Best Arts Podcasts

Best Arts Podcasts Podbean

Podcasts are a good way to satisfy your curiosity or passion for many subjects. Art is no exception. Whether you’re looking for something to add a little creativity to your morning commute or keep you inspired while you when you work on your own art, these podcasts are a perfect companion. Covering everything from visual arts to books, film, and fashion, here are 11 of our favorite arts podcasts:

The Business of Fashion Podcast

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The Business of Fashion has gained a global following as an essential resource for fashion creatives, executives and entrepreneurs. It is described as “indispensable” and “an addiction” by fans.

Speaking With Joy

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A weekly podcast that explores a different theme through three pieces or great art (literary, musical, and visual). A great podcast to inspire creators or to give you a new perspective.

Film Photography Podcast

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Topics cover all film formats (from pocket-sized 110 to medium format), do-it-yourself techniques, digital technologies, motion picture film making and more.

Sunny 16 Podcast

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A show all about the love of analog photography. From cameras to film, pinholes to point and shoots; most importantly, the podcast is dedicated to the people who create amazing art with them. Hosted by Rachel, Ade and Graeme with regular guests from all over the world of analog photography, this is a fun weekly chat for photo fans.

Books in the Freezer – A Horror Fiction Podcast

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A bi-weekly book podcast dedicated to the world of horror fiction.

Fresh Art International

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The podcast collects and shares conversations, commentary, news, and views that inform and energize aspiring and experienced creative individuals working in an array of media and disciplines. Fresh Art International fulfills a commitment to promoting public access to the arts while building a free digital archive that documents the global phenomenon of contemporary cultural production.

An Unexpected Podcast: Talkin’ Tolkien

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The co-hosts delve deep into Middle Earth. Every two weeks, they gather for a book re-read, show speculation and much more for the Tolkien fans who wish to let their imaginations run far and wide.

Swish and Flick: A Harry Potter Podcast

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The podcast dissects all aspects of the Potter series, chapter by chapter. As they reread the series, they’re putting together all their knowledge from the complete canon. They also add in what they have learned from JK Rowling’s Pottermore writings, explore unknown areas with fan theories, and share some of their own theories.

The Doctor Who Audio Dramas

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The Doctor Who Audio Dramas is the world’s longest running fan production of Doctor Who. Started in 1982, this series spans six Doctors, a host of companions, and over 190 stories.

The Swarm

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Two architects at the firm CICADA in New Orleans discuss architecture and design through interviewing creative entrepreneurs making positive changes in the city.

The Naked Vocalist

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The Naked Vocalist is a podcast for singers and singing teachers which shares practical information, including technique, style, health, and business.

Scary Podcasts for Halloween Fun

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Halloween is coming soon. We plan out our creative costumes and look forward to pigging out on candy. Typically, many of us watch horror movies for a dose of Halloween fear. But, we have another idea for getting yourself into the Halloween spirit. Celebrate the spookiness of October with some scary podcasts. Bringing in creepy stories, mysteries, music and sounds, these podcasts might just have you afraid to put your earbuds back on.

Here are 10 of our favorite podcasts to get you into the spooky holiday mood.

Scaredycast – a pod culture paranormal podcast!

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The paranormal, the unknown, the just plain weird! This podcast discusses all the latest spooky news happening in the world, with a new episode every Monday.

Real Ghost Stories Online

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This daily paranormal podcast is exactly what it sounds like: real ghost stories told by real people. These aren’t just mythical tales or spooky urban legends, but real accounts, which makes them even creepier.

Dark Verse

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This podcast’s content ranges from demented entities to gross worlds, undead recollections to philosophical and psychological possessions. You’ll experience the range from twisted, inventive imagery to unhindered terror.

We’re Alive – A “Zombie” Story of Survival

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This is a fictional zombie drama that follows the sole survivors of a deadly viral outbreak that has wiped out most of Earth. Like The Walking Dead, it’s not all rotting flesh and swords in the brain, “We’re Alive” includes emotional moments to keep the drama “alive”.

Snap Judgment Presents: Spooked

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Spooked is an 11-part series featuring short, haunting tales told by the people who lived them. It’s a Snap Judgment spinoff hosted by that show’s engaging emcee, Glynn Washington, who has plenty of unbelievable ghost stories of his own.

The Odd to Newfoundland Paranormal Podcast

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A monthly paranormal variety show, featuring bizarre news, odd but true facts about our strange world and a special guest every month.

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

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One of the most popular true crime podcasts running, with a huge fan base. Lifelong fans of true crime stories Karen Kilgariff and Georgia Hardstark tell each other their favorite tales of murder and hear hometown crime stories from friends and fans.

Last Podcast on the Left

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If you’re looking for both real and fictional ghost stories, you’ll probably love this podcast. The Last Podcast on the Left covers everything from demons and slashers to cults and serial killers.

Mysteries Abound

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A podcast about mysteries from anywhere and everywhere – the unusual, the strange, the perplexing and the down-right odd.

