Internal Communication Podcast – Keeping Your Team In The Know

Information moves quicker than ever, and so does your workforce.  More and more people are working remotely, or traveling city to city and state to state for conferences and conventions – which means they can’t just jog over to the boss’s office and ask a question.  While phone calls and emails can get the job done, it’s time-consuming to make call after call or CC everyone in an email.

What if there was a way to keep your team informed while cutting down on time spent on phone calls and emails?  What if there was a way to lead your team, no matter how far away they were?

Podcasts for internal communication through Podbean mean that the most up-to-date info is in the palm of your workforce’s hands at all times.  Not only is it a time-saving way to provide corporate training materials and internal communication, it remains accessible in ways that phone calls and emails might not be.  Your information can be paused and replayed, and works as a resource your team can turn to whenever they need help, have questions, or need to refresh their memory on company data.

Internal communication podcasts also allow you to know who’s listening to your corporate training materials.  The analytical tools show you who’s playing what episode and if they pause, replay, or skip any parts of the podcast.  Making sure your team is trained and knowledgeable is one of your top priorities. Now you can pinpoint what skills a team member might have an opportunity to develop, or if they’re receiving the training they’re supposed to be getting.  

Security is another one of your top priorities.  From the Single Sign-On (SSO) service that allows your team to sign in with the secure login they already use to private podcasts protected with encryption software, you get to decide who has access to your internal communications and corporate training materials.  Add and sort employees as your company grows to make sure they get access to the correct internal communication podcast.

From marketing to sales to accounting to administration, you’ve got a lot of information to share across your company.  Using the Groups feature, sort your information, training, and other internal communication with different podcast channels.  Set group access to just one or two channels, or to every channel, to ensure that everyone is getting the proper, laser-targeted training they need.  

Information is always moving, always changing.  By using podcasts for internal communication, not only can you keep up, you can make sure your team can, too.  

Click here for a free trial of Podbean’s services and learn more about corporate podcasting and internal communications solutions.

Corporate Training Podcast- 5 Ways To Make It Work For You

You’ve got a fantastic tool – a podcast for corporate training. Even with this modern medium, there are ways to pump up your training materials and make sure they’re heard by everyone who needs to hear it. Here are five ways to make your podcast work harder for you.

1. Use what you’ve got on hand.

Training isn’t new in the corporate setting.  There’s always a seminar to attend, a conference to fly to, internal panels or forums to participate in.  And with the way life goes, you’re always going to have a team member that gets sick, or can’t go, or has an appointment that means they can’t attend or participate.  

That doesn’t mean your information and corporate training have to go from a full-tilt to a screeching halt.

Podcasts are ready-made for consumption on the go and on-demand, and it takes no work at all to turn recordings of corporate training, seminars, and internal panels/forms into podcast episodes.  So not only will the information you need to spread exist in a form the attendees can access and check, it allows your traveling team members to access corporate training materials they wouldn’t have been able to before.

2. Use a secure log-in feature.

Security should always be your first major concern.  You’re using a media format that is widely accessible, but the last thing you want is Joe Somebody listening to your company’s podcast.  But you’ve already got a trusted security company handling your log-ins and technology – how can that work with your podcast?

With SSO (Single Sign-On) login service, incorporate the sign-in service you already use into your corporate training podcast.  Let your team members use the same email and password they use for work, and know that your content sits secure and accessible while cutting down on password-juggling.  

3. Let your team members submit content.

As much as you want to do everything yourself, sometimes a little help from the group can go a long way – especially when it comes to something as expansive as a communications podcast.  Why not let a few members of your team submit content to your corporate training podcast?

With the tiered admins, delegate roles to your podcast team.  Let your contributors submit their content while channel admins approve it for publication or dole out some edits.  Let your admin oversee and manage all your channels (second only to you as the corporate admin). With everyone chipping in and making it a group effort, your corporate training podcast functions as more than just a training tool: it’s a collaborative effort that has your team working together to improve how everyone learns.

4. Set groups and organize podcast access.

You’ve got a large team with multiple branches.  The training that applies to your design team won’t benefit your marketing team.  And trying to sort accessibility by individual names can be arduous and is just asking for a mix-up to happen.

Look no further than the handy Groups feature!  Sort your team members into groups, and set access to your corporate training podcast in batches instead of by name.  Want your head of marketing to have access to both the marketing podcast and the design podcast? Members can be part of multiple groups as easily as they’re part of one – no extra hassle to put their names in multiple places or have multiple points of access.  

5. Use engagement intel to analyze participation with your content.

So you’ve made you podcast, you’ve got your team members securely signed in and listening to their selected podcasts, you’ve got them submitting content for your approval (or the approval of someone you’ve chosen to approve these sorts of things!), and now you’re wondering what to do next.  Your podcast is out in the world – what do you do?

Monitor how your team members engage with it, that’s what!

With the comprehensive engagement analytics, see how your team members interact with your corporate training podcast.  Where they pause, where they rewind, what section they replay. Get an insight as to who’s listening for how long, and what material gets more attention.  This is your chance to fine-tune your podcast, to make targeted changes and improvements, and cater to the attention and learning style of your team members.

