PodAds Marketplace to Expand Podcast Advertising Opportunities

Podads marketplace

Podbean launches programmatic podcast advertising platform

Dover, DE – May 31, 2018 –Podbean has officially launched their supply-side programmatic ads platform. This platform, known as PodAds, will allow brands and media buyers to easily create podcast advertising campaigns to reach their target audiences. The system then dynamically inserts the ads into the podcast episodes and advertisers can monitor delivery statistics to analyze their campaign’s success.

PodAds works like AdSense for podcasts. Podcasters can focus on creating amazing content and Podads will help them auto-monetize their podcast by inserting matched ads into slots they make available. PodAds makes running podcast ad campaigns much easier. Advertisers can set an ad budget, select the podcasts matching their geographic and category targets and launch a campaign in minutes.

“We wanted to eliminate the friction involved in the usual podcast advertising process. The idea is to reduce the time and difficulty in matching advertisers to podcasts and running the ads. Not only does this make it easier for brands to run podcast advertising, but it provides opportunities for podcasts of all sizes,” shares David Xu, Podbean CEO.

Advertisers in a wide range of industries are tapping into the power of podcasting. U.S. podcast advertising spending is estimated to reach 256 million U.S. dollars in 2018, up from 133 million in 2015. And, this is only a drop in the bucket when considering the potential. 44% of the US population has listened to a podcast, a number that continues to grow each year. 16 million people in the US are “avid podcast fans”. Podcasts show rapid growth in markets all over the world as well. And, podcast listeners are engaged, educated, affluent and act on the information they hear in podcasts.*

Podbean’s new marketplace aims to help more brands reach that huge potential market. The PodAds system removes barriers on both the advertiser and podcaster side to expand podcast advertising access.

How it Works

Podbean podcasters opt in to the PodAds system and select their available ad slots. When chosen for a campaign, they’ll be notified and can opt out if desired. Podcasters can join for free.

Potential advertisers can set up an account at https://sponsorship.podbean.com/. It’s a simple three-step process to have a campaign up and running.

*Information from Infinite Dial 18 and Neilson Q1 2018 Podcast Insights

Maximize Your Ad Revenue Using Podbean’s Dynamic Ads Insertion

Podbean’s just released an awesome new tool to help you optimize advertising opportunities. The Podbean Dynamic Ads Insertion platform helps you maximize your ad revenue and minimize the work by automatically inserting your ads for you. You control everything…you bring the ads, decide on the slots, duration and more.

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You benefit by being able to:

  • monetize back episodes with fresh ads
  • use GEO targeting to run multiple ads simultaneously for different listeners
  • run time-limited campaigns for increased ad opportunities
  • set ad positions to maintain the integrity of your show
  • easily manage campaigns (no manual editing!) and get detailed statistics

Do all this for only a flat rate fee of $99/campaign. Try it FREE; your first THREE campaigns are on us!

How Podbean Dynamic Ads Insertion Works

  • You bring the ads you want on your show (you just need the audio MP3 file, can be host-read or a prerecorded message, jingle, etc.).
  • You determine times for potential ads in your podcast episodes (you can individually choose times in each episode or batch add a set time stamp on all episodes).
  • Set up a campaign for a desired timeframe, choosing ad slots (preroll, multiple midrolls, and postroll, which will be placed according to the times you’ve designated), and episodes.
  • Podbean’s technology will dynamically insert the ads according to your specs. You can edit or cancel a pending campaign.
  • Once your campaign is running, you can review the comprehensive reports on ad delivery.

Check it out and get your first campaign up and running today!

Podcast Advertising: How to Review Podcast Proposals for Your Brand

Podcast advertising is an excellent way to promote your products or services. Podcast listeners have excellent brand recall and there’s a high return on investment. With Podbean’s Advertising Marketplace it is simple for companies to connect to their target audiences through podcasts.

Any company can begin a podcast advertising campaign with a few simple steps. After receiving proposals from podcasters, advertisers can select the best options for their needs. To do so, it’s important to understand the information contained in each proposal:

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(Sample proposal. An advertiser would click “Select this Podcast” to begin working with this podcast.)

Price: this is the total cost for advertising on the podcast for the specified # of episodes

Number of Episodes: this is the number of episodes the podcaster would like to include in the ads campaign

Ads position: these are the positions the podcaster is offering for your ads (pre, mid or post roll)

Total Impressions: forecast downloads multiplied by the # of episodes and the # of slots (10,000 downloads in 10 episodes in pre- and post-roll slots would equal 200,000 impressions)

Click on the podcast logo/title to view the podcast description, audience geographic breakdown, and listen to the latest episodes.

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You can also sort the proposals by Best CPM (cost per thousand downloads), Most Impressions, Downloads/Episode, Geography and Category. After reviewing the proposals, you’ll select the podcast(s) you wish to work with which creates the campaign agreement. Then, it’s easy to discuss details and manage the campaign right in the secure management system. It’s that simple!

New, Improved Podcast Advertising System

We’re excited to share some great updates we’ve made to the Podbean Advertising Marketplace! After a few months of beta testing, we’ve gathered feedback and made changes accordingly.

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The process for podcasters and advertisers to connect and reach agreements has been simplified:

  • Advertisers will now start a campaign with some basic information about their product/service, keywords, and campaign budget range. They will receive a list of recommended podcasts based on their needs and can invite any podcasts they like.
  • Podcasters who think an ad campaign is a good fit for their podcast can send over a proposal including a price per episode (less complex than the previous CPM formula and more flexible for various sized podcasts and advertising budgets), # of episodes and spots available for ads (pre, mid, post-roll), and a message about what they have to offer. Advertisers can simplify their decision-making by sorting proposals ranked by best CPM or largest # of impressions, as well as filtering for geography and download ranges.
  • Then the advertiser will simply select the podcasts/proposals they like, which will create the agreement and pre-authorize payment. We believe this will shorten the time to get the campaigns underway and secure commitments.
  • The podcaster and advertiser can manage everything right in the platform, using our secure messaging tool to coordinate details like coupon codes and timing. The podcaster will upload the published episodes for the advertiser to approve and payment will be released immediately to the podcaster.

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With this new, improved system it will be easier than ever to advertise on great podcasts. This opens up a world of possibilities for brands and podcasts of all sizes and types!

Check out Podbean’s Podcast Advertising Marketplace at www.sponsorship.podbean.com. It’s free to sign up!

New! Podbean Podcast Advertising Marketplace

Podbean is excited to announce the beta launch of the Podbean Podcast Advertising Marketplace.

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Podbean’s Podcast Advertising Marketplace aims to revolutionize podcast advertising. It offers the easiest way for advertisers and podcasters to connect.

  • It brings opportunities to advertisers to connect with highly effective podcast advertising for engaging ads that reach their target consumers.
  • It brings opportunities to podcasters to get funding to support their creative, hard work.
  • It brings opportunities for individuals (referral agents) to earn ongoing money by referring businesses to the marketplace to advertise.

It is FREE to join the Podbean Podcast Advertising Marketplace. Podbean hosted podcasts automatically have access to the marketplace and will receive notifications when there are ad opportunities for their podcasts. Any podcaster can “join as podcaster” from the advertising page to get verified and start receiving ads opportunities.

Podbean is currently seeking advertisers and referral agents to join the program. Podcasters, advertisers and agents should visit http://advertising.podbean.com to learn more about this exciting opportunity and get started.