In addition to providing innovative podcast hosting services, Podbean has a strong listener community. With over 1.5 million installs of the Podbean app and 350,000+ active weekly users, Podbean is increasingly where podcast fans go for their podcasts.
The Podbean app offers many listener-friendly features. It’s also beneficial for podcasters, who can interact with listeners and get exposure. (You can also record and publish using the app!) To improve podcast discovery, the app organizes podcasts in categories and unique topics (like “Scary Stories” for Halloween). Podbean also prominently displays featured and recommended podcasts. The system analyzes users’ behavior to suggest podcasts they might like as well.
The Secret Room Podcast Case Study
Being Featured=An Explosion of Downloads and Subscribers
We always hear from podcasts about their growth in downloads and subscribers after being featured. Today, we’re going to share a case study with specific numbers. The Secret Room podcast was featured in the Podbean recommended banner for a little over a week. Here is what Ben Hamm, co-host of The Secret Room, had to say:
Podcast discovery is an issue that’s been vexing our nascent industry since day one. Aside from word of mouth, which is perhaps the most accessible and powerful marketing tool podcasters have, getting the attention of media is a powerful audience driver. The Secret Room has enjoyed its greatest subscriber bumps when we were featured on iTunes and the Canadian Broadcasting Company….and Podbean.
I’ve been so lucky to receive advice and support from other podcasters. In return to the community I’m delighted to pull back the curtain on the impact being featured on Podbean had on Secret Room downloads. People should note that while being featured is a key part of the puzzle, you also have to have compelling artwork to get those click throughs to your show, and great content to retain ears.
Average release day downloads: increased 80%
Average daily downloads: increased 200%
Podbean subscribers: growth of almost 400%
Podbean plays: 130% increase
*based on the higher #s of the range before and during the Podbean feature