Quick and Easy Guide to Podcasting for Lawyers

podcasting lawyers legal profession

Why podcast?

Podcasting is an ideal medium for showcasing your expertise and communicating to clients and potential clients. Here are a few things that make podcasting stand out:

A growing audience: Almost ½ the U.S. population had listened to a podcast. Podcast listening is booming and will continue to with connected cars, Google and Spotify getting into the podcasting game, and the rise of smart speakers. Because most podcast listening is done during daily activities and there are far fewer podcasts than blogs, it’s a medium with a lot of opportunity.

The right audience: Podcast listeners are loyal, educated and affluent. They have strong brand loyalty (in this case, the brand being you and your expertise).

Building trust and connection: There is a different kind of connection that comes with being in someone’s ears. Understanding increases 500% when using audio versus written communications.

Podcasting Smarter: Repurposing Your Expertise, Content and Resources

Even if you see the potential benefits, you might be thinking this is just another thing that will take up a lot of time. Of course, it can take up a huge amount of time, but there are smarter approaches and tools to make it easier.

First, consider your format and how you might repurpose content you already have or use your podcast to meet multiple practice goals. For example, you might take a look at your website statistics. Examine your most popular blog posts (or the ones readers spend the most time on or that create the most leads). Start by repurposing those topics into podcast material. You could simply read the blog posts. Ideally, though, you can use them as a guide while adding a bit of personality or discussion that may not be there in the post. As you practice, you’ll become more adept at what works for audio. As a lawyer, you likely already have a high level of verbal communication so you have what it takes!

Another ideal format some lawyers may want to consider is doing short, daily updates or “bites” of knowledge. This might be answering a quick FAQ in your area of expertise, giving a legal update or talking about legal cases or topics in the news. This way, that one blog post could make a week or more of podcasts and keep people coming back. The good part of this strategy is your podcast can easily be repurposed again as an Alexa Flash Briefing, reaching perhaps another audience.

Many popular podcasts take the format of an interview show or have multiple hosts. You may consider doing a podcast with other lawyers in your firm or network. Even attorneys from two specialties can create a nice dynamic. This can work especially well for different, but related areas. Similarly, interviewing other experts (legal or related professions) can make the podcast interesting and bring in more listeners. The interviewee will share the podcast with their network, so it’s an easy growth strategy. This can also be a good way to build relationships with other professionals who refer to you (or who could).

There are as many possibilities as you can think of with podcasting formats and styles. But, as you can see, you can strategize to simplify the process or use the podcast to meet other business needs and professional goals.

The Simplest Way to Make a Podcast

The other concern you may have about starting a podcast is getting special equipment and figuring out the technology. But, just like video has gotten as easy as sitting in front of your computer or phone, so too has podcasting.

You may want to invest in a good microphone, but you can actually start out just using your phone and earbuds (they’re surprisingly good with sound quality, especially if you’re in a quiet environment). Since the environment often has a bigger impact on sound, find a quiet, non-echoey room (closets are great; carpeting and some blankets or padding can help).

The Podbean app is one example of an audio recorder built right into an app on your phone…this one made specifically for podcasting. With the free Podbean app, you can record, add sound effects and music (a number of tracks provided, plus you can import your own), do basic editing and upload the podcast to Podbean to distribute (or export for other services).

For those who want to learn more about producing good quality audio or are ready to make some upgrades, here is a well-detailed list of Five Steps to Recording a Quality Podcast.

You will need a place to host your podcast files so they can be easily distributed via Apple Podcasts, Google Podcasts, Spotify, various podcast apps and online. Generally, website hosts are not equipped for this so you should investigate dedicated podcast hosting companies. Podbean podcast hosting, for example, starts for as little as $9/month (with a free starter plan also). All the podcast hosting companies offer the basic file hosting and distribution, but many also offer a suite of built-in tools to help you publish, promote and perhaps even make money from your podcast.