Your corporate training podcast is already the best tool in your shop when it comes to long-distance and on-the-go learning.  But with this list, you can fine-tune and sharpen that tool to make it even better. To learn more about Podbean’s corporate training tools, check out our corporate training solution website here.

Podcast Advertising – How It Works In 2019

Mack Weldon, a company that specializes in men’s socks, underwear, and shirts, spends 25% of their monthly ad budget on podcast advertising.  Why?

Because they doubled their sales with a singular ad on the comedy podcast Comedy, Bang! Bang!  

That’s right.  Doubled.

The ad itself is a live read during one of their shows, and featured Collin Willardson (Mack Weldon’s marketing manager) playing as an underwear model while comedian Paul F. Tompkins pretended to be a Mack Weldon executive and poked fun and teased him.  The live read is over seven minutes long, but despite its length, it sent listeners in droves to the Mack Weldon website.

So now a quarter of their monthly budget goes to podcast advertising.  They still use visual ads, of course, but there’s an added facet that drives them to continue to use it – including the lack of competition for attention during the ad slot itself.

“We paid for native and display ads on online publications before, but we found that readers could easily get distracted by 48 things on the homepage,” says Willardson.

But monetization has more effects than just hyping up the person who is sponsoring you.  Take a look at the popular sci-fi radio-drama podcast Wolf 359.  At its height, it was pulling in $3,500 a month (enough to pay its voice-acting crew and pay for the studio space), but by monetizing their podcast they were also able to grow as a people beyond their podcast.  “I’ve gotten some of my best paid voiceover gigs because someone knew my name,” says Zach Valenti, one of the main voice actors for the show.  Even Welcome to Night Vale, one of the longest-running sci-fi podcasts, started as three guys recording with Audacity in someone’s apartment and grew to a show that tours internationally through the power of podcast advertising and monetization.

There are millions of reasons to monetize your podcast, but that should never be the question.  Your question should be, “What can I do to make sure my advertising is as beneficial as possible?”

At A Glance

In its current state, podcast advertising is a market that can only grow.  According to a study done by WARC data, spending is expected to increase to 1.6 billion dollars by 2022 if it keeps track with its yearly 4.5% growth from 2018 to 2019.  Compared to 2017-2018’s growth of a mere 1.9%, it’s clear that it is profitable enough to have advertisers and sponsors make more room for it in their budget.

Podcast advertising adspend and share of audio, US millions, current prices

(source)

But what are the listener’s opinions?  1 out of 3 people listen to podcasts worldwide, with varying degrees of the same stat across generational lines.  And most listeners have stated that they’ve taken some form of action after hearing podcast advertising, from purchasing or investigating a product to reaching and following a brand on social media.  The podcast as a medium is changing how people consume and interact with content, and that extends out to how they consume and interact with the advertising.

As stated before, it should never be a question as to why you should consider this – monetization is its own reward, after all – but what is the best way to do it?  It is, after all, another level of responsibility beyond just producing your podcast, and you’d hate to put in a whole lot of work just to find out that there might’ve been a different path to take.

Thankfully, that’s where this article comes in.

Finding an advertiser

One of the first steps to advertising is to find someone to advertise on your podcast.  There are two main routes to go for when it comes to podcast advertising: you can either find a sponsor on your own, or you can have your hosting website help you find advertising.

The one that’s easiest for newcomers would be to have your host site help you find the advertising.  Hosting sites like Podbean offer something akin to an ads marketplace, where you can opt in to the service and have the ads inserted at points in your audio preselected by you.  There is a cost, but it’s usually just a cut of the generated ad revenue, so at no point will you be in the negative for running podcast advertising.

The next option would be to search for sponsors on your own.  This is generally more intensive than joining ad marketplaces through your podcast hosting site, but it allows you more freedom in how you want to run your ads.  The best way to go about this is to take a look at podcasts that discuss the same topics you do and see who’s advertising with them. Chances are, they’d be ready and willing to sponsor your show as well.  

With your own sponsor, you’ll have to figure out how you’d like to insert your ads.  You can either read them organically during your recording of your audio, or you can dynamically insert them after the recording.  Dynamic insertion is discussed later in the article.

How does podcast advertising work?

Podcast advertising can run in three different spots in your content: preroll (before your audio plays), postroll (after your audio plays), and midroll (a set point during your content).

Preroll and postroll audio sort of run the same route, and tend to run 15-30 seconds on average.  Midroll ads, on the other hand, run 30-90 seconds on average, and have the added benefit of letting control how the ad flows in your content.  Not to imply that you can’t control the flow of your preroll or postroll ads, or that the flow is automatically there if you choose to to insert your ads at the midroll point, but there are unique opportunities that make the midroll ad a more desirable slot for advertisers and sponsors.

In fact, that spot is so desirable that the industry standard pay for a midroll slot is about $25-$50 per CPM, while the standard industry pay for preroll and postroll ads runs about $18-$25.  Not solely because it’s longer, but because it has the chance to be more smoothly inserted in your content to explain its story and invite a call-to-action that’s less rushed than the preroll and postroll slots.  

