What Are Some Best Practices When Starting a Podcast?

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Podcasts continue to explode in popularity. 124 million Americans have listened to a podcast, and 28% (or 73 million) listen monthly. The number of weekly podcast listeners is up by 6 million from 2017. There’s a low barrier to starting a podcast and getting it distributed. But, that doesn’t mean podcasting doesn’t require effort. Along with the explosion in podcast popularity, listeners now have thousands of choices. Your podcast needs to deliver quality content and value. Here are seven best practices to consider if you’re starting a podcast.

1. Think about what you want to say and why.

There’s a lot of content for people to consume, in all forms. What makes your podcast unique? Who do you imagine listening to it? Is there a gap you’ve found or a niche you want to fill? Do a little homework. Check out similar or related shows (bookmark them for the future, there might be some ways to collaborate). What’s missing? What special perspective will you bring that people can’t find elsewhere? What tone do you want for your show?

2. Make every second count.

Listeners’ time is valuable. Keep content concise. This doesn’t mean there’s a magic number. Dan Carlin’s Hardcore History is one of the most popular podcasts, and it sometimes runs more than four hours. But, that’s a rare exception. And, he packs his episodes with high quality, engaging content. The nature of your podcast might lend itself to some “chit chat”, but think about the value the listener is getting for the time they’re spending.

3. Plan your episodes.

Listen to some top quality shows. For every minute you hear, they likely spent hours researching and preparing. Not all shows take the investigative journalism of a Serial. But, sometimes podcasters forget about the importance of planning since it can feel like having a casual conversation. Planning might include determining show topics, contacting guests (and preparing them), thinking about your questions or a rough outline (or script) of what you want to cover, and doing any research.

4. Set things up for searchability.

In podcast apps, your podcast and episode titles are they key to being found (along with the author tag in some), and helps listeners easily identify what your content is about. So, think about keywords your audience might search for when coming up with titles.

This is also where show notes and transcripts come in handy. Search engines crawl text, so your episode descriptions and show notes should be search-friendly. Descriptions and show notes (think a blog post that accompanies a podcast) also serve as a place for listeners (or someone who finds your show online) to see a summary and get more information, links, etc.

5. Distribute, share, promote!

Set up your podcast with a reliable podcast host and get an RSS feed…and you’re set to distribute to the many places people listen. Apple Podcasts (formerly known as iTunes) is the biggest directory so that should be a top priority. You can also make sure your show is set up properly for Google and that they index your show for Google Podcasts. Many podcast apps will pick your show up from iTunes, but there are also many directories where you can submit. Here’s a good list of podcast directories to check out. The good news is that due to the magic of RSS feeds, you just submit your feed and then your episodes will automatically update in various directories and apps.

Some podcast hosts make social sharing easy with automated tools in their platforms. You also want to have an online “home” for your podcast, whether that be within an existing website, a new WordPress or Squarespace site or a podcast site provided by your hosting company. This is the place where people can read your show notes* and get more information…and there are many other ways you can use this space, especially as your podcast grows and evolves. There are different ways you can integrate your RSS feed with different types of websites, depending on where you host your podcast and what you want to do. You can embed podcast episodes easily with a player so people can also listen online.

Getting listed in directories and set up online is the first step, but you’ll need to do most of the heavy lifting to promote your show. Think about where your potential listeners “hang out” online. Are they on Facebook, Twitter, or Instagram? Can you draw people in from Youtube (some podcast hosting companies autopost an “audiogram” there for you or you can get tools to do this)? Are there specific forums or blogs where you can share information and generate interest? You might also want to consider promoting on other podcasts. It can be one of the most effective ways to gain new listeners.
6.Get a handle on audio production.

If your podcast sounds bad, people will tune out. Learn some basic audio tools, such as audio editing software. There are free tools like Audacity that can work fine for podcast editing. You also don’t have to spend a lot on microphones. But, check out suggestions from other podcasters and podcast experts (Facebook groups like Podcasting Smarter are one good source).