Astonishing Legends

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If you liked Unsolved Mysteries, you’ll love this show. The hosts’ mission is to take a look at legendary strange and unusual events from throughout history and interview people who’ve had close encounters with the unexplained.

We have more great recommendations…just check out the “Scary Stories” topic in the Podbean app. Happy Halloween!

Podcasts for Education

Podcasts for Education

Many of us don’t have the time to keep learning regularly because we are years out of school and busy at work. What’s more, self-education requires the motivation to seek information through various means such as books, documentaries, and the never-ending World Wide Web. Podcasts, on the other hand, allow you to pack in self-improvement to your already busy day with the power of multi-tasking.

Here’s our list of 10 educational podcasts that are worth listening to, covering everything from education itself to language and an array of specialty subjects. Pick one or several to continue your education.

Self-Protection Essentials

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Life is precious, we should protect it carefully. So, this might be the most significant knowledge we could seek. Topics include self-protection and the most important 5 seconds of your life, the time needed to get to safety when attacked and how to not be attacked in the 1st place and protecting yourself with or without a weapon.

Stories of an Unschooling Family

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Want to know more about unschooling? How about radical unschooling? (It’s not as scary or as wild as some people make out!) The host shares ideas, stories, homeschool record-keeping tips and resources.

Origin of Words Podcast

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This podcast focuses on the origin of interesting words, idioms, and slang. This bilingual podcast (Chinese and English) is created by Lewis Sandler in Beijing, China.

Tes – The Education Podcast

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TES, formerly Times Education Supplement, provides resources for teachers. The Tes podcast brings you all the latest news, reviews and opinions from the world of education. Their concept is to get education leaders to talk directly to teachers.

History of Indian and Africana Philosophy

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Peter Adamson teams up with Jonardon Ganeri and Chike Jeffers to represent the philosophical traditions of India, Africa and the African diaspora.

The Ash Holes

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A weekly cigar podcast dedicated to the cigar industry and other shenanigans surrounding it. Hosted by Dan “Pastor Padron” Ledwith, Aaron Noonan and Oliver Nivaud broadcasting live from Studio 21 Podcast Cafe in Salem, NH.

Oh, That’s a Thing!

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A podcast about the real stuff in Sci-Fi movies, from a couple of fun-loving hosts.

The Fisheries Podcast

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This is a weekly podcast sharing stories of the amazing people and projects that make up the fisheries science profession. It’s told in a manner that both scientists and the public will enjoy.

Great Economists (Audio)

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This is the podcast from the Marginal Revolution University video course on the Great Economists taught by professors Tyler Cowen and Alex Tabarrok. In this podcast, you’ll find answers to questions like: Who were the first economic thinkers? What did early economists understand that has been lost to the modern world? You’ll also find a chapter-by-chapter overview of Adam Smith’s.

Talking Space

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A Free and Open Exchange of Ideas and Opinions on All Things Space.

Inside Education

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An Irish perspective on news and stories from the world of education.

Five Steps to Recording a Quality Podcast

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By Jacob Bozarth, Resonate Recordings

Podcasting is incredibly popular these days and the trends seem to show it’s not slowing down any time soon. It’s simple to do and usually not very expensive, making it approachable for many types of people. (You can get more information on starting a podcast here. Podbean offers free starter podcast hosting plans and affordable unlimited hosting.) However, podcasting can have a learning curve to it, particularly when it comes to how to record a quality podcast. This is something I deal with on a regular basis, so I understand how important it is to make sure you have a quality recording for your podcast episodes. To help make sure your podcast recording process is simple, effective and offers you the highest quality, consider these 5 easy steps to recording a quality podcast.

1. Select Quality Podcast Recording Equipment

Podcast recording equipment can be a little daunting, especially since there are several different competing voices that recommend different things. How do you know who has the best and right recommendation? We have found the simplest recording setup happens to be the best option for podcasting, and it doesn’t have to break your bank. Here are our top podcast equipment recommendations:

Podcast Microphone: Electro-Voice RE320
○ USB Microphone – Audio-Technica ATR2100-USB/XLR Microphone
● Headphones: Sony MDR 7506
● Podcast Recording Software: Built in Zoom recording software (Zencastr.com if you are planning to record remote)
● Podcast Recording Hardware: Zoom H6 Portable Recorder
Podcast Equipment Accessories:
Cloudlifter Mic Activator
Microphone Cable
Pop Filter
Microphone Stand

You might also want to check out 25 of the Best Podcast Mics and Best USB Mixers from our friends at Discover Pods.

2. Record Your Podcast Audio

A quality audio recording is the foundation for a well-produced podcast. Here are some tips for recording your audio to ensure you get the best sound possible out of your recording equipment.

