New Crowdfunding Feature! Publish Patron-Only Content for Your Podbean Patrons

Podbean has added a great new feature to our crowdfunding platform! Now, you can easily publish exclusive content for your patrons. Everything you need for publishing and management is integrated right into your Podbean dashboard making the process super simple.

If you are on your “My Crowdfunding” page you will see a “Publish” button under your campaign. Click there and you will be directed to your publishing page. As usual, you can upload a file or select one you’ve already uploaded and proceed with filling in show notes or other details. You will see three publishing options: free, premium, or patron. Select “patron”; you will have the option to designate this episode is available to all levels or only patrons at a specific dollar level (so it’s very easy to have different reward tiers receiving different content). When done, simply hit “publish”.

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You’ll be able to see your published patron-only episodes on your crowdfunding page. Simply click on the “episodes” tab.

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Patrons will receive an email notification when applicable content is published. They can listen online or in the Podbean app when logged in to their account. In the Podbean app, the patron-only episodes will show up at the top of the podcast episode list.

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Podcast Advertising: How to Review Podcast Proposals for Your Brand

Podcast advertising is an excellent way to promote your products or services. Podcast listeners have excellent brand recall and there’s a high return on investment. With Podbean’s Advertising Marketplace it is simple for companies to connect to their target audiences through podcasts.

Any company can begin a podcast advertising campaign with a few simple steps. After receiving proposals from podcasters, advertisers can select the best options for their needs. To do so, it’s important to understand the information contained in each proposal:

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(Sample proposal. An advertiser would click “Select this Podcast” to begin working with this podcast.)

Price: this is the total cost for advertising on the podcast for the specified # of episodes

Number of Episodes: this is the number of episodes the podcaster would like to include in the ads campaign

Ads position: these are the positions the podcaster is offering for your ads (pre, mid or post roll)

Total Impressions: forecast downloads multiplied by the # of episodes and the # of slots (10,000 downloads in 10 episodes in pre- and post-roll slots would equal 200,000 impressions)

Click on the podcast logo/title to view the podcast description, audience geographic breakdown, and listen to the latest episodes.

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You can also sort the proposals by Best CPM (cost per thousand downloads), Most Impressions, Downloads/Episode, Geography and Category. After reviewing the proposals, you’ll select the podcast(s) you wish to work with which creates the campaign agreement. Then, it’s easy to discuss details and manage the campaign right in the secure management system. It’s that simple!

New, Improved Podcast Advertising System

We’re excited to share some great updates we’ve made to the Podbean Advertising Marketplace! After a few months of beta testing, we’ve gathered feedback and made changes accordingly.

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The process for podcasters and advertisers to connect and reach agreements has been simplified:

  • Advertisers will now start a campaign with some basic information about their product/service, keywords, and campaign budget range. They will receive a list of recommended podcasts based on their needs and can invite any podcasts they like.
  • Podcasters who think an ad campaign is a good fit for their podcast can send over a proposal including a price per episode (less complex than the previous CPM formula and more flexible for various sized podcasts and advertising budgets), # of episodes and spots available for ads (pre, mid, post-roll), and a message about what they have to offer. Advertisers can simplify their decision-making by sorting proposals ranked by best CPM or largest # of impressions, as well as filtering for geography and download ranges.
  • Then the advertiser will simply select the podcasts/proposals they like, which will create the agreement and pre-authorize payment. We believe this will shorten the time to get the campaigns underway and secure commitments.
  • The podcaster and advertiser can manage everything right in the platform, using our secure messaging tool to coordinate details like coupon codes and timing. The podcaster will upload the published episodes for the advertiser to approve and payment will be released immediately to the podcaster.

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With this new, improved system it will be easier than ever to advertise on great podcasts. This opens up a world of possibilities for brands and podcasts of all sizes and types!

Check out Podbean’s Podcast Advertising Marketplace at www.sponsorship.podbean.com. It’s free to sign up!

New Crowdfunding Feature: Set Up a Personalized URL for Your Page

There’s a great new feature in Podbean’s Crowdfunding platform. Podcasters can create a personalized, simple URL for their crowdfunding page to make it more shareable. Your crowdfunding URL can match with your podcast/site/brand so it’s easy for potential patrons to remember.
To set up a personalized URL for your crowdfunding page, simply follow these steps:

1. Login to your Podbean account.

2. Click on “My Crowdfunding” on the top right.

3. Click “Edit” under the campaign and you will see “Your Crowdfunding URL” where you can create your personalized URL. The URL will read patron.podbean.com/XXX (you choose what goes after the slash, such as your podcast or site name).

