How to Create a Successful Patron Campaign for Your Podcast

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A patron campaign is a great way to raise funds for your podcast. Listeners often appreciate the opportunity to provide support for the great work you’re doing. Crowdfunding using Podbean’s patron program is an easy way to manage donations and earn a recurring monthly income.

Here are a few tips about setting up a great crowdfunding page:

Add a tagline. It’s a call to action for people to support your podcast. This shows below your logo on your campaign page and is the default text for social media shares.

Include a video. It’s the best way to share your story in your own voice. Get personal about your story and your goals.

Share a great story. Tell a bit about yourself/the podcast and what you can do with your fans’ support. Be concise and compelling, make them laugh or cry…make them want to be part of what you’re doing!

Set goals. It’s nice to show patrons how money will be used and specify targets for yourself. Set multiple goals, starting with an attainable goal. Setting some lower level goals allows your patrons to see successful progress. You can build excitement around reaching different levels.

Offer several small reward levels (the best practice is to start with a $1 level). Pledges of $1-5 are most popular. Please note the amount is a recurring monthly payment, so set rewards accordingly. We share some creative reward ideas in this article and you can view featured campaigns at patron.podbean.com to get ideas too!

We hope these tips help you on your way to creating an income stream! For more information on how to promote your crowdfunding campaign check out this article.

Simplified Listener Access to Premium Podcast Episodes

To make it easy to find premium podcast episodes you’ve purchased, we’ve added a “Premium Episodes” section to your Podbean account.

Simply login to your Podbean account and you’ll see a “Premium Episodes” tab in your left sidebar (if you’ve paid for any episodes). Click there and you will see a page where you can view and play all your premium episodes.

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*You can also play premium episodes in the Podbean app if you are logged in using the account you used to pay for the content.

**For patron-only content, please visit the patron page of the podcast. Click on “Episodes” for your patrons-only content (which can also be accessed in the Podbean app).

New Crowdfunding Feature! Publish Patron-Only Content for Your Podbean Patrons

Podbean has added a great new feature to our crowdfunding platform! Now, you can easily publish exclusive content for your patrons. Everything you need for publishing and management is integrated right into your Podbean dashboard making the process super simple.

If you are on your “My Crowdfunding” page you will see a “Publish” button under your campaign. Click there and you will be directed to your publishing page. As usual, you can upload a file or select one you’ve already uploaded and proceed with filling in show notes or other details. You will see three publishing options: free, premium, or patron. Select “patron”; you will have the option to designate this episode is available to all levels or only patrons at a specific dollar level (so it’s very easy to have different reward tiers receiving different content). When done, simply hit “publish”.

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You’ll be able to see your published patron-only episodes on your crowdfunding page. Simply click on the “episodes” tab.

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Patrons will receive an email notification when applicable content is published. They can listen online or in the Podbean app when logged in to their account. In the Podbean app, the patron-only episodes will show up at the top of the podcast episode list.

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New Crowdfunding Feature: Set Up a Personalized URL for Your Page

There’s a great new feature in Podbean’s Crowdfunding platform. Podcasters can create a personalized, simple URL for their crowdfunding page to make it more shareable. Your crowdfunding URL can match with your podcast/site/brand so it’s easy for potential patrons to remember.
To set up a personalized URL for your crowdfunding page, simply follow these steps:

1. Login to your Podbean account.

2. Click on “My Crowdfunding” on the top right.

3. Click “Edit” under the campaign and you will see “Your Crowdfunding URL” where you can create your personalized URL. The URL will read patron.podbean.com/XXX (you choose what goes after the slash, such as your podcast or site name).

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4. Make sure to click “Save and Continue” to save your changes.

Now you can share this simple URL with your fans to make donating easier than ever!

New! Podbean Podcast Advertising Marketplace

Podbean is excited to announce the beta launch of the Podbean Podcast Advertising Marketplace.

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Podbean’s Podcast Advertising Marketplace aims to revolutionize podcast advertising. It offers the easiest way for advertisers and podcasters to connect.