As you examine whether to start a podcast, think about why you want to do it. You don’t need to get too caught up in making it perfect to start or investing in a lot of expensive equipment. There are also numerous professional resources if you want to get expert help with any aspects of podcasting. The important part is to consider your goals and the most efficient way to accomplish them. Podcasting can be the perfect tool for many goals within your practice…and now’s the time to get started!

Join our Facebook community, Podcasting Smarter, to share tips, get resources and more–whether you have a podcast or are thinking about starting one.

Podbean.com Recognized For Global Diversity By The Latin Podcast Awards

Audio Dice Network awards Podbean.com for its unconditional support of the LatinX / Hispanic community with the Latin Podcast “Global Diversity” Award. This Award is a podcasting industry award recognizing ambassadors of diversity in podcasting.

global diversity award

Audio Dice Network (ADN) bestowed the first Latin Podcast “Global Diversity” Award to the audio industry giant Podbean, for its tireless and disinterested support of the LatinX | Hispanic podcasting community.

Podbean, the world leader in podcasts hosting, has teamed up with ADN (an independent podcast network) and Bitextuales.com (a provider of editorial and translation services) to honor and recognize Hispanic-LatinX podcasts of all the world and the United States.

The Latin Podcast Awards (LPA) are the only podcast awards in the world that honor Ibero-American podcasts (Spanish and English). These podcasts are originated in the United States and around the world. the LPA is the first and only podcast competition in the bilingual world.

In this new edition, the LPAs will recognize podcast nominees from the United States, Spain, Colombia, Mexico, the Dominican Republic, Peru, Switzerland and Puerto Rico.

About this accolade David Xu, CEO of Podbean said, “I am proud Podbean supports the Latin Podcast Awards. Once again, it is a wonderful opportunity to celebrate content creators and highlight the diversity of voices that the world of podcasting has to offer.”

About Podbean:

As an industry leader for more than ten years, Podbean has been providing innovative podcasting services. This platform offers an easy-to-use interface that integrates publishing tools, administration, distribution, monetization and user friendly analysis. Currently, the podbean community is composed of a base of more than 140 thousand podcasters. Podbean apps for Android and iOS have reached more than 1 million downloads, and have more than 300 thousand active monthly users. For more information, visit https://www.podbean.com .

For more information on the Latin Podcast Awards visit latinpodcastawards.com.

What Podbean’s Listener Community Means to You, the Podcaster

Podbean app

In addition to providing innovative podcast hosting services, Podbean has a strong listener community. With over 1.5 million installs of the Podbean app and 350,000+ active weekly users, Podbean is increasingly where podcast fans go for their podcasts.

The Podbean app offers many listener-friendly features. It’s also beneficial for podcasters, who can interact with listeners and get exposure. (You can also record and publish using the app!) To improve podcast discovery, the app organizes podcasts in categories and unique topics (like “Scary Stories” for Halloween). Podbean also prominently displays featured and recommended podcasts. The system analyzes users’ behavior to suggest podcasts they might like as well.

The Secret Room Podcast Case Study

Being Featured=An Explosion of Downloads and Subscribers

We always hear from podcasts about their growth in downloads and subscribers after being featured. Today, we’re going to share a case study with specific numbers. The Secret Room podcast was featured in the Podbean recommended banner for a little over a week. Here is what Ben Hamm, co-host of The Secret Room, had to say:

Podcast discovery is an issue that’s been vexing our nascent industry since day one.  Aside from word of mouth, which is perhaps the most accessible and powerful marketing tool podcasters have, getting the attention of media is a powerful audience driver.  The Secret Room has enjoyed its greatest subscriber bumps when we were featured on iTunes and the Canadian Broadcasting Company….and Podbean. 

I’ve been so lucky to receive advice and support from other podcasters.  In return to the community I’m delighted to pull back the curtain on the impact being featured on Podbean had on Secret Room downloads.  People should note that while being featured is a key part of the puzzle, you also have to have compelling artwork to get those click throughs to your show, and great content to retain ears.

