Podbean Migrates All Podcasts to Secure Feeds

All Podbean feeds are now https; Podbean offers free SSL certificate service for podcasters using their own domain

Podbean secure rss feed

Dover, DE – July 3, 2018 –Podbean has fully transitioned all Podbean feeds to secure feeds using https. Podbean handled the migration process to ensure all new and current Podbean-hosted podcast feeds are fully compliant with Apple Podcasts’ future requirements.

Podbean also hosts many podcasts using their own domain for their podcast sites. As a free service to these podcasts, Podbean will provide an SSL certificate and ensure they’re automatically migrated to a secure feed. Here’s more information on how to set up your own domain with SSL certification in Podbean.

What do I need to do?

If you use a Podbean domain, you don’t need to do anything. We’ve handled the migration for you, so you’ll have no worries about Apple’s new requirements.

If you use your own domain, follow the steps above if you have not previously set up your SSL certification. We will provide the SSL certificate free of charge, but you need to change the domain CNAME record and enable https in your Podbean account.

If you have any questions, contact us at help.podbean.com.

Podbean Readies Its Podcasts for the Google Podcast App

PODBEAN-PODCAST-IN-GOOGLE-APP

Podbean’s comprehensive podcast feed and website hosting service ensures podcasts meet the new Google podcast app requirements.

Dover, DE – June 21, 2018 –Google’s announcement of their new podcast app has been big news in the podcasting world. Podcasters are eager to learn more about this development and make sure their podcast can be found in Google search. As a comprehensive service powering over 160,000 podcasts, Podbean strives to make podcasting a stress-free experience by providing cutting edge tools that meet the latest industry needs.

As such, Podbean is updating all Podbean sites so they meet Google’s requirements. Podbean’s no-limits hosting plans all include a customizable podcast website. Thus, any podcast using the combination of podcast hosting and website from Podbean will automatically fit all the Google specifications.

Many Podbean podcasters also run their own web site and Podbean had made things simple for them as well. They’ll need to follow Google’s instructions to add a “link” tag to their site’s home page. Then, in Podbean they can easily configure their feed with their site link.

Podcasters can visit Google’s tools page to generate a direct link to their podcast in the Google app or preview how a podcast will look in Google search results.

Podbean’s Support Center offers more information for Podbean podcasters about the Google podcast app.

We have also updated our user agents in Podbean stats to add the Google Podcast app. You can view your downloads coming from the Google Podcast App in your Podbean statistics.

PodAds Marketplace to Expand Podcast Advertising Opportunities

Podads marketplace

Podbean launches programmatic podcast advertising platform

Dover, DE – May 31, 2018 –Podbean has officially launched their supply-side programmatic ads platform. This platform, known as PodAds, will allow brands and media buyers to easily create podcast advertising campaigns to reach their target audiences. The system then dynamically inserts the ads into the podcast episodes and advertisers can monitor delivery statistics to analyze their campaign’s success.

PodAds works like AdSense for podcasts. Podcasters can focus on creating amazing content and Podads will help them auto-monetize their podcast by inserting matched ads into slots they make available. PodAds makes running podcast ad campaigns much easier. Advertisers can set an ad budget, select the podcasts matching their geographic and category targets and launch a campaign in minutes.

“We wanted to eliminate the friction involved in the usual podcast advertising process. The idea is to reduce the time and difficulty in matching advertisers to podcasts and running the ads. Not only does this make it easier for brands to run podcast advertising, but it provides opportunities for podcasts of all sizes,” shares David Xu, Podbean CEO.

Advertisers in a wide range of industries are tapping into the power of podcasting. U.S. podcast advertising spending is estimated to reach 256 million U.S. dollars in 2018, up from 133 million in 2015. And, this is only a drop in the bucket when considering the potential. 44% of the US population has listened to a podcast, a number that continues to grow each year. 16 million people in the US are “avid podcast fans”. Podcasts show rapid growth in markets all over the world as well. And, podcast listeners are engaged, educated, affluent and act on the information they hear in podcasts.*

Podbean’s new marketplace aims to help more brands reach that huge potential market. The PodAds system removes barriers on both the advertiser and podcaster side to expand podcast advertising access.