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4. Make sure to click “Save and Continue” to save your changes.

Now you can share this simple URL with your fans to make donating easier than ever!

New! Podbean Podcast Advertising Marketplace

Podbean is excited to announce the beta launch of the Podbean Podcast Advertising Marketplace.

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Podbean’s Podcast Advertising Marketplace aims to revolutionize podcast advertising. It offers the easiest way for advertisers and podcasters to connect.

  • It brings opportunities to advertisers to connect with highly effective podcast advertising for engaging ads that reach their target consumers.
  • It brings opportunities to podcasters to get funding to support their creative, hard work.
  • It brings opportunities for individuals (referral agents) to earn ongoing money by referring businesses to the marketplace to advertise.

It is FREE to join the Podbean Podcast Advertising Marketplace. Podbean hosted podcasts automatically have access to the marketplace and will receive notifications when there are ad opportunities for their podcasts. Any podcaster can “join as podcaster” from the advertising page to get verified and start receiving ads opportunities.

Podbean is currently seeking advertisers and referral agents to join the program. Podcasters, advertisers and agents should visit http://advertising.podbean.com to learn more about this exciting opportunity and get started.

How to Create Premium Subscription Plans for Your Podcast

Podbean offers easy-to-use podcast monetization tools, including premium content options so you can charge for content. This can be done by charging a fee for a single episode or by creating premium subscription plans.

To create premium plans, first set up your account to be linked to Stripe for payment
(in the premium page of your dashboard) and then follow these steps:

Step 1. To add a premium plan, go to the “Premium”->”Premium Plans” tab and then click “Add a new plan” under the “Add Subscription Plan”.

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Step 2. You can set it to be a recurring plan/payment (such as monthly) or a one-time payment (Season Pass) plan with fixed start and end date.

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Step 3. If you wish to create a recurring plan, you can set the billing cycle for whatever length you want in days, weeks, months, or years. Name the plan and choose your price.

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You also set up a flexible free or discounted trial period for your paid subscribers. It can be couple days, weeks or even months. Click ”Set Trial Period” to set the trial settings.

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Step 4. Click the ‘Submit’ button at the bottom of this page and you’ll see the update success message.

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When you publish episodes, you will choose “free” or “premium” in the editor. When you choose “premium” you will have the option to charge a fee for the single episode or add it to one of our premium subscription plans.

Though listeners cannot purchase premium content in the Podbean app, they can listen to it there if they are logged in with their corresponding login information that they used to purchase the content.

Note: If you wish for some paid content to be available to subscribers as well as for separate purchase, please post the file twice choosing each corresponding option. For best results, please name the audio files with different names.

Related article: Podcaster fees for premium content

Premium Content: How to Charge a Fee for a Podcast Episode

Podbean offers various ways for podcasters to monetize their content. One of these methods is premium content; you can charge for subscription-based content or for individual episodes (single track premium). With Podbean, premium options are totally customizable and you can charge what you want.

Here are the easy steps to charge for a single episode:

First, go to the “Premium” tab in your dashboard to activate premium (click on “Activate Now”). You will need to connect your account with Stripe for payout. Follow the easy steps for Stripe activation. Once activated, you’ll be directed to “Premium Settings” to set the basic settings.

To create single-episode premium content, simply go to “Publish” in your dashboard to publish the episode. You can choose “Free” or “Premium” (for paid content). Click on “Premium” and you will two options: premium plan or “Sell single episode”. Select “Sell single episode” and set the fee you wish to charge (minimum fee is 50 cents due to Stripe’s requirements).

When you publish the episode, it will include the link to “Buy Single Episode Now”. When users click there, they will get a pop up to input their credit card information for payment via Stripe. They will then be redirected to a screen to create a password (if they are already logged into a Podbean account, it will skip this step) and then will be directed to the information page where they can download/listen to the episode. Anytime they are logged in using the associated email and password (on site or in the Podbean app), they can view and listen to this content*.

Podbean makes it super simple to manage your premium content. We handle the technical needs, payment processing and service for a reasonable revenue share (no upfront fees or limits). If you have any problems, contact our Support team for help.

*Users cannot purchase content in the Podbean app due to Android and iPhone restrictions. They must do so on the website, but once they have purchased it, the content will be available in the app if they’re logged in with the account they used to make the purchase.

Note: If you wish for some paid content to be available to subscribers as well as for separate purchase, please post the file twice choosing each corresponding option. For best results, please name the audio files with different names.

Related article: Podcaster fees for premium content