Quick sidenote: what’s CPM?  CPM is basically advertising slang for 1000 downloads or impressions.  So when a sponsor offers a 40-second midroll slot for $35 per CPM, that’s $35 paid to you for every 1000 downloads or plays of the content that the ad plays in.  So if your podcast episode gets a solid 2000 plays and has just the one ad, that’s $70 for that ad for that episode.

This could also include if your content is downloaded and only partially played through.  Studies show that the majority of people finish a podcast episode they start, so it might not be something to worry about, but if for any reason they episode only partially plays it still counts towards that CPM.  

How to manage your ad campaign and insert your ads

Your advertisers will pay for campaigns that run a specific length – say, for eight episodes, or for all the episodes of a two-month period.  There are different ways to insert your ads, but the two main ways to do it would either be dynamic insertion or host-read.

Host-read advertising is recorded inside the content at the same time as the podcast.  It’s incorporated into the script to match the same tone and flow as the episode, and works in the same way as Mack Weldon’s ad in Comedy, Bang! Bang!  The downfall is that the content is permanently part of the content, and can’t be switched out or removed as the episode ages.  This could lead to confusion with listeners over deals, promos, or discount codes offered.

Dynamically-inserted ads can be read/recorded by the host, but they differ in that you can insert them after they’ve already been uploaded to your host website.  You preset specific times for the ads to be inserted, or even insert the ads as you upload the episode. This allows you to change the ads as the episode ages, or even monetize your back episodes.  This option works best for those who have their own sponsors found outside of the ad marketplaces within hosting sites, or for podcast networks that wish to cross-promote across multiple channels.

There is also a chance that your chosen hosting site might charge a fee for dynamically inserting the ads, but they’re usually minimal and take from the money per CPM the ad is paying.  (Podbean, for example, only asks for $1 per CPM for the dynamic ad insertion.)

Preparing your podcast for ads

Even if you don’t plan on monetizing your podcast tomorrow, it bodes well to plan on doing it at some point in the future.  Not only does it give you the chance to practice how you want to prepare for your episodes, it gives you the option to monetize your back episodes.  You will already have done the footwork of making sure there’s a specific spot to insert the ad, so when the time comes all you have to do is opt it in for dynamic insertion, or manually insert the ad.

The best way to prepare your podcast for advertising is to keep in mind where the natural breaks of your content lie, and to make sure you’re not cutting your content in a way to make it sound disjointed upon playback with the podcast ads.  By giving yourself that clear break, and making sure it’s clean and doesn’t cut off any speech in your audio, you make that episode a good candidate for monetization in the future.

Ten years ago, five years ago, even one year ago, podcast advertising was a mere shadow of what it is now.  It’s ever-growing, ever-increasing in leaps and bounds. Willardson of Mack Weldon even said that this 25% they now spend each month on podcast advertising is 100 times what they spent this time last year.  It’s changing the way people think of advertising and marketing, and how they tell the story behind their services and products. And it can change the way you think about your podcast.

With podcast advertising and monetization, you can turn your podcast into something that supports itself and in time, supports you – in more ways than one.  

Podcasts to Celebrate Pride Month 2019

Pride month 2019 Podbean

Pride Month is celebrated each year in June. All over the world, various events are held during the month as a way of recognizing the influence LGBTQ+ people have had around the world. June was chosen to mark the historic Stonewall Riots that happened in 1969. These riots were prompted by a raid that took place during the early morning, at the Stonewall Inn in Greenwich Village. The LGBT community held a series of demonstrations to protest the raid and calling for the establishment of places that gays and lesbians could go and safely be open about their sexual orientation.

Since that time, much has changed. Yet, along with the celebration, Pride month is an opportunity to peacefully protest and raise awareness of the continued/current issues facing the community.

In honor of Pride Month 2019, Podbean has selected some podcasts representing diverse voices. Some of these podcasts explore intimate coming-out stories and may discuss topics like commitment and relationships, talking to family members, and dealing with bias. Others address viewpoints on gender equality and gay marriage, while a few of the podcasts just have fun and laugh at the latest pop culture trends or explore life.

You can find this topic featured in the Podbean app to listen on the go. If you don’t already have the Podbean app, download it for free in the App Store or Google Play store. It’s the best way to listen and discover new podcasts you’ll love, with recommendations of hot topics plus personalized recommendations based on what you listen to most. You can also listen to these podcasts online here.

Podcasts Celebrating Pride Month 2019: Diverse Voices and Views

LeGaL LGBT Podcast

PODCAST_TEMP_LOGO-web

Featuring lively discussion of the latest legal news affecting the lesbian, gay, bisexual, and transgender (LGBT) community here and abroad. Interviews with LGBTQ lawyers, policy wonks and activists. Our monthly LGBT Law Notes episode with Professor Art Leonard digs into three of the most important new LGBT civil rights rulings. Eric Lesh, executive director of the LGBT Bar of NY hosts.

