Podcast Advertising: How to Review Podcast Proposals for Your Brand

Podcast advertising is an excellent way to promote your products or services. Podcast listeners have excellent brand recall and there’s a high return on investment. With Podbean’s Advertising Marketplace it is simple for companies to connect to their target audiences through podcasts.

Any company can begin a podcast advertising campaign with a few simple steps. After receiving proposals from podcasters, advertisers can select the best options for their needs. To do so, it’s important to understand the information contained in each proposal:

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(Sample proposal. An advertiser would click “Select this Podcast” to begin working with this podcast.)

Price: this is the total cost for advertising on the podcast for the specified # of episodes

Number of Episodes: this is the number of episodes the podcaster would like to include in the ads campaign

Ads position: these are the positions the podcaster is offering for your ads (pre, mid or post roll)

Total Impressions: forecast downloads multiplied by the # of episodes and the # of slots (10,000 downloads in 10 episodes in pre- and post-roll slots would equal 200,000 impressions)

Click on the podcast logo/title to view the podcast description, audience geographic breakdown, and listen to the latest episodes.

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You can also sort the proposals by Best CPM (cost per thousand downloads), Most Impressions, Downloads/Episode, Geography and Category. After reviewing the proposals, you’ll select the podcast(s) you wish to work with which creates the campaign agreement. Then, it’s easy to discuss details and manage the campaign right in the secure management system. It’s that simple!

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