Engaging Your Audience: Viewing and Managing Podcast Comments

Manage comments 4

Podbean offers various audience engagement tools in the Podbean app. One of the primary tools is listener comments. Podcasters can read comments, reply, add their own comments and delete inappropriate comments.

We have now added these comments to your Podbean podcast site. If you click on an episode, any comments you have will be listed there. You will also be able to see recent comments on the home page of your Podbean dashboard. This gives you a quick view of the latest feedback from listeners. You can then go into the Podbean app to manage your podcast comments.

Engaging with your listeners via Podbean app comments is great for building rapport with the audience. It also gives listeners one of the easiest ways to leave you feedback right when they’re listening. This is often a much more likely way to receive feedback and engagement than other methods separate from where they listen. And, an additional benefit is that engagement helps our app algorithms to better tailor suggestions to listeners. In other words, if your show demonstrates high engagement in comments the app is more likely to recommend your podcast to listeners of similar shows.

If you have any questions, contact us anytime at help.podbean.com or via live chat.

Podbean Statistics Upgrades: More Insights and Comparison Views

You may have noticed some cool new options in your Podbean stats. We’re bringing you more data and easier comparison tools to help you better understand your podcast’s performance.

The initial period after a podcast is released is a key indicator for both you and sponsors, so we’ve added views of your first 60 day downloads and a chart with first week and month’s download numbers (along with all time). This is also useful when you do promotional activities around new episodes, to see what’s working, which guests or topics get the best response and more. With an easier way to compare episodes over different periods of time, you can see which episodes hold value and continue gaining traction. And, you can quickly view top episodes for any time period as well.

We’re excited to announce these enhancements to the statistics platform:

Trending graph

  1. Compare episode downloads trends for up to 5 episodes in any date range.
  2. First 60 days downloads trend: see how episodes perform in the critical first 60 days (by episode, all episodes or comparing up to 5 at a time).

Episode downloads quick comparison table

Easily compare key download statistics for the 1st week, 1st month and all time for your episodes

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Top 10 Episodes

You can view your Top 10 episodes in any selected date range.

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GEO data for Canadian provinces

Now, in addition to U.S. states, you can see the breakdown of your Canada downloads by province.

Canada Province Stats

We hope these additions provide you valuable insights!

As always, if you have questions or would like to share your input on our stats platform, you can contact us at help.podbean.com.

 

Podbean.com Recognized For Global Diversity By The Latin Podcast Awards

Audio Dice Network awards Podbean.com for its unconditional support of the LatinX / Hispanic community with the Latin Podcast “Global Diversity” Award. This Award is a podcasting industry award recognizing ambassadors of diversity in podcasting.

global diversity award

Audio Dice Network (ADN) bestowed the first Latin Podcast “Global Diversity” Award to the audio industry giant Podbean, for its tireless and disinterested support of the LatinX | Hispanic podcasting community.

Podbean, the world leader in podcasts hosting, has teamed up with ADN (an independent podcast network) and Bitextuales.com (a provider of editorial and translation services) to honor and recognize Hispanic-LatinX podcasts of all the world and the United States.

The Latin Podcast Awards (LPA) are the only podcast awards in the world that honor Ibero-American podcasts (Spanish and English). These podcasts are originated in the United States and around the world. the LPA is the first and only podcast competition in the bilingual world.

In this new edition, the LPAs will recognize podcast nominees from the United States, Spain, Colombia, Mexico, the Dominican Republic, Peru, Switzerland and Puerto Rico.

About this accolade David Xu, CEO of Podbean said, “I am proud Podbean supports the Latin Podcast Awards. Once again, it is a wonderful opportunity to celebrate content creators and highlight the diversity of voices that the world of podcasting has to offer.”

About Podbean:

As an industry leader for more than ten years, Podbean has been providing innovative podcasting services. This platform offers an easy-to-use interface that integrates publishing tools, administration, distribution, monetization and user friendly analysis. Currently, the podbean community is composed of a base of more than 140 thousand podcasters. Podbean apps for Android and iOS have reached more than 1 million downloads, and have more than 300 thousand active monthly users. For more information, visit https://www.podbean.com .

For more information on the Latin Podcast Awards visit latinpodcastawards.com.

Podbean Migrates All Podcasts to Secure Feeds

All Podbean feeds are now https; Podbean offers free SSL certificate service for podcasters using their own domain

Podbean secure rss feed

Dover, DE – July 3, 2018 –Podbean has fully transitioned all Podbean feeds to secure feeds using https. Podbean handled the migration process to ensure all new and current Podbean-hosted podcast feeds are fully compliant with Apple Podcasts’ future requirements.