Gayish Podcast

Gayish-Podcast-iTunes-Cover-Artwork2

Nominated for Best LGBT Podcast, we break down one gay stereotype in each episode.

Your Queer Story: An LGBT Podcast

REVISION

Learn about queer history and the stories of the LGBT community with your hosts Evan Jones & Paul Hobbs.

Out Loud: LGBT Stories of Faith

Out-Loud-Thumbnail-V4

LGBTQIA+ individuals tell their stories about faith, community, and the divine, hosted by Greg Thompson.

Lez Represent Podcast

twitt

Hello everyone, welcome to the Lez Represent Podcast. A podcast about all things lady loving queer, LGBT representation, and everyday stories from the queer community. Because who best represents you than you. Follow us on Twitter!

Making Gay History

284655_300x300

Intimate, personal portraits of both known and long-forgotten champions, heroes, and witnesses to history brought to you from rare archival interviews.

Nancy

322305_300x300

BFF Kathy Tu and Tobin Low are super queer, super fun and ready to take over your podcast feed. Join them for provocative stories and frank conversations about the LGBTQ experience today. Because everyone’s a little bit gay. WNYC Studios is a listener-supported producer of other podcasts including Radiolab, Death, Sex & Money, Snap Judgment, On the Media, Here’s the Thing with Alec Baldwin and many others. © WNYC Studios

LGBTQ&A

278223_300x300

LGBTQ&A (recommended by The New York Times) documents modern queer and trans history. This weekly interview podcast from The Advocate gets beyond transition and coming out stories in order to get to know each person’s defining moments, their accomplishments, and how they got to where they are today. LGBTQ&A is hosted and created by Jeffrey Masters. This show is moving to Luminary! For more, go to LuminaryPodcasts.com.

Homophilia

364226_300x300

Hosts Dave Holmes and Matt McConkey grill LGBT celebrities on what they’re loving, and who they’re loving. This queer comedy party celebrates pop culture obsessions and interrogates guests on their personal experiences with dating, sex and love.

Throwing Shade

216032_300x300

Throwing Shade is the political comedy podcast hosted by Erin Gibson and Bryan Safi who deliver their fresh takes on pop culture, women’s rights, and LGBT rights with hilarity and vulgarity. Spend your Thursdays with the podcast called “the perfect combination of silly, intelligent, cynical and charming” by Entertainment Weekly and “Oprah’s #1 pick” by an iTunes reviewer who is not Oprah.

The Sewers of Paris

Print

Revealing stories about the books, movies, tv, music and more that have changed the lives of gay men. Each week, a guest plucks a piece of entertainment from their past, and answers the question: how did it change your life?

RuPaul: What’s The Tee with Michelle Visage

192370_300x300

In this podcast RuPaul and his cohost Michelle Visage discuss pop culture, advice, beauty advice and behind the scenes of their hit show, RuPaul’s Drag Race.

HOMOGROUND – queer music radio (LGBTQ)

232017_300x300

Your ultimate source for queer music, spotlighting queer (LGBTQIA) musicians and bands. The podcast was created to bring exposure & access to non-mainstream bands, especially those in isolated communities. We are building a network of queer musicians & music lovers. http://www.homoground.com

QUEERY with Cameron Esposito

361883_300x300

Sit in on an hour long-conversation between host and standup comic, Cameron Esposito, and some of the brightest luminaries in the LGBTQ+ family. QUEERY explores individual stories of identity, personality and the shifting cultural matrix around gender, sexuality and civil rights.

 

 

Podbean Launches PodAds — The SaaS for Podcast Advertising

blog-podads-banner

Podbean makes dynamic ad insertion and an advanced advertising management system available to podcasters without cutting ads revenue

NEW YORK, NY (MAY 30, 2019) – Podbean, one of the leading podcast hosting sites, is excited to unveil PodAds, their new SaaS (Software as a Service) for podcast advertising. PodAds simplifies advertising management. Podcasters simply set the start and end date for their ad campaigns, select ad placements (setting which podcasts, episodes, slots and timestamps for ads to run), and upload their ads. PodAds will take care of the rest, saving podcasters time and increasing earning potential. PodAds can even be used to run geo-targeted ads.

PodAds disrupts the traditional podcast advertising service model by offering podcast advertising technology as a Software as a Service (SaaS). Instead of taking a cut of ad revenue, Podbean provides an advanced podcast advertising platform with a flat service fee for use. Podbean will only charge a flat $1 CPM rate for the use of the service, with no setup fees.  Podcasters simply pay as they go, letting them focus on creating great content while PodAds helps automate their ad campaigns.

PodAds is available to Podbean Unlimited Plus and Business plan users immediately, and Podbean plans to expand services to more podcasts in the future. It will be a boon for any podcasters in search of a way to step up their advertising.  To learn more about how the PodAds system works, check out the how-to guide.

Watch the video “how to create a dynamic ad insertion podcast advertising campaign in PodAds“.

