different channels for your shows in your podcast network. You allow yourself another schema by which you can keep your shows in line.  This also allows your listeners to tune it to the show they’re looking for. Your listeners won’t have to sort through other topics to find just the episodes they want.  Even if your content is uniform in topic, you can still benefit from organizational tools.

2. Unlimited Storage and Unmetered Bandwidth

You’ve got a lot of content, and you want to make sure that it’s accessible to anyone and everyone.  But that can’t happen with caps on how much storage you have and how much bandwidth you have access to.

Podbean offers unlimited storage and unmetered bandwidth for starting a podcast network. Use as much as you need without worrying about overage fees. Your content won’t get deleted or lose quality as the month progresses.  

3. Dynamic Ad Insertion Tools

With a network, you have sponsors and advertising – you sometimes even run ads for one show on another show for the cross-promotional angle.  But manually going into each episode and inserting your ads can get tedious, and there may be other, more pressing matters at hand that you and your employees need to take care of.

Utilize dynamic ad insertion tools. You can upload your ad, set the time stamp, and have it inserted in all your uploaded episodes.  Or have it set to upload into any episodes as you post them. With something like Podbean’s PodAds service, you can set a start and end date to your advertising campaigns. You can also have different campaigns running alongside each other, monetize your back episodes, and so much more.

4. Find New Sponsors

Sponsorships for your podcast can be extremely beneficial. They can help you monetize (and even cross promote in many cases) your podcasts.  There are elements to finding sponsors that are time-consuming and take your attention away from other elements of producing content.  Often times, sponsorships are negotiated via communication (email, web form submissions, etc). However, there are ways that you can ease this process and be paired with sponsors to help your show.  

By taking advantage of a tool such as Podbean’s Ad Marketplace your podcast network shows are placed at the attention of dozens of different sponsors.  It’s a free, simple way to earn money using Podbean’s platform. Best of all, you can join Podbean’s Ads Marketplace for free.  You are notified when your podcast has been selected for a campaign, but you can also opt out at any time. 

You’ve put a lot of work into your shows, and making the decision to create a podcast network.  By utilizing the tools and services offered, you can take advantage of the benefits and keep your content organized and accessible.

Learn more about podcast networks, and get started on creating your own here!

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