Podbean also hosts many podcasts using their own domain for their podcast sites. As a free service to these podcasts, Podbean will provide an SSL certificate and ensure they’re automatically migrated to a secure feed. Here’s more information on how to set up your own domain with SSL certification in Podbean.

What do I need to do?

If you use a Podbean domain, you don’t need to do anything. We’ve handled the migration for you, so you’ll have no worries about Apple’s new requirements.

If you use your own domain, follow the steps above if you have not previously set up your SSL certification. We will provide the SSL certificate free of charge, but you need to change the domain CNAME record and enable https in your Podbean account.

If you have any questions, contact us at help.podbean.com.

Podbean Readies Its Podcasts for the Google Podcast App

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Podbean’s comprehensive podcast feed and website hosting service ensures podcasts meet the new Google podcast app requirements.

Dover, DE – June 21, 2018 –Google’s announcement of their new podcast app has been big news in the podcasting world. Podcasters are eager to learn more about this development and make sure their podcast can be found in Google search. As a comprehensive service powering over 160,000 podcasts, Podbean strives to make podcasting a stress-free experience by providing cutting edge tools that meet the latest industry needs.

As such, Podbean is updating all Podbean sites so they meet Google’s requirements. Podbean’s no-limits hosting plans all include a customizable podcast website. Thus, any podcast using the combination of podcast hosting and website from Podbean will automatically fit all the Google specifications.

Many Podbean podcasters also run their own web site and Podbean had made things simple for them as well. They’ll need to follow Google’s instructions to add a “link” tag to their site’s home page. Then, in Podbean they can easily configure their feed with their site link.

Podcasters can visit Google’s tools page to generate a direct link to their podcast in the Google app or preview how a podcast will look in Google search results.

Podbean’s Support Center offers more information for Podbean podcasters about the Google podcast app.

We have also updated our user agents in Podbean stats to add the Google Podcast app. You can view your downloads coming from the Google Podcast App in your Podbean statistics.

PodAds Marketplace to Expand Podcast Advertising Opportunities

Podads marketplace

Podbean launches programmatic podcast advertising platform

Dover, DE – May 31, 2018 –Podbean has officially launched their supply-side programmatic ads platform. This platform, known as PodAds, will allow brands and media buyers to easily create podcast advertising campaigns to reach their target audiences. The system then dynamically inserts the ads into the podcast episodes and advertisers can monitor delivery statistics to analyze their campaign’s success.

PodAds works like AdSense for podcasts. Podcasters can focus on creating amazing content and Podads will help them auto-monetize their podcast by inserting matched ads into slots they make available. PodAds makes running podcast ad campaigns much easier. Advertisers can set an ad budget, select the podcasts matching their geographic and category targets and launch a campaign in minutes.

“We wanted to eliminate the friction involved in the usual podcast advertising process. The idea is to reduce the time and difficulty in matching advertisers to podcasts and running the ads. Not only does this make it easier for brands to run podcast advertising, but it provides opportunities for podcasts of all sizes,” shares David Xu, Podbean CEO.

Advertisers in a wide range of industries are tapping into the power of podcasting. U.S. podcast advertising spending is estimated to reach 256 million U.S. dollars in 2018, up from 133 million in 2015. And, this is only a drop in the bucket when considering the potential. 44% of the US population has listened to a podcast, a number that continues to grow each year. 16 million people in the US are “avid podcast fans”. Podcasts show rapid growth in markets all over the world as well. And, podcast listeners are engaged, educated, affluent and act on the information they hear in podcasts.*

Podbean’s new marketplace aims to help more brands reach that huge potential market. The PodAds system removes barriers on both the advertiser and podcaster side to expand podcast advertising access.

How it Works

Podbean podcasters opt in to the PodAds system and select their available ad slots. When chosen for a campaign, they’ll be notified and can opt out if desired. Podcasters can join for free.

Potential advertisers can set up an account at https://sponsorship.podbean.com/. It’s a simple three-step process to have a campaign up and running.

*Information from Infinite Dial 18 and Neilson Q1 2018 Podcast Insights

Podbean and GDPR (General Data Protection Regulation)

The EU General Data Protection Regulation (GDPR) will come into effect on May 25th, 2018. We know that preparing for this regulatory change is a priority for many of our customers and it is a priority for Podbean as well.

We are taking steps to ensure that we are an effective partner to you as you prepare for GDPR. They include:

  • Updated Podbean Terms of Service
  • Updated Podbean Privacy Policy
  • Personal data to be rendered anonymous in statistics data

Customers will see the related changes in the next few weeks. We will send more information via dashboard alerts, email and with news updates on Facebook and Twitter.

Podbean is committed to privacy, security, and helping our podcasters build compliant solutions.

If you have any questions, please feel free to contact us.