Podcasts for the NBA Playoffs

NBA Playoffs 2019 post

The NBA playoffs are underway! Are you cheering on the Toronto Raptors or are you Golden State Warriors all the way? Watching the games is one thing, but true fans love digging into the analysis and extending the fun beyond gametime. Podcasts let you listen to your favorite color commentators, get excited or share your woes with fellow fans, and be in the know throughout the playoffs.

We’ve put together a list of some of our favorite NBA podcasts to celebrate the playoffs. You can listen easily by opening up the Podbean podcast app to find the topic “NBA 2019 Playoffs” throughout the playoffs.

If you don’t already have the Podbean app, download it for free in the app store or the Google Play store. It’s the best way to listen and discover new podcasts you’ll love, with recommendations of hot topics plus personalized recommendations based on what you listen to most.

NBA 2019 Playoffs: Recommended Podcasts

The Ringer NBA Show

262649_300x300

A daily breakdown of the latest story lines, trends, and important developments in the NBA. We promise to keep the Sixers and Celtics discussion to a reasonable amount … or to at least try.

The Bill Simmons Podcast

232278_300x300

HBO and The Ringer’s Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.

The Starters

173569_300x300

The Starters is a daily NBA podcast hosted by J.E. Skeets and Tas Melas that breaks down the league’s biggest games, story lines, and off-court antics.

The Lowe Post

193225_300x300

ESPN’s Zach Lowe talks to various basketball people about various basketball things.

The Woj Pod

242824_300x300

Adrian Wojnarowski, the most dominant force in NBA reporting, brings you inside the league with The Woj Pod. Woj is probing the biggest newsmakers in the sport – from the commissioner, to general managers, coaches and star players – to bring listeners inside the processes, personas and stories that impact the NBA. Beyond longer sit-down interviews in our New York studios, Woj will deliver real-time podcasts with league personnel built around breaking news.

Open Floor: SI’s NBA Show

383865_300x300

Hosted by Andrew Sharp and Ben Golliver, SI’s Open Floor podcast brings you breakdowns of the biggest news, moves and more from around the NBA.

Dunc’d On Basketball NBA Podcast

216907_300x300

Nate Duncan hosts the most in-depth NBA basketball podcast, featuring detailed game breakdowns, salary cap analysis, and scouting.

HORSE

HORSE_Final_3000x3000

On HORSE, we don’t analyze NBA wins and losses. We talk beefs, dig into Internet drama, and have fun. The NBA is now a 365-day league and it’s never been more present in pop culture. From Kevin Durant’s burner accounts to LeBron taking his talents anywhere to trusting the Process, the NBA is becoming a pop culture requirement. At the same time, sports can have gatekeepers that make it insular and frustrating for people who aren’t die hard fans. We’re here to prove that basketball is entertaining to follow for all fans, whether you’re actively watching the games or not. New episodes every other Monday.

The Jump

262172_300x300

Rachel Nichols and a rotating cast of ESPN NBA Insiders and analysts keep tabs on everything around the league.

NBA Hang Time

214530_300x300

Veteran NBA writers Sekou Smith and John Schuhmann analyze the latest NBA news, storylines, and more with guests from around the NBA world.

Locked On NBA

247285_300x300

Your daily NBA podcast giving you all the news, updates and analysis in 30 minutes from the hosts of the Locked on Podcast Network. Highlighted by the guest Ben Golliver of the Washington Post, Sam Amick of the Athletic, plus Josh Lloyd’s Monday show of local experts on the biggest stories with the hosts of the Locked on Podcast Network.

The Crossover NBA Show with Chris Mannix

248556_300x300

Sports Illustrated’s Chris Mannix provides a weekly window into the world of basketball, from breakdowns of the biggest news and trends to conversations with players and personnel.

 

Podcasts for Mental Health Awareness Month

Mental Health Awareness blog

May is Mental Health Awareness Month (also known as Mental Health Month), celebrated in the U.S. since 1949. One in five people will be affected by mental illness in their lifetime. Each year this designated month serves as a special way to educate the public and advocate for policies that support people with mental illness and their families.

This year, Mental Health Month continues to focus on the previous year’s theme of #4Mind4Body, but expands to explore the topics of animal companionship, spirituality, humor, work-life balance, recreation and social connections as ways to boost mental health and general wellness. Some of the key messages are:

  • Mental health is essential to everyone’s overall health and wellbeing, and mental illnesses are common and treatable.
  • A healthy lifestyle can help to prevent the onset or worsening of mental health conditions, as well as chronic conditions like heart disease, diabetes, and obesity. It can also help people recover from these conditions.
  • Humor, spirituality, recreation, animal companionship, and work-life balance are important for everyone but may be of special importance to people also living with chronic health conditions and those who care for them.

Podcasts offer insightful stories about mental illness, resources for mental health, and outlets for humor, meditation and balance. Many Podbean listeners (and podcasters) share how much podcasts have helped them with mental health struggles. They might use podcasts to help relax before bed or calm anxiety. Hearing others’ stories helps people dealing with mental illness feel less alone. Podcasters have often found an outlet for creativity and a sense of community through podcasting as well.

In honor of Mental Health Awareness Month, we’ve put together a special topic in the Podbean app and have listed some of our top choices below.