Recording Tip 1 – Choose the right environment

Your recording environment is perhaps the most important element that can make or break the sound of your recording. The majority of podcasts today are self produced, with most not being recorded in a professional studio environment, which means that the environment you create is incredibly important. First, a good recording space must be quiet (no HVAC, fans, etc.). Second, a good recording space has natural sound absorption. For example, carpeted rooms with furniture or walk-in closets are going to work much better than an empty room with bare floors.

Recording Tip 2 – Proper microphone technique

Once you create an ideal environment you need to think about the basics of the actual recording. When recording there are 2 basic things to ensure good microphone technique:

Distance – Most microphones will have what we call a “sweet spot.” This is the distance at which your voice will sound the best on that particular microphone. When recording narration, the distance from your microphone is everything. A good rule of thumb is to stay about 3-5 inches from your microphone.

Positioning – Getting your mic in the correct position is key. Depending on the type of microphone you are using, the difference between 1-2 inches can make all the difference between clear, warm, and articulate narration and hollow, muddy, or unintelligible narration. Once you have your mic at the correct distance you want to ensure that the front of the microphone capsule points directly towards the source (aka: your mouth).

Accessories – In addition to your microphone, we recommend a few accessories that will help prevent common problems when recording. A pop filter is an affordable tool that goes between your mouth and your mic that stop bursts of air that may cause a pop sound in your recording. We also highly recommend using a mic stand or broadcast arm to help enable you to correctly position your mic while also preventing handling noises.

Recording Tip 3 – Monitor recording levels

Gain – Whether you are using an outboard mic preamp, an interface, a handheld recorder, or a usb mic there should be an adjustable gain setting. But once you have found your adjustable gain setting, what is that magic level you should record your narration? A good rule of thumb is to have your mic peak around -10 to -12 dB. This means at the louder parts of your recording the level should go no higher than -10dB. Most recording devices have these numbers listed on a visual meter. However, if your device does not have these numbers listed, try to stay in the green or about halfway up your meter. If you cannot find a visual meter on your device, well this leads us to our next point…

Monitor – It is important that you have a way to monitor and listen to what you are actually recording. Even if your device has an excellent visual meter to check your recording level, we recommend you be a skeptic and never trust your eyes. In our world, you must learn to only trust your ears. For this reason, we recommend someone always monitor your recording with high quality, closed back headphones when recording. Monitoring your audio in real time will enable you to quickly recognize and address any issues with your recording.

3. Master the Art of Remote Recording

The majority of podcasters have some sort of interview on their show, and more often than not these interviews are conducted remotely as opposed to in-person. There is a right and wrong way to record remotely, and we want to help you know the right and best way to capture a quality remote recording.
*if you don’t do remote recordings for your show, feel free to skip on down to #4.*

Hands down, the 2 best tools to help you capture a quality remote recording are Zencastr and a Zoom H6. We have created in-depth tutorials on how to use Zencastr and the Zoom H6 on our website, but here’s the basics of what you need to know:

Computer to Computer – There are many great options out there for recording a computer to computer remote recordings. In these situations you and your guest will connect, hear each other, and record through a web based audio recording application. The two platforms that we recommend for this are Zencastr and Squadcast. Both of these platforms are designed to record high quality audio and many of our clients use these platforms to do just that. You can also find a detailed review and tutorial of Zencastr here. Squadcast is a newer platform but unlike Zencastr it has a video feature so you and your guest can see each other while recording. If you are have used a video communication platform such as Skype, Zoom, or GoToMeeting you might like the video feature that Squadcast offers.

Double Ender – In this case you and your guest will record each end of the audio locally. Many well known interview style podcasts use this setup and to be honest this is the way to record to capture the highest quality audio for a remote recording. You can record your audio locally to your computer, a DAW, or a handheld recorder. When I get interview requests to record for a podcast, I use the following setup to record the audio on my end: Skype or a phone call to only hear the host, a RE20 Microphone, into a Cloudlifter CL-1, into a Zoom H6 handheld recorder. Once we are done recording the interview, I will upload my track recorded locally on the Zoom H6 to the host or producer so they can edit and mix my track with the hosts for the episode.

Phone Call Recording – There are many apps out there that claim to be a high quality call recorder. In our experience, here is the best way to record high quality (if that exists) phone recordings:
Use a H6 or H5 handheld recorder, along with this cable to plug into the ⅛ output of your smartphone, and the ¼ end into the combo input on the handheld recorder, a microphone for your vocals and a pair of headphones. If you would like to see a sample video of this setup explained and used you can check out this post.

4. Post Production Part 1 – Podcast Editing

Editing your podcast is probably the most tedious and time consuming part of the post production process, but it is an essential step nonetheless if you want a high quality show that will retain listeners. Here are our top 5 tips for editing your podcast. (For more editing tips and techniques, you can check out this resource on podcast editing tricks parts 1 and part 2.)