  • It brings opportunities to advertisers to connect with highly effective podcast advertising for engaging ads that reach their target consumers.
  • It brings opportunities to podcasters to get funding to support their creative, hard work.
  • It brings opportunities for individuals (referral agents) to earn ongoing money by referring businesses to the marketplace to advertise.

It is FREE to join the Podbean Podcast Advertising Marketplace. Podbean hosted podcasts automatically have access to the marketplace and will receive notifications when there are ad opportunities for their podcasts. Any podcaster can “join as podcaster” from the advertising page to get verified and start receiving ads opportunities.

Podbean is currently seeking advertisers and referral agents to join the program. Podcasters and advertisers should visit https://sponsorship.podbean.com/to learn more about this exciting opportunity and get started.

How to Create Premium Subscription Plans for Your Podcast

Podbean offers easy-to-use podcast monetization tools, including premium content options so you can charge for content. This can be done by charging a fee for a single episode or by creating premium subscription plans.

To create premium plans, first set up your account to be linked to Stripe for payment
(in the premium page of your dashboard) and then follow these steps:

Step 1. To add a premium plan, go to the “Premium”->”Premium Plans” tab and then click “Add a new plan” under the “Add Subscription Plan”.

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Step 2. You can set it to be a recurring plan/payment (such as monthly) or a one-time payment (Season Pass) plan with fixed start and end date.

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Step 3. If you wish to create a recurring plan, you can set the billing cycle for whatever length you want in days, weeks, months, or years. Name the plan and choose your price.

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You also set up a flexible free or discounted trial period for your paid subscribers. It can be couple days, weeks or even months. Click ”Set Trial Period” to set the trial settings.

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Step 4. Click the ‘Submit’ button at the bottom of this page and you’ll see the update success message.

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When you publish episodes, you will choose “free” or “premium” in the editor. When you choose “premium” you will have the option to charge a fee for the single episode or add it to one of our premium subscription plans.

Though listeners cannot purchase premium content in the Podbean app, they can listen to it there if they are logged in with their corresponding login information that they used to purchase the content.

Note: If you wish for some paid content to be available to subscribers as well as for separate purchase, please post the file twice choosing each corresponding option. For best results, please name the audio files with different names.

Related article: Podcaster fees for premium content

Premium Content: How to Charge a Fee for a Podcast Episode

Podbean offers various ways for podcasters to monetize their content. One of these methods is premium content; you can charge for subscription-based content or for individual episodes (single track premium). With Podbean, premium options are totally customizable and you can charge what you want.

Here are the easy steps to charge for a single episode:

First, go to the “Premium” tab in your dashboard to activate premium (click on “Activate Now”). You will need to connect your account with Stripe for payout. Follow the easy steps for Stripe activation. Once activated, you’ll be directed to “Premium Settings” to set the basic settings.

To create single-episode premium content, simply go to “Publish” in your dashboard to publish the episode. You can choose “Free” or “Premium” (for paid content). Click on “Premium” and you will two options: premium plan or “Sell single episode”. Select “Sell single episode” and set the fee you wish to charge (minimum fee is 50 cents due to Stripe’s requirements).

When you publish the episode, it will include the link to “Buy Single Episode Now”. When users click there, they will get a pop up to input their credit card information for payment via Stripe. They will then be redirected to a screen to create a password (if they are already logged into a Podbean account, it will skip this step) and then will be directed to the information page where they can download/listen to the episode. Anytime they are logged in using the associated email and password (on site or in the Podbean app), they can view and listen to this content*.

Podbean makes it super simple to manage your premium content. We handle the technical needs, payment processing and service for a reasonable revenue share (no upfront fees or limits). If you have any problems, contact our Support team for help.

*Users cannot purchase content in the Podbean app due to Android and iPhone restrictions. They must do so on the website, but once they have purchased it, the content will be available in the app if they’re logged in with the account they used to make the purchase.

Note: If you wish for some paid content to be available to subscribers as well as for separate purchase, please post the file twice choosing each corresponding option. For best results, please name the audio files with different names.

Related article: Podcaster fees for premium content