If you don’t already have the Podbean app, download it for free in the app store or the Google Play store. It’s the best way to listen and discover new podcasts you’ll love, with recommendations of hot topics plus personalized recommendations based on what you listen to most.

1. Anxiety Slayer with Shann and Ananga

SlayeriTunes

https://anxietyslayer.podbean.com/

2. Anxiety is Real

GCS

https://anxietyisnormal.podbean.com/

3.  The Depression Files

Resized-K74GH_1_

https://allevin18.podbean.com/

4. Biblical Counseling Today

BCTHeart_5_REV

https://biblicalcounselingtoday.podbean.com

5. Working Out The Inside: The Myths, Truths, and Essential Work of Psychotherapy

IMG_0460_Square

https://workingouttheinside.podbean.com/

6. Through the Eyes of a Therapist

1400logo

https://throughtheeyesofatherapist.podbean.com/

7.The Radical Therapist

1400x1400radicaltherapist

https://chrishoffmft.podbean.com/

8. MQ Open Mind

Logo

https://mqopenmind.podbean.com/

9. The Addictionary Podcast

podcast_logo_with_app_images

http://www.theaddictionarypodcast.com/

10. The Angry Therapist Podcast

tatpodcast

https://theangrytherapist.podbean.com/

11. The Blemished Brain

blemishedbrain

https://mattiekk.podbean.com/

12. Happiness Spells 

FINAL_COVER_ART

https://happinessspells.podbean.com/

13. Bryony Gordon’s Mad World

v2_podcast-bryony_Podcast-avatar

https://bryonysmadworld.telegraph.co.uk

14. The Daily Do

DD_POD_BADGE

https://thedailydo.podbean.com

 

 

 

 

 

 

Loved Avengers: Endgame? Recommended Podcasts for Marvel Fans

Podcasts for Marvel Fans post

Were you first in line to see Avengers: Endgame? Love all things Marvel Comics and never missed a film by Marvel Studios?

As the highest grossing movie of 2019, Avengers: Endgame has many fans…but if you are a true Marvel/Avengers fan, you probably want to continue the fun and fandom. Well, if you can’t get enough of the Avengers and want to know what other fans are thinking or hear the latest Marvel news, we have some awesome podcasts for you.

You’ll find a banner with the full list of Podcasts for Marvel fans in the Podbean app. If you don’t already have the Podbean app, download it for free in the app store or the Google Play store. It’s the best way to listen and discover new podcasts you’ll love, with recommendations of hot topics plus personalized recommendations based on what you listen to most.

Recommended Podcasts for Marvel Comics Fans and Anyone Who Loved Avengers: Endgame

The Nerd Room – A Star Wars, Marvel, & DC Podcast

Itunes_Logo_2000x2000x

https://thenerdroom.podbean.com/

This Week in Marvel

256015_300x300

https://www.podbean.com/podcast-detail/yqitv-3e80f/This-Week-in-Marvel-Podcast

Marvel Movie News

193291_300x300

https://www.podbean.com/podcast-detail/92e3f-2f30b/Marvel-Movie-News-Podcast

Legends of S.H.I.E.L.D.

1400x1400_crop_LOS-alpha02-logo

https://www.podbean.com/podcast-detail/ebfsw-4f746/Legends-of-S.H.I.E.L.D.-An-Unofficial-Marvel-Agents-Of-S.H.I.E.L.D.-Fan-Podcast

Inside Marvel: An MCU Podcast

uploads_2F1555523500069-rcw0ekkd78l-ce9f18bf3ca114d3b7e6b9c4f14f4ed5_2Finsidemarvel_cover

https://www.podbean.com/podcast-detail/i8383-8dba0/Inside-Marvel-An-MCU-Podcast

Level 7 Access: A Marvel’s Agents of S.H.I.E.L.D. and MCU Podcast

pod_square_flat

https://www.podbean.com/podcast-detail/xu6j8-4f742/Level-7-Access-A-Marvel%27s-Agents-of-S.H.I.E.L.D.-and-MCU-Podcast

MCU Rewatch

1346131-1547647626191-a438a5dd2d4b5

https://www.podbean.com/podcast-detail/n8eaj-82b36/MCU-Rewatch-Podcast

Pop Culture Leftovers

162675_300x300

https://www.podbean.com/podcast-detail/xcdji-27b73/Pop-Culture-Leftovers-Podcast

Marvel Cinematic Universe Podcast

240019_300x300

https://www.podbean.com/podcast-detail/267ct-3a993/Marvel-Cinematic-Universe-Podcast

That Might Be Cool: The Road to Endgame

That+Might+Be+Cool+Artwork+33+Percent

https://www.podbean.com/podcast-detail/b8cwa-4dfac/That-Might-Be-Cool-The-Road-to-Endgame-Podcast

 

Podcast Marketing Plan: 5 Tips to Grow Your Podcast

marketing-plan

Rise Above the Noise With These 5 Techniques

Let’s face it: Maybe nobody’s heard of your podcast.

It’s not entirely your fault.