Podcast Editing Tip 1: Watch your tone

One of the biggest editing mistakes is when there is a sudden shift in tone of the voice. Editing together two different segments of audio or merging different sentences together can be tricky. Not only can there be a change in the tone of the voice, but also a change in volume and a change in background noise or room tone. Another thing to listen for is room reverberation and echo. Sudden cuts at the end of phrases can prevent the natural room reverberation, so it’s best to listen for the end of the “room decay” before making an edit or cut.

Podcast Editing Tip 2: Just Breathe

Another common mistake is cutting off breaths too abruptly or missing breaths all together when making an edit. Cut off breaths occur when a breath is chopped off or incomplete. Missing breaths occur when a breath is edited out due to two different segments being put together. Double breaths can also be a problem when editing. This happens when there are two breaths back to back. All of these errors cause the dialogue to sound unnatural and choppy. When looking at audio waveforms, breaths can be difficult to spot because they are so much lower in volume compared to other parts of dialogue. To make it easier to spot breaths we recommend increasing the size of the waveforms in your DAW.

Podcast Editing Tip 3: Copy/Paste Quality Consonants and Breaths

Sometimes there will be certain consonants and breaths that are problematic and just don’t sound good. For example, a plosive (‘P’ sound) is typically caused by the host being too close to the microphone and by moving too much air through the diaphragm of the microphone. An effective fix to this problem is to copy and paste another ‘P’ sound that isn’t popped and sounds more natural over the problematic area. This is very tedious, but it makes a huge difference in the overall quality of the finished product.

Podcast Editing Tip 4: Remove Lip Smacks/Clicks

Do you ever get annoyed by hearing a continuous barrage of lip smacks? We sure do, and nothing can be more annoying than hearing a lip smack every other sentence. While lip smacks are a natural part of some people’s speech patterns, going through the work of editing out lip smacks and mouth clicks will make your podcast a more pleasant listen. In the end your audience will thank you!

Podcast Editing Tip 5: Use Headphones

One of the most useful tips when editing is to use good quality headphones. Over the ear, closed headphones work great to help isolate you from your editing environment. Listening on headphones will help you hear all of the details and nuances of the voice much better than listening on computer speakers or even on higher quality near-field monitors. This makes hearing subtle details such as breaths much easier.

Now you’ve captured a high quality audio recording and edited out the distractions, you’re ready to finalize your show to go live!

5. Post Production Part 2 – Mixing & Mastering

Having a well edited show is just one part of having a quality podcast. Too often we come across a podcasts that have great and very desirable content, but the audio quality is so bad that we have to turn it off. Sometimes it’s a podcast where one voice is loud and the other is soft; sometimes it’s a distorted, echoey, or noisey dialogue track; sometimes the audio is so “muddy” it seems like the host recorded the show underwater…the list goes on and on. More often than not we hear audio issues that could be reduced and often eliminated had the show been properly mixed and mastered.

Mixing is the post-production process where individual tracks for the podcast are improved and enhanced, so the final presentation sounds great. Mastering is the process of ensuring the overall levels are consistent throughout the episode and making sure the average loudness standard for the episode is met. When podcast mixing and mastering is done well, you provide a distraction free and enjoyable experience for the listener. When this is not done well, listeners are distracted by the poor audio quality of the show and many listeners will quit listening to the podcast.

When mixing and mastering is done properly, the quality of the show goes unnoticed by the listener — which is the best result you can hope for. Proper mixing and mastering allows your listener to enjoy the content of the podcast undistracted by audio issues. Once your podcast has been edited, mixed, and masterd you should export your audio to share with the world as a stereo MP3 file. We recommend your final file to upload to your hosting platform be a Stereo, 128 kbps, 44.1kHz MP3 file. This will ensure the final product is a high quality audio file that is broadcast ready.

Podcasting is a great way of expressing your message for the world to hear. It’s a great creative outlet, an effective marketing strategy and a very approachable way of getting your voice heard by others. No doubt it will take a little work to create a great podcast that people will enjoy, but rest assured that it is possible! By doing a little homework to make sure your recording equipment selection is right, your recording environment is distraction-free and your post-production is on point you can have confidence that your end result will be a podcast that people will love.

About the Author

Jacob Bozarth is the co-founder and CEO of Resonate Recordings. They partner with podcasters, companies, and entrepreneurs to make podcasting easy. Their in-house team of audio engineers provides professional editing, mixing, and mastering for over 200 podcasts. Sign up through this link for 2 free episodes with Resonate Recordings (1 before you pay, and 1 when once you get 20 episode credits or more) You can connect with him at:

Website | Twitter | Instagram | LinkedIn | Facebook | Email

If you have any questions or need any support with anything discussed here, feel free to reach out the Resonate Recordings team.

For questions about podcast hosting or how Podbean can help you, contact the Podbean Support team.

New, Enhanced Free Podcast Hosting Plan

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Free Podcast Hosting for Starting a Podcast

Podbean has launched a new free podcast hosting plan, which is perfect for anyone starting a podcast. Now, Podbean’s enhanced free podcast hosting plan offers even more than before to make it easy for anyone thinking of starting a podcast.

