What Podbean’s Listener Community Means to You, the Podcaster

Podbean app

In addition to providing innovative podcast hosting services, Podbean has a strong listener community. With over 1.5 million installs of the Podbean app and 350,000+ active weekly users, Podbean is increasingly where podcast fans go for their podcasts.

The Podbean app offers many listener-friendly features. It’s also beneficial for podcasters, who can interact with listeners and get exposure. (You can also record and publish using the app!) To improve podcast discovery, the app organizes podcasts in categories and unique topics (like “Scary Stories” for Halloween). Podbean also prominently displays featured and recommended podcasts. The system analyzes users’ behavior to suggest podcasts they might like as well.

The Secret Room Podcast Case Study

Being Featured=An Explosion of Downloads and Subscribers

We always hear from podcasts about their growth in downloads and subscribers after being featured. Today, we’re going to share a case study with specific numbers. The Secret Room podcast was featured in the Podbean recommended banner for a little over a week. Here is what Ben Hamm, co-host of The Secret Room, had to say:

Podcast discovery is an issue that’s been vexing our nascent industry since day one.  Aside from word of mouth, which is perhaps the most accessible and powerful marketing tool podcasters have, getting the attention of media is a powerful audience driver.  The Secret Room has enjoyed its greatest subscriber bumps when we were featured on iTunes and the Canadian Broadcasting Company….and Podbean. 

I’ve been so lucky to receive advice and support from other podcasters.  In return to the community I’m delighted to pull back the curtain on the impact being featured on Podbean had on Secret Room downloads.  People should note that while being featured is a key part of the puzzle, you also have to have compelling artwork to get those click throughs to your show, and great content to retain ears.

Statistics

Average release day downloads: increased 80%

Average daily downloads: increased 200%

Podbean subscribers: growth of almost 400%

Podbean plays: 130% increase

*based on the higher #s of the range before and during the Podbean feature

The Secret Room: a podcast about the stories no one ever tells, can be found on Podbean and on the Podbean app.

 

Organization Podcasting: Educating a Wider Audience

CIA

The Culinary Institute of America is widely known as the premier culinary college. John Barkley is their Director of Strategic Initiatives, Digital Media. He shared his thoughts on why the organization uses podcasting and how it’s contributed to their objectives.

Why did your organization decide to start podcasting?

As the world’s premier culinary college, a non-profit educational institution, one of our core initiatives is documenting and preserving world cuisines.  We started this free video podcast, “Video from The Culinary Institute of America”, as a way to extend our documentaries on global cuisines to a larger audience outside of the CIA classrooms.

What is your primary objective with podcasting?

To share knowledge about food and cooking with future generations of chefs and food enthusiasts.

What benefits have you seen?

It’s great having the exposure we get through Podbean and iTunes. We are reaching an audience that we might never connect with via our traditional e-learning channels.

Have there been any particular features of Podbean that have made it easy for you to implement?

The interface and scheduling aspects of Podbean are easy to use and make podcast publishing simple.

Any challenges you’ve found in podcasting? What future changes or goals do you anticipate?

One of the challenges with maintaining a huge library of video podcast content, is the data storage requirements. In addition, scaling up for the future of 4K video podcasting will bring added data storage requirements and require flexible and affordable cloud-based systems like Podbean.

Organizations like CIA are using podcasts to find new audiences and further their outreach. There are so many creative ways your organization can use podcasting. Podcasting is one of the most accessible mediums, and Podbean makes it easy and affordable. Podcasting can help you reach a wider audience, tell your story in a new way, and reach (and exceed) your goals.

You can find your foodie inspiration on their beautiful podcast at http://cia.podbean.com/. Don’t watch it if you’re hungry!

video from CIA

Podbean for Christian Podcasts: One Pastor Shares the Benefits and Process

Today’s guest post is written by Rev. Jason B. Harrison, M.A. He shares his weekly sermons on his podcast, Let Your Light So Shine. He’s also using Podbean’s Patron Program as a fundraising tool for his ministry.

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For those of you who may be thinking about starting a podcast:

Allow me to begin by suggesting that you choose podbean.com as your host site.  I have not been disappointed in the least.

Some may wonder why I personally chose to create a podcast.  The reason is fairly simple.  As a Pastor from Southern Illinois, I am always looking for new ways to reach people with the Good News.  I record the audio of my sermons and upload them as episodes for my podcast.

Our church is a small one.  I can preach all year in our small church and reach a small amount of people. I can preach the same way, and upload the audio file to Podbean, and reach people worldwide.  Since I began the podcast, it has reached nearly 1,300 downloads.  That may not impress some podcasters who see those numbers in a couple days, but for a small church Pastor – it’s very encouraging.

I share every new sermon/episode on Facebook.  That helps to let my people know that the sermon is available in case they missed the service that week.  It also opens another door for spreading the word about the podcast itself.  The same can be said for all social media.

The actual process of creating and maintaining my podcast is quite simple.  Step one was to sign up on podbean.com.  I then decided between the free service or unlimited service.  I decided on the unlimited deal.  It was quite affordable.

A great deal of my podcasting involves my phone.  I have a smart phone – and I downloaded Voice Record Pro from the App Store for free.  Before I begin my sermon, I open the app and begin recording.  Later in the day, I open the app and edit that sermon.  I have the options of trimming it and converting it to a mp3 file, and I typically do both.

I then email the file to myself and download it to my computer.  The files all go into one certain folder created just for episodes.  I log on to Podbean.  I follow the instructions to upload the latest sermon, and it is ready to go.  There are a few steps involved when it comes to putting my podcast together – but they are simple.  It all becomes second nature after a couple podcasts.

Podbean.com has made podcasting simple and enjoyable.  Check them out if you haven’t already. Happy Podcasting!

*You can also record and publish via Podbean’s app directly.