Podbean Releases Updated Stats System per IAB Guidelines

Podbean Stats System

Accurate statistics have always been a strong focus of the Podbean podcasting platform. Over the past few years, we’ve worked hard to use stringent filtering criteria and monitor technology changes to provide the best podcast statistics.

To further this and join with our peers in standardized measurement practices, we have updated our stats system according to the IAB Podcast Measurement Guidelines. Many of you have asked us about this so we are happy to be able to make this announcement. Fortunately, due to our team’s continuing work over the years this required only minimal change. As of April 3rd, we will release the completely updated system to fulfill all the guidelines.

IAB Podcast Measurement Guidelines: What are they and why does it matter?

“The IAB Podcast Measurement Technical Guidelines 2.0* are the result of the Podcast Technical Working Group’s efforts to provide clarity in the marketplace by developing a common language around measurement. In addition to defining standard metrics for both podcast content and podcast ads, this document also provides guidance on some of the technical details such as request filtering, in order to reduce the discrepancies currently seen across podcast publishers and tech vendors.” –IAB Tech Lab

As the accepted industry standard, advertisers and other interested parties seek statistics that meet these guidelines. Podcasters can confidently provide data knowing there are standard metrics.

What does this mean to me?

With the release of the new stats system, podcasters may see some changes in statistics after April 3rd. Our testing indicates download #s may be reduced by about 10-20%. The reduced number reflects a change in the time period for filtering to get the unique download statistic. In all other ways, the statistics system and data provided will remain the same.

You can contact Support online or via live chat if you have questions about your statistics (or anything else!). We know change, especially when it comes to numbers, can be unsettling. But, we understand the importance of ensuring our metrics are fully comparable. And, we know how valuable this is to our podcasters.

Updated Podbean Dashboard

Updated Dashboard

We’ve upgraded the Podbean dashboard to better meet the needs of our diverse users. You’ll notice a few changes, though all the same information is still at your fingertips.

Publisher/Listener View: the main change is that you can now seamlessly switch between your publisher dashboard (“My Podcast”) and listener home page (“Following”) with the touch of a button (at the top right). “My podcast” contains all the information you previously found in your dashboard. Your listener page (“Following”) has the podcasts you follow and other information of interest to you as a listener.

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On the home page of your publisher dashboard (“My Podcast”) you will find some handy information (along with reminders if there are any podcast set up tasks you have yet to complete):

  1. Podcast Performance Snapshot: view recent stats and trends to get an idea of what’s been happening with your podcast
  2. Top 10 Episodes: a quick review of your highest performing episodes on your main dashboard page

You’ll find all the same tabs on the left sidebar of the publisher dashboard to complete all our podcast admin tasks. If you have any questions, feel free to reach out to help.podbean.com.

Why Consider Creating a Podcast for Internal Communications?

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The Benefits of Podcasting for Corporate Communications

Lots of companies have begun creating podcasts for marketing purposes. The growing popularity of podcasts makes this a great way to get your message out, share your brand and story. But, did you know many companies are discovering podcasting’s benefits for internal corporate communications and training?

Why Start a Podcast for Internal Communications:

1. Create more engaging corporate communications

112 million Americans have listened to a podcast, up 11% last year. 67 million Americans listen to podcasts monthly. That’s good odds that a lot of your employees enjoy podcasts on their personal time. Podcast listeners tend to feel connected to the content, so this is a way to make your communications more appealing and easy to consume.

2. Reach mobile employees

It’s likely that a lot of your workers don’t sit as a desk all day. With mobile options for listening to podcasts, you make it convenient for employees to listen while working on-the-go, traveling or wherever they may be. This is particularly true for sales and service employees who spend much of their time on the road. They can take advantage of time between customer visits and other potential “downtime” so they’re more likely to listen to important internal communications in a timely fashion.

3. Cover your geographies

It’s a global world, which makes scheduling conference calls or webinars a challenge. Someone’s always stuck getting up in the middle of the night. You can replace some of these forms of internal communications with the more convenient, on-demand option of a podcast. Record trainings, webinars, sales announcements and more for listening when it’s convenient for everyone.

4. Segment/target content

Podcast hosting platforms like Podbean make it easy to segment content out to different groups, such as specific teams or geographies. You can provide the right content to the right people. Develop different channels for various needs. Use special features like “time bomb” for time-sensitive content. Create a sophisticated internal communications program without a lot of work.

5. Encourage collaboration

Internal communications messages don’t always have to come from the top or involve complicated production. Podcasting, in particular, can be done pretty easily—even just recording right from a phone with the Podbean app. So, employees and managers with valuable information to share can collaborate and offer that knowledge without a lot of barriers.

Learn more about Podbean’s Enterprise Solutions for internal communications podcasting. Contact us for a quote and free trial.