“We want to make podcasting as accessible as possible,” shares David Xu, Podbean’s CEO. “People are searching for the easiest ways to start a podcast without investing a lot up front. This new free podcast hosting plan offers everything they need without restricting their creative control. And, Podbean can help as their podcasts grow, with unlimited plans featuring top-of-the-line promotional and monetization tools.”

Podbean Free Podcast Hosting Plan: Features

  • RSS feed fully compatible with Apple Podcasts, Google Podcasts and full podcast distribution
  • A podcast website with free, standard themes
  • Basic podcast stats
  • Listing in Podbean’s directory, iPhone and Android apps
  • Embeddable podcast players
  • 5 hours of audio storage space
  • 100 GB of bandwidth/month

For the details of all Podbean’s podcast hosting plans, visit Podbean’s pricing page.

The Podbean App: Easily Record Right from Your Phone

In addition to offering a powerful free podcast hosting plan, Podbean’s app makes it easy to record podcasts on the go. The Podbean app for Android and iPhone offers built in recording and publishing, so podcasters can create podcasts from their phones. Podcasters can add background music and edit out mistakes before publishing directly from the app with their Podbean hosting account.

Podbean has seen increasing numbers of podcasters using the app to record some or all of their podcast episodes. Some examples include churches recording sermons and uploading them so parishioners can immediately access the content from home or anywhere. Similarly, teachers have been using the app to record classroom lectures or share bonus learning content. Even podcasters who record in a studio sometimes use the Podbean app for special on-site episodes. And, recently, Podbean is hosting many new podcasts created for Alexa flash briefings, with the app providing a simple way to manage daily recordings.

SIGN UP TODAY for a free podcast hosting account with Podbean and give podcasting a try!

Get New Listeners And Engage Them Everyday With Alexa Flash Briefings

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Podcasts are on fire!

Everybody’s talking about podcasts these days. But along with that excitement comes a lot of competition. There are now over 500,000 podcasts on iTunes. Think about that…over a half-million other podcasts are competing with you for new listeners.

So how are you going to stand out from the crowd? How do you make sure your podcast is the one they listen to and then click the “Subscribe” button in their app?

One way might be Alexa Flash Briefings.

What the heck is an Alexa Flash Briefing?

A Flash Briefing is like a “mini-podcast.” It’s a daily, 1-minute informative “briefing” for owners of Alexa devices, like the Amazon Echo. Listeners hear Flash Briefings whenever they say, “Alexa, give me the news.” or “Alexa, give me my Flash Briefings.”

When prompted, Alexa will provide a 1-minute package from Reuters of the top headlines and local weather. She will then begin introducing each Flash Briefing, such as:

“From Pete Blank, this is Pete’s Points – Leadership Strategies”

Then that day’s episode will play. Here’s an example of what one of the episodes from Pete’s Points sounds like:

Listen to Pete’s Points

In my experience working with my clients, we’ve found the formula for the perfect Alexa Flash Briefing to be:

  • Minute long,
  • Time per day,
  • Valuable piece of content,
  • Call to action,
  • Person asked each day for a review.

Why should this matter to a podcaster?

There are four reasons every podcaster should add an Alexa Flash Briefing to their existing production schedule.

So Many Listeners

As of September 2018, there are over 50 million Alexa devices in homes. It’s the fastest any device has ever reached an installed base of over 50 million…even faster than the iPhone. Imagine how much that number will jump by Christmas 2018. Many analysts over 10 million new Echoes will be under the Christmas tree this year.

Very Little Competition

While there is a huge audience out there, as of the time of this writing, there are only about 6,000 Flash Briefings. That imbalance can create a flood of new listeners for each new Flash Briefing.

The averages I see with my clients’ Flash Briefing launches are about 100-200 downloads the first few days and about 1,000 the first month, although one client saw over 10,000 downloads his first month!

Less Friction & Easier Subscribing

Last week, I was talking to a podcaster who’s had a popular show for about 4 years. He said, “Getting a new listener has become a huge challenge. Then it’s just as much of challenge to get them to subscribe or listen again if they like the show.”

Flash Briefings make that easier for your listener because must subscribe to your Flash Briefing before they can listen. But that’s not perceived as a huge requirement because you’re only asking for a minute of their time, instead of an hour. Then instead of needing to take action to subscriber after listening to your show, they have to take action to stop hearing you. The fact that Alexa turns that subscription/listen dynamic around is a much bigger deal than it might seem.

And remember the “call to action” I mentioned in the formula for a perfect Flash Briefing? This is the time you would direct your listeners to your long-form podcast. They’ve heard you, they like you and they might want to hear more. But you now have the opportunity to engage them daily and ease them into giving you an hour of their time.

Easy To Add To Your Existing Production Workflow

You record Flash Briefings with the same equipment you currently use, and store the files on Podbean, just like you do now. Flash Briefings also work on iTunes, Google, Spotify, and the rest, giving you additional audience opportunities.