How it Works

Podbean podcasters opt in to the PodAds system and select their available ad slots. When chosen for a campaign, they’ll be notified and can opt out if desired. Podcasters can join for free.

Potential advertisers can set up an account at https://sponsorship.podbean.com/. It’s a simple three-step process to have a campaign up and running.

*Information from Infinite Dial 18 and Neilson Q1 2018 Podcast Insights

Podbean and GDPR (General Data Protection Regulation)

The EU General Data Protection Regulation (GDPR) will come into effect on May 25th, 2018. We know that preparing for this regulatory change is a priority for many of our customers and it is a priority for Podbean as well.

We are taking steps to ensure that we are an effective partner to you as you prepare for GDPR. They include:

  • Updated Podbean Terms of Service
  • Updated Podbean Privacy Policy
  • Personal data to be rendered anonymous in statistics data

Customers will see the related changes in the next few weeks. We will send more information via dashboard alerts, email and with news updates on Facebook and Twitter.

Podbean is committed to privacy, security, and helping our podcasters build compliant solutions.

If you have any questions, please feel free to contact us.

Podbean Releases Updated Stats System per IAB Guidelines

Podbean Stats System

Accurate statistics have always been a strong focus of the Podbean podcasting platform. Over the past few years, we’ve worked hard to use stringent filtering criteria and monitor technology changes to provide the best podcast statistics.

To further this and join with our peers in standardized measurement practices, we have updated our stats system according to the IAB Podcast Measurement Guidelines. Many of you have asked us about this so we are happy to be able to make this announcement. Fortunately, due to our team’s continuing work over the years this required only minimal change. As of April 3rd, we will release the completely updated system to fulfill all the guidelines.

IAB Podcast Measurement Guidelines: What are they and why does it matter?

“The IAB Podcast Measurement Technical Guidelines 2.0* are the result of the Podcast Technical Working Group’s efforts to provide clarity in the marketplace by developing a common language around measurement. In addition to defining standard metrics for both podcast content and podcast ads, this document also provides guidance on some of the technical details such as request filtering, in order to reduce the discrepancies currently seen across podcast publishers and tech vendors.” –IAB Tech Lab

As the accepted industry standard, advertisers and other interested parties seek statistics that meet these guidelines. Podcasters can confidently provide data knowing there are standard metrics.

What does this mean to me?

With the release of the new stats system, podcasters may see some changes in statistics after April 3rd. Our testing indicates download #s may be reduced by about 10-20%. The reduced number reflects a change in the time period for filtering to get the unique download statistic. In all other ways, the statistics system and data provided will remain the same.

You can contact Support online or via live chat if you have questions about your statistics (or anything else!). We know change, especially when it comes to numbers, can be unsettling. But, we understand the importance of ensuring our metrics are fully comparable. And, we know how valuable this is to our podcasters.

Updated Podbean Dashboard

Updated Dashboard

We’ve upgraded the Podbean dashboard to better meet the needs of our diverse users. You’ll notice a few changes, though all the same information is still at your fingertips.

Publisher/Listener View: the main change is that you can now seamlessly switch between your publisher dashboard (“My Podcast”) and listener home page (“Following”) with the touch of a button (at the top right). “My podcast” contains all the information you previously found in your dashboard. Your listener page (“Following”) has the podcasts you follow and other information of interest to you as a listener.

switch

On the home page of your publisher dashboard (“My Podcast”) you will find some handy information (along with reminders if there are any podcast set up tasks you have yet to complete):

  1. Podcast Performance Snapshot: view recent stats and trends to get an idea of what’s been happening with your podcast
  2. Top 10 Episodes: a quick review of your highest performing episodes on your main dashboard page

You’ll find all the same tabs on the left sidebar of the publisher dashboard to complete all our podcast admin tasks. If you have any questions, feel free to reach out to help.podbean.com.

