The Benefits of Podcasting for Corporate Communications
Lots of companies have begun creating podcasts for marketing purposes. The growing popularity of podcasts makes this a great way to get your message out, share your brand and story. But, did you know many companies are discovering podcasting’s benefits for internal corporate communications and training?
Why Start a Podcast for Internal Communications:
1. Create more engaging corporate communications
112 million Americans have listened to a podcast, up 11% last year. 67 million Americans listen to podcasts monthly. That’s good odds that a lot of your employees enjoy podcasts on their personal time. Podcast listeners tend to feel connected to the content, so this is a way to make your communications more appealing and easy to consume.
2. Reach mobile employees
It’s likely that a lot of your workers don’t sit as a desk all day. With mobile options for listening to podcasts, you make it convenient for employees to listen while working on-the-go, traveling or wherever they may be. This is particularly true for sales and service employees who spend much of their time on the road. They can take advantage of time between customer visits and other potential “downtime” so they’re more likely to listen to important internal communications in a timely fashion.
3. Cover your geographies
It’s a global world, which makes scheduling conference calls or webinars a challenge. Someone’s always stuck getting up in the middle of the night. You can replace some of these forms of internal communications with the more convenient, on-demand option of a podcast. Record trainings, webinars, sales announcements and more for listening when it’s convenient for everyone.
4. Segment/target content
Podcast hosting platforms like Podbean make it easy to segment content out to different groups, such as specific teams or geographies. You can provide the right content to the right people. Develop different channels for various needs. Use special features like “time bomb” for time-sensitive content. Create a sophisticated internal communications program without a lot of work.
5. Encourage collaboration
Internal communications messages don’t always have to come from the top or involve complicated production. Podcasting, in particular, can be done pretty easily—even just recording right from a phone with the Podbean app. So, employees and managers with valuable information to share can collaborate and offer that knowledge without a lot of barriers.