But since they’re only a minute long, you can batch record and schedule them in Podbean for publication. It only takes about 2-3 hours to record, upload and schedule 30 episodes. Then you don’t have to worry about it again for a month.

How to add a Flash Briefing via Podbean

So, if you’d like to try this, you’ll need to set up a new account with Podbean (or a new channel, if you’re on the Unlimited Plus plan) so that you have an additional RSS feed. You can use this link to sign up and get 30 days free. You can also see all Podbean’s plans on the pricing page. Just as with iTunes, the RSS feed is what makes all the magic happen.

Once you have an RSS feed, creating a Flash Briefing requires an Amazon Developers’ Account and a time commitment of a few hours to a few days to learn to set it up and configure it (depending on your level of tech skills). You can also hire someone to build it for you and spend your time focused on your business. My company, Alexa Guy, does this type of work full-time and there are other companies out there that do the same.

Whether you prefer the DIY route or hire someone to create your Flash Briefing for you, it’s an amazing new tool to build and engage a new audience while also driving new traffic to your existing podcast.

Podbean also offers the ability to record directly from their app, so you can easily produce your daily briefings right from your phone.

About the author

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Jeff Smith is the Alexa Guy. His company helps podcasters, companies, entrepreneurs and speakers build and engage large audiences quickly through Alexa Flash Briefings. He’s offering 15% off his services with the promo code PODBEAN. You can connect with him at:

Website | Twitter | Instagram | LinkedIn | Facebook | Email

Podcasts to Listen to While You Workout

Podbean workout podcasts

Listening to podcasts while working out means learning things (or being entertained) while making your body healthier. The time goes by more quickly with podcasts in your earbuds. What’s more, podcasts can give you more motivation to get into or continue an exercise routine.

Here are 10 podcasts for inspiration as you work towards a healthier you:

Podrunner: Workout Music

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If you need the right music to energize your workouts, Podrunner: Workout Music does the work of creating exciting exercise playlists. Whether you’re doing high impact exercises or taking an easy jog, this podcast will help improve your energy.

20 Minute Fitness

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The all-in-one fitness podcast with news and advice on health, weight loss, nutrition and more. This 20-minute podcast is full of information about the latest fitness trends and news.

The Jillian Michaels Show

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Jillian Michaels, “America’s health and wellness guru”, leads an entertaining, inspirational, and informative podcast to help you find health and happiness. Ranked a top US health podcast, Jillian and her team join with top health experts to cover a range of topics.

Beginner: The Guardian Guide to Running

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Want to become a runner but need some guidance and motivation? This is an 8-week long podcast training program to get you mentally and physically on track. Each week you will tackle a new challenge to build stamina, fitness and well-being.

Shredded by Science Radio

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This podcast shares interviews about everything from industry insider knowledge to health science, which are hosted by fitness pros. The podcast presents real-world fitness problems and evidence-based approaches with a unique sense of humor.

The Bodybuilding.com Podcast

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This podcast is about insightful opinions about body building, training, and enhancement. You’ll also hear in-depth interviews with experts on different workout styles and approaches.

Dear Sugar

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An advice show for today’s world. Listeners write in to hosts Cheryl Strayed (author of the New York Times bestselling memoir Wild) and Steve Almond for advice about their most personal problems. No topic is off limits and the stories and advice will enlighten and inspire you.

Invisibilia

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Hosts Lulu Miller and and Alix Spiegel investigate some of the invisible forces–ideas, beliefs, assumptions, emotions–that control human behavior. Using narrative storytelling to present science, Invisibilia will educate, without boring you, throughout your workouts.

Brute Strength

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This podcast is about being your strongest self. Michael Cazayoux interviews a number of fitness experts, getting their input on best practices and achieving physical goals.

Radiolab

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Jad Abumrad and Robert Krulwich are “investigating a strange world” in this podcast. Each episode digs into a topic, combining scientific details with compelling storytelling and a sense of wonder. Pretty fascinating stuff to make the time tick away while you’re exercising.

How Can Podcast Advertising Help Small, Local Businesses?

Podcast Advertising Help Small, Local Businesses

Local media can play an important role in promoting small, local businesses. It can be a great way to target a narrow market with relevant messages. Many small businesses put advertising dollars toward local radio and newspapers. They may try billboards, flyers, local community boards or websites.

Small business owners need to be smart about their marketing and advertising efforts. Typically, they’ll be looking for effective, low-cost solutions but it can be hard to find that perfect combination. Sometimes local media exceeds the budget of a new or growing business. And, many businesses are finding that what’s worked in the past is no longer so effective. In recent years, many have turned to online advertising that allows targeting and provides delivery analytics. Another benefit is the simplicity and ease of getting campaigns running quickly.