Why Consider Creating a Podcast for Internal Communications?

People hangout together at coffee shop

The Benefits of Podcasting for Corporate Communications

Lots of companies have begun creating podcasts for marketing purposes. The growing popularity of podcasts makes this a great way to get your message out, share your brand and story. But, did you know many companies are discovering podcasting’s benefits for internal corporate communications and training?

Why Start a Podcast for Internal Communications:

1. Create more engaging corporate communications

112 million Americans have listened to a podcast, up 11% last year. 67 million Americans listen to podcasts monthly. That’s good odds that a lot of your employees enjoy podcasts on their personal time. Podcast listeners tend to feel connected to the content, so this is a way to make your communications more appealing and easy to consume.

2. Reach mobile employees

It’s likely that a lot of your workers don’t sit as a desk all day. With mobile options for listening to podcasts, you make it convenient for employees to listen while working on-the-go, traveling or wherever they may be. This is particularly true for sales and service employees who spend much of their time on the road. They can take advantage of time between customer visits and other potential “downtime” so they’re more likely to listen to important internal communications in a timely fashion.

3. Cover your geographies

It’s a global world, which makes scheduling conference calls or webinars a challenge. Someone’s always stuck getting up in the middle of the night. You can replace some of these forms of internal communications with the more convenient, on-demand option of a podcast. Record trainings, webinars, sales announcements and more for listening when it’s convenient for everyone.

4. Segment/target content

Podcast hosting platforms like Podbean make it easy to segment content out to different groups, such as specific teams or geographies. You can provide the right content to the right people. Develop different channels for various needs. Use special features like “time bomb” for time-sensitive content. Create a sophisticated internal communications program without a lot of work.

5. Encourage collaboration

Internal communications messages don’t always have to come from the top or involve complicated production. Podcasting, in particular, can be done pretty easily—even just recording right from a phone with the Podbean app. So, employees and managers with valuable information to share can collaborate and offer that knowledge without a lot of barriers.

Learn more about Podbean’s Enterprise Solutions for internal communications podcasting. Contact us for a quote and free trial.

 

Update to Podbean Stats: Streamlining with the Removal of Feed Hits

Podbean provides robust statistics for you to analyze your podcast’s success. We like to offer as much information as possible on what’s happening with your podcast. Therefore, we previously included “Feed Hits” in your Podbean stats dashboard along with your filtered downloads and other key data. Here’s a full explanation of feed hits and unique downloads.

However, based on customer feedback, we’ve decided to streamline the dashboard to remove “Feed Hits”. Our goal is to eliminate possible confusion and make it easier for podcasters to focus on the key industry metric of unique downloads. For an overview of your Podbean stats and how to use them, check out Four Key Statistics to Understand Your Podcast Audience.

If you still wish to view the detail of feed hits, you can enable them in your Podbean setting page-> Feed/iTunes->Advanced Feed Settings.

In case you missed it, you can also get User Engagement Intel for a deep dive into how your audience is actual engaging with your podcast.

Top 10 Podbean Podcasts of 2017!

We’re excited to congratulate the top Podbean-hosted podcasts of 2017! We have featured the most downloaded Podbean podcasts on the Podbean home page, as well as the top 10 in each category. The podcasts will also be highlighted in the Podbean app’s recommended banner throughout January. Make sure to check them out and join us in congratulating these podcasters on this huge accomplishment.

2017 Top 10 Podcasts
Podbean currently hosts over 160,000 podcasts covering a wide array of subjects and styles. Podbean’s easy-to-use podcasting tools can help anyone start a podcast. And, we give you the support you need to grow your podcast to new heights with reliable, no-limits hosting, advanced features and integrated monetization tools.

Want to learn more about Podbean podcast hosting? Check out Podbean’s features.
To listen to these podcasts and get more awesome podcast recommendations, download the Podbean app for Android or iOS.