There are even options to record right from your phone and there are some decent sounding podcasts out there just using their earbuds (check out the Podbean app for recording and publishing, for example). Reducing background noise makes a big difference, so be sure you have a quiet space or add some soundproofing (egg crating foam, carpeting and blankets all do the trick on the cheap).

Another option to consider is hiring pros for certain aspects of production. There are tons of resources out there, from professional sound studios to editors, guest bookers, show note writers and full production teams.

7. Measure your success by your own benchmarks. And, make changes as needed.

Your podcast hosting company will provide download statistics and various data you can track. It can be hard to know what good numbers are. It is not the same for a highly produced true crime show as a podcast about a specific type of knitting. Don’t only use numbers to measure your success. Think beforehand about your goals and measure your success against that. Perhaps you want to use podcasting to showcase your expertise and build trust with potential clients. Maybe you only get 100 downloads/episode, but you have loyal client listeners and have had several inquiries. That’d be a success for you!

Don’t be afraid to make changes. If you feel something isn’t working or get feedback from listeners, you can adapt. Most podcasts evolve in some way over time. Some do a complete rebrand, change formats or end and start a completely new show. Always go back to your goals (even if the goal is for you and your best friend to get together and chat every week…if that’s happening and you’re enjoying it, podcasting has worked for you). Evaluate how things are working and change what’s not.

Most importantly, don’t get bogged down in the details or halted by perfection. With these best practices, you can prioritize what you need to do when starting a podcast. Get started and take advantage of the growing podcasting wave. Check out all that Podbean has to offer and try it out with a free month at Podbean.com.

What Are the Best Brazilian Podcasts?

What Are the Best Brazilian Podcasts Podbean

The Most Popular Brazilian Podcasts

Brazil may not have been tops in the World Cup this year, but they’re becoming tops in the podcast world. We have so many loyal listeners in Brazil and a growing number of podcasts produced in Brazil, so we have selected the 8 most listened to podcasts on Podbean in Brazil. Check them out if you’re a Brazilian listener, or you want to get to know Brazilian culture, history, current events or practice your Portuguese.

1. Mamilos

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Mamilos is a weekly podcast that searches social media for hot debates and controversies. They choose a topic of the week from this research and engage in a deeper discussion on it. Hopefully this allows listeners to form an opinion for themselves based on a more solid foundation than the typical online argument.

2. Scicast

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Scicast is a highly entertaining science podcast from Brazil. Weekly information with a dose of Brazilian culture.

3. Reprograme Seu Cérebro Cast

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Reprograme Seu Cérebro Cast is hosted by André Buric, founder of BrainPower. The podcast teaches listeners how to stay in control of their emotions and actions. Listeners can learn how to get rid of lack of focus and energy, stop procrastinating and see things in a new light.

4. Café Brasil Podcast

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Café Brasil Podcast, hosted by Luciano Pires, offers an unfiltered perspective on Brazil. He discusses culture, citizenship, politics and more.

5. 99Vidas

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99Vidas is a fun and fascinating podcast all about video games. It covers popular games, classics, unique video games, new releases and hot news.

6. Nerd Cast

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NerdCast is one of the leading podcast series in Brazil, with about one million downloads per episode. This long-running series covers a huge range of topics including pop culture, history, science, cinema, technology, and literature.

7. Não Ouvo

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A humor and entertainment podcast running since 2015, hosted by Maurício Cid with Luide, Braian, and Igor. A variety of weekly themes from one of the biggest blogs in Brazil.

8. Dragões de Garagem

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The title of this podcast translates to “garage dragons”, from a chapter in Carl Sagan’s The Demon-Haunted World, which presents an analogy between the existence of God and a hypothetical insistence that there is a dragon living in someone’s garage. This podcast covers anything and everything in science, from physics to biology to linguistics, and highlights science in all areas of our lives. The topics might come from recent news events, like the Zika virus, or cover timeless information that will fascinate you even if you aren’t sure a science podcast is for you. You should be able to follow along even if your Portuguese isn’t perfect, as the speakers talk slowly and don’t use a lot of slang or jargon.