Few local business owners will have considered podcast advertising. But now, some platforms are offering programmatic podcast advertising that targets only listeners in certain areas. So, podcasts can be a new form of local media for your small business to tap into. Fortunately, podcast advertising also has the potential to deliver more for less cost too. A small company can “sound big” without spending a lot. It’s a lot like what websites have done for small businesses in leveling the playing field.

Your Potential Customers Are Listening to Podcasts

According to a report from Edison Research, 21 percent of Americans (age 12+) will have listened to a podcast in the last month. To put that into perspective, that’s the same number of Americans who use Twitter and 8% more than use Spotify.

Podcasts tend to have affluent, educated audiences. 85% of podcast listeners have a college education and 36% make more than $75K/year.

Podcast Advertising Effectiveness

Research shows 62% of podcast listeners report making a purchase as a result of an ad they heard on a podcast. A study on NPR podcasts showed even higher results, with 75% of listeners taking action on a sponsored message. Podcast listeners are highly engaged, with 88% of them subscribing and listening to most or all episodes. Because podcasts are not heavily saturated with ads, listeners have high brand recall (over 70%).

New Technologies Increase Targeting and Ease

Programmatic ad buying now makes the process of purchasing podcast advertising much easier. A small business can buy ads directly, without a lengthy process or large ad budget necessary to work with an agency. The process is similar to setting up Google or Facebook ads (maybe even easier).

And, the technology now supports more targeting. So, for example, you can run ads to be served up only to listeners in your state or metro area. This effectively makes podcast advertising a new form of local media, but available on a smaller budget. For example, one recent campaign run via Podbean’s PodAds system resulted in 100,000 targeted impressions for the business for $300.

To learn more about podcast advertising for your local business, read more. You can set up a campaign in minutes and give it a try! You set budget caps, and can modify or stop a campaign any time so it’s low risk with potential for high reward.

Get a high return on investment for your small business: get started with PodAds today

The Best Way to Promote Your Podcast

The Best Way to Promote Your Podcast

There are a million ways to promote your podcast. Some are effective, while others might be a waste of time (and money). And, of course, what works is dependent on “where your audience is”. This is why promoting on other podcasts might just be the best way to grow your audience.

Why is podcast cross-promotion one of the most effective podcast marketing strategies?

  • Podcast listeners already know how to listen to podcasts, which removes one big hurdle you may encounter when you promote elsewhere.
  • Listeners love content suggestions. This type of marketing comes across as helpful information and listeners pay attention.
  • You can target listeners who already like similar categories of shows. This solution brings you right to where your potential audience is.
  • They can subscribe/download your show right away. They’re in the midst of listening, so it’s not something they have to remember to do later.

Why use PodAds to promote a podcast?

Cross-promotion is effective. A lot of podcasters are already doing it. We see many discussions about it in Facebook groups and hear the promo spots often. However, it takes a lot of time to set this up (networking, contacting podcasters, sending your promo, discussing details..and typically, arranging and running the other podcaster’s promo on your show). With PodAds, you can have promo spots running within minutes. Yes, you’ll need to spend some money. But, you’ll save valuable time. You can also reach a broader range of listeners than it might be possible to get via personal connections.

Fortunately, you can set a daily budget cap so you don’t have to spend a lot. You can view your analytics to see just how your ads are delivering. And, you can modify, pause or stop your campaigns at any time.

If you’re spending any money on Facebook ads or other promotions (or considering it), take a look at PodAds first. Podcasters tend to get a much higher return on investment (ROI) from these campaigns.

How to Use PodAds: Three Simple Steps

  • Sign up as an advertiser: https://sponsorship.podbean.com/. If you’re already signed up to receive ads on your podcast, you’ll need to create an account with a different email address.
  • Create your campaign. Provide basic information (contact info, website, description, copy), set your budget and start date. Select categories (and geographies, if desired). Pick ad slots and set pricing. Upload your audio file. Add your payment method.
  • Run and manage your campaign. Once approved, your ads till begin running within 24 hours of your start date. You can review the list of podcasts and remove any of them at any time. Check your campaign’s results as it progresses: see impressions and amount spent. Pause or cancel campaigns whenever you want.

Sign up for PodAds today and give it a try! You can set a daily budget cap of as little as $10 (that’s the cap, often the actual spending will be less depending on your specs). Check out our Advertiser FAQs here or contact us if you have questions.

You can also sign up your podcast to receive ad revenue. Learn more here.

What Are Some Best Practices When Starting a Podcast?

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Podcasts continue to explode in popularity. 124 million Americans have listened to a podcast, and 28% (or 73 million) listen monthly. The number of weekly podcast listeners is up by 6 million from 2017. There’s a low barrier to starting a podcast and getting it distributed. But, that doesn’t mean podcasting doesn’t require effort. Along with the explosion in podcast popularity, listeners now have thousands of choices. Your podcast needs to deliver quality content and value. Here are seven best practices to consider if you’re starting a podcast.

