We’re excited to share some great updates we’ve made to the Podbean Advertising Marketplace! After a few months of beta testing, we’ve gathered feedback and made changes accordingly.
The process for podcasters and advertisers to connect and reach agreements has been simplified:
- Advertisers will now start a campaign with some basic information about their product/service, keywords, and campaign budget range. They will receive a list of recommended podcasts based on their needs and can invite any podcasts they like.
- Podcasters who think an ad campaign is a good fit for their podcast can send over a proposal including a price per episode (less complex than the previous CPM formula and more flexible for various sized podcasts and advertising budgets), # of episodes and spots available for ads (pre, mid, post-roll), and a message about what they have to offer. Advertisers can simplify their decision-making by sorting proposals ranked by best CPM or largest # of impressions, as well as filtering for geography and download ranges.
- Then the advertiser will simply select the podcasts/proposals they like, which will create the agreement and pre-authorize payment. We believe this will shorten the time to get the campaigns underway and secure commitments.
- The podcaster and advertiser can manage everything right in the platform, using our secure messaging tool to coordinate details like coupon codes and timing. The podcaster will upload the published episodes for the advertiser to approve and payment will be released immediately to the podcaster.
With this new, improved system it will be easier than ever to advertise on great podcasts. This opens up a world of possibilities for brands and podcasts of all sizes and types!
Check out Podbean’s Podcast Advertising Marketplace at www.sponsorship.podbean.com. It’s free to sign up!