Top 10 True Crime Podcasts

Top 10 True Crime Podcasts

True crime podcasts are popular nowadays. Listeners seem to love the variety of intrigue, suspense, legal thrills, murder and more. If you’re looking for another great true crime podcast, you’ll find high quality options among our top true crime podcasts.

NO.1 In the Dark

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This podcast explores an old case in depth, including all the implications for our justice system and society. Season One covered the abduction of Justin Wetterling, in which there were no answers for 27 years. The case fueled parents’ anxieties about strangers and led to the establishment of the sex offender registry. Season 2 covers Curtis Flowers, who has been tried 6 times for the same crime and continually maintains his innocence.

NO.2 Detective

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The hit podcast from Investigation Discovery goes behind the scenes of detective work, crossing from the professional side of things to the interesting personal lives of the investigators.

NO.3 Crimetown

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A series by Gimlet Media and the creators of HBO’s The Jinx. Every season, they investigate crime in a different American city.

NO.4 Someone Knows Something

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Cold case investigation at its finest with host David Ridgen. He’s joined by victims’ families and others involved in the cases. He talks to suspects and tracks down new and old leads.

NO.5 Atlanta Monster

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From the producers of Up and Vanished and HowStuffWorks, this podcast covers a horrific 40-year old case that will bring you to the edge of your seat with host Payne Lindsay.

No 6 Up and Vanished

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Another great investigative podcast hosted by Payne Lindsay. His work on the unsolved disappearance of Georgia beauty queen and teacher, Tara Grinstead, captured the attention of many, with over 150 million downloads, and helped break the 12-year old case wide open.

No 7 Embedded

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Host Kelly McEvers delves deep into a story from the news to understand all the issues at play and give you a more in-depth view. That’s included digging into the Trump administration’s past and covering a town ravaged by the opioid epidemic.

No 8 48 Hours

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Presented by the award-winning team from CBS News’ “48 Hours”, the podcast covers intriguing crime and justice cases of all types.

No 9 Once Upon A Crime | True Crime

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Unraveling true crime stories in a chapter-by-chapter format. The podcast covers everything from kidnapping to murder and celebrity crimes.

No 10 True Crime Historian

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Combining history and true crime, this podcast looks back at the infamous, the notorious, and the big scandals of the past via newspaper accounts.

Want even more? You can find tons of great true crime podcasts in the Podbean app and you might also want to check out this list of true crime podcasts from Discover Pods.

Top 10 Graduation Podcasts

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Here are ten podcasts we love for recent graduates. This playlist offers inspiration, motivation and practical tips to help graduates succeed in life.

NO.1 Ctrl Alt Delete

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Hosted by Jayne Hardy, founder and CEO of The Blurt Foundation, a social enterprise focused on helping people with depression. This podcasts covers key topics like self-care and ways to deal with depression.

NO.2 College Info Geek

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Know a graduate heading to college? Or have a favorite family member in the midst of their college career? Share this podcast, which covers how to study better and be more productive plus tips on paying off student loans and more.

NO.3 Overcoming Graduation

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This podcast is “everything you need to know but didn’t learn in college”. It covers topics such as how to deal with emotional stress, staying active when working a 9 to 5 job and all the practical advice never taught in a college course.

NO.4 Good Life Project

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This podcast offers down-to-earth, yet moving, conversations about how to live a meaningful life. It covers areas like mindset shifts, creativity and how to be more motivated. Engaging, intimate conversations with truly inspiring guests like Tim Ferris, Elizabeth Gilbert and everyday folks with stories to share.

NO.5 Career Talk

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This is the podcast to help you get a new job, improve your career or figure out what career is right for you.

NO.6 Graduate Job Podcast

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The UK’s most popular career/jobs podcast, with lots of experts on specific fields, interviewing, career planning and everything you need for job success after graduation.

NO.7 Day After Graduation podcast

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Stories from one university’s alumni and friends’ real life/work experiences and successes. The podcast aims to bring to life different aspects of the world after graduation.

NO.8 Tara Brach

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Meditation and mindfulness practice can be extremely helpful for stressed students and new graduates. Tara Brach is a Buddhist teacher offering hundreds of guided meditations that help you pay attention to your body, breathe and be present. Additionally, you’ll find more in-depth episodes on related topics. If you’d like to practice more mindfulness or just know you’d like to be more grounded, this is a great place to start.