1. Think about what you want to say and why.

There’s a lot of content for people to consume, in all forms. What makes your podcast unique? Who do you imagine listening to it? Is there a gap you’ve found or a niche you want to fill? Do a little homework. Check out similar or related shows (bookmark them for the future, there might be some ways to collaborate). What’s missing? What special perspective will you bring that people can’t find elsewhere? What tone do you want for your show?

2. Make every second count.

Listeners’ time is valuable. Keep content concise. This doesn’t mean there’s a magic number. Dan Carlin’s Hardcore History is one of the most popular podcasts, and it sometimes runs more than four hours. But, that’s a rare exception. And, he packs his episodes with high quality, engaging content. The nature of your podcast might lend itself to some “chit chat”, but think about the value the listener is getting for the time they’re spending.

3. Plan your episodes.

Listen to some top quality shows. For every minute you hear, they likely spent hours researching and preparing. Not all shows take the investigative journalism of a Serial. But, sometimes podcasters forget about the importance of planning since it can feel like having a casual conversation. Planning might include determining show topics, contacting guests (and preparing them), thinking about your questions or a rough outline (or script) of what you want to cover, and doing any research.

4. Set things up for searchability.

In podcast apps, your podcast and episode titles are they key to being found (along with the author tag in some), and helps listeners easily identify what your content is about. So, think about keywords your audience might search for when coming up with titles.

This is also where show notes and transcripts come in handy. Search engines crawl text, so your episode descriptions and show notes should be search-friendly. Descriptions and show notes (think a blog post that accompanies a podcast) also serve as a place for listeners (or someone who finds your show online) to see a summary and get more information, links, etc.

5. Distribute, share, promote!

Set up your podcast with a reliable podcast host and get an RSS feed…and you’re set to distribute to the many places people listen. Apple Podcasts (formerly known as iTunes) is the biggest directory so that should be a top priority. You can also make sure your show is set up properly for Google and that they index your show for Google Podcasts. Many podcast apps will pick your show up from iTunes, but there are also many directories where you can submit. Here’s a good list of podcast directories to check out. The good news is that due to the magic of RSS feeds, you just submit your feed and then your episodes will automatically update in various directories and apps.

Some podcast hosts make social sharing easy with automated tools in their platforms. You also want to have an online “home” for your podcast, whether that be within an existing website, a new WordPress or Squarespace site or a podcast site provided by your hosting company. This is the place where people can read your show notes* and get more information…and there are many other ways you can use this space, especially as your podcast grows and evolves. There are different ways you can integrate your RSS feed with different types of websites, depending on where you host your podcast and what you want to do. You can embed podcast episodes easily with a player so people can also listen online.

Getting listed in directories and set up online is the first step, but you’ll need to do most of the heavy lifting to promote your show. Think about where your potential listeners “hang out” online. Are they on Facebook, Twitter, or Instagram? Can you draw people in from Youtube (some podcast hosting companies autopost an “audiogram” there for you or you can get tools to do this)? Are there specific forums or blogs where you can share information and generate interest? You might also want to consider promoting on other podcasts. It can be one of the most effective ways to gain new listeners.
6.Get a handle on audio production.

If your podcast sounds bad, people will tune out. Learn some basic audio tools, such as audio editing software. There are free tools like Audacity that can work fine for podcast editing. You also don’t have to spend a lot on microphones. But, check out suggestions from other podcasters and podcast experts (Facebook groups like Podcasting Smarter are one good source).

There are even options to record right from your phone and there are some decent sounding podcasts out there just using their earbuds (check out the Podbean app for recording and publishing, for example). Reducing background noise makes a big difference, so be sure you have a quiet space or add some soundproofing (egg crating foam, carpeting and blankets all do the trick on the cheap).

Another option to consider is hiring pros for certain aspects of production. There are tons of resources out there, from professional sound studios to editors, guest bookers, show note writers and full production teams.

7. Measure your success by your own benchmarks. And, make changes as needed.

Your podcast hosting company will provide download statistics and various data you can track. It can be hard to know what good numbers are. It is not the same for a highly produced true crime show as a podcast about a specific type of knitting. Don’t only use numbers to measure your success. Think beforehand about your goals and measure your success against that. Perhaps you want to use podcasting to showcase your expertise and build trust with potential clients. Maybe you only get 100 downloads/episode, but you have loyal client listeners and have had several inquiries. That’d be a success for you!

Don’t be afraid to make changes. If you feel something isn’t working or get feedback from listeners, you can adapt. Most podcasts evolve in some way over time. Some do a complete rebrand, change formats or end and start a completely new show. Always go back to your goals (even if the goal is for you and your best friend to get together and chat every week…if that’s happening and you’re enjoying it, podcasting has worked for you). Evaluate how things are working and change what’s not.

Most importantly, don’t get bogged down in the details or halted by perfection. With these best practices, you can prioritize what you need to do when starting a podcast. Get started and take advantage of the growing podcasting wave. Check out all that Podbean has to offer and try it out with a free month at Podbean.com.