Podbean Releases Updated Stats System per IAB Guidelines

Podbean Stats System

Accurate statistics have always been a strong focus of the Podbean podcasting platform. Over the past few years, we’ve worked hard to use stringent filtering criteria and monitor technology changes to provide the best podcast statistics.

To further this and join with our peers in standardized measurement practices, we have updated our stats system according to the IAB Podcast Measurement Guidelines. Many of you have asked us about this so we are happy to be able to make this announcement. Fortunately, due to our team’s continuing work over the years this required only minimal change. As of April 3rd, we will release the completely updated system to fulfill all the guidelines.

IAB Podcast Measurement Guidelines: What are they and why does it matter?

“The IAB Podcast Measurement Technical Guidelines 2.0* are the result of the Podcast Technical Working Group’s efforts to provide clarity in the marketplace by developing a common language around measurement. In addition to defining standard metrics for both podcast content and podcast ads, this document also provides guidance on some of the technical details such as request filtering, in order to reduce the discrepancies currently seen across podcast publishers and tech vendors.” –IAB Tech Lab

As the accepted industry standard, advertisers and other interested parties seek statistics that meet these guidelines. Podcasters can confidently provide data knowing there are standard metrics.

What does this mean to me?

With the release of the new stats system, podcasters may see some changes in statistics after April 3rd. Our testing indicates download #s may be reduced by about 10-20%. The reduced number reflects a change in the time period for filtering to get the unique download statistic. In all other ways, the statistics system and data provided will remain the same.

You can contact Support online or via live chat if you have questions about your statistics (or anything else!). We know change, especially when it comes to numbers, can be unsettling. But, we understand the importance of ensuring our metrics are fully comparable. And, we know how valuable this is to our podcasters.

Updated Podbean Dashboard

Updated Dashboard

We’ve upgraded the Podbean dashboard to better meet the needs of our diverse users. You’ll notice a few changes, though all the same information is still at your fingertips.

Publisher/Listener View: the main change is that you can now seamlessly switch between your publisher dashboard (“My Podcast”) and listener home page (“Following”) with the touch of a button (at the top right). “My podcast” contains all the information you previously found in your dashboard. Your listener page (“Following”) has the podcasts you follow and other information of interest to you as a listener.

switch

On the home page of your publisher dashboard (“My Podcast”) you will find some handy information (along with reminders if there are any podcast set up tasks you have yet to complete):

  1. Podcast Performance Snapshot: view recent stats and trends to get an idea of what’s been happening with your podcast
  2. Top 10 Episodes: a quick review of your highest performing episodes on your main dashboard page

You’ll find all the same tabs on the left sidebar of the publisher dashboard to complete all our podcast admin tasks. If you have any questions, feel free to reach out to help.podbean.com.