5 Ways An Enterprise Podcast Solution Can Help Improve Your Internal Communications

Communication is the beating heart of any company.  Whether it’s the company-wide newsletter informing everyone about new policy changes, or it’s the new product release briefing, communication is how your employees learn new information, form bonds, and align around company goals.

Podcasts can do more than entertain – they can inform and educate in a medium built to be mobile and accessible.   They offer a way to organize your communications into channels with specific accesses and provide opportunities for your employees to share their knowledge (with approval from admins appointed by you, of course).  

How?  

1. Mobility

According to BlogIn, out of the 80% of the workforce that’s not bound to a desk in the office, only 13% of them feel engaged at work.  Of the 2.7 million people working away from a desk, 84% of them don’t feel as though they’re receiving attention and engagement from top management, and 75% feel they don’t get informed about new policies and company goals.

With so many roles in your company, some of your workers might not always be at their desk.  Some might work from home, some might work remotely from other cities, and some might travel frequently.  Podcasting combines the portability and group-focused nature of email while combining the personability and hands-on take of a phone call.

By using podcasts for internal communications, your employees have the same level of access across the board, no matter where they’re working.  And it’s in a format that allows them to get informed while doing things like traveling, commuting, or working from home.  

2. Group Content 

There are occasions that call for company-wide communication, but you’ve also got department-specific information that would clog up the feeds of all your other employees.  Instead of getting straight to the information they need, they’ll have to search for it through your memo or newsletter.

Podbean’s Enterprise Podcasting Solution for internal communication lets you organize your employees into groups, and grant access to certain podcast channels created specifically for their role.  Got information just for the Marketing team? Give them access to only the Marketing podcasts. Do your Sales and Marketing teams need to understand the same content? Give them access to both the Sales channel and Marketing channels.  

Your employees won’t have to sort through a whole newsletter to find the information that is pertinent to them and their situation.  They get the right information in a timely manner, and in a way that lets them access the most up-to-date info available.  

3. Detailed Analytics Tools

One of the biggest concerns with dispensing information within your company is that people aren’t going to read it or access it.  There could be multiple reasons for this, but at the end of it all you won’t know unless they tell you, or an occasion arises that’s negatively impacted by their lack of information.  

Analytic tools offer you the chance to know how your employees engage with the podcast, if they’re stopping or skipping parts, and opportunities to expand on knowledge they might have difficulty with.  

Podbean’s analytic tools, such as User Engagement Intel, gives you insight into your podcast’s plays and replays, where someone stops or skips, and how they listened – all while providing optimum privacy and anonymity.  

4. Collaborative Team Tools

Regardless of the size of your company, it can be difficult for a single person to create all of the internal communication while balancing their other responsibilities to your business.  Collaborative efforts for your internal communications podcasts can create unique opportunities, such as marketing information straight from the marketing team.

Using tiered admin roles, your employees can submit content for review.  Admins appointed by you can edit and approve this content for publication.  This gives your employees a chance to take on responsibilities and leadership roles that prove their knowledge of the company and their role.  It also lets you delegate roles and responsibilities in a way that lets you stay in the loop while letting you focus on other tasks.

5. Audio and Video Podcasts

Having options to dispense information to your employees means that you can offer communication in different formats suited to the information.  Depending on the information and the environment that your employees are in, it might be more suitable to offer video in place of audio.  

With audio and video formats available for your podcast channels, you can offer information in the format that best suit the needs of your employees and the information.  Unlimited storage combined unmetered downloads and bandwidth means that there’s plenty of space for all your internal communication no matter the format.  

While there’s plenty of places to post videos online, keeping them both private and accessible to your employees can be an unnecessary struggle.  By opting to publish video content as an internal communications podcast, you can ensure that all employees – but just the employees – can access your content.

Communication is the bedrock of every company, and if it’s unstable or damaged then the rest of the structure will soon come down.  There are numerous ways to improve upon it, but using podcasts for internal communication has added benefits that lend to mobility, accessibility, and contributing and leadership opportunities.

Internal Communication Podcast – Keeping Your Team In The Know

Information moves quicker than ever, and so does your workforce.  More and more people are working remotely, or traveling city to city and state to state for conferences and conventions – which means they can’t just jog over to the boss’s office and ask a question.  While phone calls and emails can get the job done, it’s time-consuming to make call after call or CC everyone in an email.

What if there was a way to keep your team informed while cutting down on time spent on phone calls and emails?  What if there was a way to lead your team, no matter how far away they were?

Podcasts for internal communication through Podbean mean that the most up-to-date info is in the palm of your workforce’s hands at all times.  Not only is it a time-saving way to provide corporate training materials and internal communication, it remains accessible in ways that phone calls and emails might not be.  Your information can be paused and replayed, and works as a resource your team can turn to whenever they need help, have questions, or need to refresh their memory on company data.

Internal communication podcasts also allow you to know who’s listening to your corporate training materials.  The analytical tools show you who’s playing what episode and if they pause, replay, or skip any parts of the podcast.  Making sure your team is trained and knowledgeable is one of your top priorities. Now you can pinpoint what skills a team member might have an opportunity to develop, or if they’re receiving the training they’re supposed to be getting.  

Security is another one of your top priorities.  From the Single Sign-On (SSO) service that allows your team to sign in with the secure login they already use to private podcasts protected with encryption software, you get to decide who has access to your internal communications and corporate training materials.  Add and sort employees as your company grows to make sure they get access to the correct internal communication podcast.

From marketing to sales to accounting to administration, you’ve got a lot of information to share across your company.  Using the Groups feature, sort your information, training, and other internal communication with different podcast channels.  Set group access to just one or two channels, or to every channel, to ensure that everyone is getting the proper, laser-targeted training they need.  

Information is always moving, always changing.  By using podcasts for internal communication, not only can you keep up, you can make sure your team can, too.  

Click here for a free trial of Podbean’s services and learn more about corporate podcasting and internal communications solutions.