Statistics

Average release day downloads: increased 80%

Average daily downloads: increased 200%

Podbean subscribers: growth of almost 400%

Podbean plays: 130% increase

*based on the higher #s of the range before and during the Podbean feature

The Secret Room: a podcast about the stories no one ever tells, can be found on Podbean and on the Podbean app.

 

Organization Podcasting: Educating a Wider Audience

CIA

The Culinary Institute of America is widely known as the premier culinary college. John Barkley is their Director of Strategic Initiatives, Digital Media. He shared his thoughts on why the organization uses podcasting and how it’s contributed to their objectives.

Why did your organization decide to start podcasting?

As the world’s premier culinary college, a non-profit educational institution, one of our core initiatives is documenting and preserving world cuisines.  We started this free video podcast, “Video from The Culinary Institute of America”, as a way to extend our documentaries on global cuisines to a larger audience outside of the CIA classrooms.

What is your primary objective with podcasting?

To share knowledge about food and cooking with future generations of chefs and food enthusiasts.

What benefits have you seen?

It’s great having the exposure we get through Podbean and iTunes. We are reaching an audience that we might never connect with via our traditional e-learning channels.

Have there been any particular features of Podbean that have made it easy for you to implement?

The interface and scheduling aspects of Podbean are easy to use and make podcast publishing simple.

Any challenges you’ve found in podcasting? What future changes or goals do you anticipate?

One of the challenges with maintaining a huge library of video podcast content, is the data storage requirements. In addition, scaling up for the future of 4K video podcasting will bring added data storage requirements and require flexible and affordable cloud-based systems like Podbean.

Organizations like CIA are using podcasts to find new audiences and further their outreach. There are so many creative ways your organization can use podcasting. Podcasting is one of the most accessible mediums, and Podbean makes it easy and affordable. Podcasting can help you reach a wider audience, tell your story in a new way, and reach (and exceed) your goals.

You can find your foodie inspiration on their beautiful podcast at http://cia.podbean.com/. Don’t watch it if you’re hungry!

video from CIA

Podbean for Christian Podcasts: One Pastor Shares the Benefits and Process

Today’s guest post is written by Rev. Jason B. Harrison, M.A. He shares his weekly sermons on his podcast, Let Your Light So Shine. He’s also using Podbean’s Patron Program as a fundraising tool for his ministry.

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For those of you who may be thinking about starting a podcast:

Allow me to begin by suggesting that you choose podbean.com as your host site.  I have not been disappointed in the least.

Some may wonder why I personally chose to create a podcast.  The reason is fairly simple.  As a Pastor from Southern Illinois, I am always looking for new ways to reach people with the Good News.  I record the audio of my sermons and upload them as episodes for my podcast.

Our church is a small one.  I can preach all year in our small church and reach a small amount of people. I can preach the same way, and upload the audio file to Podbean, and reach people worldwide.  Since I began the podcast, it has reached nearly 1,300 downloads.  That may not impress some podcasters who see those numbers in a couple days, but for a small church Pastor – it’s very encouraging.

I share every new sermon/episode on Facebook.  That helps to let my people know that the sermon is available in case they missed the service that week.  It also opens another door for spreading the word about the podcast itself.  The same can be said for all social media.

The actual process of creating and maintaining my podcast is quite simple.  Step one was to sign up on podbean.com.  I then decided between the free service or unlimited service.  I decided on the unlimited deal.  It was quite affordable.

A great deal of my podcasting involves my phone.  I have a smart phone – and I downloaded Voice Record Pro from the App Store for free.  Before I begin my sermon, I open the app and begin recording.  Later in the day, I open the app and edit that sermon.  I have the options of trimming it and converting it to a mp3 file, and I typically do both.

I then email the file to myself and download it to my computer.  The files all go into one certain folder created just for episodes.  I log on to Podbean.  I follow the instructions to upload the latest sermon, and it is ready to go.  There are a few steps involved when it comes to putting my podcast together – but they are simple.  It all becomes second nature after a couple podcasts.

Podbean.com has made podcasting simple and enjoyable.  Check them out if you haven’t already. Happy Podcasting!

*You can also record and publish via Podbean’s app directly.