With over 660,000 active shows and 28 million episodes, it can be difficult to cut through all of that noise, both literally and figuratively.

Besides, up until this point you were probably preoccupied with more important matters—that is, making a great podcast, finding your niche, and working out the kinks.

But now it’s time to introduce your baby to the world, and see if it will sink or swim.  

Fortunately, we’ve got some tips to make sure your podcast not only swims but climbs its way to the top of the podcast rankings.

Tip 1: Podcast SEO is Critical. Here’s How to Do It.

SEO stands for “Search Engine Optimization,” or as I like to call it: The art of making Google love you.

Basically, Google indexes every webpage on the internet—including your podcast website—and ranks them based on how well they answer user search queries (also known as “keywords”). And rankings matter – the top ranking post on Google gets 36.4% of SEO traffic.

Your goal: Tinker with every page on your website so that Google recognizes it as a worthwhile result for the keywords you want to rank for.

This is a multi-step process, with the first step being figuring out which keywords you wish to rank for. Based this on keywords with high monthly search volume and low competition.

This should already be fairly obvious, as your keywords are related to whatever your podcast is about. So if you have a podcast where you review Game of Thrones, you’ll want to rank for terms like “Game of Thrones review,” and “History of Westeros,” and “Winter is Coming” and “Jon Snow knows nothing” (okay, maybe not that last one):

image-movie

Another great strategy is to figure out keywords your competitors are ranking for, and go after those keywords. This way, users will go to your website before your competitors. You can do this using a service like SpyFu, which not only gives you your competitors’ most profitable keywords…

image-value

…but also where they get backlinks from (i.e. other websites that link to their site).

image-nowplaying

Armed with this information, you can campaign to those websites to get more backlinks to your site—another important part of SEO.

You can use a free website builder or a podcast host site to build posts around the keywords you wish to rank for. This can be done in a few different ways, including adding the keyword to your podcast episode titles and descriptions, using it in well-crafted blog posts promoting your podcast, and using it in the meta description for your webpages.

With the SEO Meta Tags PodBean app, this can be done in seconds without any coding knowledge:

image-seo

One of the best examples of this is from Copy Weekly, a marketing podcast that not only lists their audio on their site but accompanies said audio with a long-form blog post transcription:

image-trans

Boom, now that’s podcast SEO.

Another important approach to improve SEO is enhancing your website’s behavior metrics. This includes things like the amount of time a user spends on your website, and the number of pages they view each time they visit.

An easy way to improve behavior metrics is by adding a knowledge base to your site.

What’s that? It’s defined as:

“A knowledge base software helps you document tutorials, DIY guides, and answers to frequently asked questions in one place. A well-indexed Knowledge Base empowers customers to discover answers and fix easy problems by themselves allowing your business to focus on the tough problems.”

Knowledge base software providers like FreshDesk allow you to build an area on your site where you can house FAQs, guides, and tutorials that give users a better on-site experience.

Plus, knowledge bases are indexed by Google, meaning users Googling questions related to your field can discover you and your podcast.

Win-win.

Tip 2: Get Social

SEO is the foundation of any good podcast marketing campaign. All your other tactics should build upon it—including your social media strategy.

Creating social media posts consistently builds your brand and gets the word out about new episodes.

It helps your brand awareness, reach, and social footprint.

The first step in creating a social media strategy for your podcast is to know which networks to leverage. If you’re a business podcast, you’ll want to use LinkedIn, whereas comedy podcasts are probably better off sticking to Twitter and Facebook.

Depending on what podcast type you are, you’ll want to tailor your messaging strategy to that, too. For example, serious business podcasts will probably want polished grammar and a formal tone. Meanwhile, comedy podcasts can be more relaxed and informal.

Always be sure to schedule your social posts in advance and post whenever you publish new episodes—and don’t just do it on your main social media account. Everyone who participated in the podcast should share it on their account. If you had a special guest, be sure to include their handle in the post (and encourage them to share it too!):

image-courage

As for the content of your social media posts, interesting quotes from episodes are always a good way to draw a reader’s attention. Those who leverage PodBean’s video podcasting platform should post video clips, as video posts get 48% more views than regular posts.

image-regular-post

Finally, stick to the tried and true social media tactics: Use hashtags to promote your content, and be sure to follow other accounts related to your brand. Plus, you can use Facebook Messenger and other live chat tools to talk with your listeners quickly.

If you host your podcast with PodBean, you can leverage the built-in sharing tools to post your podcasts automatically to Facebook, Twitter, Youtube, Tumblr and more.

Tip 3: Slide Into Your Listener’s Inbox

Social media is a key tool for promoting your podcast, but email is still the most direct route to a majority of people.

Email marketing has the highest ROI of any marketing channel, is cost-effective, and is not beholden to algorithms like most social media networks.

As far as what to put in your emails, it’s important to consider your audience and what might be valuable to them. Ask yourself what questions your customers might have, or what you can do to enhance your relationship with them. They’re allowing you into their inbox, which is more personal than their social media feed, so reward them with special promotions and early access to events:

image-listen to episdoe

Emails are an especially good space to distribute your blog content, too.