NO.9 You Need a Budget

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This is a practical podcast about setting financial goals and managing money. It might feel impossible to tackle your finances with low income, student loans and living costs, but this podcast will help with useful tips and advice for getting out of debt.

NO.10 Adulthood Made Easy

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A podcast from Real Simple to help young women navigate the real world, from salary negotiations to apartment hunting, taxes, dating and more. The host shares some of her own stories, while helping listeners with their questions and concerns.

How to Add a Button Linking to Your Podcast in Podbean on Your Site

Podbean is a popular podcast directory and app for podcast listeners. So, Podbean badges (a button that can be clicked to go right to your podcast in Podbean) are great for promoting your podcast all over the web. Badges are an easy way to let listeners know your podcast is available on Podbean and to easily direct them there to listen.

Podbean offers badges in different sizes, such as shown below.

150 x 56 px

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300 x 111 px

34

600 x 222 px

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Visit http://podbean.com/site/default/badges to customize your badges and get the coding to paste into your site. If you are not hosted on Podbean, input the URL of your listing in the Podbean directory. Simple search your show at www.podbean.com, click on it and copy the URL at the top. Paste into the podcast link field to create the custom badge coding.

Podbean Migrates All Podcasts to Secure Feeds

All Podbean feeds are now https; Podbean offers free SSL certificate service for podcasters using their own domain

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Dover, DE – July 3, 2018 –Podbean has fully transitioned all Podbean feeds to secure feeds using https. Podbean handled the migration process to ensure all new and current Podbean-hosted podcast feeds are fully compliant with Apple Podcasts’ future requirements.

Podbean also hosts many podcasts using their own domain for their podcast sites. As a free service to these podcasts, Podbean will provide an SSL certificate and ensure they’re automatically migrated to a secure feed. Here’s more information on how to set up your own domain with SSL certification in Podbean.

What do I need to do?

If you use a Podbean domain, you don’t need to do anything. We’ve handled the migration for you, so you’ll have no worries about Apple’s new requirements.

If you use your own domain, follow the steps above if you have not previously set up your SSL certification. We will provide the SSL certificate free of charge, but you need to change the domain CNAME record and enable https in your Podbean account.

If you have any questions, contact us at help.podbean.com.

Podbean Readies Its Podcasts for the Google Podcast App

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Podbean’s comprehensive podcast feed and website hosting service ensures podcasts meet the new Google podcast app requirements.

Dover, DE – June 21, 2018 –Google’s announcement of their new podcast app has been big news in the podcasting world. Podcasters are eager to learn more about this development and make sure their podcast can be found in Google search. As a comprehensive service powering over 160,000 podcasts, Podbean strives to make podcasting a stress-free experience by providing cutting edge tools that meet the latest industry needs.

As such, Podbean is updating all Podbean sites so they meet Google’s requirements. Podbean’s no-limits hosting plans all include a customizable podcast website. Thus, any podcast using the combination of podcast hosting and website from Podbean will automatically fit all the Google specifications.

Many Podbean podcasters also run their own web site and Podbean had made things simple for them as well. They’ll need to follow Google’s instructions to add a “link” tag to their site’s home page. Then, in Podbean they can easily configure their feed with their site link.

Podcasters can visit Google’s tools page to generate a direct link to their podcast in the Google app or preview how a podcast will look in Google search results.

Podbean’s Support Center offers more information for Podbean podcasters about the Google podcast app.

We have also updated our user agents in Podbean stats to add the Google Podcast app. You can view your downloads coming from the Google Podcast App in your Podbean statistics.

PodAds Marketplace to Expand Podcast Advertising Opportunities

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Podbean launches programmatic podcast advertising platform

Dover, DE – May 31, 2018 –Podbean has officially launched their supply-side programmatic ads platform. This platform, known as PodAds, will allow brands and media buyers to easily create podcast advertising campaigns to reach their target audiences. The system then dynamically inserts the ads into the podcast episodes and advertisers can monitor delivery statistics to analyze their campaign’s success.

PodAds works like AdSense for podcasts. Podcasters can focus on creating amazing content and Podads will help them auto-monetize their podcast by inserting matched ads into slots they make available. PodAds makes running podcast ad campaigns much easier. Advertisers can set an ad budget, select the podcasts matching their geographic and category targets and launch a campaign in minutes.

“We wanted to eliminate the friction involved in the usual podcast advertising process. The idea is to reduce the time and difficulty in matching advertisers to podcasts and running the ads. Not only does this make it easier for brands to run podcast advertising, but it provides opportunities for podcasts of all sizes,” shares David Xu, Podbean CEO.

Advertisers in a wide range of industries are tapping into the power of podcasting. U.S. podcast advertising spending is estimated to reach 256 million U.S. dollars in 2018, up from 133 million in 2015. And, this is only a drop in the bucket when considering the potential. 44% of the US population has listened to a podcast, a number that continues to grow each year. 16 million people in the US are “avid podcast fans”. Podcasts show rapid growth in markets all over the world as well. And, podcast listeners are engaged, educated, affluent and act on the information they hear in podcasts.*

Podbean’s new marketplace aims to help more brands reach that huge potential market. The PodAds system removes barriers on both the advertiser and podcaster side to expand podcast advertising access.

How it Works

Podbean podcasters opt in to the PodAds system and select their available ad slots. When chosen for a campaign, they’ll be notified and can opt out if desired. Podcasters can join for free.

Potential advertisers can set up an account at https://sponsorship.podbean.com/. It’s a simple three-step process to have a campaign up and running.

*Information from Infinite Dial 18 and Neilson Q1 2018 Podcast Insights

Podbean and GDPR (General Data Protection Regulation)

The EU General Data Protection Regulation (GDPR) will come into effect on May 25th, 2018. We know that preparing for this regulatory change is a priority for many of our customers and it is a priority for Podbean as well.

We are taking steps to ensure that we are an effective partner to you as you prepare for GDPR. They include:

  • Updated Podbean Terms of Service
  • Updated Podbean Privacy Policy
  • Personal data to be rendered anonymous in statistics data

Customers will see the related changes in the next few weeks. We will send more information via dashboard alerts, email and with news updates on Facebook and Twitter.

Podbean is committed to privacy, security, and helping our podcasters build compliant solutions.

If you have any questions, please feel free to contact us.

Podbean Releases Updated Stats System per IAB Guidelines

Podbean Stats System

Accurate statistics have always been a strong focus of the Podbean podcasting platform. Over the past few years, we’ve worked hard to use stringent filtering criteria and monitor technology changes to provide the best podcast statistics.

To further this and join with our peers in standardized measurement practices, we have updated our stats system according to the IAB Podcast Measurement Guidelines. Many of you have asked us about this so we are happy to be able to make this announcement. Fortunately, due to our team’s continuing work over the years this required only minimal change. As of April 3rd, we will release the completely updated system to fulfill all the guidelines.

IAB Podcast Measurement Guidelines: What are they and why does it matter?

“The IAB Podcast Measurement Technical Guidelines 2.0* are the result of the Podcast Technical Working Group’s efforts to provide clarity in the marketplace by developing a common language around measurement. In addition to defining standard metrics for both podcast content and podcast ads, this document also provides guidance on some of the technical details such as request filtering, in order to reduce the discrepancies currently seen across podcast publishers and tech vendors.” –IAB Tech Lab

As the accepted industry standard, advertisers and other interested parties seek statistics that meet these guidelines. Podcasters can confidently provide data knowing there are standard metrics.

What does this mean to me?

With the release of the new stats system, podcasters may see some changes in statistics after April 3rd. Our testing indicates download #s may be reduced by about 10-20%. The reduced number reflects a change in the time period for filtering to get the unique download statistic. In all other ways, the statistics system and data provided will remain the same.

You can contact Support online or via live chat if you have questions about your statistics (or anything else!). We know change, especially when it comes to numbers, can be unsettling. But, we understand the importance of ensuring our metrics are fully comparable. And, we know how valuable this is to our podcasters.