As for frequency, there is no right or wrong answer to how many emails you should send out. What matters more is that you do it consistently. So if you send an email every time you publish a new podcast, stick to it.

One great podcast I listen to is the Side Hustle Podcast by Ryan Robinson. In Ryan’s personalized emails about his podcast episodes, he provides links to his website, a link to his podcast episode, and a preview of what the listener should expect.

image-man-blog

In terms of best practices, set expectations when a user signs up for your email. Tell them how often they’ll get your email and what to expect in it. Also, A/B test all of your emails: Send out two different versions of your email to a small portion of your audience with different subject lines. Track which subject line readers open more, as this can give you valuable insight into how to craft future subject lines.

Fortunately, email marketing services like MailChimp have A/B testing built into their platform:

image-test

What’s more, MailChimp integrates with PodBean, allowing you to automate email marketing for your podcast episodes.

image-mailchimp

Tip 4: Don’t Forget About Youtube

Google is the most popular search engine, but Youtube is the second most popular.

That means you need to be posting your podcasts on Youtube and optimizing them so they rank highly.

If you’re already using PodBean’s video platform, you have podcasts ready to upload to Youtube. You can also turn your audio files into video files by uploading them to iMovie or Final Cut Pro.

image-edit-episode

Once your video is live on Youtube, add a description to it using keywords you want to rank for. It’s also a good idea to include timestamps, allowing users to jump to specific sections in the video. Another technique is to use what are known as “Cards”—clickable elements you can pepper throughout a Youtube video to increase engagement. This is a good way to add relevant links to your website and other calls-to-action during the video.

Tip 5: Add Your Podcast to Directories

SEO is extremely important, but arguably more important is adding your podcast to directories where people go to find podcasts.

We all know these places: iTunes, Spotify, Google Play, Stitcher, and TuneIn. In fact, over half of all podcast listeners get their podcasts through Apple Podcasts (iTunes’ podcast app).

Getting your podcast on these platforms is an absolute MUST if you want to have any level of distribution.

Fortunately this comes built in with PodBean: The platform provides your fully functional RSS feed for distribution on all the major podcast platforms, ensuring listeners will be able to find your podcast wherever they prefer:

image-submit podcast

Conclusion

The podcast market is exploding and competition is fierce. If you want to rise above the crowd, you need a dynamite podcast marketing strategy that encompasses:

  • Choose the best podcast hosting and follow SEO best-practices, including keywords, backlinks, and a great user experience.
  • A consistent social media strategy that is engaging and matches the tone and style of your brand.
  • An email marketing campaign with content that will resonate with your target audience.
  • An active Youtube channel where listeners can come to “watch” all your podcasts.
  • Distribution of all your podcasts on major podcast directories

Guest Author Byline

Adam Enfroy is the Sr. Digital Marketing Manager at BigCommerce and a blogger. He lives in Austin, TX and writes about blogging like a startup at adamenfroy.com.

You can connect with him on Twitter and LinkedIn.

Upgraded Podcast Matching System for Podcast Advertising Marketplace

new-podads-update
Podbean’s podcast advertising marketplace has been given an upgrade to better meet the needs of advertisers and help podcasts bring in more revenue. Advertisers now have increased targeting options and a better review process for starting campaigns.

About Podbean’s Ads Marketplace

Podbean’s Ads Marketplace is a programmatic ads marketplace, where advertisers of all sizes can reach their ideal audience with the power of podcast advertising. By matching advertisers to listeners over a range of podcasts, Podbean’s Ads Marketplace makes podcast advertising more efficient and opens revenue opportunities to smaller podcasts. Podbean’s Ads Marketplace also allows advertisers to target appropriate listeners by geography, thus making podcast advertising more effective for regional and even local businesses.

The Simple Steps to Set Up a Podcast Advertising Campaign

podads workflow--latest

Podbean’s Ads Marketplace takes all the hassle and wasted time out of the podcast advertising process. Advertisers can have a campaign ready in minutes, and running within a day or two. Here are the simple steps with the recent upgrades:

1. Fill in the basic information for the campaign. Here, the advertiser can target their ideal listeners by setting preferred podcast categories, targeted geographies (down to the city level), and keywords (newly added, input 3-10 keywords). Advertisers can set a daily budget cap, CPM (cost per mille, i.e. advertising rate), and campaign start and end date (end date is optional, newly added in this upgrade; campaigns can also be paused or stopped at any time).

2. Next, the advertiser will select the podcasts for their campaign. Podcasts that best match to the keywords, category, and geo will be listed on the top and marked as “Recommended”. The list may contain additional podcasts for them to review and invite as well.

3. The advertiser then clicks on “Save and Continue” and the campaign will be created. They will need to authorize their payment method. After authorizing, the campaign will be “under review” by the Podbean team. Typically, your campaign will be up and running within 24 hours.

Advertisers can “manage campaigns” to add more podcasts, pause/stop the campaign, and view the detailed results of ad impressions served.

Learn more about Ads Marketplace and start running a campaign.